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Roy Atkinson @royatkinson.bsky.social · 27/09/2026

My late great dog Otis in his author photo. (No AI, no Photoshop)

A beagle/foxhound dog rests his chin on his paw in beautiful light.

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Roy Atkinson @royatkinson.bsky.social · 26/08/2026

National Dog Day! Here’s our buddy Nick in our backyard. He’s getting old, and we love him. ❤️

An old black dog, now mostly gray, stands in a grassy yard.

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Roy Atkinson @royatkinson.bsky.social · 27/07/2026

Good morning from Nick Greyface.

An old black dog with a grey face rests on a blanket decorated with the cartoon dog Snoopy.

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Roy Atkinson @royatkinson.bsky.social · 22/07/2026

"Values only matterwhen they show up in how work really gets done." - Justin Robbins, author of More Than a Motto, on the Reach Your Do Point® podcast. podcasts.apple.com/us/podcast/r...

A photo of author Justin Robbins with the text "Values only matterwhen they show up in how work really gets done."

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Roy Atkinson @royatkinson.bsky.social · 20/07/2026

If you'd rather read than watch or listen, I've posted a lightly edited transcript of my Reach Your Do Point® conversation with @justinrobbins.bsky.social royatkinson1.substack.com/p/more-than-...

A photo of author Justin Robbins showing the transcript title, More Than a Motto: A lightly edited transcript of my conversation with Justin Robbins, Founder, Metric Sherpa

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Roy Atkinson @royatkinson.bsky.social · 16/07/2026

Coming up next on the Reach Your Do Point® podcast: Metric Sherpa founder Justin Robbins discusses the company and his new book, “More Than a Motto.” @justinrobbins.bsky.social What put the metric in Metric Sherpa?

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Roy Atkinson @royatkinson.bsky.social · 13/07/2026

It’s Nick’s Gotcha Day! We adopted him in 2019, shortened “Pumper Nickel” to “Nick,” and have spoiled him rotten.

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Roy Atkinson @royatkinson.bsky.social · 17/06/2026

The "Reach Your Do Point® podcast is now here on Bluesky. bsky.app/profile/dopo...

Blue rounded rectangle with a poscast icon and the text "Reach Your Do Point"

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Roy Atkinson @royatkinson.bsky.social · 10/06/2026

Finished Dead Weight by @hildur.bsky.social last night. Fascinating (in the root sense of attraction and repulsion). The writing is excellent and the story is influenced by things we don’t see (like Planet 9, which is mentioned in it). 👍

Hand hold a book titled Dead Weight by Hildur Knútsdóttir. The cover shows the head of a statue, broken at the neck.

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Roy Atkinson @royatkinson.bsky.social · 04/06/2026

On the Reach Your Do Point® podcast, I asked @berkson0.bsky.social how a strong narrative helps avoid the trap of saying, "We'll be the next Microsoft" or the next Netflix. Full video: youtu.be/F9nDQzsWmO0

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Roy Atkinson @royatkinson.bsky.social · 01/06/2026

Transcripts of the Reach Your Do Point® podcast are on Substack. royatkinson1.substack.com

The Do Point® is where you make your decision. The Reach Your Do Point podcast is all about how you get there.
Available at your favorite podcast site.

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Roy Atkinson @royatkinson.bsky.social · 29/05/2026

Here’s our boy Nick looking a bit worried about the ending. #DeadWeight @hildur.bsky.social

Black and gray dog on a blanket with a book called Dead Weight.

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Roy Atkinson @royatkinson.bsky.social · 28/05/2026

Just updated from App Store. Opened Settings.

Screenshot of Settings in Bluesky app for iOS.

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Roy Atkinson @royatkinson.bsky.social · 28/05/2026

The new episode of Reach Your Do Point® is out! It features my interview with @berkson0.bsky.social on the topic of corporate narratives. Full video: youtu.be/F9nDQzsWmO0 Audio on Apple Podcasts: podcasts.apple.com/us/podcast/r... About the book: www.intelligistgroup.com/ten-commandm...

Alan Berkson holds a copy of the book The 10 Commandments of Successful Corporate Narratives

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Roy Atkinson @royatkinson.bsky.social · 28/05/2026

This is Nick. He was called “Pumpernickel” at the shelter (back in 2019), we thought that was a bit much. We shortened it to Nick.

A black and gray dog with perky ears lays in the middle of a lawn.

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Roy Atkinson @royatkinson.bsky.social · 27/05/2026

Co-author of "The 10 Commandments of Successful Corporate Narratives" @berkson0.bsky.social explains how the narrative keeps you focused on your own game. (He's the guest on the next episode of Reach Your Do Point®)

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Roy Atkinson @royatkinson.bsky.social · 14/05/2026

Luke Keultjes on the function of mentors. Catch the whole discussion on Reach Your Do Point® podcasts.apple.com/us/podcast/r...

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Roy Atkinson @royatkinson.bsky.social · 05/05/2026

May the Forth [Bridge] be with you.

The cantilever railroad bridge over the Firth of Forth in Scotland.

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Roy Atkinson @royatkinson.bsky.social · 01/05/2026

RIP great racer Bob Tullius. (My photo from a visit to Jaguar-Daimler Heritage Trust)

A Jaguar E-Type race car used by Bob Tullius from Group 44 racing.

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Roy Atkinson @royatkinson.bsky.social · 28/04/2026

The arrival of this email brightened my mood this morning. @hildur.bsky.social

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Roy Atkinson @royatkinson.bsky.social · 14/04/2026

Just arrived! My copy of @jeannie.bsky.social’s new book, Experience Is Everything a.co/d/07Zc5sLj

A hand holds a copy of the book Experience Is Everything
, by Jeannie Walters

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Roy Atkinson @royatkinson.bsky.social · 12/04/2026

Jeff Toister on getting past the transactional people and finding a human. royatkinson1.substack.com/p/the-skills...

"I remember Ramona's name because she was a human. She starts the call with that "I've got you" energy. And it wasn't her department, but that didn't matter. Ramona said, I'm going to get to the bottom of this. Give me a moment. I'll put you on hold. I will find out who needs to fix this and I'll come right back. And she did. And to me, that's the difference. Ramona was the human I needed" - Jeff Toister

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Roy Atkinson @royatkinson.bsky.social · 12/03/2026

Transforming the Commerce Engine and Delivering a Better Customer Experience #CX www.linkedin.com/pulse/transf...

A black and white image of meshed gears of various sizes.

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Roy Atkinson @royatkinson.bsky.social · 10/03/2026

And we’re off to a busy start here at #CongaConnect!

A large hall with hundreds of conference attendees.

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Roy Atkinson @royatkinson.bsky.social · 09/03/2026

An excellent idea! Conga Connect conga.com/connect

A table sign at the welcome reception for Conga Connect: In celebration of International Women’s Day, this welcome reception is being sponsored by Conga’s Women in Tech Resource Group.

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Roy Atkinson @royatkinson.bsky.social · 03/03/2026

The latest episode of Reach Your Do Point® is up, featuring @rebelbrown.bsky.social Full episode: youtu.be/4i02r3ACyCY?...

"a lot of the people that I coach are professionals. They're successful and yet they've got inside of them, some belief, it's in their mind all the time, belief that came from God knows where, right? Because our minds are so amazing that limits them and they play smaller when they should be playing big and be unstoppable."

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Roy Atkinson @royatkinson.bsky.social · 27/02/2026

New study from The Harris Poll shows how @netflix.com affected the awareness, consideration, usage, preference, and advocacy of the Formula 1 brand. @f1tv.bsky.social go.bera.ai/rs/108-XIT-0...

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Roy Atkinson @royatkinson.bsky.social · 10/02/2026

➡️ Tomorrow (Wednesday) Evening ⬅️ Measuring the value of AI - and much more! You must be registered to attend - free of charge - virtual. RSVP here: www.hdinycmetro.com/events/an-ev...

Not the Same Old Metrics - Metrics and Measures in the Age of AI - presented virtually by Roy Atkinson for HDI NYC Metro A computer screesn shows a multi-segment metrics dashboard.

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Roy Atkinson @royatkinson.bsky.social · 02/02/2026

From the latest episode of Reach Your Do Point® with @undercoverkengon.bsky.social Can AI's replace humans? youtu.be/OkorfrHJ4hU?...

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Roy Atkinson @royatkinson.bsky.social · 01/02/2026

Rather read than listen? Here's the latest podcast episode! open.substack.com/pub/royatkin...

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Roy Atkinson @royatkinson.bsky.social · 27/01/2026

Join me (virtually) for this discussion about metrics in the age of AI! RSVP: www.hdinycmetro.com/events/an-ev...

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Roy Atkinson @royatkinson.bsky.social · 15/12/2025

"If you’ve got a digital system or an IT enabled business process ... it can be quite hard to understand how everything fits together." - Claire Agutter on the Reach Your Do Point® podcast. podcasts.apple.com/us/podcast/r...

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Roy Atkinson @royatkinson.bsky.social · 10/12/2025

Scopism director Claire Agutter on the value of community. Read the full transcript: royatkinson1.substack.com/p/community-...

"I think personally, it's really rewarding to know that you are doing things to help other people and to create that network; to build those relationships outside of your own organization, I think has a lot of value as well, because within a single organization, it's easy to get stuck within that organization's culture or worldview." - Claire Agutter

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Roy Atkinson @royatkinson.bsky.social · 20/10/2025

Hear from Pete McGarahan on the latest Reach Your Do Point® podcast. Links here: royatkinson.com/home/

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