iiinova — where your digital self keeps evolving

Shami Kalra @shamikalra.bsky.social · 17/09/2026

Really good to catch up with an ex-Ginetta and British F4 driver this week. Lovely thing is he still remembers those days when we did a little around his championships.

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Shami Kalra @shamikalra.bsky.social · 10/08/2026

Who would have thought that one of the largest watch brands in the World would be upset with me and this watch. Does make me smile.

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Shami Kalra @shamikalra.bsky.social · 07/07/2026

Temptation to make ones life easier and perhaps even have a full nights sleep by welcoming a Sugar Daddy to invest is always on a small business owners mind. But then you lose creativity and have to attend nauseating sales conferences. I'd rather struggle and make what I want.

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Shami Kalra @shamikalra.bsky.social · 06/07/2026

May 2025: Chip Ganassi Racing won the Indy 500. Standing on that podium was a dream come true When Chip called to congratulate me, I said, “I didn’t do anything.” “We’re all part of the team.” Today my Winner’s ring arrived. Thank you Chip Ganassi, I'm SO proud to be part of this team

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Shami Kalra @shamikalra.bsky.social · 25/06/2026

No one likes reducing prices but in order to finance new watches, sometimes I have to bite the bullet. Take advantage of the few watches we have left in our clearance section. omologatowatches.com/clearance-sale

omologatowatches.com

CLEARANCE

End of run models with significant savings

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Shami Kalra @shamikalra.bsky.social · 08/06/2026

Son is in Japan. He sent me a pic of his FUJI, love it!

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Shami Kalra @shamikalra.bsky.social · 08/06/2026

Ugh Monday 😩 But then you realise IT'S RACE WEEK at Le Mans! It's going to be a challenge making this event work for us, but then I didn't choose or want an easy life. If you're going, see you there, if not then watch our socials for some behind the scenes.

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Shami Kalra @shamikalra.bsky.social · 05/06/2026

I can talk more openly on this platform because the French Resistance don't know I'm on here. The last 18 months have been probably the hardest for me mentally. Some really low points. Being back at Le Mans makes me so emotional because it's a big F**K U to everyone who has tried to ruin me.

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Shami Kalra @shamikalra.bsky.social · 05/06/2026

Ready for Le Mans. Sorry ACO 😘

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Shami Kalra @shamikalra.bsky.social · 25/05/2026

I met Danny Ric before he got in to F1 and today I’ve bumped in to him on the grid at the 500. And he remembered me!! Now all I got to do is convince him to drive in IndyCar

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Reposted by Shami Kalra

alastairt.bsky.social @alastairt.bsky.social · 12/05/2026

Got mine today

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Shami Kalra @shamikalra.bsky.social · 12/05/2026

Our watch for 24h of Le Mans. A bit of history and a lot of passion has gone in to making sure we're represented there this year.

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Shami Kalra @shamikalra.bsky.social · 12/05/2026

This is the first time we've ever done a watch with a fumé dial. With creating a dark-to-light gradient effect we start with brushed metal base and apply multiple translucent coloured lacquer coats that intensify towards the outer edges. It's labour intensive but the results are worth it.

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Shami Kalra @shamikalra.bsky.social · 06/05/2026

This weekend at Paul Ricard was a brilliant bit of activation by IDEC Sport. And they topped it off with a podium! Next stop 24h of Le Mans.

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Shami Kalra @shamikalra.bsky.social · 29/04/2026

The GOAT has given me his personal approval for the new CGR Chronograph. I shall be mainly smiling for the rest of today.

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Shami Kalra @shamikalra.bsky.social · 29/04/2026

Getting ready for what is the THE best open wheel race on the Planet. So proud and excited to be part of it. #TeamOmologato #Indy500

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Shami Kalra @shamikalra.bsky.social · 28/04/2026

For me this isn't just a watch, it's a sign that'll I never back down from my beliefs. Our celebration of our involvement with IDEC and their entry at The 24h of Le Mans. (Proper photoshoot this weekend with the drivers at Paul Ricard)

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Shami Kalra @shamikalra.bsky.social · 27/04/2026

McLaren joins with Legacy? Looks like the JJ700 Legacy Motor Club watches we made have taken a step up. racer.com/2026/04/26/a...

racer.com

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Shami Kalra @shamikalra.bsky.social · 23/04/2026

Our business needs growth, so today I have appointed one of the World's leading consulting firms @grantthorntonuk.bsky.social as our advisors for this growth and to take Omologato to places I never dreamt of. #BuildingABrand

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Shami Kalra @shamikalra.bsky.social · 22/04/2026

Tomorrow we launch the Bamber #2 - 6 years since the first watch.

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Reposted by Shami Kalra

Matt Bishop 🏳️‍🌈 🏁 @thebishf1.bsky.social · 22/04/2026

This tweet has just appeared on my X account, which has been hacked. I no longer have access to it, so I can’t delete it. Anyone who clicks on the link may lose their X account for ever, as I have. If you’re on X, please post a tweet advising all F1 twitterati to unfollow & avoid my X account. 😔

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Shami Kalra @shamikalra.bsky.social · 22/04/2026

Been asked to submit a design to be judged for a watch award. The entry requirements are questionable. And that’s what the problem is with most of this incestuous industry. The ones with the big budgets always “win”

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Shami Kalra @shamikalra.bsky.social · 13/04/2026

Making this carbon dial was one of the most difficult things we've ever done.

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Shami Kalra @shamikalra.bsky.social · 09/04/2026

I reserved 4 Classic Timer Racing Greens for a customer who annoyingly hasn't collected them, so they're back in the SALE section. They're fully automatic Triple Date watches with a great dial. I have 11 new styles arriving and so these must go! www.omologatowatches.com/clearance-sa...

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Shami Kalra @shamikalra.bsky.social · 09/04/2026

Over 80% of the ARNAGE Sport Chronographs have now sold out. Activation of this watch starting from the end of this month at Paul Ricard is going to be so much fun. And for those customers who bought one, the garage visits will be great. #ELMS

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Shami Kalra @shamikalra.bsky.social · 08/04/2026

I've 'done' the Triple Crown. This year we go again! #TeamOmologato

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Shami Kalra @shamikalra.bsky.social · 07/04/2026

At just £175 this watch is an absolute bargain even if I do say so myself. Last 2 now left. www.omologatowatches.com/clearance-sale

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Shami Kalra @shamikalra.bsky.social · 07/04/2026

Quite a few orders for the ARNAGE came in this weekend. Loved making this unique watch.

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Shami Kalra @shamikalra.bsky.social · 25/03/2026

Never underestimate the effect you're having on young racing drivers. Your custom means I can do what I do to support. See that logo? YOU did that! #TeamOmologato

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Shami Kalra @shamikalra.bsky.social · 09/03/2026

Continuing with the fumé design the all new TIFOSI x BRG also features this dial. Also in production and IMO the bargain of our range!

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Shami Kalra @shamikalra.bsky.social · 09/03/2026

First time we've ever done a fumé dial where the colour grades from a lighter inner dial to a darker outer. Production has started so the all new BRG will be in stock soon. Chosen a classic design, very similar to some SMITHS instruments from the 1960's.

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Reposted by Shami Kalra

Omologato @omologato.bsky.social · 06/03/2026

The TIFOSI x BRG is now in production. Customers who have reserved one will be emailed as soon as it's ready. If you'd like one do visit this link www.omologatowatches.com/tifeds

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Shami Kalra @shamikalra.bsky.social · 06/03/2026

News that my Indy500 Winners ring is coming is probably the best email I’ve had this week. Standby for yours truly to be even more fanboy ad nauseam.

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Shami Kalra @shamikalra.bsky.social · 05/03/2026

Clear focus is the most important thing when building a brand. Confuse your customer and you may as well sell cat food.

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Shami Kalra @shamikalra.bsky.social · 05/03/2026

Despite headwinds it's good to see the UK at the top of our sales sectors

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Shami Kalra @shamikalra.bsky.social · 05/03/2026

Honda keep winning in IndyCar, Newey is a proven winner so how does this happen? Also if I was a paying sponsor I’d be asking for 25 laps worth of value. Not a penny more. Associating your brand with failure isn’t great IMO.

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Shami Kalra @shamikalra.bsky.social · 04/03/2026

For years we've been supporting some of the greatest efforts at Le Mans. We work so hard to make our involvement authentic. This year we're going again and I've made 100 watches to mark our involvement with IDEC Sport. Say hello to the ARNAGE® Sport omologatowatches.com/arnspt

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Shami Kalra @shamikalra.bsky.social · 04/03/2026

Trying to work out a name for the new Chronograph. Arnage Sport sounds good.

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Shami Kalra @shamikalra.bsky.social · 04/03/2026

We’re going to Le Mans this year which means there’s a new watch coming!! And you know what…I’m going to launch it on Bluesky ahead of any other platform. Standby.

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Shami Kalra @shamikalra.bsky.social · 07/02/2026

Spent most of today upgrading customers straps to our new bracelets. My finger tips are killing me.

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Shami Kalra @shamikalra.bsky.social · 18/11/2025

Last delivery before Christmas of the TIFOSI x Can-AM® has arrived today. Selling these at £99 isn't going to make us rich, but I'm happy that its attracting new customers to the brand.

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Reposted by Shami Kalra

Racing for Memories @racingformemories.org · 24/06/2025

Proof that I was actually at Le Mans. Cool to have made the race broadcast. And, I was able to model my @omologato.bsky.social watch! Maybe @shamikalra.bsky.social will hire me as a model, or give me an endorsement deal. 😀 Seriously, I love all of my Omologato watches!

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Shami Kalra @shamikalra.bsky.social · 23/05/2025

An Indian and a Scotsman in an off licence. What could possibly…

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Shami Kalra @shamikalra.bsky.social · 06/05/2025

I care deeply Dave. Thank you again

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Reposted by Shami Kalra

Ash @upallnight.racing · 27/04/2025

@shamikalra.bsky.social You, I think? I'm not stalking you. Honest. 😂

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Reposted by Shami Kalra

Matt Bishop 🏳️‍🌈 🏁 @thebishf1.bsky.social · 09/04/2025

Fab lunch today at the Builders Arms, Chelsea, London, with my good friend Shami Kalra, smart businessman (Omologato founder, owner & boss) & passionate motorsport devotee. We put the racing world to rights over 90 super-enjoyable minutes!

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