iiinova — where your digital self keeps evolving

Sereneprincess @sereneprincess.bsky.social · 25/08/2026

For the second year in a row, I’m walking 100K in September for families facing baby loss. I’ve committed to walking 100K in September for every much-loved baby sadly not here today. Please donate as little or as much as you can to this worthy cause. fundraising.sands.org.uk/fundraisers/...

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Sereneprincess @sereneprincess.bsky.social · 11/07/2026

It’s easy to become immersed in our day-to-day roles, but conversations like these remind me why academic communities matter. They challenge our thinking, broaden our perspectives, and often spark the next idea.

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Sereneprincess @sereneprincess.bsky.social · 11/07/2026

The Academy of Marketing Conference 2026 left me feeling appreciative about the state of research into the discipline. One of the things I value most about conferences is the opportunity to step outside my own institutional bubble and engage with colleagues from across the marketing community.

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Sereneprincess @sereneprincess.bsky.social · 24/05/2026

Watched The Christopers last evening. It was absolutely the definition of art for me. Meaningful, touching well acted, for the most part. And reminded me what a fan I am of this absolutely brilliant, gorgeous actress. Swoon.

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Sereneprincess @sereneprincess.bsky.social · 27/04/2026

Beyonce fans are absolutely crazy in love with her ... and she has so much fun fuelling their delusions. I am sure she is sitting somewhere, saying I wonder how this will influence their Act III predictions. I predict Rock x Destiny's Child. (The call is coming from inside the hive)

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Sereneprincess @sereneprincess.bsky.social · 17/03/2026

Researchers are at the heart of #GRAPHIA. We’ve launched a series of clips featuring researchers involved in the project & their perspectives. The first clip features my @abertayuni.bsky.social colleague Georgia Rubidge. 🎥 www.youtube.com/watch?v=C-sb...

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Sereneprincess @sereneprincess.bsky.social · 07/02/2026

Happy Independence Anniversary, Grenada! Today we celebrate the spirit, strength, and resilience of one of my favourite countries, an objectively beautiful island. Happy Independence, Grenada! One people. One purpose. One destiny. God Bless our nation

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Sereneprincess @sereneprincess.bsky.social · 09/06/2025

Earlier this year, I co-authored a chapter on how luxury brands are adapting in our fast-changing world. Luxury Brands in Dynamic Times explores: How luxury is being redefined Tradition vs. innovation Authenticity matters Take a look 👉 rdcu.be/ep8ck #BrandStrategy #Luxury #Marketing

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Sereneprincess @sereneprincess.bsky.social · 24/05/2025

A great year with Abertay University students Dundee, Kirkwood Community College Iowa and Bucharest International School of Management collaborating on a brief by HEINEKEN thanks to Jim Mcgregor. This project is one of the highlights of the academic year and it's a pleasure to host them each year.

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Sereneprincess @sereneprincess.bsky.social · 07/05/2025

It was a privilege to share research results with the Association of Ghana Industries Accra where we discussed some of the systemic barriers to sustainability adoption and methods the association can use to support existing and new business in incorporating sustainability into their business model.

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Sereneprincess @sereneprincess.bsky.social · 25/02/2025

I am doing research to explore the relationship between digital marketing success and cybersecurity readiness. I am looking for marketers or representatives for interviews that will last between 30-60 minutes online or in-person. Please email me at k.fletcher@abertay.ac.uk. Thank you.

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Sereneprincess @sereneprincess.bsky.social · 04/12/2024

I feel like some of the songs on my Spotify Wrapped are those I listened to for 10 seconds each time they popped up, but they popped up 100 times so it still counts them even though I skip. But the top 10/11 covers my sound of the last 2 years ... soca, dancehall & Kirk/Fred for sanctification.

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