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Reposted by @sabinedantus.bsky.social

Public Services Quarterly Journal T&F @publicservicesq.bsky.social · 21/07/2025

Our latest #Marketing Column article by @sabinedantus.bsky.social reframes #LibraryOutreach as advocacy—an empathy-centered, values-driven approach that builds trust and relevance by aligning messaging with community needs and institutional values. Read more at doi.org/10.1080/1522...

COLUMN:MARKETING
When outreach becomes advocacy: Marketing with impact

Sabine Jean Dantus
Information & Research Services, Florida International University Libraries, Biscayne Bay Campus, Miami, FL

This article reframes library outreach work as advocacy, emphasizing empathy-driven, values-based marketing to foster deeper community engagement. Using real-world examples and the author’s original FIRST Values Framework, it illustrates how libraries can align messaging with user needs and institutional values to build trust, relevance, and social impact. The article offers practical strategies for embedding advocacy into everyday outreach while addressing the challenges of measuring long-term impact.

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Reposted by @sabinedantus.bsky.social

Public Services Quarterly Journal T&F @publicservicesq.bsky.social · 21/07/2025

Our latest #Marketing Column article by @sabinedantus.bsky.social reframes #LibraryOutreach as advocacy—an empathy-centered, values-driven approach that builds trust and relevance by aligning messaging with community needs and institutional values. Read more at doi.org/10.1080/1522...

041