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Rosie Sherry

@rosiesherry.com
10K followers 874 following 1K posts

Community builder. Indie founder. Unschooler. 5x Mother. AuDHD . She/her. 🇬🇧 “Don’t let the social networks have all the fun” 🌈 Rosie.land: writing about community building 🪐 Founder & CEO @ministryoftesting.com

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Rosie Sherry @rosiesherry.com · 27/07/2026
I think I'm pretty close to achieving peak social. Like, I can't be bothered any more. Started being playful on my own blog: rosiesherry.com And I write several times a week on rosie.land And even more often in the MoTaverse (www.ministryoftesting.com) Other places just don't bring me the joy.
rosiesherry.com
🌊 Rosie Sherry
Rosie Sherry's little place on the internet.
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Adriana Villela 🇨🇦 🇧🇷 @adrianamvillela.bsky.social · 08/07/2026
In case you missed me on @ministryoftesting.com with @rosiesherry.com, check it out nowwwww! Chill vibes all around! 🖖 www.ministryoftesting.com/media-sessio...
ministryoftesting.com
From Java Dev to DevRel: What Does a Twenty-Five-Year Career Actually Teach You?
Principal Developer Advocate Adriana Vilela joins Rosie Sherry to explore tech careers, observability, OpenTelemetry, AI slop in open source, and why quality is still a very human job.
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Sérgio Freire @darktelecom.bsky.social · 15/06/2026
Exploratory #testing? What do I mean with it? Check out this summary by @rosiesherry.com on a mental model that I called the "The Learning Lollipop Model". Sounds tasty? Check it out! www.ministryoftesting.com/insights/the... #MoT @ministryoftesting.com #softwaretesting #quality
ministryoftesting.com
The Learning Lollipop Model
Every question you ask during testing is the seed of the next one.
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Rosie Sherry @rosiesherry.com · 04/06/2026
Also, bloody hell, I’ve shipped 20 episodes of Into the MoTaverse.
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Rosie Sherry @rosiesherry.com · 04/06/2026
I had a really good chat with Dan Faulkner, CEO of SmartBear, on the latest Into the MoTaverse podcast. Going into the conversation, I was curious to see how a CEO thinks about leading with quality and AI whilst also having the responsibility of building a new product in the software testing space.
Dan Faulkner and Rosie Sherry Into the MoTaverse cover image.
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Rosie Sherry @rosiesherry.com · 23/05/2026
The moment you start defending yourself is the moment you lose. I heard that today and feel like I’m never going to defend myself again.
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Rosie Sherry @rosiesherry.com · 22/05/2026
Every Friday we gather live for This Week in Quality. Join us, listen, join the async chat banter, or come on stage. The choice is yours. We’re talking clean code today. Going live now! www.ministryoftesting.com/this-week-in...
ministryoftesting.com
This Week in Quality
Share your week’s highlights, challenges, and lessons in quality
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Rosie Sherry @rosiesherry.com · 21/05/2026
I’m uncomfortable about where community is heading. So I thought I’d name what how I’m building. In an age of AI slop and lack of care. The pressure to be everywhere is real. Instead, I build for Community Here. Right here. Right now. No messing about. rosie.land/posts/the-co...
rosie.land
The Community Here Era. It's here.
Building community, right here, right now.
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Rosie Sherry @rosiesherry.com · 21/05/2026
Learning is social. Through conversation. And human systems. Through knowledge sharing. And spreading of ideas. Through invitations. To create positive learning systems. Through algorithms built for curiosity. Not ones of control and oppression. Community is the path to social learning.
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Rosie Sherry @rosiesherry.com · 19/05/2026
🌶️ A few years from now, so many communities are going to regret taking the community everywhere approach. I’m going all in on community here. With care. Consideration. And layers of care.
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MoTaverse @ministryoftesting.com · 13/05/2026
🖖 Context engineering for testers We are excited to announce that @parwalrahul.bsky.social is bringing a workshop to MoTaCon to focus on the high-level communication skill of shaping and modelling information for AI systems. Register for #MoTaCon today: www.ministryoftesting.com/motacon
A landscape promotional graphic for a MoTaCon workshop. On a dark blue, starry background, the gold MoTaCon logo sits at the top left. Below it, a white pill-shaped button reads "WORKSHOP" in dark blue text. The name "RAHUL PARWAL" is in large white letters, followed by "Test Specialist." A gold vertical line accents the session title: "Context engineering for testers." On the right, a circular gold-bordered frame features a headshot of Rahul Parwal smiling.
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Dan Moore is at Monktoberfest @mooreds.com · 30/04/2026
Thanks for having me, @rosiesherry.com ! Loved this conversation about careers, community, agentic AI (but of course) and more. www.ministryoftesting.com/podcasts/int...
ministryoftesting.com
Into The Motaverse
Into the MoTaverse is a podcast by Ministry of Testing, hosted by Rosie Sherry, exploring the people, insights, and systems shaping quality in modern software teams.
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Rosie Sherry @rosiesherry.com · 28/04/2026
The more we build the MoTaverse the more I believe… rosie.land/posts/its-ti...
rosie.land
It's time for community businesses to rise up.
No need for new models, just the ones that already exist, but for the better good of humanity.
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Rosie Sherry @rosiesherry.com · 28/04/2026
We implemented a thing in the MoTaverse that limits the amount of reactions you can do/give in a certain period of time. Healthy, protective boundaries. It feels good!
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Rosie Sherry @rosiesherry.com · 23/04/2026
Individualism is killing communities.
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Rosie Sherry @rosiesherry.com · 19/04/2026
“A lot of people talk about community in the online world, but I actually don’t think they use it right, because community is having a sense of belonging, and you get that by shared experiences,” - Dan Clancy, Twitch CEO www.semafor.com/article/04/1...
semafor.com
Twitch CEO says its edge over YouTube, TikTok comes from ‘community’
“A lot of people talk about community in the online world, but I actually don’t think they use it right,” Twitch CEO Dan Clancy said at Semafor World Economy.
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Rosie Sherry @rosiesherry.com · 19/04/2026
It’s important not to romanticise the past.
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Rosie Sherry @rosiesherry.com · 19/04/2026
Maybe 62 should be the new 67
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Rosie Sherry @rosiesherry.com · 06/04/2026
I approve of Surf Social's moderation/hide settings. #rosieland
Exclude: Minimize politics, minimize news, minimize international news, minimize war and conflict, minimize Elon Musk
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Rosie Sherry @rosiesherry.com · 27/03/2026
Work in progress painting. I wonder what it’s gonna be.
A work in progress painting, a black background with a mysterious grey character
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Rosie Sherry @rosiesherry.com · 24/03/2026
De-shittifying the internet is a mission I can get behind.
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Rosie Sherry @rosiesherry.com · 23/03/2026
It’s unbelievable how much time is wasted trying to find speakers for events. It should be easy. The systems we create should support the processes. The processes should be designed into platforms. And it should be an enjoyable experience.
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Rosie Sherry @rosiesherry.com · 16/03/2026
Digg is dead. They blamed the bots. But really it’s a lack of understanding about community. It got hit hard with bots, resorted to layoffs and it has 'temporarily closed doors'. I have a hunch that the temporary shutdown will turn into a permanent one, time will tell. Do better, I say.
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Cassandra H. Leung (she / they) @cassandrahl.com · 16/03/2026
Got a #QualityAndTesting question you've always wanted to ask? @ministryoftesting.com has kicked off a number of "ask me anything" moments in the #MoTaverse My #AskMeAnything is on #QualityBeyondCorrectness. Head over to this link to ask your question now: www.ministryoftesting.com/moments/ama-...
ministryoftesting.com
AMA about quality beyond correctness
<div>Inspired by the following challenge: <a href="https://www.ministryoftesting.com/moments/create-a-moment-ask-motaverse-anything/" rel="noopener nofollow">Create a Moment: Ask MoTaverse Anything...
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Amara Graham @missamarakay.bsky.social · 16/03/2026
@rosiesherry.com wrote two great pieces on community & enshittification. I highly recommend reading both of them. rosie.land/posts/the-co... rosie.land/posts/ai-ens...
rosie.land
The community web is enshittified. And we're allowing it to happen.
Creating hope for beautiful communities.
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Rosie Sherry @rosiesherry.com · 11/03/2026
Are TV shows just expensive podcasts?
“Are podcasts just lazy TV shows? Barry Keoghan ponders unpopular opinions”
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Rosie Sherry @rosiesherry.com · 10/03/2026
Friends don’t let their friends start a newsletter on Substack.
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Rosie Sherry @rosiesherry.com · 08/03/2026
From this day forth I will refer to bad actors within community as dingdongs
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Rosie Sherry @rosiesherry.com · 02/03/2026
We’ve been building ‘meetup’ within the MoTaverse. And it’s aaaahhh-mazing. And MoTivating. Highly recommend!
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Rosie Sherry @rosiesherry.com · 01/03/2026
In the age of AI it makes sense to double down on community. You will need it. In modern community, it’s not just about making friends, it’s also about participating to benefit from the wider network effect. People will come to save you, but they have to know that you exist. Don’t be shy.
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Rosie Sherry @rosiesherry.com · 25/02/2026
I opened up my Rosieland Slack for free, I'm in the mood to hang out with all good community people. Join here (free sign-up required added as a layer of care) rosie.land/slack/
rosie.land
Join the Rosieland Slack
ℹ️ It's free to join, login required to access the link.
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Rosie Sherry @rosiesherry.com · 25/02/2026
Innovation isn't always about brand new ideas. Sometimes it's about combining things into one more efficient system. In some senses, my community work is nothing new. In other ways, it's wow, this is beautiful and amazing...why is no one else doing this?
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Rosie Sherry @rosiesherry.com · 20/01/2026
2026 is a good year to do a Product Hunt launch of the MoTaverse. Would you believe that I've never launched my own thing there? Kinda funny, considering all the things of helping support so many other launches for other indie hackers and startups. www.producthunt.com/products/min...
Screenshot of Product Hunt launch page for MoT
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Rosie Sherry @rosiesherry.com · 18/01/2026
Happy Sunday everyone. I thought I’d jump on the trend. Here’s my 37 and 47 year old versions of myself. Doing my best to stay positive in this crazy world!
Selfie of smiley Rosie in 2016 and 2026.
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Rosie Sherry @rosiesherry.com · 03/01/2026
Weighted jump ropes need to come with a warning. I dusted mine off. Did 404 jumps, not all in one go, more what I could manage whilst my girls played at the park. I now can’t walk, sit or move my arms. 🤪
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Rosie Sherry @rosiesherry.com · 02/01/2026
Got my Reckless Mother socks. Starting the year as I mean to go on. 🌊
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Rosie Sherry @rosiesherry.com · 25/12/2025
It’s been 12 years or so since we stopped doing Christmas. No decorations. No family or social pressure. It’s mostly been replaced with quiet, calm and an intentional meal together. These days I might call it as part of my unmasking journey, I’ve never liked the term though.
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Rosie Sherry @rosiesherry.com · 04/12/2025
Unlikable women refuse to give in to the temptation of pressure to be someone they are not. They are instead, themselves. They accept the consequences of their choices. And those consequences become stories worth reading. — Roxane Gay
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Rosie Sherry @rosiesherry.com · 30/11/2025
There's a billion dollar community engine that I believe almost any community business could adopt. Sure, the outcome may not be a billion dollars, but I do believe it's a viable path for many more successful communities to arise over the coming years.
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Rosie Sherry @rosiesherry.com · 23/11/2025
Enshittification of social networks is real. I honestly think I'm mostly done with them all. I was definitely done with X a long while back.
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Rosie Sherry @rosiesherry.com · 23/11/2025
SEO, AEO and GEO for communities, oh my! What does it mean? What strategies are working? Is AI really killing traffic? How can we appear on AI overviews? And how it works for me within hours. How can we think about it from a community mindset?
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Rosie Sherry @rosiesherry.com · 16/11/2025
Whilst I've kind of always built community this way, I feel like doubling down on building our own thing is empowering us even more. I can create something that changes our own world, that might end up changing the world. Community as Minimum Viable World Building: rosie.land/posts/commun...
rosie.land
Community as Minimum Viable World Building
The communities we create are micro-systems that can model the future
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Rosie Sherry @rosiesherry.com · 16/11/2025
I will soon enter my 6th year of writing at Rosieland...and I still only feel like I'm getting started.
Boom! It's out there. That's 799 posts published.
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Rosie Sherry @rosiesherry.com · 09/11/2025
Zuckerberg enshittify-ing life for their neighbours. He continues to do what he likes, virtually and irl. arstechnica.com/tech-policy/...
arstechnica.com
Mark Zuckerberg’s illegal school drove his neighbors crazy
Neighbors complained about noise, security guards, and hordes of traffic.
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Rosie Sherry @rosiesherry.com · 14/10/2025
Be more Jane Goodall.
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Cassandra H. Leung (she / they) @cassandrahl.com · 02/10/2025
Thanks to everyone who attended my #TestBash #MoTaCon talk on How to Make Your Work - and Achievements - More Visible, and to MoT for having me. You can find the #BragBoard templates here: www.cassandrahl.com/blog/brag-bo... #ShowShareShine
cassandrahl.com
Brag Board Template (How to Make Your Work - and Achievements - More Visible) - Cassandra HL
This is a companion post to my TestBash 2025 talk on How to Make Your Work – and Achievements – More Visible.   Here, you will find the Brag Board template shown in the talk.   .pdf: Brag Board Templa...
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Rosie Sherry @rosiesherry.com · 06/10/2025
I’m not sure any SEND parent can watch this without getting emotional and upset. Honestly, we’ve found it easier not to go through it…opting to home educate without any support feels like an easier way to live.
BBC Panorama tv program screenshot - Autism, School and Families on the Edge.
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Rosie Sherry @rosiesherry.com · 19/09/2025
Conference lanyards that we’ve made for TestBash: - standard rainbow themed - blue with sunflower for the neurodivergents - green for those open to work
Selfie of Rosie wearing 3 lanyardsThe 3 lanyards hanging off Rosie’s arm
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Acyn @acyn.bsky.social · 05/09/2025
Zuckerberg saying Meta intends to spend at least 600 billion in the US Zuckerberg at the end caught on a hot mic
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Rosie Sherry @rosiesherry.com · 07/09/2025
The Anarchic Playgrounds Where Putting Kids At Risk Is The Point. I wish there was one near us. reasonstobecheerful.world/anarchic-pla...
reasonstobecheerful.world
The Anarchic Playgrounds Where Putting Kids At Risk Is The Point
Unsupervised and perilous, a new crop of recreation spaces aims to banish helicopter parenting and set up children for life in the real world.
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