iiinova — where your digital self keeps evolving

Sarah Mae (she/her) @sarahmae.me · 11/03/2025

I like to think people on Bluesky know this. But just in case… In Canada we do not vote for our Prime Minister. Ever. Every 4 years we vote for our local representative and the leader of the party with the most seats becomes the Prime Minister. 1/2 #cdnpoli

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Dr. Hello Bonjour @hellobonjour.bsky.social · 09/03/2025

My goodness, thank you Prime Minister Trudeau. For everything! 🍁🍁🍁 #IStoodWithTrudeau #IStillStandWithTrudeau

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Sarah Mae (she/her) @sarahmae.me · 07/03/2025

Sometimes we forget, how exciting it is to begin. So we try to start at the end, and miss the whole journey. #Words #Thoughts #Inspo #Quotes #BeginnersMindset #TrustTheProcess

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Sarah Mae (she/her) @sarahmae.me · 03/03/2025

tell me what is it you plan to do with your one wild precious life ~ Mary Oliver #Poetry #Words #MaryOliver

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Sarah Mae (she/her) @sarahmae.me · 27/02/2025

Today I had the thought, "Acting is finding the simplicity in complexity and the complexity in simplicity." Then I wondered if the same could be said for joy. And maybe that's where the magic is. #Thoughts #Acting #Words #Magic

White text box with words, “Today I had the thought,
"Acting is finding the simplicity in complexity and the complexity in simplicity."
Then I wondered if the same could be said for joy.
And maybe that's where the magic is.”

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Sarah Mae (she/her) @sarahmae.me · 19/02/2025

I wrote about the weaponization of free speech last summer. Didn't know what to do with it, so it’s sitting in a Google Doc lol… shorturl.at/F1Pm2 Meanwhile, @mollyjongfast.bsky.social at @vanityfair.com just published a piece on how Trumpworld is waging a war on words. Worth a read. ⬇️

When Free Speech Is Weaponized: Updating Rhetoric for the Digital Age

I was recently scrolling through Facebook when I saw the comment,
“Even when we vehemently disagree with others views, I don’t think censorship is the answer. Freedom of speech is a basic tenet of a democratic society. Who gets to decide what should be censored? It’s so problematic to start cancelling people. Just look at history for examples.”
What started as a quick reply to this comment quickly evolved into a deeper reflection on the complexities of free speech in the digital age. Yes, free speech has long been heralded as a cornerstone of democratic society, essential for the flourishing of public discourse and the pursuit of truth. Rooted in the classical rhetoric of Aristotle, free speech is intended to empower individuals, foster critical debate, and uphold democratic values. However, the contemporary digital landscape has increasingly seen this ideal weaponized—used not to enlighten but to mislead, polarize, and manipulate.
This article explores how Aristotle’s classical framework of rhetoric, which once guided ethical and effective communication, must be updated to address the challenges posed by the weaponization of free speech in today’s hyper-connected world.

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Sarah Mae (she/her) @sarahmae.me · 12/02/2025

Landing pages are like dating profiles, if you don’t make it clear who you are and why you’re interesting, people will swipe away. 🚩🚩 What’s the biggest red flag you see on landing pages? — #Branding #BrandMarketing #LandingPages #ImpactBranding #Copywriting

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Sarah Mae (she/her) @sarahmae.me · 12/02/2025

On Chinese maps, Taiwan is typically labeled as “Taiwan Province,” reflecting the Chinese government’s stance that Taiwan is a province of China rather than an independent entity. Taiwanese maps and international maps generally label it simply Taiwan. Sound familiar? #GulfOfMexico

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Rachel Vindman @natsechobbyist.bsky.social · 05/02/2025

Do one thing every day that scares you. Me: **reads the news**

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Sarah Mae (she/her) @sarahmae.me · 06/02/2025

I’ve been doing a lot more “escaping” these days while my husband watches all the news. I keep telling myself I’m doing research for my future series 😂 What should I read next? Ive already read the 2 #PrinceOfSin books. #BookSky #KingdomOfTheWicked #Romantacy #BooksAndDogs @lokijuankenobi.com

My longhair tricolor chihuahua sleeping beside me while I read Kerri Maniscalco’s Kingdom of the Feared. Log ottoman in front of me with my “fur mama” tea cup.

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Loki-Juan Kenobi @lokijuankenobi.com · 05/02/2025

The pawparazzi are so rude! I’m trying to sleep over here!! 🙄🥱 #TheDogPack #DogsofBluesky #BlueskyDogs #Chihuahua #SleepingDogs #NapKing #DogVideo #NoPhones #CutePets #PetSky #Funny #Yawn

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Sarah Mae (she/her) @sarahmae.me · 04/02/2025

Actors don’t “sell” emotions, they make you feel them. The best brands do the same. What’s the emotion at the heart of your brand? #Branding #BrandMarketing #ImpactBranding #SocialImpact

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Sarah Mae (she/her) @sarahmae.me · 03/02/2025

“DEI is not a threat, it’s a gift.” - Alicia Keys #Grammys #GrammyAwards

“DEI is not a threat, it’s a gift.” - Alicia Keys at the Grammys 2025

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Pop Base @popbase.tv · 03/02/2025

“Trans people are not invisible. Trans people deserve love. The queer community deserves to be lifted up. Music is love, thank you.” — Lady Gaga while accepting Best Pop Duo Performance at the #GRAMMYs

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Sarah Mae (she/her) @sarahmae.me · 03/02/2025

Love this. Keep breaking barriers!

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Timothy Snyder @timothysnyder.bsky.social · 02/02/2025

The logic of the coup that is going on now. And how to resist it. snyder.substack.com/p/the-logic-...

snyder.substack.com

The Logic of Destruction

And how to resist it

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Sarah Mae (she/her) @sarahmae.me · 02/02/2025

Good branding is like foreshadowing in a novel, it builds trust by setting expectations. What’s one thing you want your audience to feel before they ever work with you? #Branding #BrandMarketing #ImpactBranding #SocialImpact #Copywriting

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Reposted by Sarah Mae (she/her)

NPQ (Nonprofit Quarterly) @npquarterly.bsky.social · 22/01/2025

Check out NPQ’s first starter pack on BlueSky! Join our community to connect with progressive and justice-driven nonprofit leaders and organizations: go.bsky.app/GdSWyty #npsky #nonprofitsky #socialjustice #leadership

go.bsky.app

Equity-Centered Leadership

Join the conversation

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LeChatNoir @meidasog.bsky.social · 01/02/2025

Good Morning! Buenos Dias!

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Sarah Mae (she/her) @sarahmae.me · 02/02/2025

Social impact founders, your landing page isn’t a TEDTalk, it’s a map. Show your audience exactly where they’re going, why it matters, and what happens if they take action (or don’t). Clarity > Complexity. #Branding #BrandMarketing #ImpactBranding #SocialImpact #Marketing

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Sarah Mae (she/her) @sarahmae.me · 31/01/2025

Social impact branding isn’t just about telling people what you stand for, it’s about showing it in every interaction. What’s one way your brand builds trust before ever making a sale? #Branding #BrandMarketing #ImpactBranding #SocialImpact

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Sarah Mae (she/her) @sarahmae.me · 30/01/2025

I’ve seen brands bury the real selling point 5 paragraphs down on their landing page. Your audience shouldn’t want to go on a treasure hunt to know why you matter. Put the gold where they can see it! #Branding #BrandMarketing #SocialImpact #LandingPages #Marketing #ImpactBranding #Copywriting

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Sarah Mae (she/her) @sarahmae.me · 28/01/2025

Struggling to connect with your audience? Start by listening. Survey them, read reviews, and join their conversations. Insights come from curiosity. #Branding #BrandMarketing #SocialImpact #ImpactBranding #ImpactFounders

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Sarah Mae (she/her) @sarahmae.me · 27/01/2025

Not sure how to make your brand feel cohesive? Try this: Define three words your audience should feel when they interact with your brand. Then audit your touchpoints, are they aligned? #Branding #BrandMarketing #SocialImpact #ImpactBranding

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Sarah Mae (she/her) @sarahmae.me · 26/01/2025

Branding isn’t selling, it’s storytelling. But instead of “Once upon a time…” it starts with: “We exist to…” What’s the story behind your brand? #Branding #BrandMarketing #Copywriting #Storytelling #SocialImpact #ImpactBranding

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Sarah Mae (she/her) @sarahmae.me · 26/01/2025

Love this beautiful poem by Mary Oliver Who are your favorite poets/ writers? #Poetry #Copywriting #Writing

Mornings at Black Water by Mary Oliver

For years, every morning, I drank from Blackwater Pond.
It was flavored with oak leaves and also, no doubt, the feet of ducks.
And always it assuaged me
from the dry bowl of the very far past.
What I want to say is that the past is the past,
and the present is what your life is, and you are capable
of choosing what that will be, darling citizen.
So come to the pond, or the river of your imagination, or the harbor of your longing,
and put your lips to the world.
And live your life.

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Sarah Mae (she/her) @sarahmae.me · 25/01/2025

Improv rule: “Yes, and!” keeps the scene moving forward. #Branding rule: Listen to your audience, and then expand on their needs. It’s all about creating a conversation, not just a monologue. What’s one thing you wish your audience understood better about your brand? #Marketing #SocialImpact

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Sarah Mae (she/her) @sarahmae.me · 25/01/2025

Landing pages are like a first date: you’ve got seconds to make an impression. Be clear, confident, and always include your contact info (that’s your CTA!). What’s your favorite CTA to use? #Branding #BrandMarketing #ImpactBranding #SocialImpact #LandingPages #WebDesign

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Sarah Mae (she/her) @sarahmae.me · 23/01/2025

Playful branding isn’t about being cute, it’s about being human. The brands that connect us to a mission (and each other) are the ones we remember. What’s a brand that inspires you? #Branding #BrandMarketing #ImpactBranding #SocialImpact

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Sarah Mae (she/her) @sarahmae.me · 21/01/2025

Just finished Throne of Secrets by Kerri Maniscalco. (1/2) Fantasy always gets me thinking about branding. It’s just like world-building! Every detail matters, and every touchpoint adds to the story you’re telling. #Branding #BrandMarketing #DigitalMarketing #SocialImpact #ImpactBranding

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Loki-Juan Kenobi @lokijuankenobi.com · 21/01/2025

Lots of new followers lately. Welcome to Bluesky! Thank you for being here. If you awesome folks are looking for more of Bluesky’s coolest dogs, check out my Starter (Dog) Pack!! #TheDogPack #BlueskyDogs #DogsOfBluesky #StarterPack #DogStarterPack #Dogs #Bluesky #FollowFriday #Pets #Welcome

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Sarah Mae (she/her) @sarahmae.me · 20/01/2025

Landing pages are like book covers for your brand. They might not tell the whole story, but they decide whether someone picks it up. Social impact founders: is your landing page doing its job? — #Branding #BrandMarketing #Webdesign #SocialImpact

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Sarah Mae (she/her) @sarahmae.me · 20/01/2025

“But I know, somehow, that only when it is dark enough, can you see the stars.” #MLK

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Sarah Mae (she/her) @sarahmae.me · 19/01/2025

TikTok back in less than 24 hours, with ‘Thanks, Trump!’ plastered everywhere. The guy who kickstarted the ban is now being framed as the hero who saved it. Turning your biggest critic into your poster boy? That’s got to be the wildest marketing arc ever. He’s gotta have shares in this thing.

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Sarah Mae (she/her) @sarahmae.me · 19/01/2025

When your dog is better at posting online than you are… #DogsOfBluesky #Chihuahua #Dogs #Pets #Cutie

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Sarah Mae (she/her) @sarahmae.me · 10/01/2025

Words to live by: “At our best, we share the better parts of ourselves: joy, solidarity, love, commitment. Not for reward, but in reverence for the incredible gift of life we’ve all been granted. To make every minute of our time here on Earth count.” ~ Joe Biden during his eulogy for Jimmy Carter

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Sarah Mae (she/her) @sarahmae.me · 07/01/2025

Reminder that Cristy Clark was leader of the BC Liberal Party, now BC United, which is a Conservative Party occupying a centre-right position. She is not a Liberal. #cdnpoli

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Sarah Mae (she/her) @sarahmae.me · 24/12/2024

“𝘚𝘢𝘯𝘵𝘢! 𝘖𝘩 𝘮𝘺 𝘎𝘰𝘥! 𝘚𝘢𝘯𝘵𝘢’𝘴 𝘤𝘰𝘮𝘪𝘯𝘨! 𝘐 𝘬𝘯𝘰𝘸 𝘩𝘪𝘮!” – Elf #BrandLesson: Build a brand that excites your audience. Create experiences that leave people as thrilled and energized as Buddy the Elf spotting Santa. #Branding #BrandMarketing #FilmQuotes #Elf #ImpactBranding

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Sarah Mae (she/her) @sarahmae.me · 23/12/2024

In the holiday chaos, what makes a message worth opening? (1/3) It’s not scarcity tactics or flashy subject lines. It’s purpose. It’s connection. It’s the kind of story that makes someone pause in the chaos and think, 𝘵𝘩𝘪𝘴 𝘮𝘢𝘵𝘵𝘦𝘳𝘴. #Branding is not just for corporations and products.

‘Twas the night before Christmas, when all through my phone,
Not a message was stirring, just an inbox overgrown.

The children were dreaming of gifts by the tree,
While spam emails promised, “Buy two, get three!”

And I in my PJs, with coffee in hand,
Clicked “Mark as Spam” on a dozen brands.

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Sarah Mae (she/her) @sarahmae.me · 22/12/2024

“You miss 100% of the shots you don’t take.” – The Office (Michael Scott) #BrandLesson: Innovation can look messy, but playing it safe won’t win you the game. Shoot your shot—you might just go viral. #Branding #BrandMarketing #TVQuotes #ImpactBranding

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Sarah Mae (she/her) @sarahmae.me · 16/12/2024

23 years ago, I lost my little sister, brother, and their friend in a house fire. My dad lost his home, and we lost so much more. Today is hard. I share to remember them, to honor their lives, and as reminder to please practice fire safety. Hold your loved ones extra close today. ❤️

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Sarah Mae (she/her) @sarahmae.me · 16/12/2024

At the end of the day, we are all spinning around the Sun at the same 67,000 mph (107,000 km/hr) and around the Milky Way the same 448,000 mph (720,000 km/hr).

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Sarah Mae (she/her) @sarahmae.me · 14/12/2024

Heard my hubby humming the song from my all time fav Christmas ad ☃️ With nostalgia, humor, and a clever twist, IRN-BRU nailed iconic, unapologetically cheeky Scottish branding. You know you’ve done something right when a 🇨🇦 is humming it 19 years later ❤️💚 #IconicBranding #Branding #BrandMarketing

youtu.be

IRN-BRU Snowman Advert

YouTube video by irnbru

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Sarah Mae (she/her) @sarahmae.me · 13/12/2024

Anyone else experiencing internet issues? Seems a lot of services are down or having problems. 🤔

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