iiinova — where your digital self keeps evolving

Matt Seabridge @ilikeyoumatt.bsky.social · 29/04/2025

💡 Pet PR Campaigns: Examples of Successful Campaigns Planned to write a post sharing around 10 of my favourite pet PR campaigns for National Pet Month. Ended up writing about 28 campaigns and posting it on the second last day of the month. Bon Appétit. www.digitalprtips.com/blog/pet-pr-...

digitalprtips.com

Pet PR Campaigns: Examples of Successful Campaigns

Do you like pets? Do you like PR campaigns? Ok great, I've got a post here that you'll probably like!

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Matt Seabridge @ilikeyoumatt.bsky.social · 14/04/2025

💡 Why you need to be building the personal brand of your PR experts In my latest post on Digital PR Tips, I've put together a guide on how PRs can pass a Journalist's vetting process for any experts they may want to quote in their stories. Give it a read here: www.digitalprtips.com/blog/why-you...

digitalprtips.com

Why you need to be building the personal brand of your PR experts

A guide on how to send positive trust signals about your experts when Journalists are vetting them out

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Matt Seabridge @ilikeyoumatt.bsky.social · 20/03/2025

🚨 I have a ticket to both days of brightonSEO that I'm giving away for free in next week's issue of The Digital PR Observer Newsletter 🚨 The ticket covers both days on April 10th and 11th. 💡 If you want a chance of winning the ticket here's how:

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Matt Seabridge @ilikeyoumatt.bsky.social · 18/02/2025

Links from Reach PLC sites may be harder to get now: Here’s why you shouldn’t panic www.digitalprtips.com/blog/links-f...

digitalprtips.com

Links from Reach PLC sites may be harder to get now: Here’s why you shouldn’t panic

Everybody stay calm!

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Matt Seabridge @ilikeyoumatt.bsky.social · 06/02/2025

These are the most common words used in Expert Commentary stories by Journalists: 💫 How to 💫 Reveals 💫 According to 💫 Shares 💫 Ways to 💫 Claims 💫 Revealed 💫 Explains 💫 Tips to 💫 Warns That's based on my analysis of ≈38,000 news headlines covering 2,900 publications

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Matt Seabridge @ilikeyoumatt.bsky.social · 04/02/2025

The Best Experts for Earning PR Coverage 1️⃣ Doctor 2️⃣ Chef 3️⃣ Therapist 4️⃣ Psychologist 5️⃣ Nutritionist 6️⃣ Dermatologist 7️⃣ Personal Trainer 8️⃣ Interior Designer 9️⃣ Estate Agent 🔟 Flight Attendant Read more about the research I did at www.digitalprtips.com/blog/the-bes...

digitalprtips.com

The Best Experts for Earning PR Coverage

Which type of experts earn the most PR coverage, and which sites cover them the most

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Matt Seabridge @ilikeyoumatt.bsky.social · 23/01/2025

Getting a lot of OOO's from Journos currently? Check which Journos are currently publishing stories that day and pitch your story to them. Chances are pretty good that you won't get hit with more OOO's from these writers.

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Matt Seabridge @ilikeyoumatt.bsky.social · 20/01/2025

💡 Digital PR Inspo tip Google Images can be great for researching data vis ideas. Here's some examples of searches you can make to find creative content inspo: 👉 “every country’s favourite” 👉 “most popular" AND “map” 👉 "map" AND "every" (more below 👇)

google I’mage search of "most popular" AND "map"

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Kelsey Libert @kelseylibert.bsky.social · 16/01/2025

The #Newsjacking tips I shared in @searchengineland.bsky.social earned a shout-out in two great newsletters today 🎉 Read: searchengineland.com/reactive-pr-... Subscribe: @ilikeyoumatt.bsky.social: www.digitalprtips.com/digital-pr-o... @toninavarro.bsky.social: www.linkedin.com/pulse/search...

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Matt Seabridge @ilikeyoumatt.bsky.social · 20/12/2024

💡 Digital PRs Share Their Favourite Campaigns From 2024 I spoke to 16 Digital PRs for my latest post, who shared some insights on their favourite campaign that they've worked on in 2024 A massive thank you to everyone that shared their work for the post www.digitalprtips.com/blog/digital...

digitalprtips.com

Digital PRs Share Their Favourite Campaigns From 2024

I asked a few of my Digital PR friends to share their favourite campaign that they've worked on this year

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Matt Seabridge @ilikeyoumatt.bsky.social · 19/12/2024

24 Blogs From 2024 That Digital PRs Should Read 💡 Links to all of the amazing blogs from this year are in the post below www.digitalprtips.com/blog/24-blog...

digitalprtips.com

24 Blogs From 2024 That Digital PRs Should Read

A roundup of some of the best blogs from 2024 that you might have missed

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Ruth Barrett @ruthbarrettpr.bsky.social · 17/12/2024

I have a lot of time for @ilikeyoumatt.bsky.social so when he asked for thoughts on how Digital PR strategy has changed in 2024 I jumped at the chance to work with Matt. Read his fantastic piece with insights from 12 PR legends, myself included, and see what you want to take into 2025 with you.

digitalprtips.com

How Digital PRs have changed their strategy in 2024

I asked the Digital PR community to share some of their insights on how their Digital PR strategies have changed during 2024

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Matt Seabridge @ilikeyoumatt.bsky.social · 17/12/2024

💡 My Favourite Christmas PR Campaigns Ho ho ho and all that 🎄 If you're feeling festive, and/or bored at work, I've rounded up a collection of my favourite Christmas PR campaigns from over the years. Give it a read. Merry Christmas! 🎅 www.digitalprtips.com/blog/digital...

digitalprtips.com

My Favourite Christmas PR Campaigns

A roundup of some of my favourite festive themed PR campaigns

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Leanne Coppock @leannesearchetc.bsky.social · 16/12/2024

I recently shared some of my insights with @ilikeyoumatt.bsky.social for his round-up of how digital PR strategy has changed in 2024. Take a look: www.digitalprtips.com/blog/how-dig...

digitalprtips.com

How Digital PRs have changed their strategy in 2024

I asked the Digital PR community to share some of their insights on how their Digital PR strategies have changed during 2024

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Matt Seabridge @ilikeyoumatt.bsky.social · 13/12/2024

💡 How Digital PRs Have Changed Their Strategy in 2024 I spoke to 12 people working in Digital PR to reveal how they've changed their approach to Digital PR this year. Deffo give it a read as there's some really great insights that everyone shared with me. www.digitalprtips.com/blog/how-dig...

digitalprtips.com

How Digital PRs have changed their strategy in 2024

I asked the Digital PR community to share some of their insights on how their Digital PR strategies have changed during 2024

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Matt Seabridge @ilikeyoumatt.bsky.social · 12/12/2024

“Sorry but we have a no linking policy”

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Matt Seabridge @ilikeyoumatt.bsky.social · 10/12/2024

💡 If you're looking for 2025 Trends Reports, this Google Drive folder of nearly 200 Trends Reports for 2025 likely has what you're looking for. So much great content in the folder that Digital PRs can use for content inspiration. drive.google.com/drive/u/0/fo...

drive.google.com

Trends 2025_CAIG - Google Drive

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Matt Seabridge @ilikeyoumatt.bsky.social · 09/12/2024

Just giving this a bump for anyone else that wants to provide any insights into how their Digital PR strategy has changed in 2024. Quotes will be used in a blog on the Digital PR Tips website. Deadline is tomorrow. All the info in the post below. Thanks!

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Matt Seabridge @ilikeyoumatt.bsky.social · 06/12/2024

55 Great Digital PR Learning Resources We Found in November 💡 This month's round up is the biggest one yet and is packed full of amazing resources, from blogs to podcasts to social posts, and a free PR course. www.digitalprtips.com/blog/digital...

digitalprtips.com

Digital PR Learning Resources You May Have Missed From November

Last month we found 55 learning resources that you should check out if you work in Digital PR

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Matt Seabridge @ilikeyoumatt.bsky.social · 04/12/2024

Digital PR Tip 💡 If you’ve found a great data source but you're not sure how to use it, look at the backlink profile of the data source This will show you the different ways that other websites have cited that data source, which can provide added inspiration for how to use the data you've found

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Matt Seabridge @ilikeyoumatt.bsky.social · 02/12/2024

💡 I'm looking for comments from Digital PRs for a blog I'm writing I want to know how your Digital PR strategy has changed over the course of 2024 Are you doing more/less of a certain format now? Has your outreach strategy changed? Are clients asking for new things? New tactics you're using?

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Matt Seabridge @ilikeyoumatt.bsky.social · 29/11/2024

The main thing that has jumped out to me about Bluesky so far is how much better the engagement on here is, even despite the smaller audience. My posts get more likes, and the Digital PR Tips website has had more traffic from Bluesky in the last 2 weeks vs both Twitter and LinkedIn.

Web traffic to Digital PR Tips by traffic sources

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Jess Pardoe @jessicapardoepr.bsky.social · 28/11/2024

Neat newsletter from @ilikeyoumatt.bsky.social, and thanks for the mention 🖤

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Matt Seabridge @ilikeyoumatt.bsky.social · 28/11/2024

If you're not signed up yet to The Digital PR Observer Newsletter, you can now read Issue 5 here - www.digitalprtips.com/newsletter/t... Lots of Digital PR news, blogs, resources, tips, data sources, campaign inspo, and now the latest Digital PR jobs too!

digitalprtips.com

THE DIGITAL PR OBSERVER NEWSLETTER ISSUE 5

Using Bluesky to build a media list, quick win SEO tips, food hygiene ratings, eye yoga, and the latest Digital PR jobs

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Public Relations and Communications Association @prca-hq.bsky.social · 28/11/2024

📣The PRCA Starter Pack is a list of PRCA members on BlueSky, designed to connect you with key voices in public relations and communications. This resource makes it easy to engage with the community. To take part email communications@prca.org.uk. go.bsky.app/K6XZR5D #PRstarterpack #PRCA #PR

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Rich Leigh @richleighpr.bsky.social · 28/11/2024

A pretty big announcement - here's why we're allowing PR people to access our training course for free. TL:DR: the PR job market, and access to training is in a bad place. The graph in this blog might genuinely surprise you. highflyersprcourse.com/why-were-all... 1/2

highflyersprcourse.com

Why we're allowing PR people to access our course for free - High Flyers PR

Young, bright PR people – the future of our industry – are losing out on an industrial scale. The short version: from today, we’re offering the High Flyers PR Course for free to help upskill people lo...

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Matt Seabridge @ilikeyoumatt.bsky.social · 27/11/2024

Something I wrote about in my post on "How to find experts for you campaigns", is how you can use Twitter to find experts. Well the same applies on Bluesky too! Just search for your keywords, e.g, "relationship expert", and on the People tab you'll find relevant experts you can reach out to!

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James Brockbank @brockbankjames.bsky.social · 26/11/2024

What if you could earn great links on autopilot? I’m talking incredibly relevant links from authoritative publications and sites? I've rounded up 15 statistics page examples to inspire you to use the tactic to earn links without active outreach. 👇 digitaloft.co.uk/statistics-p...

digitaloft.co.uk

15 Statistics Page Examples That Have Earned 8,000 Links From 4,300 Referring Domains

I've rounded up 15 statistics page examples that have earned links from more than 4,300 referring domains between them to inspire you to try out the tactic.... Continue reading

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Matt Seabridge @ilikeyoumatt.bsky.social · 25/11/2024

Something I've noticed a lot when going through my archive of old campaigns for the newsletter, is how many great campaigns now just go to a 404 page. If you have a new client, always check for links to 404 pages - so many quick wins you can get either by restoring or redirecting those pages.

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Matt Seabridge @ilikeyoumatt.bsky.social · 22/11/2024

The buzz from earning a quality link never gets old does it? ☺️

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Matt Seabridge @ilikeyoumatt.bsky.social · 21/11/2024

How you can use Bluesky to find Journalists and build a media list 💡 In the post I've curated nearly 300 Journo Starter Packs and categorised them into sectors so you can quickly find the ones relevant to you If you find it useful please give it a share! www.digitalprtips.com/blog/how-to-...

digitalprtips.com

How To Use Bluesky To Build A Media List

Bluesky's Starter Packs are a great way to find relevant Journalists to send your campaigns to - here's a roundup of which are out there

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Matt Seabridge @ilikeyoumatt.bsky.social · 21/11/2024

💡 If you're not signed up yet for The Digital PR Observer Newsletter, you can read Issue 4 here: www.digitalprtips.com/newsletter/t... Each week the newsletter has the latest Digital PR news and resources, quick fire tips, five data sources to use for campaigns, and campaign inspo from the archives

digitalprtips.com

THE DIGITAL PR OBSERVER NEWSLETTER ISSUE 4

Should you join Bluesky, staying ahead of PR trends, obesity rates by country, and UK burglary hotspots

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Grace Burton @graceburtonpr.bsky.social · 21/11/2024

Are you gearing up for a campaign launch? You're missing out if you're not being proactive👇 Use Google Alerts to track keywords & phrases relevant to your campaign. Pop in an email folder & sift through. This helped me build a list of 30+ relevant journos, ready to launch!💡

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Matt Seabridge @ilikeyoumatt.bsky.social · 21/11/2024

If you found the round up of Journo starter packs that I shared earlier useful, also check out this sick feed that Dean has created with all of the Journos included in those starter packs 💡

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Matt Seabridge @ilikeyoumatt.bsky.social · 21/11/2024

digitalprtips.com

How To Use Bluesky To Build A Media List

Bluesky's Starter Packs are a great way to find relevant Journalists to send your campaigns to - here's a roundup of which are out there

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Kirsty-Elise @kirstyelise.com · 20/11/2024

Right, I’m hoping lots more digital PR people make their way over here. To make it as easy as possible, here’s a growing thread of all the digital PR starter packs, lists and feeds. If you make one, or spot that one is missing, let me know and I’ll add it!

A cartoon image from SpongeBob SquarePants depicting a wide-eyed fish waving from inside a building, with the underwater world visible through the window in the background.

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Rich Leigh @richleighpr.bsky.social · 20/11/2024

So many new PR faces even since the first PR Starter Pack - so I've created a second one. 50 people in this one already. I've started to fill it out - if you'd like to be in it (and aren't already in this or the first one - do have a look), like this post and I'll get to it! go.bsky.app/KUD8Zzk

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Aleyda Solis @aleyda.bsky.social · 19/11/2024

🚨 Google is updating its site reputation abuse policy 👇 * Google is making it clear that using third-party content on a site in an attempt to exploit the site's ranking signals is a violation of this policy — regardless of whether there is first-party involvement or oversight of the content. …

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Matt Seabridge @ilikeyoumatt.bsky.social · 19/11/2024

💡 For any Digital PR newbies on here, I’ve made a Starter Pack of people that often post Digital PR news, tips, insights, campaigns, etc. Hopefully its a decent starting point for finding who to follow if you work in Digital PR. I’ll keep adding to it as more people join. go.bsky.app/69oe5F9

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Angharad Planells @angharadplanells.bsky.social · 19/11/2024

Lovely people of Bluesky🥰 I’m searching for my next role as my contract ends later this year. If you’re hiring in your comms team, need a comms consultant, or have a freelance/contract role I can help with I’d love to hear from you! 🥳 Full or part time, in house, agency, I’m open to it all 😊

media.tenor.com

a man talking on a phone with the words " i am job " written below him

ALT: a man talking on a phone with the words " i am job " written below him

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Matt Seabridge @ilikeyoumatt.bsky.social · 19/11/2024

It’s snowy days like this that make me glad I no longer have a job that makes me wake up early to drive to work in the freezing cold on icy roads

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Matt Seabridge @ilikeyoumatt.bsky.social · 18/11/2024

✅ Rank position 1 for digital pr tips Getting that first spot after just over a month is pretty cool. Obviously the exact match domain helps a lot but I thought it would take a little longer to get it (watch it drop back down now I've posted this 🥲 ).

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Matt Seabridge @ilikeyoumatt.bsky.social · 18/11/2024

💡 I recently wrote an article for The PR Insider on How To Stay Ahead of the Latest Trends and Insights in Digital PR I went through how I curate my lists of the best Digital PR resources, and how you can use that process to enhance your own Digital PR activity www.theprinsider.com/post/how-to-...

theprinsider.com

How To Stay Ahead of the Latest Trends and Insights in Digital PR

Digital PR is an industry where innovation and adaptation are key. With new tools, strategies, and trends emerging constantly, knowing how to filter through the noise and focus on what truly matters c...

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Matt Seabridge @ilikeyoumatt.bsky.social · 15/11/2024

Had a real “I love my job and I might actually be half decent at it” kinda week.

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Matt Seabridge @ilikeyoumatt.bsky.social · 13/11/2024

Hey everyone 👋 I'm Matt and I'm a Freelance Digital PR 🤓 You can find out more about me and what I do at www.digitalprtips.com 💡 You can also sign up at that link for The Digital PR Observer Newsletter which I send out every Wednesday with weekly Digital PR news, tips, and resources 📩 ✌️

digitalprtips.com

Become a Digital PR Expert | Digital PR Tips

Keep up with the latest news, tips and resources to expand your Digital PR knowledge

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