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Sari Mazzurco

@sarimazzurco.bsky.social
379 followers 170 following 30 posts

Assistant Professor @SMULawSchool | Internet law, privacy, and IP

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Sari Mazzurco @sarimazzurco.bsky.social · 23/02/2026
This project benefitted from truly insightful comments from the vast majority of the trademark law scholarly community over the past two years and I have more people to thank than I can count!
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Sari Mazzurco @sarimazzurco.bsky.social · 23/02/2026
Recognizing communities and the public as longstanding and legitimate trademark law beneficiaries has the capacity to sustain trademark law when subjected to First Amendment scrutiny, and allow more responsive trademark lawmaking going forward.
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Sari Mazzurco @sarimazzurco.bsky.social · 23/02/2026
In short, both Congress and courts, across all stages of the trademark lifecycle, have crafted trademark law to serve or accommodate people as community members or citizens of a democratic public.
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Sari Mazzurco @sarimazzurco.bsky.social · 23/02/2026
In this Article, I examine the multidimensional ways trademark law goes beyond its conventional consumer-producer protection mission to protect two distinct groups: communities and the public.
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Sari Mazzurco @sarimazzurco.bsky.social · 23/02/2026
It feels like a long time coming -- I've been working on this paper for two years -- but I'm so happy to announce that my Article, "Who Trademark Law Is For," will be published in North Carolina Law Review @NCLRev. SSRN: papers.ssrn.com/sol3/papers....
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Sari Mazzurco @sarimazzurco.bsky.social · 16/02/2026
Jessica Silbey, Rebecca Tushnet, Michael Goodyear, Kat Geddes, Shani Shisha, and Ryan Whalen. Your critiques and insights tremendously benefitted our paper!
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Sari Mazzurco @sarimazzurco.bsky.social · 16/02/2026
Thanks so much to all who have read and engaged with earlier drafts of this Article, including Barton Beebe, Jeanne Fromer, Graeme Dinwoodie, Mark Lemley, Jake Linford, Dustin Marlan, Jonathan Masur, Mark McKenna, Alexandra Roberts, Jennifer Rothman, Jeremy Sheff,
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Sari Mazzurco @sarimazzurco.bsky.social · 16/02/2026
In short, there are many byzantine doctrines that are expensive to litigate to uncertain outcomes. We recommend courts adopt a two-part screening mechanism to identify potentially meritorious trademark suits and dismiss others early in litigation.
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Sari Mazzurco @sarimazzurco.bsky.social · 16/02/2026
Style Marks examines how trademark law currently applies to claims to protection of one's artistic style, with an eye towards the ease and volume of AI works generated "in the style of" just about anyone.
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Sari Mazzurco @sarimazzurco.bsky.social · 16/02/2026
I am thrilled to share my Article, "Style Marks," with Christopher Buccafusco will be published in The University of Chicago Law Review! @uchilrev.bsky.social You can find the current draft here on SSRN: papers.ssrn.com/sol3/papers....
papers.ssrn.com
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Sari Mazzurco @sarimazzurco.bsky.social · 20/11/2025
Did you "do do doo do?" :)
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Reposted by Sari Mazzurco
SSRN @ssrn.bsky.social · 30/09/2025
Companies weaponize #TrademarkLaw to suppress unions—but union marks aren’t branding. They stand for #LaborSolidarity, not source ID. Courts misapply doctrines in union disputes, straying from the law’s history. Read: spkl.io/63322ATZIr Subscribe: spkl.io/63328ATZIk
This image shows the logo for SMU Dedman School of Law.
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Sari Mazzurco @sarimazzurco.bsky.social · 09/09/2025
They are normatively different than standard goods, and courts don't yet appreciate that difference. More on that in Source & Solidarity (which I will now have to revise following this decision)! papers.ssrn.com/sol3/papers....
papers.ssrn.com
Source & Solidarity
Trademark law has become the new frontier of union-busting. Companies like Trader Joe’s, Starbucks, and Medieval Times have brought unprecedented suits against
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Sari Mazzurco @sarimazzurco.bsky.social · 09/09/2025
The court regarded TJU's as a typical trademark producer, interested in selling tote bags for profit. But tote bags, buttons, mugs, etc. are much more like political advertisements for labor unions -- they encourage public support for the labor cause; they publicize its efforts.
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Sari Mazzurco @sarimazzurco.bsky.social · 09/09/2025
(3) Ninth Circuit applied the standard likelihood of confusion test in a standard way, finding there is a likelihood of consumer confusion as to the source or sponsorship of the tote bags. That's not surprising at all, but that doesn't mean it's right in this context.
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Sari Mazzurco @sarimazzurco.bsky.social · 09/09/2025
(2) Ninth Circuit is also correct that the District Court shouldn't have decided TJ's dilution claim on nominative fair use because TJU's never raised it. TJU risks waiver, and nominative fair use was its strongest argument.
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Sari Mazzurco @sarimazzurco.bsky.social · 09/09/2025
Also, on a MTD there aren't enough facts in the record to establish whether this trademark dispute "involv[es] or grow[s] out of a labor dispute."
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Sari Mazzurco @sarimazzurco.bsky.social · 09/09/2025
First thoughts: (1) Ninth Circuit is right that District Court misapplied the Norris-LaGuardia Act here. It doesn't deprive courts of jurisdiction full-stop, just the ability to award an injunction. A trademark case can be resolved on the merits without the prospect of an injunction.
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Sari Mazzurco @sarimazzurco.bsky.social · 09/09/2025
Ninth Circuit just released its opinion in Trader Joe's United. I will be poring over this one! www.law360.com/appellate/ar...
law360.com
9th Circ. Axes Ruling Trader Joe's 'Weaponized Legal System' - Law360
A California federal judge hastily found that Trader Joe's cooked up borderline-frivolous theories of trademark infringement to punish union organizers, the Ninth Circuit held Monday, finding that uni...
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The Information Society Project at Yale Law School @yaleisp.bsky.social · 20/08/2025
New article by ISP affiliated fellow @sarimazzurco.bsky.social in Michigan Law Review: “Source & Solidarity” Read it here: papers.ssrn.com/sol3/papers....
papers.ssrn.com
Source & Solidarity
<p><span>Trademark law has become the new frontier of union-busting. Companies like Trader Joe’s, Starbucks, and Medieval Times have brought unprecedented suits
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Sari Mazzurco @sarimazzurco.bsky.social · 12/08/2025
SSRN link: papers.ssrn.com/sol3/papers....
papers.ssrn.com
Source & Solidarity
<p><span>Trademark law has become the new frontier of union-busting. Companies like Trader Joe’s, Starbucks, and Medieval Times have brought unprecedented suits
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Sari Mazzurco @sarimazzurco.bsky.social · 12/08/2025
In the paper, I surface the distinct historical roots of trademark law's recognition and protection of labor union marks. I rely on this history to suggest how courts might re-frame current trademark law standards to fit the context of union-trademark disputes.
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Sari Mazzurco @sarimazzurco.bsky.social · 12/08/2025
I am delighted, surprised, and humbled that Source & Solidarity is one of the top 10 labor papers downloaded in the last 60 days on @ssrn.bsky.social!
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Sari Mazzurco @sarimazzurco.bsky.social · 08/08/2025
Thank you, Jeanne!
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Jeanne Fromer @jeannefromer.bsky.social · 08/08/2025
Interesting IPSC project by @sarimazzurco.bsky.social (forthcoming in Michigan Law Review) on the use of trademarks by unions, with a lovely shoutout to our shared home neighborhood of Flatbush
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Sari Mazzurco @sarimazzurco.bsky.social · 05/08/2025
I am also grateful to @laheymann.bsky.social , @marklemley.bsky.social , Chris Buccafusco, and @rtushnet.bsky.social for their thoughtful and insightful comments on an earlier draft.
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Sari Mazzurco @sarimazzurco.bsky.social · 05/08/2025
I want to thank my fantastic research assistants, Julie Papaj and Christa Reed, for their help getting the article ready for submission.
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Sari Mazzurco @sarimazzurco.bsky.social · 05/08/2025
And here's the abstract:
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Sari Mazzurco @sarimazzurco.bsky.social · 05/08/2025
A draft is available on SSRN for interested readers: papers.ssrn.com/sol3/papers....
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Sari Mazzurco @sarimazzurco.bsky.social · 05/08/2025
I am beyond excited to share that my article, Source & Solidarity, will be published in Michigan Law Review! @michlawreview.bsky.social
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Sari Mazzurco @sarimazzurco.bsky.social · 13/02/2025
Teaching Tea Rose-Rectanus on Monday. Is there a better way to say the name or am I stuck with the apparent pronunciation? #trademarks #trademarklaw
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Sari Mazzurco @sarimazzurco.bsky.social · 30/01/2025
Always exciting to unbox the print copies! My latest privacy paper, "Privacy Law's Role in an Information Economy," is also available on SSRN: papers.ssrn.com/abstract=474...
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Sari Mazzurco @sarimazzurco.bsky.social · 05/12/2024
Honestly thought I won an award when I found this lovely mug in my mailbox! Thanks for the great swag, @ericgoldman.bsky.social.
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