Sign in

Social Data Collaboratory @ NORC

@sdc.norc.org
372 followers 716 following 113 posts

NORC’s Social Data Collaboratory (SDC) brings together a diverse team of experts, including social scientists, data scientists, and communication researchers to explore how digital and social media shape and reflect public opinions and behavior.

PostsRepliesMedia
Social Data Collaboratory @ NORC @sdc.norc.org · 29/07/2026
We shared our research at the NIH Tobacco Regulatory Science Meeting! We found innovative ways to track tobacco marketing and show how social media normalizes nicotine as a wellness enhancer. These insights will help inform smarter strategies for tobacco regulation and prevention.
010
Social Data Collaboratory @ NORC @sdc.norc.org · 08/07/2026
We presented our study on U.S. e-cigarette prevention campaigns at #ICA26. Traditional engagement metrics can mask structural vulnerabilities in digital communication networks. Effective public health strategies must account for network structure & platform architecture, not just message content.
030
Social Data Collaboratory @ NORC @sdc.norc.org · 18/03/2026
How do researchers keep pace with the ever-shifting landscape of social media behavior? 📱 Meet Mateusz Borowiecki, a senior research analyst at @norc.org’s Social Data Collaboratory (SDC), and an expert in finding that answer. 🧵 1/3
110
Social Data Collaboratory @ NORC @sdc.norc.org · 11/03/2026
That’s a wrap on #SRNT2026! 📸 Huge congrats to SDC at @norc.org's Chandler Carter for an amazing job presenting our team's research on digital nicotine promotion, synthetic marketing, and the decline of online tobacco prevention campaigns. Proud of the team!
022
Social Data Collaboratory @ NORC @sdc.norc.org · 04/03/2026
Is the "AI takeover" a looming reality or a clever illusion created by human steering? @soubhikbarari.bsky.social, a Senior Research Scientist at @norc.org’s SDC, breaks down why the "Moltbook" phenomenon is less about sentient agents and more about "dogs with walkie-talkies." #Moltbook 🧵
233
Social Data Collaboratory @ NORC @sdc.norc.org · 24/09/2025
SDC's Alex Kresovich joined an invite-only @arnoldventures.bsky.social event last week to tackle the U.S. fentanyl crisis. He shared insights from his research on media's role in substance use to help forge solutions. #PublicHealth #DataForGood
041
Social Data Collaboratory @ NORC @sdc.norc.org · 17/09/2025
Great to be at #NCTOH2025 in Chicago recently! Our researchers Miao Feng & Yoonsang Kim presented new work from our team at the Social Data Collaboratory at NORC (co-authored by Sherry Emery) on social media's role in tobacco control. 🧵
111
Social Data Collaboratory @ NORC @sdc.norc.org · 13/08/2025
Why do many anti-stigma campaigns for opioid use disorder struggle to connect? Our qualitative study in Health Communication provides a critical answer. This work is part of @norc.org's NIDA-funded Justice Community Opioid Innovation Network, led by Alex Kresovich. #HealthCommunication #Stigma
121
Social Data Collaboratory @ NORC @sdc.norc.org · 30/07/2025
Time for a real-world data puzzle. 🧩 This brand's online sentiment took a nosedive, as you can see in the chart. What was the primary cause of the chaos? HINT: Zooming in on the search terms is very helpful. 😉 #DataPuzzle #DataViz #SocialListening #DataAnalytics
010
Social Data Collaboratory @ NORC @sdc.norc.org · 23/07/2025
How do you build an active science-learning community on Twitch? We partnered with NOVA PBS as part of a larger Slover Linett at @norc.org study to analyze their "Building Stuff" channel and find the secrets to engagement. The answers aren't what you might think. 🧵 #SciComm #STEM #Twitch
152
Social Data Collaboratory @ NORC @sdc.norc.org · 16/07/2025
Our "digital diets" are shaped by ad targeting, and new @norc.org research found Black & Hispanic users see more food & beverage ads online - but it depends on which app they're using. Presenting our findings at #NCHCMM2025. 🧵 (1/4)
121
Social Data Collaboratory @ NORC @sdc.norc.org · 09/07/2025
How do health campaigns cut through online misinformation? Meet @fengmiao.bsky.social, a senior research scientist at our Social Data Collaboratory and an expert in finding that answer. We sat down with Miao for a Q&A. Read on in the thread! 👇 #MeetTheSDC #DataScience #PublicHealth #SciComm
121
Social Data Collaboratory @ NORC @sdc.norc.org · 02/07/2025
#Fireworks or #hotdogs for the 4th? 🎆🌭 Our social data shows fireworks dominate the chatter, but the sentiment is surprisingly negative (think pet safety!). Hot dog talk, however, leans positive. A fun peek at how SDC at @norc.org analyzes public opinion. Wishing you a safe and happy 4th!
022
Social Data Collaboratory @ NORC @sdc.norc.org · 19/06/2025
SDC was at #ICA2025! Our presentation explores how platform-specific dynamics shape resistance to anti-vaping campaigns, with Twitter enabling coordinated and discoursive resistance while TikTok favors decentralized, affective parody. Check out the presentation on LinkedIn: tinyurl.com/3zvmam6c
021
Social Data Collaboratory @ NORC @sdc.norc.org · 16/05/2025
🚭 At #WAPOR2025, Simon Page shared SDC research on how youth e-cigarette campaigns face social media backlash. 99% opposition on X, 15% on TikTok—yet evidence-based posts had 92% more reach. #EciagrettePrevention #YouthHealth #DigitalPublicHealth
000
Social Data Collaboratory @ NORC @sdc.norc.org · 16/05/2025
🎬 At #WAPOR2025, Nada Adibah shared new findings from NORC + Truth Initiative: tobacco in films still influences youth—especially via streaming. 35% of top 2022 films had tobacco; exposure linked to use and intent. #TobaccoControl #YouthHealth #PublicHealth #StreamingMedia
010
Social Data Collaboratory @ NORC @sdc.norc.org · 26/03/2025
🎉 @norc.org's SDC team recognized among top 10 social media marketing researchers! Dr. @sherryemery.bsky.social (3rd), Dr. Kim (8th), and Dr. @kostygina.bsky.social (9th) honored for their substantial contributions to the field. #ResearchExcellence Full analysis: link.springer.com/article/10.1...
022
Social Data Collaboratory @ NORC @sdc.norc.org · 08/01/2025
Happy New Year from all of us at @norc.org's Social Data Collaboratory (SDC)!
A festive red background with a glowing design featuring the year '2025' in large golden text. The words 'Happy New Year' are written in gold within the zero of '2025,' surrounded by small fireworks-like sparkles.
061
Social Data Collaboratory @ NORC @sdc.norc.org · 18/12/2024
#DidYouKnow 🔍 Studying social media #influencers? Follower count is likely not enough! SDC at @norc.org research shows different influence metrics reveal totally different influential users & conversations. Read our new study to improve your research methods! journals.sagepub.com/doi/full/10....
062
Social Data Collaboratory @ NORC @sdc.norc.org · 11/12/2024
Next up in our Meet the SDC series, we'd like to introduce Simon Page! As a Data Analyst in @norc.org's Social Data Collaboratory, Simon combines his expertise in social media research, survey analysis, and AI to help advance our diverse research initiatives. #DataScience #ArtificialIntelligence
061
Social Data Collaboratory @ NORC @sdc.norc.org · 27/11/2024
Happy Thanksgiving from the Social Data Collaboratory Team at @norc.org! We’re grateful for our amazing partners and colleagues. Your collaboration and support have been key to our success this year. Wishing you all a wonderful holiday filled with joy and warmth. #Thanksgiving #Gratitude
051
Social Data Collaboratory @ NORC @sdc.norc.org · 20/11/2024
Exciting News! @norc.org's SDC, in collaboration with UCSF, identified tobacco misinformation on social media and created a framework to combat it, which was presented at APHA. Contact us to work together to promote accurate health information! #PublicHealth #TobaccoResearch #APHA2024
040
Social Data Collaboratory @ NORC @sdc.norc.org · 13/11/2024
Excited to share that @norc.org's SDC member, Yoonsang Kim, presented research at the 2024 APHA. Our study shows how top-followed accounts significantly increase cigars, little cigars, and cigarillos use among youth. #PublicHealth #Research #InfluencerMarketing #TobaccoControl #APHA2024
022
Social Data Collaboratory @ NORC @sdc.norc.org · 31/10/2024
A few more pics we couldn't fit!
000
Social Data Collaboratory @ NORC @sdc.norc.org · 31/10/2024
🎃 From Superman to Street Fighter's Blanka - SDC researchers at @norc.org weren't always social scientists! Loving these childhood Halloween costume throwbacks from our SDC members! #DataScience #SocialMedia Interested in working with us? www.norc.org/services-sol...
121
Social Data Collaboratory @ NORC @sdc.norc.org · 02/10/2024
🚀 We're proud of Chandler Carter from SDC at @norc.org for presenting our new groundbreaking research at @aapor.bsky.social! 🔬 We developed a novel approach to detect COVID-19 vaccine misinformation by focusing on message framing. #AIEthics #Misinformation #AAPOR2024
021
Social Data Collaboratory @ NORC @sdc.norc.org · 11/09/2024
Taking inspiration from NORC's Ed Dept, SDC presents its version of #BacktoSchool #Throwbacks! Check out our team's elementary and junior high school pictures. Featured from SDC: Sherry, Alex, Simon, and Nada! Learn more about SDC's research and our team by visiting www.norc.org/services-sol...
021
Social Data Collaboratory @ NORC @sdc.norc.org · 28/08/2024
🎉 Happy Birthday, Alex Kresovich! 🎉 Celebrating Alex, a standout researcher at NORC's Social Data Collaboratory! 📊✨ His work in health communication spans youth mental health, tobacco use, and opioid use, featured in JAMA Pediatrics and NY Times. 📰📚 #PublicHealth #ResearchExcellence #NORC
010
Social Data Collaboratory @ NORC @sdc.norc.org · 21/08/2024
SDC explored Gen-AI for text classification: social media abortion posts (GSMA) into Pro-Choice & Pro-Life; AP-NORC open responses into 5 political topics. ✅ GPT-4 outperforms AutoML. ✅ Near 100% accuracy on AP-NORC. ✅ Near 20% improvement on GSMA. #GenAI #MachineLearning #TextClassification
012
Social Data Collaboratory @ NORC @sdc.norc.org · 07/08/2024
Excited to share our works at #WAPOR24! 1️⃣ Flavored Combustible Tobacco Product Initiation in Two Longitudinal Cohorts of Youth 2️⃣ Leveraging General Social Media Archive to Examine Public Abortion Discourse 3️⃣ Analyzing U.S. E-cigarette Prevention Campaigns on TikTok #SocialMediaResearch #NORC
000
Social Data Collaboratory @ NORC @sdc.norc.org · 25/07/2024
New research at @NORC's SDC identifies metrics for studying influential social media accounts crucial for public health. Read more: journals.sagepub.com/doi/pdf/10.1... #SocialData #DigitalInsights #ResearchAnalytics
011
Social Data Collaboratory @ NORC @sdc.norc.org · 17/07/2024
Haoyu Shi recently attended the Video Research Institute at Purdue University, expanding our expertise from traditional text analyses to cutting-edge audio and video technologies. #VideoResearch #Innovation #AI #MachineLearning #ResearchExcellence #Multimodal #DeepLearning #SocialMedia
011
Social Data Collaboratory @ NORC @sdc.norc.org · 10/07/2024
At the 2024 Justice Community Opioid Innovation Network meeting, Alex Kresovich showcased SDC’s crucial insights into how social media shape public opinion and discourse around the opioid crisis. #OpioidCrisis #PublicHealth #SocialMediaResearch #JCOIN2024 #EvidenceBasedPolicy #HealthCommunication
041
Social Data Collaboratory @ NORC @sdc.norc.org · 05/07/2024
🎆Happy Fourth of July from @norc.org's Social Data Collaboratory (SDC)!
011
Social Data Collaboratory @ NORC @sdc.norc.org · 26/06/2024
Using social media data for research and innovation provides huge benefits—but there are clear risks for privacy and security. Check out our recent research addressing both the challenges and the opportunities of mining social data: journals.sagepub.com/doi/pdf/10.1... #TransparencyInResearch
022
Social Data Collaboratory @ NORC @sdc.norc.org · 05/06/2024
Fascinating research from the SDC at #AAPOR24: Hy Tran presented on abortion discourse across social media & General Social Survey (GSS) data. Catch up on @norc.org’s AAPOR presentations at go.norc.org/aapor24.
021
Social Data Collaboratory @ NORC @sdc.norc.org · 15/05/2024
New research from @norc.org's Social Data Collaboratory shows how #partisan media consumption affects attitudes towards opioid use disorder. Understanding these findings is crucial for public health. Learn more: www.sciencedirect.com/science/arti... #PublicHealth #OpioidStigma #MainstreamMedia
010