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(Sham)

@shamsdale.bsky.social

1.8K followers 162 following 1.4K posts

Patron saint of iced lattes. Guess The Gooner finalist. The target is to post so well that it becomes an art. ✍️ thenonnegotiables.substack.com

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(Sham) @shamsdale.bsky.social · 05/10/2026

Went over why the idea that Saka has regressed as an athlete or as a footballer is really just a misguided agenda. Turns out, he’s just in the process of becoming a different kind of player. Have a read, and subscribe if you enjoy so future pieces are e-mailed directly to you!

(Sham) @shamsdale.bsky.social · 05/10/2026

Went over why the idea that Saka has regressed as an athlete or as a footballer is really just a misguided agenda. Turns out, he’s just in the process of becoming a different kind of player. Have a read, and subscribe if you enjoy so future pieces are e-mailed directly to you!

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(Sham) @shamsdale.bsky.social · 05/10/2026

📝 NEW: A decent number of people seem to think that at 25, Bukayo Saka is in decline. In reality all the objective evidence suggests he’s not only performing well, but changing as a player for the better. thenonnegotiables.substack.com/p/bukayo-sak...

thenonnegotiables.substack.com

Bukayo Saka is Doing Fine, Actually

He’s not worse and he’s not washed. He’s just evolving.

(Sham) @shamsdale.bsky.social · 05/10/2026

📝 NEW: A decent number of people seem to think that at 25, Bukayo Saka is in decline. In reality all the objective evidence suggests he’s not only performing well, but changing as a player for the better. thenonnegotiables.substack.com/p/bukayo-sak...

thenonnegotiables.substack.com

Bukayo Saka is Doing Fine, Actually

He’s not worse and he’s not washed. He’s just evolving.

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(Sham) @shamsdale.bsky.social · 03/10/2026

Discussed how City officials’ behavior reminds me of someone else with huge power and wealth who doesn’t take accountability, and why that means expulsion and other extreme measures are necessary. Have a read, and subscribe if you enjoy so future pieces are sent directly to you.

(Sham) @shamsdale.bsky.social · 03/10/2026

Discussed how City officials’ behavior reminds me of someone else with huge power and wealth who doesn’t take accountability, and why that means expulsion and other extreme measures are necessary. Have a read, and subscribe if you enjoy so future pieces are sent directly to you.

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(Sham) @shamsdale.bsky.social · 02/10/2026

📝 NEW: This is certainly not the last time we’ll speak on the City saga ahead of its end, but I wanted to offer a few more thoughts on it before we resume the club season. Primarily, I discuss what consequences City must face and why. thenonnegotiables.substack.com/p/why-manche...

thenonnegotiables.substack.com

Why Manchester City Must Receive Maximum Punishment

The reasons why no punishment that leaves Sheikh Mansour’s City side intact is a just one.

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Nick of the Northbank @nicktheinventor.bsky.social · 02/10/2026

Terrific piece.

(Sham) @shamsdale.bsky.social · 02/10/2026

📝 NEW: This is certainly not the last time we’ll speak on the City saga ahead of its end, but I wanted to offer a few more thoughts on it before we resume the club season. Primarily, I discuss what consequences City must face and why. thenonnegotiables.substack.com/p/why-manche...

thenonnegotiables.substack.com

Why Manchester City Must Receive Maximum Punishment

The reasons why no punishment that leaves Sheikh Mansour’s City side intact is a just one.

(Sham) @shamsdale.bsky.social · 30/09/2026

“If you lie to me, the day after I am not here. I will be out, and I will not be your friend anymore.” — Pep Guardiola when asked about City not complying with financial rules in 2022

Tyler, The Creator saying, “So that was a fucking lie.”

(Sham) @shamsdale.bsky.social · 29/09/2026

As someone who goes by “Sham” on here, it’s been quite a day. 😂

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The North Bank: An Arsenal Podcast @northbankpod.bsky.social · 27/09/2026

That sums it all up... Certianly puts into words how I feel emotionally about the 114 situation... brilliant. 👏

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AFC @southcoastafc.bsky.social · 27/09/2026

Brilliant read 👏🏼

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invinciblökeres @paulhepker.bsky.social · 27/09/2026

This is brilliant. Easily the best piece I have read on the topic. Share and follow. You won’t be sorry. 🙌👏

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El Brento @andbrent.bsky.social · 27/09/2026

Fantastic read on a horrid situation left to fester for years at everyone else's expense.

(Sham) @shamsdale.bsky.social · 27/09/2026

Wrote about the ruling of City being guilty on 114 of 115 charges, what it confirms, what it means for the rest of us, and why the punishment must be ruthless. Have a read, and subscribe if you enjoy so future pieces are e-mailed directly to you.

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Paul Brooker @countryman100.bsky.social · 27/09/2026

Outstanding piece. Bravo.

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(Sham) @shamsdale.bsky.social · 26/09/2026

📝 NEW: What we’ve known for years has finally been confirmed: Manchester City are cheats. I discuss the heartbreaking realizations that entails, and what the Premier League must do next to properly deal with this threat to its current existence. thenonnegotiables.substack.com/p/what-manch...

thenonnegotiables.substack.com

What Manchester City Stole From Us All

On the confirmation that the City dynasty was a falsehood, the sadness that brings, and what should happen next.

(Sham) @shamsdale.bsky.social · 26/09/2026

📝 NEW: What we’ve known for years has finally been confirmed: Manchester City are cheats. I discuss the heartbreaking realizations that entails, and what the Premier League must do next to properly deal with this threat to its current existence. thenonnegotiables.substack.com/p/what-manch...

thenonnegotiables.substack.com

What Manchester City Stole From Us All

On the confirmation that the City dynasty was a falsehood, the sadness that brings, and what should happen next.

(Sham) @shamsdale.bsky.social · 26/09/2026

Hoping to have a piece out on my Substack after the England game with my thoughts on City. ✍🏽

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(Sham) @shamsdale.bsky.social · 22/09/2026

Discussed Arsenal’s recent slew of acquisitions of precocious young attackers and how that might signal an alternative approach to trying to sign a superstar forward in their prime from elsewhere. Have a read, and subscribe if you enjoy so future pieces are sent directly to you!

(Sham) @shamsdale.bsky.social · 22/09/2026

Discussed Arsenal’s recent slew of acquisitions of precocious young attackers and how that might signal an alternative approach to trying to sign a superstar forward in their prime from elsewhere. Have a read, and subscribe if you enjoy so future pieces are sent directly to you!

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(Sham) @shamsdale.bsky.social · 22/09/2026

📝 NEW: As we know, Arsenal once again did not land a star for their forward line last summer. But it’s worth wondering — have they begun going about it a different way? On a tough market, the talent arms race, and the benefits of in-house production. thenonnegotiables.substack.com/p/arsenal-mi...

thenonnegotiables.substack.com

Arsenal Might Already Have Their Superstar Attacker

On how Arsenal have gotten smart in the face of a tough market for forwards and an arms race for young talent.

(Sham) @shamsdale.bsky.social · 22/09/2026

📝 NEW: As we know, Arsenal once again did not land a star for their forward line last summer. But it’s worth wondering — have they begun going about it a different way? On a tough market, the talent arms race, and the benefits of in-house production. thenonnegotiables.substack.com/p/arsenal-mi...

thenonnegotiables.substack.com

Arsenal Might Already Have Their Superstar Attacker

On how Arsenal have gotten smart in the face of a tough market for forwards and an arms race for young talent.

(Sham) @shamsdale.bsky.social · 20/09/2026

I discussed exactly no Ballers and six Fallers from a display at Brighton that was rather poor all around. I also talk about why that’s to be expected in the most competitive league in Europe. Have a read and subscribe if you enjoy so future pieces are e-mailed directly to you!

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(Sham) @shamsdale.bsky.social · 20/09/2026

📝 NEW: Arsenal suffered their first defeat of the season on Saturday as they lost 3-0 at Brighton. I go over six Fallers from the match, as well as how this match reminds us that the PL is more competitive than anywhere else in Europe right now. thenonnegotiables.substack.com/p/ballers-an...

thenonnegotiables.substack.com

Ballers & Fallers: Brighton (a)

An “Oops! All Fallers!” edition of the column following Saturday’s 3-0 defeat at the Amex.

(Sham) @shamsdale.bsky.social · 20/09/2026

📝 NEW: Arsenal suffered their first defeat of the season on Saturday as they lost 3-0 at Brighton. I go over six Fallers from the match, as well as how this match reminds us that the PL is more competitive than anywhere else in Europe right now. thenonnegotiables.substack.com/p/ballers-an...

thenonnegotiables.substack.com

Ballers & Fallers: Brighton (a)

An “Oops! All Fallers!” edition of the column following Saturday’s 3-0 defeat at the Amex.

(Sham) @shamsdale.bsky.social · 17/09/2026

ICYMI: I went over the best and worst performances from Arsenal’s 4-2 victory at Ipswich Town on Tuesday night. Have a read, and subscribe if you enjoy so that future pieces are e-mailed directly to you! It’s free to do!

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(Sham) @shamsdale.bsky.social · 16/09/2026

📝 NEW: I discuss Dowman kicking things up a notch, Gyökeres putting in a massively concerning performance, and more from Arsenal’s 4-2 win at Ipswich in the Carabao Cup. thenonnegotiables.substack.com/p/ballers-an...

thenonnegotiables.substack.com

Ballers & Fallers: Ipswich Town (a) (Carabao Cup)

Five Ballers and two Fallers from a comfortable win that kicks off Arsenal’s Carabao Cup campaign.

(Sham) @shamsdale.bsky.social · 16/09/2026

📝 NEW: I discuss Dowman kicking things up a notch, Gyökeres putting in a massively concerning performance, and more from Arsenal’s 4-2 win at Ipswich in the Carabao Cup. thenonnegotiables.substack.com/p/ballers-an...

thenonnegotiables.substack.com

Ballers & Fallers: Ipswich Town (a) (Carabao Cup)

Five Ballers and two Fallers from a comfortable win that kicks off Arsenal’s Carabao Cup campaign.

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(Sham) @shamsdale.bsky.social · 15/09/2026

Discussed the reasons why people are putting too much stock in last season and underestimating this Arsenal attack. Have a read, and subscribe if you enjoy so future pieces are e-mailed directly to you!

(Sham) @shamsdale.bsky.social · 15/09/2026

Discussed the reasons why people are putting too much stock in last season and underestimating this Arsenal attack. Have a read, and subscribe if you enjoy so future pieces are e-mailed directly to you!

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(Sham) @shamsdale.bsky.social · 15/09/2026

📝 NEW: Last season, Arsenal’s attackers only scored 35 goals from open play in the PL. But Christos Tzolis was the sole offensive addition while several forwards left. I explain why despite those facts, the Gunners should improve in the final third. thenonnegotiables.substack.com/p/arsenals-a...

thenonnegotiables.substack.com

Arsenal’s Attack Is Better Than You Think

Why it’s incorrect to assume the champions’ offense is simply continuing on from last season.

(Sham) @shamsdale.bsky.social · 15/09/2026

📝 NEW: Last season, Arsenal’s attackers only scored 35 goals from open play in the PL. But Christos Tzolis was the sole offensive addition while several forwards left. I explain why despite those facts, the Gunners should improve in the final third. thenonnegotiables.substack.com/p/arsenals-a...

thenonnegotiables.substack.com

Arsenal’s Attack Is Better Than You Think

Why it’s incorrect to assume the champions’ offense is simply continuing on from last season.

(Sham) @shamsdale.bsky.social · 13/09/2026

And what comes after the review? You say sorry to a team you just cost points and expect everything to be hunky-dory after that? When are these officials going to lose their jobs? When are processes going to be changed? When will there be actual consequences?

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Phil Costa @philcosta.bsky.social · 13/09/2026

Enzo Fernández looked like this and they really thought he wasn’t interfering with play

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Daily Cannon @dailycannon.com · 13/09/2026

Maybe the referees shouldn't just be allowed to govern themselves. Like, maybe there should at least be an independent watchdog or something.

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(Sham) @shamsdale.bsky.social · 13/09/2026

Anyway… I wrote about Arsenal’s performance of champions at the Stadium of Light, the standouts from the game, and about the continued incompetence of “Pro Ref”. Have a read, and subscribe if you enjoy so future pieces are e-mailed directly to you! It’s free to join!

(Sham) @shamsdale.bsky.social · 13/09/2026

Anyway… I wrote about Arsenal’s performance of champions at the Stadium of Light, the standouts from the game, and about the continued incompetence of “Pro Ref”. Have a read, and subscribe if you enjoy so future pieces are e-mailed directly to you! It’s free to join!

(Sham) @shamsdale.bsky.social · 13/09/2026

📝 NEW: I cover four Ballers and two Fallers from a pride-inducing win at Sunderland, as well one of my own non-negotiables for Arsenal and how the rebrand to “Pro Ref” isn’t fooling anyone. thenonnegotiables.substack.com/p/ballers-an...

thenonnegotiables.substack.com

Ballers & Fallers: Sunderland (a)

Four Ballers and two Fallers from an immensely hard-fought win in the Stadium of Light.

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(Sham) @shamsdale.bsky.social · 10/09/2026

I discussed Arsenal’s dominant performance at Napoli on Wednesday night in the CL as well as Ødegaard’s continuing renaissance, Konsa’s excellent start to life as a Gunner, and a couple players who must improve. Have a read, and subscribe if you enjoy! It really does help a lot.

(Sham) @shamsdale.bsky.social · 10/09/2026

I discussed Arsenal’s dominant performance at Napoli on Wednesday night in the CL as well as Ødegaard’s continuing renaissance, Konsa’s excellent start to life as a Gunner, and a couple players who must improve. Have a read, and subscribe if you enjoy! It really does help a lot.

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(Sham) @shamsdale.bsky.social · 10/09/2026

📝 NEW: Arsenal got their 26/27 Champions League campaign off to a good start with a 1-0 win at Napoli. I cover the best performances and some disappointing ones from the victory. thenonnegotiables.substack.com/p/ballers-an...

thenonnegotiables.substack.com

Ballers & Fallers: Napoli (a)

Three Ballers and three Fallers from a successful start to the new Champions League campaign.

(Sham) @shamsdale.bsky.social · 10/09/2026

📝 NEW: Arsenal got their 26/27 Champions League campaign off to a good start with a 1-0 win at Napoli. I cover the best performances and some disappointing ones from the victory. thenonnegotiables.substack.com/p/ballers-an...

thenonnegotiables.substack.com

Ballers & Fallers: Napoli (a)

Three Ballers and three Fallers from a successful start to the new Champions League campaign.

(Sham) @shamsdale.bsky.social · 10/09/2026

Ballers & Fallers from Napoli (a) out tomorrow. Ballers & Fallers from Sunderland (a) out Monday. Pieces on Arsenal’s attack and Gabriel Jesus coming soon. All on The Non-Negotiables: An Arsenal Substack. Check it out and subscribe below 👇🏽 thenonnegotiables.substack.com

thenonnegotiables.substack.com

The Non-Negotiables | Sham | Substack

The Non-Negotiables is a regular newsletter sharing thoughts and musings on Arsenal Football Club. Click to read The Non-Negotiables, by Sham, a Substack publication with hundreds of subscribers.

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(Sham) @shamsdale.bsky.social · 08/09/2026

Covered the hits and misses from Arsenal’s victory over Chelsea this past weekend. Might also have waxed lyrical about how Kai Havertz is an elite CF. Have a read and subscribe if you enjoy so that future pieces are e-mailed directly to you! Hoping to crack 500 subs soon.

(Sham) @shamsdale.bsky.social · 08/09/2026

Covered the hits and misses from Arsenal’s victory over Chelsea this past weekend. Might also have waxed lyrical about how Kai Havertz is an elite CF. Have a read and subscribe if you enjoy so that future pieces are e-mailed directly to you! Hoping to crack 500 subs soon.

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(Sham) @shamsdale.bsky.social · 08/09/2026

📝 NEW: On Sunday, Chelsea — tipped by many to be potential title challengers — arrived at the Emirates looking to make a statement. Instead, the champions showed them levels. I cover four Ballers and two Fallers from that 2-1 win. thenonnegotiables.substack.com/p/ballers-an...

thenonnegotiables.substack.com

Ballers & Fallers: Chelsea (h)

Four Ballers and two Fallers from the champions’ defeat of Xabi Alonso’s title pretenders.

(Sham) @shamsdale.bsky.social · 08/09/2026

📝 NEW: On Sunday, Chelsea — tipped by many to be potential title challengers — arrived at the Emirates looking to make a statement. Instead, the champions showed them levels. I cover four Ballers and two Fallers from that 2-1 win. thenonnegotiables.substack.com/p/ballers-an...

thenonnegotiables.substack.com

Ballers & Fallers: Chelsea (h)

Four Ballers and two Fallers from the champions’ defeat of Xabi Alonso’s title pretenders.

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arseblog @arseblog.com · 07/09/2026

3 games in to the new season. The non-stop dumbing down of all football discourse is depressing. And when we don't go unbeaten, it'll be presented as a kind of fail and the idiot contingent of YouTubers will say 'Arsenal said they could go unbeaten' when we did nothing of the sort. 🙄