iiinova — where your digital self keeps evolving

Reposted by Shawn Buttner

Jerome Hardaway @jeromehardaway.bsky.social · 15/04/2026

Real engineering judgment: If a regex solves it, use a regex. If a SQL query solves it, use a SQL query. If a deterministic function solves it, write the function. Reaching for an LLM when you don't need one is how you get slow, expensive, unreliable software. Use the right tool.

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Reposted by Shawn Buttner

Kara Swisher @karaswisher.bsky.social · 30/01/2026

Do something and we did

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Shawn Buttner @shawnbuttner.com · 17/12/2025

Reflecting on the year, I realized it's hard for me to share opinions. I know enough to know I don't have all the perspectives, and I don't really want to engage with folks who are 100% confident in their own perspectives. It makes it hard to talk about ideas when only one side is willing to learn.

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Shawn Buttner @shawnbuttner.com · 17/10/2025

- Do you have any tricks or tactics to get enthusiasm back when you've lost it? - Do you have any go-to people or ideas that help you boost your enthusiasm when needed? Let me know what comes up for you, and looking forward to connecting!

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Shawn Buttner @shawnbuttner.com · 17/10/2025

- Are there specific scenarios or phases of your work-life where you tend to feel a lot of enthusiasm? - Are there scenarios that tend to drain your enthusiasm? - What's the impact on your work, creativity, life, etc when you're in an enthusiasm funk?

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Shawn Buttner @shawnbuttner.com · 17/10/2025

Hey all! I'm working on a project about how enthusiasm plays into success as a creator and business owner. I'd love to collect some more data and experiences related to how different creators experience enthusiasm, or the lack of it. I'd love to hear your experience with any of the following:

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Shawn Buttner @shawnbuttner.com · 19/09/2025

Bummer! I was there, and just saw this… would have loved to say hey. What did you love the most about today? I’ve been low key designing AI agents in my head since this morning.

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Shawn Buttner @shawnbuttner.com · 18/09/2025

At @notion.com Make 2025. Looking forward to the new AI agents they announced, with a few ideas on how to use on my business.

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Shawn Buttner @shawnbuttner.com · 19/08/2025

Are you an established content creator? I am working on something new to help purpose-driven content creators progress quicker, by the end of the year. This is purely research for me, so nothing to sell. Anyone interested in a quick discussion?

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Shawn Buttner @shawnbuttner.com · 17/07/2025

Man, had a tough new client call this week. No matter what I said, we weren’t making progress. What do you do in that situation? Acknowledge the situation. Nothing I said or did was going to help because we were not a fit. And that’s ok. So I recommended another coach that might better connect

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Shawn Buttner @shawnbuttner.com · 16/07/2025

Nothing like a week that starts out with all your meetings being cancelled. Which is strange, because usually it’s not EVERY meeting in one day. Let alone two days in a row. Will it continue today?

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Shawn Buttner @shawnbuttner.com · 11/07/2025

It’s helped me clarify how people are helped through coaching, why my program is different, and tons of cool people who want to help others. So, if you write or record (emails and voice messages count) then you are also, in fact, a creator. Maybe not professionally. But a creator nonetheless.

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Shawn Buttner @shawnbuttner.com · 11/07/2025

I’ve been thinking about what’s the top thing that’s helped me as an accidental #creator. I’m a coach first, and content is a way to get attention for my business. But I’ve been pretty terrible as a creator. Why? Because I never fully accepted I was a creator. Owning the role has been key.

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Shawn Buttner @shawnbuttner.com · 10/07/2025

What are the big issues you face as a small creator? I’m struggling with getting my content in front of folks. #creators #smallcreator

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Shawn Buttner @shawnbuttner.com · 09/07/2025

Was working on something and @jay.blog’s old #tweet100 challenge came up. Been thinking about doing that on here, to prove I can post once a day for 100 days. Because i’m terrible at posting and would like to get better. Anyone else want to try with me?

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Shawn Buttner @shawnbuttner.com · 07/07/2025

I want a place online where I don't believe this, and that we are incentivized to be civil, not to say outrageous things for attention. I don't know if such a place exists. Maybe here is as close as we can get?

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Shawn Buttner @shawnbuttner.com · 07/07/2025

I don't always post on #bluesky. But when I do.... I struggle to figure out what to share. I think the previous versions of social media have conditioned me to not trust anything said online, or that you'll get rage-baited into arguing with a bot.

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Shawn Buttner @shawnbuttner.com · 11/06/2025

I realized I said something because of how I feel about the world right now. And, bsky probably isn't the best for conversations like this? All that to say thanks for sharing, I respect you and your thoughts. You rock! I'm gonna go for a walk now.

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Shawn Buttner @shawnbuttner.com · 11/06/2025

FWIW, I've followed you for a while. I'm upset about the horrendous week, and believe anyone platforming and drawing attention to what's happening is good.

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Shawn Buttner @shawnbuttner.com · 11/06/2025

You don't want people to platform him, so he doesn't get attention. His is currently talking about what's happing in LA. I worry in this moment that we shoot the messenger because he is not "right", and lose more people knowing what's going on.

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Shawn Buttner @shawnbuttner.com · 11/06/2025

You don’t want people to pay attention to him.

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Shawn Buttner @shawnbuttner.com · 11/06/2025

My apologies for misunderstanding then.

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Shawn Buttner @shawnbuttner.com · 11/06/2025

I don’t understand the connection to what’s happening in LA due to federal policy and agents, and Newson talking about it. I think, regardless if he is or isn’t genuine or good people, it’s correct for the governor to speak out about what’s happening now, wherever he can. Right?

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Shawn Buttner @shawnbuttner.com · 11/06/2025

I’m curious, what do you think should he be doing then? He is still the governor of California, regardless of his personality or values. He should be speaking up and out about what’s currently happening here in the state. Isn’t speaking up what’s required in this moment from the governor?

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Shawn Buttner @shawnbuttner.com · 21/05/2025

It's a beautiful thing when a creator choses to follow their art. One of the folks I follow announced the evolution of their brand today, and said the magic words "I was writing about it and am feeling excited for my work again." Life's too short to work on things that dim your creativity!

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Shawn Buttner @shawnbuttner.com · 19/05/2025

I used to think burnout just meant being tired. But for me, it looked like dread. Like building content for algorithms instead of purpose. Like losing joy in the work I once loved. This week I break down how creators slide into burnout, and how to escape it. podcasts.apple.com/us/podcast/c...

podcasts.apple.com

The TRUTH About Creator Burnout | Episode 17

Podcast Episode · Creators That Crush · 05/16/2025 · 14m

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Shawn Buttner @shawnbuttner.com · 15/05/2025

To add, I think the best performers are consistent at sustainable growth. That’s the hardest part when you show up every day!

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Shawn Buttner @shawnbuttner.com · 16/04/2025

It is a shame. And it’s why it’s more important than ever to role model being a good apple. (Or at least aspire to not be a bad apple) Hope you continue to lead the way. I’ll do my part, too!

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Shawn Buttner @shawnbuttner.com · 16/04/2025

It always surprises me how many folks can’t stand to ignore the things they don’t like or care for on social. Especially when it’s something positive. We need more cheering on of good things. I’m grateful you shared your gratitude practice and challenge! Cheering you on!

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Shawn Buttner @shawnbuttner.com · 09/04/2025

Cinnamon has positive health impacts! Right! Right? Right…

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Shawn Buttner @shawnbuttner.com · 08/04/2025

I worked at a place years ago that never had “problems”, only “opportunities”. It made my eyes roll every time, and it was a helpful reframe that could keep you going when the “problem” seemed too big or impossible. “What‘s awesome about that” has the same energy to me!

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Shawn Buttner @shawnbuttner.com · 03/04/2025

Isn’t congress supposed to control tariffs and commerce? With enough pressure and political will, couldn’t we stop the Trump tariffs? You know, show the world everyone in the US are not crazy, just temporarily lead by madmen.

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Shawn Buttner @shawnbuttner.com · 31/03/2025

Great read, and reminder to focus on what drives results for you! FOMO is another word for jealousy - if x works for “big creator” then I better not miss out on what makes them successful. Then you feel bad when x doesn’t work for you….

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Shawn Buttner @shawnbuttner.com · 28/03/2025

I love the term commodity thinking! It captures one of my fears about AI and "easy-to-do" content. Entrepreneurs need to lead with heart and humanity in a world full of commodity thought. That's personality, stories, and experience.

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Shawn Buttner @shawnbuttner.com · 24/03/2025

Feeling stuck as a creator? You’re probably trapped by one (or more) of these 3 productivity killers: → Life changes → Time thrashing → A distracting environment New episode breaks it all down + how to fix it. Listen here: podcasts.apple.com/us/podcast/c... #creatoreconomy #productivity #podcast

podcasts.apple.com

Make The Most Of Your Time

Podcast Episode · Creators That Crush · 03/20/2025 · 17m

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Shawn Buttner @shawnbuttner.com · 19/03/2025

Well, that’s unsettling…

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Shawn Buttner @shawnbuttner.com · 18/03/2025

Hmm, I can follow and unfollow folks, just need to go to their profile. It’s not super intuitive to do it that way, though.

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Shawn Buttner @shawnbuttner.com · 13/03/2025

Purpose seems to be the will to act or motivation, maybe? I think these three terms are related, and distinct. How would you distinguish between each?

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Shawn Buttner @shawnbuttner.com · 13/03/2025

Earlier this week I was in a conversation about the difference between success and vision. Thinking about it more, it seems to me that “purpose” is another related idea to success and vision. If success is a measurement (I achieve this), and vision is an ideal imagined future…

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Shawn Buttner @shawnbuttner.com · 11/03/2025

Pretty introverted myself, based on how I charge up. Though, when I’m charged up or in small groups, it’s tough to notice

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Shawn Buttner @shawnbuttner.com · 10/03/2025

Right on! I wonder if that's the OG source. Thanks Jay

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Shawn Buttner @shawnbuttner.com · 10/03/2025

I had a client once call the point mid-project where you regret your life, question what you are doing & struggle the most "the murky middle. (TMM)." The secret about TMM is that the best ideas, artistic expression & connective media comes right after TMM. And so far so true from my experience

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Shawn Buttner @shawnbuttner.com · 26/02/2025

And TBH, I am not the most consistent with tracking this each week... 😅 When I am consistently stressed, grumpy, or unmotivated, I tend to get more disciplined about tracking and reflecting on these measures. Does that help? Anything in particular you'd like to know?

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Shawn Buttner @shawnbuttner.com · 26/02/2025

And it's not things like feeling time stress or constrained. Growth is how much I am learning, in "flow state" for my creative work, and recognized progress towards big goals. Impact is number of helpful conversations, and notable accomplishments for others during the week.

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Shawn Buttner @shawnbuttner.com · 26/02/2025

@thesusanboles.bsky.social Totally! It's a rating between 1 - 10 each week, with journalling why I chose each number. In general: "Happiness" is part how I feel each week, it's part character (how I showed up for myself and others). And it's not things like feeling time stress or constrained.

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Shawn Buttner @shawnbuttner.com · 25/02/2025

Creators That Crush track key metrics to keep motivated and successful. What would you score every week to make sure your creative work and business are motivating and on track? For me, I measure my business by three metrics: - Level of overall happiness - Personal Growth - Impact

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Shawn Buttner @shawnbuttner.com · 25/02/2025

Karen's scorecard enabled her to: - Systematically find small client issues and bring them up before they hurt the relationship - Understand her client selection criteria, to feel excitement for the work and for helping the client - Create a culture of open and honest communication

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Shawn Buttner @shawnbuttner.com · 25/02/2025

She was a guest on a recent episode of Beyond Margins, sharing her 10 "calm KPIs" to identify small problems before they turn into huge problems in her business. (shout out to host Susan Boles @thesusanboles.bsky.social )

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