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Draper DNA

@draperdna.bsky.social
39 followers 202 following 239 posts

Bringing innovative marketing ideas to the home and building industry. draperdna.com/blog/

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Draper DNA @draperdna.bsky.social · 01/06/2026
Time to reflect, imagine, consider, and choose what is next. I am taking the summer off. I may see you again this fall.
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Draper DNA @draperdna.bsky.social · 20/05/2026
The biggest misconception in housing right now? That there’s one market. There isn’t. Part 5 of the series: “The Housing Market Isn’t One Market Anymore.” Some cities are softening. Others are still accelerating. It all comes down to local dynamics. Same country. Different markets. bit.ly/4tykPUM
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Draper DNA @draperdna.bsky.social · 18/05/2026
Revenue matters. But relationships are the thing that keeps businesses alive when markets tighten, trends shift, and competition gets louder. People still do business with people they trust. Always have. Probably always will.
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Draper DNA @draperdna.bsky.social · 15/05/2026
“Builders Want to Build—But the Economics Don’t Work.” Material costs, labor shortages, and financing pressure are limiting supply. Not a lack of effort. A lack of workable math. That constraint is shaping pricing, timelines, and what actually gets built. bit.ly/4tykPUM
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Draper DNA @draperdna.bsky.social · 13/05/2026
“Good enough” is becoming the new standard in housing. Part 3: The Rise of ‘Good Enough’ Housing Affordability is driving smaller homes, simpler finishes, new formats like duplexes and build-to-rent. Less about aspiration. More about monthly payments. That shift changes everything. bit.ly/4tykPUM
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Draper DNA @draperdna.bsky.social · 12/05/2026
Clarity is a competitive advantage. If it takes a paragraph to explain, it won’t convert. Say it clean. Say it fast. Or say goodbye to attention.
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Draper DNA @draperdna.bsky.social · 06/05/2026
The housing market isn’t stalled—it’s rate-locked. We’re launching a May series: Construction and Housing in May 2026: A Market in Transition, Not Collapse Starting with: “The Housing Market Isn’t Frozen—It’s Rate-Locked.” Demand didn’t disappear. It adapted. Follow along. bit.ly/4tykPUM
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Draper DNA @draperdna.bsky.social · 05/05/2026
AI is collapsing three functions into one: Search Research Customer service AI-powered systems now: • Answer questions directly instead of sending users to websites • Personalize content and predict needs • Provide real-time, always-on support If your brand isn’t structured for that reality, ...
draperdna.com
How AI is Reshaping SEO, Research, and Customer Service for Building Product Manufacturers
AI is reshaping SEO, research, and customer service. See how Draper DNA helps building product manufacturers lead in the AI era.
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Draper DNA @draperdna.bsky.social · 04/05/2026
Fortune favors the bold. Not because bold always wins. But because it actually moves. Safe ideas don’t fail. They just go nowhere.
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Draper DNA @draperdna.bsky.social · 27/04/2026
This experience in life and business is advice I recommend to you. Momentum can fool you. Fast doesn’t mean right. Slow doesn’t mean stuck. The advantage goes to those who adjust pace on purpose, not emotion. That’s where strategy lives.
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Draper DNA @draperdna.bsky.social · 22/04/2026
Great design hides its complexity. That’s the idea behind 99% Invisible—a show built on the premise that most of what shapes our world goes unnoticed. For building product brands, that changes the game: If you’re not contributing to the invisible system, you’re not part of the design. Read more.
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99% Invisible Design Lessons for Building Product Manufacturers
Discover how 99% Invisible’s design stories guide building product manufacturers. Draper DNA turns hidden details into strategies that drive sales.
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Draper DNA @draperdna.bsky.social · 20/04/2026
I was recently asked about the secret to my success. Here she is. My wife. My best friend and confidant. Jana. She filled in during all the time I was traveling for work. She picked up our family and moved for my career. Success is not created alone. It needs the help, support of special people.
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Draper DNA @draperdna.bsky.social · 14/04/2026
The future of construction is being shaped by constraint. Labor shortages are pushing automation. Material volatility is driving new sourcing, design decisions. Sustainability is it’s expected. If you’re not adapting upstream, you’re reacting downstream.
draperdna.com
Future of Construction: 5 Key Trends for Building Product Mfrs
Discover the top 5 trends shaping the future of construction with Draper DNA’s insights for building product manufacturers.
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Draper DNA @draperdna.bsky.social · 13/04/2026
For women and men, it is to be remembered. In nature, it is to be forgotten, to leave this world just as I entered it or better. #Legacy
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Draper DNA @draperdna.bsky.social · 09/04/2026
Architects don’t “pick” products. They eliminate risk. Performance. Constructability. Sustainability. Trust. If your product doesn’t check all four, it’s out—fast. And here’s the kicker: most of that filtering happens early in design. Full breakdown: www.draperdna.com/how-architec...
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Draper DNA @draperdna.bsky.social · 06/04/2026
“After zooming out and looking at the full 5 month project, the data shows nearly the exact thing what you’ve been flagging from the beginning!" - A direct quote from the client team Experience. We have it and you need it. It’ll save time and money.
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Draper DNA @draperdna.bsky.social · 02/04/2026
Spring doesn’t create opportunity. It reveals who’s ready for it. Homeowners are active. Builders are specifying. The brands that win are already aligned across product, message, and channel. Miss the moment, miss the momentum. Full perspective: www.draperdna.com/the-promise-...
draperdna.com
The Promise of Spring: Renewal and Opportunity for Homeowners and Builders - Draper DNA
Let’s explore the promise of spring and how it shows up in homes, on job sites, and in the aspirations of those who shape the places we live.
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Draper DNA @draperdna.bsky.social · 31/03/2026
Architect search activity spikes in March as projects move toward specification. Technical SEO, structured data, and regional landing pages determine visibility. Here’s how building product manufacturers can own that window. www.draperdna.com/architect-se...
draperdna.com
What Architects Search for in March (And How to Win)
Architect search behavior spikes in March. Learn how building product manufacturers can align SEO with specification cycles and win upstream influence.
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Draper DNA @draperdna.bsky.social · 30/03/2026
Most marketing problems aren’t creative problems. They’re alignment problems. Wrong message. Wrong channel. Wrong moment. Fix those three, and everything changes. That’s the work we do every day with building product brands ready to grow.
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Draper DNA @draperdna.bsky.social · 23/03/2026
Improvising costs more than people admit. Experience is what turns effort into momentum. Draper DNA helps you use what’s already been learned to move faster and smarter. If you’re ready to stop guessing, reach out.
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Draper DNA @draperdna.bsky.social · 20/03/2026
Renewable Energy Day - March 21 - marks more than an idea. It marks a direction. Energy independence. Smarter buildings. Systems designed for performance and longevity. The shift is already underway. The question isn’t if. It’s how fast. #RenewableEnergyDay #CleanEnergy #FutureOfBuilding
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Draper DNA @draperdna.bsky.social · 18/03/2026
At KBIS 2026, one theme dominated: Remove friction. Smart appliances that adapt. Water systems that protect. Surfaces engineered for durability. Lighting that changes with you. The kitchen and bath aren’t just evolving. They’re becoming intelligent ecosystems. #KBIS2026 #KitchenAndBath
draperdna.com
KBIS 2026 Trends: The Future of Kitchen & Bath
Discover the top five trends that defined KBIS 2026 in Orlando—from AI appliances to smart water systems and high-performance surfaces.
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Draper DNA @draperdna.bsky.social · 18/03/2026
At IBS 2026, one theme dominated: Reduce risk. Save time. Prove performance. AI-driven estimating. Fire-resistant exterior systems. Integrated sheathing and weather barriers. Live installation demos packed with builders. The industry isn’t experimenting anymore. It’s implementing.
draperdna.com
IBS 2026 Trends: What Stopped Builders Cold
Discover the five biggest impressions from IBS 2026 in Orlando—from AI-driven estimating tools to labor-saving innovations and outdoor living systems.
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Draper DNA @draperdna.bsky.social · 18/03/2026
Global Recycling Day reminds us that materials don’t lose their value just because their first job is done. Recycling preserves energy, reduces waste, and gives resources another future. The smartest materials are the ones that never stop working. ♻️ #GlobalRecyclingDay
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Draper DNA @draperdna.bsky.social · 17/03/2026
On St. Patrick’s, when clovers are found, And green cheers and laughter abound, Draper DNA knows, It’s not luck that grows, But smart ideas planted deep in the ground. 🍀
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Draper DNA @draperdna.bsky.social · 25/02/2026
34% of the trades on the jobsite speak Spanish as a first language yet the vast majority of the exhibits at IBS + KBIS did not recognize this audience. This is a missed opportunity we must resist to overlook. Congrats Schluter Systems for speaking to all of your customers. #IBS2026 #KBIS2026
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Draper DNA @draperdna.bsky.social · 24/02/2026
Charlie Robinson delivers innovation. From ZIP System to TimberHP’s wood-fiber insulation, he’s made a career out of shifting how builders build. He sat down with us to break down where construction is headed and why sustainable materials are moving from “nice idea” to “necessary.” bit.ly/3MWKt5D
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Draper DNA @draperdna.bsky.social · 23/02/2026
Did you see what I saw at IBS / KBIS? We need to talk about this... and we will moving forward. #IBS2026 #KBIS2026
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Draper DNA @draperdna.bsky.social · 15/02/2026
One more time! #KBIS2026 #IBS2026
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Draper DNA @draperdna.bsky.social · 13/02/2026
Valentine’s Day is a good moment to say this out loud: We love working with people who care about what they build and how they build it. Grateful for our clients, partners, and collaborators. ❤️ — Draper DNA
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Draper DNA @draperdna.bsky.social · 12/02/2026
Loyalty is changing. In building products, it’s no longer about points. It’s about protecting the job, supporting the install, and rewarding the behaviors that drive repeat business. Here are the loyalty trends manufacturers need to prepare for in 2026 👇 www.draperdna.com/loyalty-mark...
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Draper DNA @draperdna.bsky.social · 12/02/2026
Demand generation for building products is being rewritten in real time. AI, risk-averse buying groups, and system-based construction are changing everything. Here’s how manufacturers should prepare for 2026: 👉 www.draperdna.com/demand-gener...
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Draper DNA @draperdna.bsky.social · 12/02/2026
In 2026, building-products advertising either: reduces risk saves time proves performance or it disappears. We mapped the advertising trends manufacturers need to prepare for—across architects, builders, contractors, and designers. Read it here: www.draperdna.com/advertising-...
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Draper DNA @draperdna.bsky.social · 05/02/2026
AI-readable content, structured data, accessibility, performance, specifier hubs, real conversion paths. These aren’t “nice to haves” anymore. We mapped the website marketing trends building products brands need to act on now. Read it. Fix your site. Win more work. www.draperdna.com/website-mark...
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Draper DNA @draperdna.bsky.social · 05/02/2026
2026 social media trends for building products manufacturers are clear: Less noise. More proof. Less posting. More teaching. Less vibes. More value. If your customers can’t spec, install, or trust your product from your content, you’re invisible. Breakdown here: www.draperdna.com/social-media...
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Draper DNA @draperdna.bsky.social · 05/02/2026
Public relations for building products is changing fast. In 2026, AI, trust, and earned authority will decide which brands get specified and which get skipped. Here’s how manufacturers should prepare. 👇 www.draperdna.com/public-relat... #ConstructionMarketing #BuildingProducts #PublicRelations
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Draper DNA @draperdna.bsky.social · 05/02/2026
Trade shows in 2026 aren’t about presence. They’re about outcomes. We broke down the event trends shaping how building-products manufacturers engage architects, builders, contractors, and designers—and how to turn shows into real pipeline. Read it here: www.draperdna.com/trade-show-t...
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Draper DNA @draperdna.bsky.social · 05/02/2026
Why are these three things important to your success? Marketing trends and insights. IBS and KBIS. And your top three marketing challenges for 2026. Knowing what is next is an advantage. We have an opportunity to meet in person. Share your challenges with us and we will help you solve them.
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Draper DNA @draperdna.bsky.social · 29/01/2026
Kids’ bedroom trends for 2026 are less “theme room,” more “room that survives childhood.” Modular furniture. Storage that works. Healthier materials. Lighting that helps kids sleep instead of glow. Full trend breakdown here: www.draperdna.com/childrens-be...
draperdna.com
Children’s Bedroom Design Trends to Watch in 2026
From modular furniture to healthier materials, discover the children’s bedroom design trends shaping 2026—and what product brands should do now.
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Draper DNA @draperdna.bsky.social · 28/01/2026
The biggest kitchen + bath shift heading into 2026 isn’t aesthetic. It’s functional. Wellness-forward baths. Kitchens that absorb daily life. Accessibility designed in from the start. Here’s what it means for building products manufacturers—and how to respond. #KitchenAndBath #ConstructionTrends
draperdna.com
Kitchen & Bath Trends 2026: What Manufacturers Must Prepare For
From wellness baths to smart kitchens and accessibility by default, these are the kitchen and bath trends shaping 2026—and what manufacturers must do now.
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Draper DNA @draperdna.bsky.social · 27/01/2026
The future of construction isn’t just digital or modular. It’s human. Women in construction will play a defining role in how the industry adapts to labor shortages, AI, safety, and leadership demands in 2026. Here’s what to expect—and how to prepare. #WomenInConstruction #Construction2026
draperdna.com
Women in Construction: Key Trends Shaping 2026 | Workforce, Tech, Safety
Women in construction are reshaping the industry. Explore the workforce, technology, safety, and leadership trends defining construction in 2026—and how smart firms prepare now.
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Draper DNA @draperdna.bsky.social · 27/01/2026
New episode of There Is a Difference is live. Our guest: Sara Theis, one of the smartest voices in building products. She talks about resilience, the power of cross-functional teams, why women in this industry actually have an advantage, and what real innovation in construction will require. Enjoy
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There Is a Difference: Sara Theis on Building Products Leadership
Sara Theis shares hard-won insights on leadership, AI, key accounts, and the future of building products in this episode of There Is a Difference by Draper DNA.
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Draper DNA @draperdna.bsky.social · 23/01/2026
Outdoor living in 2026 isn’t about adding features. It’s about designing outcomes. Zoned spaces. Architectural shade. Climate comfort. Water-smart landscapes. If you make products for the outdoors, this shift matters. Here’s what’s coming—and how to prepare. #OutdoorLiving #LandscapingTrends
draperdna.com
Landscaping & Outdoor Living Trends for 2026 | What Manufacturers Need to Know
From outdoor kitchens to climate-smart landscapes, these are the outdoor living trends shaping 2026—and what product manufacturers must do to stay relevant.
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Draper DNA @draperdna.bsky.social · 22/01/2026
Garage design is shifting fast. By 2026, garages are evolving into EV-ready, highly organized, smart utility spaces—and that has real implications for building product manufacturers. We outlined the trends shaping what comes next. #ConstructionTrends #BuildingProducts #GarageDesign
draperdna.com
Garage Design Trends for 2026: EVs, Storage, Smart Tech
The garage is evolving. Explore the top garage design trends for 2026—from EV readiness to smart storage—and what they mean for building product brands.
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Draper DNA @draperdna.bsky.social · 21/01/2026
Construction sustainability in 2026 isn’t about saying the right things. It’s about proving the right ones. Embodied carbon, EPDs, electrification, and performance standards are changing how products get specified. A clear look at what’s coming—and what manufacturers should prepare for now.
draperdna.com
Construction Sustainability Trends for 2026: What Manufacturers Must Do
From embodied carbon to EPDs and electrification, these are the construction sustainability trends manufacturers must prepare for in 2026.
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Draper DNA @draperdna.bsky.social · 19/01/2026
Honoring Dr. Martin Luther King Jr. today. His legacy reminds us that progress demands leadership, courage, and accountability. Reflection matters—but action is what carries the work forward. #MLKDay #DraperDNA
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Draper DNA @draperdna.bsky.social · 17/01/2026
One post. One question. Big response. 85,857 impressions 53,000+ visitors 260 responses 107 comments Featuring the RockSteady drywall harness. For building products marketers, this is what “working social” actually looks like. Need help turning noise into growth? Say the word.
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Draper DNA @draperdna.bsky.social · 16/01/2026
2026 hardware trends, in plain English: • Smart locks must play nicely with others • Accessibility is standard, not specialty • Mixed metals are intentional, not chaotic • Standards win specs If you build hardware, this year matters. #HardwareTrends #BuildingProducts #Architecture
draperdna.com
Hardware Trends for 2026: Smart, Sustainable, Spec-Ready
From smart locks to mixed metals and universal design, here’s what hardware manufacturers must prepare for in 2026—and how to win the spec.
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Draper DNA @draperdna.bsky.social · 15/01/2026
2026 flooring trends are raising the bar. Resilient dominates but expectations are ruthless. Warm tones beat cold gray. Sustainability requires documentation. PFAS questions are coming fast. Manufacturers: this is a strategy moment, not a styling exercise. #Flooring #BuildingProducts #DesignTrends
draperdna.com
Flooring Trends 2026: What Manufacturers Must Prepare For
From resilient flooring and warm wood tones to PFAS pressure and sustainability, here’s how flooring manufacturers can win in 2026.
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Draper DNA @draperdna.bsky.social · 14/01/2026
Moisture management is no longer a detail—it’s the main event. In 2026, siding systems are expected to drain, dry, and integrate cleanly with WRBs and air barriers. Manufacturers who explain the whole wall will earn trust. The rest will answer warranty calls. #BuildingEnvelope #SidingSystems
draperdna.com
Siding & Moisture Management Trends to Prepare for in 2026
From rainscreens to WRBs, here’s how siding and moisture management are evolving in 2026—and what building products manufacturers must do now.
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