iiinova — where your digital self keeps evolving

Robert Rose @robertrose.me · 18/04/2025

Gotta say I'm surprised that he hasn't declared Good Friday a failed Biden holiday and rebranded it Great Friday. Some say it's the best Friday. Maybe the greatest.

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Robert Rose @robertrose.me · 11/04/2025

The current state of US Trade Policy as brought to life from the scene in Breakfast Club when Bender gets detention from Vice Principal Vernon

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Robert Rose @robertrose.me · 28/02/2025

Been putting OpenAI’s new ChatGPT-4.5 through some of its paces today, side by side with my custom GPT in 4.0. And so far? Meh. The writing isn’t better - just.....Thesaurus-ier. In. It’s like they cranked down the Flesch-Kincaid score and called it an upgrade.

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Robert Rose @robertrose.me · 12/02/2025

I mean really @nytimes.com? Really? Not only is the adverb a tell.. but are you really the only one on the planet who didn’t expect this… The shocked Pikachu image would have been a better image for this headline.

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Robert Rose @robertrose.me · 06/02/2025

I just did the same thing… talking about it tomorrow on the podcast.. spoiler alert: ChatGpt is better but not by a lot..

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Robert Rose @robertrose.me · 19/01/2025

The TikTok shutdown is your sign that the whole thing is political theater. TikTok is playing along, ‘shutting off’ so the Orange Knight can swoop in, dramatically wave an executive order, and ‘save’ the app. It’s not a rescue; it’s a curtain call.

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Robert Rose @robertrose.me · 05/01/2025

This is a must watch for marketers. "Speed is the structuring value of the 20th century. Are we going to [continue to] be so obsessed with speed and immediate satisfaction? Maybe there is another form of relation to the world which is linked to patience, to taking the time of making things right."

youtube.com

Hermès and the success of the coveted Birkin bag | 60 Minutes

YouTube video by 60 Minutes

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Robert Rose @robertrose.me · 18/12/2024

At the risk of sounding like an old man yelling at clouds… I find the whole ChatGPT Santa thing to be more creepy than cute…

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Robert Rose @robertrose.me · 13/12/2024

Or from the inimitable Mark Twain “ “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so. “

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Robert Rose @robertrose.me · 12/12/2024

Could be your DNS provider… make sure when you create the txt record that you have TTL set relatively short - else it might take a day or so to propagate.. also remember if you’re using something like cloudflare you gotta change it there not the original registrar

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Robert Rose @robertrose.me · 10/12/2024

Something I found myself saying today in a client meeting about the state of B2B marketing in 2024… we’ve spent the last ten years mindlessly following the “move fast and break things” mantra - and now we wonder why we spend all our waking hours fixing things that are broken…

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Robert Rose @robertrose.me · 02/12/2024

I did it from the beginning fearing this exact thing…

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Robert Rose @robertrose.me · 01/12/2024

Watching Sherwood Season 2 there may have been murder, in a town where everyone’s got secrets tied to ancient grievances no one fully explains. Every clue leads to more subplots, and it’s gonna end with shouting about things that might matter but were introduced in Season 1. Aaand credits.

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Robert Rose @robertrose.me · 29/11/2024

There used to be this trope that sending marketing emails “on X day” or at “X time” was optimal. It was all bullshit of course. But after looking at my inbox this morning - I think it’s safe to say that there’s a worst day for sending email. #BlackFridayNoise

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Robert Rose @robertrose.me · 26/11/2024

[3 of 3] He goes back and wakes up Adrian and says "I'm not going to win... But if I can go the distance - I'll be somebody"... It's an incredible moment... but the thing is.. That whole interaction with the promoter only exists because the prop department actually got the shorts the wrong color.

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Robert Rose @robertrose.me · 26/11/2024

[2 of 3]"hey... the sign is wrong.. I have a red stripe on white shorts not a white stripe on red shorts"... The promoter says "does it matter? You're still gonna give em a show, right?" It's at that moment that Rocky realizes that he's not going to win... but that's not the point...

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Robert Rose @robertrose.me · 26/11/2024

[1 of 3] Would you like another one that will "yes and" your story here. The pivot point to the third act - and arguably the whole movie - is Rocky going out and into the empty arena and seeing the huge signs of him and Apollo. The promoter says "it's late - why are you here Rocky?" Rocky says....

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Robert Rose @robertrose.me · 21/11/2024

Renaissance- I don’t think I’ve ever gotten it right the first time… 2 n’s? One s? Or two …

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Robert Rose @robertrose.me · 16/11/2024

Ah yes, a fresh new platform. Time to start over and pretend like I haven’t already been doomscrolling for the past decade. #NewPlatformSameAddiction

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