iiinova — where your digital self keeps evolving

Sarah Mae (she/her) @sarahmae.me · 03/03/2025

tell me what is it you plan to do with your one wild precious life ~ Mary Oliver #Poetry #Words #MaryOliver

Sarah Mae (she/her) @sarahmae.me · 27/02/2025

Today I had the thought, "Acting is finding the simplicity in complexity and the complexity in simplicity." Then I wondered if the same could be said for joy. And maybe that's where the magic is. #Thoughts #Acting #Words #Magic

White text box with words, “Today I had the thought,
"Acting is finding the simplicity in complexity and the complexity in simplicity."
Then I wondered if the same could be said for joy.
And maybe that's where the magic is.”

010

Sarah Mae (she/her) @sarahmae.me · 19/02/2025

I wrote about the weaponization of free speech last summer. Didn't know what to do with it, so it’s sitting in a Google Doc lol… shorturl.at/F1Pm2 Meanwhile, @mollyjongfast.bsky.social at @vanityfair.com just published a piece on how Trumpworld is waging a war on words. Worth a read. ⬇️

When Free Speech Is Weaponized: Updating Rhetoric for the Digital Age

I was recently scrolling through Facebook when I saw the comment,
“Even when we vehemently disagree with others views, I don’t think censorship is the answer. Freedom of speech is a basic tenet of a democratic society. Who gets to decide what should be censored? It’s so problematic to start cancelling people. Just look at history for examples.”
What started as a quick reply to this comment quickly evolved into a deeper reflection on the complexities of free speech in the digital age. Yes, free speech has long been heralded as a cornerstone of democratic society, essential for the flourishing of public discourse and the pursuit of truth. Rooted in the classical rhetoric of Aristotle, free speech is intended to empower individuals, foster critical debate, and uphold democratic values. However, the contemporary digital landscape has increasingly seen this ideal weaponized—used not to enlighten but to mislead, polarize, and manipulate.
This article explores how Aristotle’s classical framework of rhetoric, which once guided ethical and effective communication, must be updated to address the challenges posed by the weaponization of free speech in today’s hyper-connected world.

010

Sarah Mae (she/her) @sarahmae.me · 06/02/2025

I’ve been doing a lot more “escaping” these days while my husband watches all the news. I keep telling myself I’m doing research for my future series 😂 What should I read next? Ive already read the 2 #PrinceOfSin books. #BookSky #KingdomOfTheWicked #Romantacy #BooksAndDogs @lokijuankenobi.com

My longhair tricolor chihuahua sleeping beside me while I read Kerri Maniscalco’s Kingdom of the Feared. Log ottoman in front of me with my “fur mama” tea cup.

160

Sarah Mae (she/her) @sarahmae.me · 05/02/2025

20/ Ok I can’t pick one to finish off this list… 🙈 Dairy of a Young Girl by Anne Frank 1984 by George Orwell Where the Red Fern Grows by Wilson Rawls The Book of Laughter and Forgetting by Milan Kundera #Books #BookSky #BookChallenge

Book cover: Dairy of a Young Girl by Anne Frank

Book cover: Where the Red Fern Grows by Wilson Rawls

Book cover: The Book of Laughter and Forgetting by Milan Kundera

020

Sarah Mae (she/her) @sarahmae.me · 03/02/2025

“DEI is not a threat, it’s a gift.” - Alicia Keys #Grammys #GrammyAwards

“DEI is not a threat, it’s a gift.” - Alicia Keys at the Grammys 2025

083

Sarah Mae (she/her) @sarahmae.me · 02/02/2025

18/ A Thousand Splendid Suns by Khaled Hosseini #Books #BookSky #BookChallenge

Book cover: A Thousand Splendid Suns by Khaled Hosseini

180

Sarah Mae (she/her) @sarahmae.me · 02/02/2025

17/ The Inconvenient Indian by Thomas King #BookChallenge #BookSky

Book cover: The Inconvenient Indian by Thomas King

150

Sarah Mae (she/her) @sarahmae.me · 30/01/2025

15/ I forgot I was doing this 🙈😂 Untamed by Glennon Doyle #BookChallenge #BookSky

120

Sarah Mae (she/her) @sarahmae.me · 26/01/2025

Loved this book! I originally couldn’t get through the first chapter and left it on a work bookshelf. Was the first book I’d given up on. The same day someone randomly asked if I’d read it and told me I needed to try again. So happy I did!! This review on the back describes it perfectly.

'David Mitchell entices his readers onto a rollercoaster, and at first they wonder if they want to get off. Then - at least in my case - they can't bear the journey to end.' AS Byatt, Guardian

010

Sarah Mae (she/her) @sarahmae.me · 26/01/2025

Love this beautiful poem by Mary Oliver Who are your favorite poets/ writers? #Poetry #Copywriting #Writing

Mornings at Black Water by Mary Oliver

For years, every morning, I drank from Blackwater Pond.
It was flavored with oak leaves and also, no doubt, the feet of ducks.
And always it assuaged me
from the dry bowl of the very far past.
What I want to say is that the past is the past,
and the present is what your life is, and you are capable
of choosing what that will be, darling citizen.
So come to the pond, or the river of your imagination, or the harbor of your longing,
and put your lips to the world.
And live your life.

250

Sarah Mae (she/her) @sarahmae.me · 24/12/2024

“𝘚𝘢𝘯𝘵𝘢! 𝘖𝘩 𝘮𝘺 𝘎𝘰𝘥! 𝘚𝘢𝘯𝘵𝘢’𝘴 𝘤𝘰𝘮𝘪𝘯𝘨! 𝘐 𝘬𝘯𝘰𝘸 𝘩𝘪𝘮!” – Elf #BrandLesson: Build a brand that excites your audience. Create experiences that leave people as thrilled and energized as Buddy the Elf spotting Santa. #Branding #BrandMarketing #FilmQuotes #Elf #ImpactBranding

000

Sarah Mae (she/her) @sarahmae.me · 24/12/2024

Facts. Elon Musk could become the world’s first trillionaire by 2027. That means he could spend approximately $54.74 million per day for 50 years and still have at least $1 billion left. People thinking they are going to become rich like him are delusional.

People don't have a strong intuitive sense of how much bigger 1 billion is than 1 million.
1 million seconds is about
11 days. 1 billion seconds is about 31.5 years. 1 trillion seconds is over
31,709 years.

000

Sarah Mae (she/her) @sarahmae.me · 23/12/2024

In the holiday chaos, what makes a message worth opening? (1/3) It’s not scarcity tactics or flashy subject lines. It’s purpose. It’s connection. It’s the kind of story that makes someone pause in the chaos and think, 𝘵𝘩𝘪𝘴 𝘮𝘢𝘵𝘵𝘦𝘳𝘴. #Branding is not just for corporations and products.

‘Twas the night before Christmas, when all through my phone,
Not a message was stirring, just an inbox overgrown.

The children were dreaming of gifts by the tree,
While spam emails promised, “Buy two, get three!”

And I in my PJs, with coffee in hand,
Clicked “Mark as Spam” on a dozen brands.

120

Sarah Mae (she/her) @sarahmae.me · 22/12/2024

“You miss 100% of the shots you don’t take.” – The Office (Michael Scott) #BrandLesson: Innovation can look messy, but playing it safe won’t win you the game. Shoot your shot—you might just go viral. #Branding #BrandMarketing #TVQuotes #ImpactBranding

110

Sarah Mae (she/her) @sarahmae.me · 16/12/2024

23 years ago, I lost my little sister, brother, and their friend in a house fire. My dad lost his home, and we lost so much more. Today is hard. I share to remember them, to honor their lives, and as reminder to please practice fire safety. Hold your loved ones extra close today. ❤️

140

Sarah Mae (she/her) @sarahmae.me · 13/12/2024

Something! This is from downdetector.ca

Downdetector screenshot showing spike in internet reporting

010

Sarah Mae (she/her) @sarahmae.me · 13/12/2024

“Treat yo’ self.” – Parks and Recreation #BrandLesson: Sometimes your audience just needs permission to indulge. Sell the experience, not the guilt trip. #Branding #BrandMarketing #Storytelling

020

Sarah Mae (she/her) @sarahmae.me · 12/12/2024

14/ Never Eat Alone by Keith Ferrazzi and Tahl Raz

Book cover Never Eat Alone by Keith Ferrazzi and Tahl Raz

120

Sarah Mae (she/her) @sarahmae.me · 10/12/2024

A story of undiagnosed childhood ADHD…

A little book I made when I was 7. “The Book Of Sarah” Nov 8, 1990 By Sarah

010

Sarah Mae (she/her) @sarahmae.me · 09/12/2024

“Show me the money!” – Jerry Maguire #BrandLesson: People want results, not empty promises. Build trust by delivering value that makes them feel like they just won the jackpot. #Branding #Marketing #BrandMarketing #FilmQuotes #

010

Sarah Mae (she/her) @sarahmae.me · 08/12/2024

Social impact doesn’t have to be stuffy (1/2). I hid a mini-game on the Recess Labs site featuring Buster the Balloon Dog. 🎈🐾 It’s fun, yes. But it’s also strategic: gamified experiences help people explore your brand and leave with a smile. Because the best brands? People want to play with them.

Buster the balloon dog playing in a park (cartoon, ai gen)

110

Sarah Mae (she/her) @sarahmae.me · 08/12/2024

13/ Wild: A Journey from Lost to Found by Cheryl Strayed #BookSky #BookChallenge

Book cover… Wild: A Journey from Lost to Found by Cheryl Strayed

120

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

8/ 𝗧𝗵𝗮𝘁’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁. 👋 Hi! Follow @sarahmae.me, for more of me in your feed!

From the Program:

Elizabeth - Sarah Endicott

A twelve year old going to Lochdale Community School, Sarah has danced for the past nine years and participated in Toastmasters International Gavel Club as well as holding spots on the school council and Burnaby Youth Council. Sarah has hamster a named Squeaker and a mom who stands by her side every step of the way.
This is Sarah's first stage appearance of a hopeful few and she tells us she is very glad she took the part of Elizabeth (you just never know when you're going to get noticed).

000

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

7/ Sometimes, a single, well-delivered message is all you need to make an impression. I had three words, but they stood out because I gave them everything I had—heart, sincerity, and intention. Even if all you’ve got is three words, make them count. That’s how you become memorable.

Sometimes a single, well-delivered message is all you need to make an impression.

I had three words, but they stood out because I gave them everything I had—heart, sincerity, and intention.

Even if all you’ve got is three words, make them count.

That’s how you become memorable. 𝗧𝗵𝗮𝘁’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁.

100

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

6/ Lots of lessons to be taken from this memory, but here is what popped into my mind the other day…

100

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

5/ I hear Mum clap and shout from the audience—I smile. Afterward, the cast circles around backstage, signing programs. Their notes fill the margins: • Great Job! • You had my favorite line in the whole play • You had only one line but you said it with such 𝘧𝘦𝘦𝘭𝘪𝘯𝘨!

I hear my Mum clap and shout from the audience—I smile.

Afterward, the cast circles around backstage, signing programs.

Their notes fill the margins:
• Great Job!
• You had my favorite line in the whole play
• You had only one line but you said it with such 𝘧𝘦𝘦𝘭𝘪𝘯𝘨!

“𝘕𝘦𝘹𝘵 𝘵𝘪𝘮𝘦, 𝘸𝘦’𝘭𝘭 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘮𝘰𝘳𝘦 𝘭𝘪𝘯𝘦𝘴!”

100

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

4/ "𝙒𝙝𝙤, 𝙁𝙖𝙩𝙝𝙚𝙧? 𝙒𝙝𝙤?"

"𝙒𝙝𝙤, 𝙁𝙖𝙩𝙝𝙚𝙧? 𝙒𝙝𝙤?"

Image of program from A Christmas Carol @ James Cowan Theater, December 13-16th, 1995

100

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

3/ Rehearsals blur together. I sit in the wings, knees tucked to my chest, mouthing other people’s lines under my breath. Opening night, I am on stage with my fake parents, waiting. My cue comes and, with as much feeling as I can muster, I raise my voice:

Rehearsals blur together. I sit in the wings, knees tucked to my chest, mouthing other people’s lines under my breath.

Opening night, I am on stage with my fake parents, waiting.

My cue comes and, with as much feeling as I can muster, I raise my voice:

100

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

2/ I watch as they tape the cast list to the wall. My fingers dig into the hem of my sweater. Her name is near the top. Of course it is. It always is. Mine’s halfway down: Elizabeth—𝘵𝘩𝘳𝘦𝘦 𝘸𝘰𝘳𝘥𝘴 𝘰𝘧 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦. Three measly words.

I watch as they tape the cast list to the wall. My fingers dig into the hem of my sweater.

Her name is near the top. Of course it is. It always is.

Mine’s halfway down:

Elizabeth—𝘵𝘩𝘳𝘦𝘦 𝘸𝘰𝘳𝘥𝘴 𝘰𝘧 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦.

Three measly words.

100

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

What can you do with just 3 words?! More than you think... (1/8) How I turned a tiny opportunity into a memorable moment—with receipts! #SocialImpact #ImpactBranding #Storytelling

What can you do with just 3 words?!
More than you think...

Image of me in the bottom left.

Sarah Mae Abji-Endicott
@sarahmae.me

How I turned a tiny opportunity into a memorable moment. (Image of 2 year old me in the bottom left corner)

100

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

“Winter is coming.” – Game of Thrones #BrandLesson: Markets change faster than you can say “dragons.” Stay ahead of the curve, adapt to the seasons, and always keep your armor handy. -- 👋 Follow @sarahmae.me for more of me in your feed! #Branding #BrandMarketing #FilmQuote #ImpactBranding

000

Sarah Mae (she/her) @sarahmae.me · 06/12/2024

12/ Alice in Wonderland by Lewis Carroll

Book cover: Alice in Wonderland by Lewis Carroll

110

Sarah Mae (she/her) @sarahmae.me · 05/12/2024

11/ My Side of the Mountain by Jean Craighead George

Book cover: My Side of the Mountain by Jean Craighead George

210

Sarah Mae (she/her) @sarahmae.me · 03/12/2024

10/ Eats, Shoots and Leaves by Lynne Truss

Book cover: Eats, Shoots and Leaves by Lynne Truss

110

Sarah Mae (she/her) @sarahmae.me · 03/12/2024

“With great power comes great responsibility.” – Spider-Man #BrandLesson: Brands have influence, so don’t use it to sell snake oil. Your audience is trusting you to make their world better, not just louder. -- 👋 Follow @sarahmae.me for more of me in your feed! #Branding #BrandMarketing #FilmQuote

050

Sarah Mae (she/her) @sarahmae.me · 03/12/2024

My fav holiday tradition is putting up the tree. I’ve bought an ornament every year since I was a teenager. Each one represents a moment or theme from the year. It’s nice to go down memory lane. Little @lokijuankenobi.com cameo there! What’s your favorite holiday tradition? #Holidays #Traditions

040

Sarah Mae (she/her) @sarahmae.me · 02/12/2024

Great branding isn’t just about visuals or messaging; it’s about the human connections that bring it to life. (1/3) Empathy and leadership are what truly shape how organizations resonate with their audience, teams, and stakeholders.

Image: Bill Lumbergh saying, “If you could lead with empathy and align decisions with your mission, that would be great.”

100

Sarah Mae (she/her) @sarahmae.me · 02/12/2024

Happy December! I’ll be listening to my “Not a boring X-Mas Playlist” on Spotify for the next month. Thought I’d share it here so you can too if that’s your jam! 🎶🎄☃️❄️ #HolidayPlaylist #Music open.spotify.com/playlist/6Yg...

030

Sarah Mae (she/her) @sarahmae.me · 01/12/2024

9/ Round Ireland with a Fridge by Tony Hawks

Book cover: Round Ireland with a Fridge by Tony Hawks

100

Sarah Mae (she/her) @sarahmae.me · 01/12/2024

“If you build it, [they] will come.” – Field of Dreams #BrandLesson: A purpose-driven brand doesn’t wait; it invites. Inspire action, create momentum, make sure your audience knows where to find you... and why they should care. 👋 Follow @sarahmae.me for more of this in your feed! #BrandMarketing

010

Sarah Mae (she/her) @sarahmae.me · 30/11/2024

8/ The Greatest Salesman in the World Mass Market Paperback by Og Mandino

Book cover: The Greatest Salesman in the World Mass Market Paperback by Og Mandino

100

Sarah Mae (she/her) @sarahmae.me · 30/11/2024

“Why so serious?” – The Dark Knight #BrandLesson: Have fun with your branding. Humor, personality, and a little edge go a long way! Just make sure it’s aligned with your audience and mission. -- 👋 Follow @sarahmae.me for more of this in your feed! #Branding #Marketing #BrandMarketing #FilmQuotes

040

Sarah Mae (she/her) @sarahmae.me · 29/11/2024

“Pivot!” – Friends (Ross Geller) #BrandLesson: When the market changes or campaigns don’t land, be agile. Flexibility in branding ensures relevance and success. -- 👋 Follow @sarahmae.me for more of this in your feed! #Branding #Marketing #BrandMarketing #FRIENDS #DigitalMarketing #MarketingTips

140

Sarah Mae (she/her) @sarahmae.me · 29/11/2024

7/ Cloud Atlas by David Mitchell

110