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Sam De Boeck @samdeboeck.bsky.social · 28/05/2025

100.000 wishlists in 1 month for Easy Delivery Co. by solo dev SweatersJPG🔥

Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

8 Summary - we leveraged trailer and demo for the release beat. We spread the news on social media, sent word to press and creators and tried to funnel as much traffic as possible to the page hoping the demo would go trending and become our WL generator. It did!

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

1.2 Trailer - I actually forgot to mention results from the trailer and I'm too lazy to edit this whole post now, but we got amazing results with the trailer on Gametrailers (notice, no IGN coverage 🥲) and @alphabetagamer.bsky.social

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

7. Send word to a small targeted set of content creators about the demo drop. We don't want to send word to all our contacts yet as we got more marketing beats coming and we don't want to exhaust them.

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

6.2 Press - here's the actual email we sent out! It's actually longer than we usual do. Ingredients: 1) Info about the game, 2) leverage viral post, 3) GIF, 4) Trailer drop, 5) what to expect (they need body to write a post about your game), 6) demo news, 7) links

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

6. Press - we knew Japan would love the game so together with @nnoroshi.bsky.social we teased it in advance a week before. Goal = get a viral post we can leverage to press! And yes! It worked!!

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

5. We sent word to social media news creators (TikTok, IG, etc.) and also posted shorts on our own channels. This time, the owned (Oro) channel performed better than the creators we sent to. That's why you always do both! Sometimes you win, sometimes you lose!

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

4. Social Media! People love cozy games. We knew the game did well thanks to @sweaters.bsky.social various posts. As such, we did a social media blast shouting out trailer from the rooftops to everyone. Big thanks to our partner @nnoroshi.bsky.social who took care of Japan with amazing results!

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

3.1 We used a separate demo page as we wanted to experiment with this. Our goal = 1) rank the demo page and funnel traffic to main store page, 2) gather reviews and (free) playtesting data of real people! We tested the demo thoroughly before so we were confident in its quality.

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

3. Drop a polished (heavily-tested) demo that gives you 30 minutes of "what to expect" of the full game as well as the option to keep playing (which helps with CCU consistency) through endless deliveries. Goal = habbit forming "your daily 5-10 deliveries"

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

2. A nicely dressed up, but minimalistic, store page with GIFs to explain the core gameplay loop. Goal = inform players what to expect.

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Sam De Boeck @samdeboeck.bsky.social · 28/04/2025

Our newest game Easy Delivery Co. gained 15.000+ wishlists on its reveal weekend resulting in 23.500 outstanding wishlists. How did we do it? 🧵

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Sam De Boeck @samdeboeck.bsky.social · 24/03/2025

Roll call for Reboot Develop Blue on the first Monday post GDC. How daring! @hansito.glasscannon.biz and I will be at Reboot Develop Blue this April taking on *very* casual meetings to chat about Oro/games/food/coffee/music and more! If you want to say hi, shoot us a message! 👋

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Sam De Boeck @samdeboeck.bsky.social · 14/03/2025

Order 13 has sold 15.000 units in 4 days (and is still going strong)! Incredibly proud of our results. Shoutout to the talented Oro crew @hansito.glasscannon.biz @stijnbe.bsky.social @vladw.bsky.social and of course the amazing @cyberneticwalrus.bsky.social crew!

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Sam De Boeck @samdeboeck.bsky.social · 04/03/2025

Mom get the camera! We've once again, officially peaked with Order 13

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Sam De Boeck @samdeboeck.bsky.social · 11/02/2025

6) The almighty discovery queue got triggered - Not gonna lie, this was A LOT of work, BUT... it was worth it because after 5 days, the discovery queue got triggered and that's when Steam started to do the heavy lifting for us driving thousands of people to our page.

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Sam De Boeck @samdeboeck.bsky.social · 11/02/2025

5) Amplify - With this win, we sent word to the press such as IGN, and more news creators. Unfortunately, the press didn't really cover us (shoutout to @BDisgusting though)... But we did manage to secure 2 other viral posts from @horrorvisuals.com (♥️) and our partner Neon Noroshi (♥️)

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Sam De Boeck @samdeboeck.bsky.social · 11/02/2025

4) Aim for virality - Unfortunately, our owned accounts didn't provide the virality we were looking for BUT one of the news creators (ty♥️) we reached out to succeeded in creating a "viral" video (850K views, 70K likes). It was enough to activate part 2 of the plan: Amplify.

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Sam De Boeck @samdeboeck.bsky.social · 11/02/2025

We are publishing a new game Storebound and it gathered 30K wishlists in its first 2 weeks. How did we do it? 🧵

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Sam De Boeck @samdeboeck.bsky.social · 17/10/2024

Guess we're doing this ay? Founded Oro Interactive, a hybrid game publisher & influencer agency. We published Murky Divers a co-op horror game blub, blub 🤿

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