iiinova — where your digital self keeps evolving

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 30/09/2026

Finally out with my newsletter this month, so late it probably needs a ClearBlue test. No excuses, total ownership on my side. I promise to do better. bit.ly/SO_issue_38

bit.ly

Issue 38 - the “Christmas Cake” edition

Can I even call it as being from September 2026 given how late I published it this month?

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 27/08/2026

A collection of what’s been on my radar and keeping my brain ticking this month. I got back on track with my writing this month. bit.ly/SO_issue_37

001

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 24/08/2026

A long term experiment taking a present-day snapshot of my media diary inspired by Stephen Waddington bit.ly/SO_2026media...

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 13/08/2026

William Gibson’s work feels more ‘now’ than ever, I went back and looked at earlier interviews which foreshadowed the present bit.ly/SO_William-G...

021

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 29/07/2026

It’s a collection of what’s been on my radar and keeping my brain ticking this month. I got back on track with my writing this month. bit.ly/SO_three_dozen

bit.ly

Issue 36: the three dozen edition

Back once again with the renegade master...

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 31/05/2026

Issue 34, the ask for more edition of my newsletter, more details here: substack.com/@rcjp/note/p...

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 11/05/2026

How a premium brands retail partner tells me that a brand is done, over, cooked, dead; without actually saying it

Screenshot of 90% off selected items of Boss apparel.

020

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 04/05/2026

Omnicom’s Q1 2026 results: $16.2B revenue flex, but the "organic" truth of 3.9%. 🧐 The pivot from fee-for-service to media arbitrage is on but $959M in integration costs and sunsetting legacy brands is a risky gamble with client chemistry. 📉 Full analysis here: open.substack.com/pub/rcjp/p/o...

open.substack.com

Omnicom's Q1 2026 earnings

Accounting well told...

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 31/03/2026

The 32nd edition of my newsletter is officially out: the buckle my shoe issue. A quick, no-nonsense roundup of the things I've been inspired by , what I've been writing , and a useful tool to add to your workflow. substack.com/home/post/p-...

substack.com

Issue 32, the buckle my shoe edition

You're here, and this is Strategic Outcomes

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 25/02/2026

Here’s my latest newsletter of stuff I've #written ✍🏻, #read 📰, been #inspired by💡, have watched or found #useful from societal insularity, disease epidemics and online #tools that might be of use. Please share the article and subscribe to get future issues. rcjp.substack.com/p/issue-31

rcjp.substack.com

Issue 31

The get up and run edition

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 11/02/2026

Modern cinema has a memorability crisis. We are consuming content at a record pace, yet we struggle to name a single "future classic" from the last decade. Forgettable cinema t is a warning. When the medium disappears the message, brand salience dies with it. rcjp.substack.com/p/forgettabl...

rcjp.substack.com

Forgettable cinema

The rise of cinemanesia

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 09/02/2026

I had a chat with a friend of a friend Miles Clayton on advertising. You can find it here. Miles specialises in working with small to medium sized b2b technology firms, working on executive brand and thought leadership. A bit different to the space I usually work in. youtu.be/1LVf7Lhq4Yo?...

youtu.be

Agility PR Vodcast #5 with leading Brand Building and Brand Activation Specialist Ged Carroll

YouTube video by Agility PR

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 30/01/2026

Looking for weekend reading because the weather is miserable outside? I put together my paper ‘The Dot LLM era?’ as a PDF for you. Feel free to share if you find it interesting or useful: drive.google.com/file/d/15JOb...

drive.google.com

Dot LLM era.pdf

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 29/01/2026

The more things change, the more they stay the same. As an industry we talk about inclusion and supporting talent from another background. For many people starting their advertising career this article from 1992 will feel very now. The article can also be read online, link in the comments.

110

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 28/01/2026

My latest newsletter of stuff I've #written ✍🏻, #read 📰, been #inspired by💡, have watched or found #useful from societal trust research, vintage cyberpunk anime and online #tools that you might find of use to keep you productive. open.substack.com/pub/rcjp/p/s...

open.substack.com

Strategic Outcomes - issue 30

The dirty Gertie edition

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 06/01/2026

The Dot LLM Era came out of thinking about expenditure in building infrastructure and computing needed by AI services, asking how it will be paid for and what it means for for business, consumers & investors. Please share if you would it interesting or useful. rcjp.substack.com/p/the-dot-ll...

rcjp.substack.com

The dot LLM era?

LLMs and the Dot-Com Déja Vu. The Dot LLM Era came out of my thinking about the massive expenditure in building infrastructure and the computing power needed by AI services like OpenAI and Anthropic, ...

011

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 03/01/2026

Following on from my look back at 2025, I’m wrapped up my own biggest chapter of the year: my time with EMEA/JAPAC #GoogleCloud Brand Creative. From GenAI era brand narratives to brand experiences. I’m looking for my next role. If your team needs a strategist, let’s talk. #BrandPlanning #Strategy

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 10/12/2025

I was featured in the Rambull newsletter. If you haven't subscribed to his newsletter yet, I recommend doing so. It's akin to The Whole Earth Catalog, filled with carefully curated tools and resources, but without the tie-dye. You can check it out here: rambull.substack.com/p/gearoid-ge...

rambull.substack.com

Gearóid (Ged) Carroll

📍London, UK | Freelance strategy director in advertising

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 29/08/2025

Here’s my latest newsletter of stuff I've #written ✍🏻, #read 📰, been #inspired by 💡, found #useful and #tools that you might find of interest. This month’s issue includes relocation hacks, global trade uncertainty, a crackdown on the Sicilian mafia and yet another LLM for you try. bit.ly/SO_Issue25

bit.ly

Strategic Outcomes, issue 25 – duck-and-dive edition

This is the 25th edition of Strategic Outcomes. The first edition was quickly bashed out in a hotel room.

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 31/07/2025

Issue 24 of Strategic Outcomes, my newsletter of stuff I've #written , #read, been #inspired by, have watched or found #useful and #tools that you might find of interest. bit.ly/SO_issue24

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 27/05/2025

This month’s Strategic Outcomes includes the McRecession, reassurance that generative AI and machine learning ISN’T making you dumber, Merseyside fashion house Montirex and a CIA advertising campaign bit.ly/so_issue22

bit.ly

Strategic Outcomes - issue 22 (two little ducks)

Welcome to my May 2025 newsletter, this newsletter marks my 22nd issue. 22 is known in bingo halls and the Spanish national lottery as two little ducks.

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 25/04/2025

The 🚀 latest 🚀edition of my newsletter #tools to take back control of your inbox, films to keep you off Netflix, challenging times for #FMCG marketers and thrilling book recommendations. bit.ly/so_issue_21

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 10/04/2025

Intelligence per watt came out my thinking of #efficiency in #computing and what it means for #AI models. It's a long post, so save it to read it over a sandwich during your lunch break and feel free to share if you find it interesting. Bon Appétit bit.ly/SO_intel_watt

bit.ly

Intelligence per watt

My thinking on the concept of intelligence per watt started as bullets in my notebook. It was more of a timeline than anything else at first and provided a framework of sorts from which I could explor...

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 26/03/2025

While I haven't unravelled the mystery of what happened to spring, I can assure you that the latest edition of Strategic Outcomes has a range of topics including GLP-1 marketing, a Korean spy drama, declining engagement rates of social platforms and a Japanese murder mystery. bit.ly/so_apr2025

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 15/03/2025

Skype is shutting down in May. It made sense for me to reflect on the history and context of Skype. Skype also made its impact on culture that still resonates through the world to this day. More inside 👇👇 bit.ly/so_skype

bit.ly

Skype retrospective

A Skype retrospective was called for once I read that the service was being closed by April 2025. Skype retrospective origins.

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 26/02/2025

This month’s newsletter jumps in feet first. I explore the real impact of AI on creativity 🤖, the tech reshaping ageing 👴📱, and whether money actually buys happiness 💰😏. A mix of #strategy, #culture, and a few uncomfortable truths—get stuck in bit.ly/so_february_...

bit.ly

Strategic Outcomes | Ged Carroll

February 2025 newsletter introduction Welcome to my February 2025 newsletter, I hope that your year of the snake has gotten off to a great start. This newsletter marks my 19th issue – which feels a re...

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 10/02/2025

The intersection between luxury & wellness while not new, has taken on new energy. Luxury conglomerates need more revenue, consumers take charge of their own health. And view health in a rounded way: physical, emotional and mental attributes. bit.ly/rc_luxwell

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 07/02/2025

Content feeds into customer experience and this has never been more important than in online aspects of a customer journey. The thinking is based on a century-old model as an aide-memoire for reps in personal selling. It touch on media theory via Back to the Future. bit.ly/so_contentth...

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 02/02/2025

The curious price inelasticity of #ramen in #Japan that is destroying local food culture bit.ly/rc_1000yen

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 29/01/2025

Now taking bookings for Strategy projects 🔍👨🏼‍💻 🚀 Ready to rocket your strategy to success? Let's connect! #strategydirector #brandboost #brandbuilding #advertising #creativieagencies

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 22/01/2025

I have just dropped my January newsletter which features an ad round-up from Chinese new year across Asia, influencer value chains, creative consistency and digital health investment alongside book, movie and tool recommendations bit.ly/so_jan2025

bit.ly

Strategic Outcomes | Ged Carroll

January 2025 newsletter introduction Welcome to my January 2025 newsletter, this newsletter marks my 18th issue. As a child 18 represented experiences denied.

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 29/11/2024

Or will it make Facebook cool and rebellious

100

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 28/11/2024

True enough, there is always a tension between the confucian tradition of the educated speaking truth to power and the often reaction of power back - and so the cycle continues

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 27/11/2024

So good, Election 2 takes on a new relevance. Watching Breaking News and Fulltime Killer this weekend

110

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 26/11/2024

Doing a list that's Discussion and analysis on luxury industry-related issues. Its a work in progress, suggested accounts welcome, same as my other lists: bsky.app/profile/did:...

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 22/11/2024

Doing a list that's Discussion and analysis on security and defence related issues. Its a work in progress, suggested accounts welcome, same as my other lists: bsky.app/profile/rnss...

000

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 17/11/2024

Doing a list that's not so China focused, but instead looks at other East Asian, South East Asian countries and related areas. Its a work in progress, suggested accounts welcome, same as my other lists: bsky.app/profile/rnss...

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 16/11/2024

Building a list of defence & security voices. Its a work-in-progress, suggestions welcome: bsky.app/profile/rnss...

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 16/11/2024

Building a list of China voices. Its a work-in-progress, suggestions welcome: bsky.app/profile/rnss...

010

G.C. aka renaissancechambara.jp @rnssncchmbrjp.bsky.social · 16/11/2024

1. Fries counter at McDonalds (first drive through in my area) 2&3. Van drivers assistant for a clothing manufacturer and a tobacco wholesaler 4. Farm labourer 5. Pilot plant process operator 6. DJ

020