iiinova — where your digital self keeps evolving

8.1 - It's all about execution. This whole process was months of prep work: trailer creation, pre-seeding press, preparing social posts, dressing up store page, music for trailer, assets for store page (big thanks to Hugo!!) for everything to be pushed in a handful of days!

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8 Summary - we leveraged trailer and demo for the release beat. We spread the news on social media, sent word to press and creators and tried to funnel as much traffic as possible to the page hoping the demo would go trending and become our WL generator. It did!

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1.2 Trailer - I actually forgot to mention results from the trailer and I'm too lazy to edit this whole post now, but we got amazing results with the trailer on Gametrailers (notice, no IGN coverage 🥲) and @alphabetagamer.bsky.social

7. Send word to a small targeted set of content creators about the demo drop. We don't want to send word to all our contacts yet as we got more marketing beats coming and we don't want to exhaust them.

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6.2 Press - here's the actual email we sent out! It's actually longer than we usual do. Ingredients: 1) Info about the game, 2) leverage viral post, 3) GIF, 4) Trailer drop, 5) what to expect (they need body to write a post about your game), 6) demo news, 7) links

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6. Press - we knew Japan would love the game so together with @nnoroshi.bsky.social we teased it in advance a week before. Goal = get a viral post we can leverage to press! And yes! It worked!!

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5. We sent word to social media news creators (TikTok, IG, etc.) and also posted shorts on our own channels. This time, the owned (Oro) channel performed better than the creators we sent to. That's why you always do both! Sometimes you win, sometimes you lose!

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4. Social Media! People love cozy games. We knew the game did well thanks to @sweaters.bsky.social various posts. As such, we did a social media blast shouting out trailer from the rooftops to everyone. Big thanks to our partner @nnoroshi.bsky.social who took care of Japan with amazing results!

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3.1 We used a separate demo page as we wanted to experiment with this. Our goal = 1) rank the demo page and funnel traffic to main store page, 2) gather reviews and (free) playtesting data of real people! We tested the demo thoroughly before so we were confident in its quality.

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3. Drop a polished (heavily-tested) demo that gives you 30 minutes of "what to expect" of the full game as well as the option to keep playing (which helps with CCU consistency) through endless deliveries. Goal = habbit forming "your daily 5-10 deliveries"

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2. A nicely dressed up, but minimalistic, store page with GIFs to explain the core gameplay loop. Goal = inform players what to expect.

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1.1. Big thanks to @torelehmann.bsky.social for a banger soundtrack that resonated with a lot of people. Music plays a big role in EDCo. It is your beacon of hope. Your kei truck is your safe space. Listen to some good tunes while making deliveries. Full game will feature many original tracks.

1. A good trailer is CRUCIAL. @stijnbe.bsky.social did an amazing job with the EDCo trailer capturing 1) the atmosphere (a moody, but cozy desolate mountain town) and 2) explaining the gameplay loop (making deliveries with your kei truck).

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Sam De Boeck @samdeboeck.bsky.social · 24/04/2025

Our newest game Easy Delivery Co. gained 15.000+ wishlists on its reveal weekend resulting in 23.500 outstanding wishlists. How did we do it? 🧵

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Another game announcement?! 👀👀

Sam De Boeck @samdeboeck.bsky.social · 10/04/2025

Big congrats to you and the team Kris! The game is f*cking awesome 🔥 Better buy Hans and I a drink at Reboot to compensate for the eternal pain we'll feel.

Alex Kanaris-Sotiriou @kanaratron.bsky.social · 02/04/2025

Reposted by Sam De Boeck

I have one Starter Pack that still needs more folks in it! If you're an INDIE GAME PUBLISHER (not just publishing your own games) then hit me up in the replies and I'll add you on. Currently at 71/150 so reposts welcome.

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Sam De Boeck @samdeboeck.bsky.social · 03/04/2025

Nice work Chris! You're taking back-to-back to the next level

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Sam De Boeck @samdeboeck.bsky.social · 02/04/2025

Join Hans and I on our quest to chat with fun people while not getting sunburns and hangovers.

Sam De Boeck @samdeboeck.bsky.social · 27/03/2025

I've been playing with the idea to get one myself. But I'm afraid to lose the "wow-effect". #Firstworldproblems

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Sam De Boeck @samdeboeck.bsky.social · 24/03/2025

Lock that sh*t in! I believe Hans already set something up between us so we're 🤜🤛

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Sam De Boeck @samdeboeck.bsky.social · 24/03/2025

Roll call for Reboot Develop Blue on the first Monday post GDC. How daring! @hansito.glasscannon.biz and I will be at Reboot Develop Blue this April taking on *very* casual meetings to chat about Oro/games/food/coffee/music and more! If you want to say hi, shoot us a message! 👋

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Sam De Boeck @samdeboeck.bsky.social · 14/03/2025

Order 13 was made and published within 3 months. It has been a crazy ride. To illustrate this, I'm attaching a bunch of screenshots with data/stats!

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Sam De Boeck @samdeboeck.bsky.social · 14/03/2025

Order 13 has sold 15.000 units in 4 days (and is still going strong)! Incredibly proud of our results. Shoutout to the talented Oro crew @hansito.glasscannon.biz @stijnbe.bsky.social @vladw.bsky.social and of course the amazing @cyberneticwalrus.bsky.social crew!

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Sam De Boeck @samdeboeck.bsky.social · 13/03/2025

Hans and I will be at Reboot this year! No agenda, just chilling and chatting 🤙To those I still owe drinks and food - now is your time!

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Sam De Boeck @samdeboeck.bsky.social · 09/03/2025

Order 13 is releasing tomorrow! I can't wait to see people's reactions. The shift is going to be wild 🐱

Sam De Boeck @samdeboeck.bsky.social · 04/03/2025

Mom get the camera! We've once again, officially peaked with Order 13

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Summary? Like all strategies, it's 50% hard work and 50% luck. This post is meant to give you a realistic view of how campaigns are done (with ups and downs). We're very happy with the results and will continue to keep pushing Storebound to new heights! 🤟

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7) It's been 14 days since the reveal and we now gathered 30.000 wishlists and are gaining between 1-2K wishlists on average per day. With still a few months ahead of us, we are hopeful that we'll secure a position in the top charts within our niche soon!

6) The almighty discovery queue got triggered - Not gonna lie, this was A LOT of work, BUT... it was worth it because after 5 days, the discovery queue got triggered and that's when Steam started to do the heavy lifting for us driving thousands of people to our page.

5.1) Amplify - Safe to say press didn't work out so to maximize reach, we set up a Reddit ad campaign that worked surprisingly well with low CPMs and CPCs ($5K spent) driving more traffic to the page.

5) Amplify - With this win, we sent word to the press such as IGN, and more news creators. Unfortunately, the press didn't really cover us (shoutout to @BDisgusting though)... But we did manage to secure 2 other viral posts from @horrorvisuals.com (♥️) and our partner Neon Noroshi (♥️)

4) Aim for virality - Unfortunately, our owned accounts didn't provide the virality we were looking for BUT one of the news creators (ty♥️) we reached out to succeeded in creating a "viral" video (850K views, 70K likes). It was enough to activate part 2 of the plan: Amplify.

3) Social media teasing - We created a <1min teaser that we could (re)use on social media through posts with various angles (hooks). We created owned accounts but also made a set of "news creators" to whom we were going to send the teaser.