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Rooost.co

@rooost.co
62 followers 710 following 28 posts

Rooost transforms your user research data into actionable insights that your whole team can access — anytime. Join the list to get early access, visit: www.rooost.co

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Sonaur @sonaur.app · 30/04/2026
Relaxation with a twist: Sonaur adapts ambient sounds to the weather and body. Weather, location, movement data and heart rate create a soundtrack www.appgefahren.de/entspannung-...
appgefahren.de
Entspannung mal anders: Sonaur passt Ambient-Sounds an Wetter und Körper an
Sonaur bietet umfangreiche Klanglandschaften, die sich an aktuelle Wetterbedingungen oder biometrische Daten des Users anpassen.
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Scott @adjustafresh.com · 22/04/2026
🎧 Sonaur Weekly Charts | Week of April 15 1️⃣ Golden Ratio — 53 min avg session 2️⃣ Ethereal — 40 min avg session 3️⃣ Lush — 30 min avg session Your favorite palette is waiting sonaur.app #ambientmusic
sonaur.app
Sonaur — Ambient Sound Shaped by the World
Generative ambient music shaped by real-time weather. Human-made sound, endlessly arranged by the world.
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Sonaur @sonaur.app · 22/03/2026
Have you tried the completely redesigned Sonaur web app? The original web prototype did its job. It proved the concept and generated listener feedback that guided the design of the iOS app. But sitting next to what Sonaur had become on iOS, it felt like a form. Now live at www.sonaur.app
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Scott @adjustafresh.com · 19/03/2026
Rebuilt & launched @sonaur.app from scratch. The old UI was a prototype and looked like one. This one gets out of the way. The visualization responds to live weather data. Also works as a web app — save to your home screen, no App Store needed Before/after 👇
Sonaur web app UI beforeSonaur web app UI after
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Sonaur @sonaur.app · 12/03/2026
What if your heartbeat could arrange the ambient music you're listening to? Now it can. Health Mode is live in Sonaur apps.apple.com/app/apple-st...
Health Mode [NEW]
With Apple Watch, your body shapes the music.
Press Play.
An image of the Sonaur homescreen on an iPhone with the words "Deep Calm, 63bpm, Updated: Just now" There is a Pause button, and the text under it says, "Golden Ratio by Sonaur"
There is also an Apple Watch with the Sonaur Watch app with the same text as the iPhone. The Watch has a purple band.
The images are floating against a dark background with multicolored wavy lines flowing in the background.
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Sonaur @sonaur.app · 24/02/2026
Are you an Apple Watch wearer? Enjoy ambient and focus music? Interested in early access to Sonaur Health Mode? With the Apple Watch companion app, your body’s rhythms shape the sound in real time. Share feedback & your email via TestFlight to receive lifetime access to Health Mode at launch
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Scott @adjustafresh.com · 24/02/2026
Seeking Beta testers — Apple Watch required Sonaur's new Health Mode uses heart rate + movement to arrange ambient music in real time Share feedback (w/ email) via TestFlight on setup & sound, I'll share Health Mode access ($19.99) once we launch testflight.apple.com/join/RM2yCDS1 #buildinpublic
Text reads: Health Mode [NEW]
With Apple Watch, your body shapes the music.
Press Play.

There is a multicolored wave made from individual lines across the back of the image representing sound waves. In the foreground is the Sonaur iOS app on an iPhone. It shows Health Mode with a zone reading "Deep Calm" and 63 BPM. It's playing the Golden Ratio palette. In the upper right, there is an Apple Watch that is also showing the Sonaur companion app with the same zone and heart rate.
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Sonaur @sonaur.app · 09/02/2026
Average time Sonaur listeners spent with each sonic palette during the past week: 1. Ethereal: 45 minutes/session 2. Golden Ratio: 38 minutes/session 3. Lush: 10 minutes/session What's your favorite palette/location combo?
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Scott @adjustafresh.com · 26/01/2026
Testing the new @sonaur.app Health Mode: ambient soundscapes that reflect & adapt to your physiological state in real time. I can literally hear myself settle into calm, or react to stress, as I breathe. #indiedev #buildinpublic #ambientmusic #focusmusic
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Sonaur @sonaur.app · 23/01/2026
Well, well, well... what do we have here? Ambient music that feels your heartbeat. Coming soon.
The Sonaur homescreen UI featuring Health Mode instead of location based weather to generatively arrange the audio samples
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Scott @adjustafresh.com · 20/01/2026
I built @sonaur.app by relentlessly chasing an idea instead of following a roadmap adjustafresh.medium.com/sonaur-chasi...
adjustafresh.medium.com
Sonaur: Chasing Inspiration Over Product Process
I built Sonaur by relentlessly chasing an idea instead of following a roadmap.
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Sonaur @sonaur.app · 09/01/2026
I've composed & added a new sonic palette to Sonaur: "Golden Ratio" Drawn from the structural proportions of the universe. A waking dream that pulls you deeper Coming soon to iOS, but you can experience it now at www.sonaur.app
sonaur.app
Sonaur — Ambient Sound Shaped by the World
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Scott @adjustafresh.com · 07/01/2026
In case you missed this over the holiday break... Sonaur is live in the iOS App Store 🎉 If you’re into ambient music, generative systems, or the idea that some songs are meant to be heard, others feel like places you can stay, I’d love to hear what you think #ambient #buildinpublic #indiedev
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Sonaur @sonaur.app · 28/12/2025
Sonaur is now available for iOS. Weather becomes your soundtrack. Real musicians create every sound you hear—temperature, wind, and clouds decide when they play apps.apple.com/us/app/sonau...
apps.apple.com
Sonaur App - App Store
Download Sonaur by Scott Kiekbusch on the App Store. See screenshots, ratings and reviews, user tips, and more games like Sonaur.
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Sonaur @sonaur.app · 12/12/2025
Sonaur creates unique, ambient soundscapes triggered by real-time weather data. All samples recorded & processed by humans, not AI-generated. If you enjoy focus music while working, meditating, sleeping, etc. give it a try 🎧 iOS beta: testflight.apple.com/join/RM2yCDS1 or on the web: www.sonaur.app
Sonaur app main screen (screenshot)Sonaur app binaural beats screen (screenshot)Sonaur app set timer screen (screenshot)Sonaur app main screen playing on iPad (screenshot)
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Scott @adjustafresh.com · 11/12/2025
ATTN: Early adopters, tech geeks, and music appreciators – The public iOS Sonaur Beta is open Sonaur creates dynamic, ambient soundscapes where real musicians compose sonic palettes and real time weather data algorithmically arranges them testflight.apple.com/join/RM2yCDS1 #buildinpublic #ambient
testflight.apple.com
Join the Sonaur beta
Available on iOS
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Reposted by Rooost.co
Sonaur @sonaur.app · 10/12/2025
The Sonaur iOS beta is officially live for the first 100 users. Sonaur creates unique, ambient soundscapes triggered by real-time weather data. All samples are recorded and processed by humans, not AI-generated. Join the beta to help shape the future of Sonaur testflight.apple.com/join/RM2yCDS1
testflight.apple.com
Join the Sonaur beta
Available on iOS
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Scott @adjustafresh.com · 08/12/2025
Sonaur v1.0 is officially submitted for iOS App Store review. I've been on the design side of iOS & Android apps for several years, but this is the first time I've done everything soup to nuts (that's a weird expression). The web app is available now www.sonaur.app #buildinpublic #ambientmusic
App Store Connect screenshot for the Sonaur app submission
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Scott @adjustafresh.com · 02/12/2025
Based on user feedback & analytics, I've completely remade the Ethereal palette in the Sonaur web app. If you enjoy #ambientmusic while working, meditating, or just existing, put on some headphones and give it a listen 🎧 And the iOS version is available for TestFlight builds 😎🔜 www.sonaur.app
sonaur.app
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Scott @adjustafresh.com · 21/11/2025
Making progress on the Sonaur iOS app. If you enjoy background ambient/focus music while working, meditating, sleeping, you can check out the web app before we launch in the App Store www.sonaur.app #buildinpublic #ambientmusic #focusmusic #ambient #iosapp #indiehacker
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Scott @adjustafresh.com · 20/11/2025
www.sonaur.app creates unique, ambient soundscapes triggered by real-time weather data. All samples recorded and processed by humans, not AI-generated. If you enjoy background ambient/focus music while working, meditating, sleeping, give it a try :) #ambientmusic #focusmusic #buildinpublic
sonaur.app
Sonaur Prototype
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Scott @adjustafresh.com · 17/11/2025
Sonaur composes ambient soundscapes driven by real-time weather data with samples composed by humans (not AI). Like wind chimes it's unpredictable, meditative, and ever-changing. Not recorded music, but a living, ambient soundtrack www.sonaur.app 🎧 #ambientmusic #focusmusic #ambient #experimental
sonaur.app
Sonaur Prototype
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Scott @adjustafresh.com · 13/11/2025
I love listening to music, but sometimes it's too distracting and working in silence is no fun. Sonaur takes weather data and transposes it into a unique, dynamic ambient soundtrack Throw on some headphones and give it a try 😇 www.sonaur.app #buildinpublic #ambientmusic #webapp
A screenshot if the Sonaur ambient music generator web app
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Rooost.co @rooost.co · 12/11/2025
This is a cool project if you're looking for some peaceful ambient background music that doesn't distract while working. The binaural beats are also a plus for focusing while you're wearing headphones 🎧
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Scott @adjustafresh.com · 06/11/2025
Do you work better with background sound, but find music too distracting? I made Sonaur for you! Choose from 2 ambient sonic palettes generated by weather data. No repeats, no lyrics, no skips, no thought required. Just focus. Give it 5 minutes: sonaur.vercel.app Early feedback appreciated. 🌊
sonaur.vercel.app
Sonaur Prototype
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Rooost.co @rooost.co · 04/11/2025
How much of your user research actually influences product decisions? Nearly half of teams we surveyed admit their decisions are based on assumptions. The problem often isn't the research quality—it's buried & inaccessible user research files www.rooost.co/playbook/why...
rooost.co
The UX of Your Insights: Why No One Reads the Research Report | Rooost Playbook
Why your carefully crafted research reports gather dust and how to make insights usable for your team
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Rooost.co @rooost.co · 28/10/2025
What if anyone on your team could chat with your users anytime? Rooost turns your user research into secure, dynamic, chat-ready personas that strengthen & evolve as you gather more data Check out the product demo: app.supademo.com/demo/cmh59dv...
app.supademo.com
Rooost Portfolio Demo
Click through a step-by-step, interactive demo walkthrough of Rooost
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Scott @adjustafresh.com · 24/10/2025
I've been dragging my feet to create a quality product demo for @rooost.co, and I have to give a shout out to supademo for making the process super easy! Seriously impressed #buildinpublic app.supademo.com/demo/cmh59dv...
app.supademo.com
Rooost Portfolio Demo
Click through a step-by-step, interactive demo walkthrough of Rooost
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Scott @adjustafresh.com · 13/10/2025
Sonaur is a digital art experiment that generates bespoke, ambient soundscapes driven by real-time weather data. The experience is designed to be enjoyed in the moment—not recorded music, but a dynamic, ambient soundtrack Grab some 🎧, try it out, and let me know what you think! sonaur.vercel.app
sonaur.vercel.app
Sonaur Prototype
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Scott @adjustafresh.com · 10/10/2025
On Monday, I was inspired by an interview I heard with Brian Eno where he mentioned wind chimes. I thought... what if I could build something that uses data sources to create random, ambient music? I started brainstorming #buildinpublic

“Let's say you've got five chimes. Each one is a particular pitch. It's not going to change.

It's only that pitch. But how and when they strike depends on the wind. So it's sort of semi-random.

So you can't really say that you composed that particular performance. Though you can say that I built the system from which that performance emanated. You know, a wind chime is basically a simple piece of generative music.”

— Brian Eno
From The Ezra Klein Show: A Breath of Fresh Air With Brian Eno, Oct 3, 2025
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Rooost.co @rooost.co · 15/09/2025
If you're paying thousands of dollars for persona development and community management resources & tools but product decisions still lean on gut instinct—you're not getting your money's worth. You're engaging in user research theater www.rooost.co/playbook/mak...
rooost.co
Make Your Personas Work for a Living | Rooost Playbook
You've invested in personas and community management, but decisions are still made on gut feel. Time to make those assets earn their keep.
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Scott @adjustafresh.com · 10/09/2025
If your org has paid thousands of dollars for persona development and community management resources & tools but product decisions still lean on gut instinct, you're not getting your money's worth. You're engaging in user research theater www.rooost.co/playbook/mak...
rooost.co
Make Your Personas Work for a Living | Rooost Playbook
You've invested in personas and community management, but decisions are still made on gut feel. Time to make those assets earn their keep.
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Scott @adjustafresh.com · 03/09/2025
Anyone who’s worked with me knows: I’ve never been the biggest fan of creating personas. Not because personas are a bad idea per se, but because the way most teams create and apply them is broken. www.getpixelperfect.co/pixel-perfec...
getpixelperfect.co
Most User Personas Suck. Here’s How to Fix Them — Pixel Perfect Talent
Anyone who’s worked with me knows: I’ve never been the biggest fan of creating personas. Not because personas are a bad idea per se, but because the way most teams create and apply them is broken.
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Scott @adjustafresh.com · 22/08/2025
The bottleneck isn't development capacity anymore, it's how quickly product teams can align, adapt, and learn from users in real time www.getpixelperfect.co/pixel-perfec...
getpixelperfect.co
"Yes, and..." Product Development: Improv Lessons for Building Products at AI Speed — Pixel Perfect Talent
In product development, which matters more: perfectly executing last month's documentation & assumptions, or responding effectively to today's user feedback?
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Pixel Perfect Talent @getpixelperfect.co · 21/08/2025
AI speed means everyone can build fast. The teams that win are the ones that learn fast—the ones who turn every experiment into momentum and every failure into insight. www.getpixelperfect.co/pixel-perfec...
getpixelperfect.co
"Yes, and..." Product Development: Improv Lessons for Building Products at AI Speed — Pixel Perfect Talent
In product development, which matters more: perfectly executing last month's documentation & assumptions, or responding effectively to today's user feedback?
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Scott @adjustafresh.com · 19/08/2025
When user research becomes conversational and accessible, product teams make faster, more confident decisions and spend more time building the right thing www.rooost.co/playbook/why...
rooost.co
The UX of Your Insights: Why No One Reads the Research Report | Rooost Playbook
Why your carefully crafted research reports gather dust and how to make insights usable for your team
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Scott @adjustafresh.com · 14/08/2025
Is your user research being ignored? Maybe it’s a usability problem
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Rooost.co @rooost.co · 13/08/2025
The best user research in the world is worthless if no one can find or reference it when they need it www.rooost.co/playbook/why...
rooost.co
The UX of Your Insights: Why No One Reads the Research Report | Rooost Playbook
Why your carefully crafted research reports gather dust and how to make insights usable for your team
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Scott @adjustafresh.com · 13/08/2025
AI is fundamentally rewriting the rules of the staffing, tools, and process that enable teams to design, develop, and deliver their products www.getpixelperfect.co/pixel-perfec...
getpixelperfect.co
Product Pairs: Why AI is Making Small Teams the New Superpower — Pixel Perfect Talent
Remember when the "two pizza team" was Amazon's radical idea of an effective product team? Today that 6-10 person squad looks bloated. The future of product development & delivery is Product Pairs...
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Scott @adjustafresh.com · 06/08/2025
Next time you're stuck deciding between features: 1. Talk to users about their frustrations (not feature preferences) 2. Quantify the impact of their current problems 3. Map solving problems to potential business value 4. Consider features that may solve those problems www.rooost.co/playbook/fea...
rooost.co
Deciding Between Feature A or Feature B? You're Asking the Wrong Question | Rooost Playbook
Learn why starting with problems instead of features leads to better product decisions, with real examples from user conversations
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Rooost.co @rooost.co · 04/08/2025
New in the Playbook: More features isn't the answer. Solving the right problem is.
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Rooost.co @rooost.co · 25/07/2025
We don’t need more folders. We need answers. Rooost turns your research into real-time, first-person insight. When your VP asks “what are users struggling with?”... you actually have an answer. Watch how it works 👇
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Scott @adjustafresh.com · 21/07/2025
Once sales saw how user insights helped them close deals WITHOUT random, risky promises, everything changed 🤝 www.rooost.co/playbook/sal...
rooost.co
When Sales Promises Features The Team Hasn't Validated | Rooost Playbook
Every Product Manager's nightmare: Sales just promised your biggest client a feature that doesn't exist. Here's how to handle it without losing your mind (or your roadmap).
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Rooost.co @rooost.co · 17/07/2025
When to Use ChatGPT vs. Rooost ChatGPT is my product & market consultant. Rooost is my user on speed dial Use ChatGPT when you need to think broadly. Use Rooost when you need to think specifically about YOUR users www.rooost.co/playbook/roo...
rooost.co
ChatGPT vs Rooost: A Product Manager's Guide to Using the Right Tool | Rooost Playbook
When to use generic AI large language models vs. user-specific insights to make better product decisions
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Scott @adjustafresh.com · 16/07/2025
The unexpected benefits of using @rooost.co to invite your users into your executive stakeholder reviews: 1. Executives started asking better questions: "What would users think?" became the default 2. Cross-functional alignment improved 3. Research investment increased www.rooost.co/playbook/exe...
rooost.co
How I Stopped Dreading Executive Roadmap Reviews | Rooost Playbook
The simple technique that turned my biggest PM nightmare into a strategic advantage
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Scott @adjustafresh.com · 15/07/2025
That moment in the roadmap review when your CEO says "but [competitor] just launched this feature!" 😰 Here's how to handle it without flipping the table and getting escorted out of the boardroom: www.rooost.co/playbook/exe...
rooost.co
How I Stopped Dreading Executive Roadmap Reviews | Rooost Playbook
The simple technique that turned my biggest PM nightmare into a strategic advantage
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Rooost.co @rooost.co · 24/06/2025
Today's focus: create a new semantic analysis utility that will compare uploaded research against existing research using Pinecone embeddings to determine new vs validated insights from uploaded research documents.
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Scott @adjustafresh.com · 20/06/2025
Most teams build on assumptions because user insights are hard to find, slow to surface, or locked in silos. www.rooost.co lets anyone create a persona and start a conversation instantly—no setup, no wait. Go from “What do we think?” to “Let’s ask,” in under a minute.
rooost.co
Rooost - Personify Your Data
Transform your user research into dynamic, chat-ready personas. Stop guessing and start asking.
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Rooost.co @rooost.co · 20/06/2025
Have questions for your target audience that you need answers to right now?? Head over to www.rooost.co, create a persona in under a minute, and ask! Stop Guessing. Start Asking.
A chat window from teh Rooost app. The user is asking questions to a persona named Sarah who is a Sr. UX Researcher
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Scott @adjustafresh.com · 11/06/2025
Who are you building for? Create a persona and start a conversation with your best available user in less than a minute #saas #ai #buildinpublic #indiedevs
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