iiinova — where your digital self keeps evolving

Ruth Barrett @ruthbarrettpr.bsky.social · 16/05/2025

Are you too broke to break up? Is it 'til debt do us part? 💰💔 I'm looking to speak to Americans who can't afford to break up for a @wsj.com article. Email ruth@rootdigital.co.uk #journorequest #prrequest

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Ruth Barrett @ruthbarrettpr.bsky.social · 10/03/2025

We conducted a study on this for a client last year. It might be helpful for background info. The brand has been featured in The White Lotus and Succession. www.carlfriedrik.com/int/magazine...

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Ruth Barrett @ruthbarrettpr.bsky.social · 30/01/2025

What a lovely quote. My husband @jordanwbarrett.bsky.social works in both children's and adult dramas and he will love that. I just read The Little Prince for the first time which you should read 3 times in your life apparently and it's very much about seeing the world through a child's eyes.

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Ruth Barrett @ruthbarrettpr.bsky.social · 29/01/2025

Dave or Richard at Plain Savings might be able to help. www.plainsavings.co.uk Dave the founder is my FIL.

plainsavings.co.uk

Plain Savings – Giving you financial peace of mind.

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Ruth Barrett @ruthbarrettpr.bsky.social · 28/01/2025

We've launched a LGBTQ+ travel index which shows the best and worst cities to visit. Everyone deserves to be unapologetically themselves every day, including on vacation. 🏳️‍🌈 We're keen to shine a light on the community so drop me a DM or email ruth@rootdigital.co.uk for more info. #journorequest

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Ruth Barrett @ruthbarrettpr.bsky.social · 23/01/2025

The company I work for is fully remote. There's no central office at all and we can work from anywhere in the world as long as we have Wifi. Happy to chat or put you in touch with my boss.

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Ruth Barrett @ruthbarrettpr.bsky.social · 22/01/2025

Dolly says hi. Nice to see you over here.

Ruth and Jordan Barrett smile at the camera hugging their ragdoll cat Dolly.

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Ruth Barrett @ruthbarrettpr.bsky.social · 21/01/2025

Our LGBTQ+ travel index is something that shouldn't need to exist, but unfortunately it's needed. Especially in today's climate. If your birth family is struggling with acceptance, I hope you get unlimited love from your chosen family. You have this Mama in your corner and always will. 🌈

radicalstorage.com

LGBTQ+ Travel Index -

Six-factor index reveals the best travel destinations for Gay, Lesbian, Bisexual, Trans, Queer, and LGBTQ+ travelers in 2025.

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Ruth Barrett @ruthbarrettpr.bsky.social · 06/01/2025

I kicked off 2025 with a promotion to Head of PR Communications at Root Digital and a Maccies. Iconic. ✨

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Ruth Barrett @ruthbarrettpr.bsky.social · 20/12/2024

I spoke to PRManager.io about positive communication and the importance of being open and honest when it comes to keeping morale high. There's also a shout out to resident confidence queen Kirsty Hulse too.

prmanager.io

How Do You Keep Your Public Relations Team Motivated? - PR Manager

New Q&A article featuring expert insights on PR Manager: How Do You Keep Your Public Relations Team Motivated?

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Ruth Barrett @ruthbarrettpr.bsky.social · 17/12/2024

I have a lot of time for @ilikeyoumatt.bsky.social so when he asked for thoughts on how Digital PR strategy has changed in 2024 I jumped at the chance to work with Matt. Read his fantastic piece with insights from 12 PR legends, myself included, and see what you want to take into 2025 with you.

digitalprtips.com

How Digital PRs have changed their strategy in 2024

I asked the Digital PR community to share some of their insights on how their Digital PR strategies have changed during 2024

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Ruth Barrett @ruthbarrettpr.bsky.social · 06/12/2024

We made the choice before our son was born not to share his face online. I've written about for Metro. Feel free to pop me an email at ruthbarrettpr@gmail.com metro.co.uk/2024/01/30/i...

metro.co.uk

I won't let my son's face appear on the internet. The reason is terrifying

I don’t want to risk exposing our son to potential predators or online grooming. It’s just not worth the risk.

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Ruth Barrett @ruthbarrettpr.bsky.social · 06/12/2024

When a journo replies to say that they're covering your client's campaign less than an hour after launch. Even better when it's seasonal. Amazing work from the Root team to get that cut through.

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Ruth Barrett @ruthbarrettpr.bsky.social · 03/12/2024

Dolly is feeling very festive. 🎀

Ragdoll Dolly stares at the camera. She is white and grey with blue eyes.

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Ruth Barrett @ruthbarrettpr.bsky.social · 29/11/2024

I'm just a PR/Journo, standing in front of Bluesky legends, asking them for a warm welcome.

Ruth Barret smiles in an interview with the BBC.

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Ruth Barrett @ruthbarrettpr.bsky.social · 29/11/2024

We create travel content for Radical Storage who just released a campaign on 'tourist syndrome'. Feel free to add me to your list.

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