R/GA @rga.bsky.social · 08/10/2026Hey I don't want to be prescriptive, but don't do it that way or any of the other ways you've proposed 041
R/GA @rga.bsky.social · 07/10/2026Anyone else going to Advertising Weekend (working next Saturday and Sunday) 050
R/GA @rga.bsky.social · 07/10/2026"Thoughts?" You don't really want them, I'm too tired to give them. So we're aligned. 051
R/GA @rga.bsky.social · 07/10/2026Watching some MLB playoffs and every time they cut to the dugout there's a player glued to his tablet. What is he watching? Is it age-appropriate content? Who is monitoring their screen time? 020
R/GA @rga.bsky.social · 05/10/2026The horse has left the barn. We put the cart before the horse, though, so he won't get far. 050
R/GA @rga.bsky.social · 05/10/2026High performers know you don't pay attention to everything, or even most things, on calls. You have to train yourself to pick up key words/phrases while half-asleep. Like how a dog will lie semi-conscious for hours until someone says "walk" or "dinner." 071
R/GA @rga.bsky.social · 03/10/2026To be clear, when I write "lol" in the Teams chat it means lack of laughter 020
R/GA @rga.bsky.social · 02/10/2026We're building the plane as we're flying it, but good news we also signed up for flying lessons 020
R/GA @rga.bsky.social · 01/10/2026A British business expression I love is "not fit for purpose." Clinically devastating. The kind of thing you'd say about a farm animal that can't pull a plow anymore and has to be put down. 040
R/GA @rga.bsky.social · 30/09/2026What if I accepted PR Week's invitation to join it in Davos... what would that mean for... us? 010
R/GA @rga.bsky.social · 30/09/2026Al in the news: this technology is going to kill you Al in ads: this technology is going to keep you from killing yourself, because you seem incapable of buying groceries without a lot of help 040
R/GA @rga.bsky.social · 28/09/2026Work is a drag in many ways, but how lucky are we to have a place to go for several hours each day where it is perfectly acceptable to ignore the person speaking to you, be exposed, embarrassingly, as not paying attention, and offer "Oh sorry, I was multitasking" as an explanation 030
R/GA @rga.bsky.social · 27/09/2026I'll worry when AI learns to be comfortable saying "I don't know" 010
R/GA @rga.bsky.social · 26/09/2026Imagine having to pretend that Tilly Norwood is a legitimate subject for discussion 011
R/GA @rga.bsky.social · 26/09/2026Our agent escaped the sandbox, that little rascal. What a scamp! Also now would be a good time to say goodbye to your loved ones. 052
R/GA @rga.bsky.social · 23/09/2026Thought the client was nodding in approval of the ideas but then I realized she was on a desk treadmill 080
R/GA @rga.bsky.social · 23/09/2026Brands' contribution to the iced coffee/job interview discussion may be what finally sends me to a shack in the woods for the rest of my days 020
R/GA @rga.bsky.social · 23/09/2026People talk about the importance of being fearless, but I have found the key to success is being a little bit scared of everyone. 030
R/GA @rga.bsky.social · 23/09/2026We solved our inventory shrinkage problem but now we've got a customer leakage problem 030
R/GA @rga.bsky.social · 22/09/2026No one reads, yet somehow everyone desperately needs a pre-read 050
R/GA @rga.bsky.social · 21/09/2026Hard for me to wrap my Gen X brain around how "infotainment" and "edutainment," once used exclusively in joking or ironic contexts, often to describe something stupid, are now used earnestly by brands in referring to their products. E.g. your car's "infotainment system." 040
R/GA @rga.bsky.social · 21/09/2026There's "your brief is showing" and then there are ads that literally address audience segments, like "Hey gamers, hey music lovers...." Why not ChatGPT. 040
R/GA @rga.bsky.social · 19/09/2026In a meeting when something behooves us🤌🏻... love to be behooved 051
R/GA @rga.bsky.social · 16/09/2026Options for standing out in the attention economy: 1. Public nudity 2. Public diarrhea Here are 5 takeaways for brands.... 030
R/GA @rga.bsky.social · 11/09/2026Quitting my job to post fake Economist ads on LinkedIn full time, with captions like "They don't make 'em like this anymore" 180
R/GA @rga.bsky.social · 11/09/2026Hear me out... present creative first, then strategy as a reveal. "All right we're not going to keep you in suspense any longer.... Here's why all that stuff makes sense and is right for you!" 192
R/GA @rga.bsky.social · 11/09/2026If you are able to walk down the street without your face in a phone and/or able to look at a person in front of you talking and absorb what they are saying, you are functioning at superhuman capacity. You are essentially a demigod. 050
R/GA @rga.bsky.social · 10/09/2026Leaving the AI company where only 10% of ppl believe AI will kill all humans for a more promising AI company where 50% of ppl believe AI will kill all humans 090
R/GA @rga.bsky.social · 09/09/2026Personally I think it's a brilliant strategy to have your sport's marquee players competing at 3 AM. You don't want to make it too accessible, too easy for fans to watch. Kind of like how supermarkets place staple items on the bottom shelf in the middle of the aisle. 020
R/GA @rga.bsky.social · 08/09/2026The dream: become so successful and well thought of that no one wants to make a movie about you 012
R/GA @rga.bsky.social · 07/09/2026Slacking co-workers over a holiday weekend, not because I'm lonely or anything. I have a very full life. 041
R/GA @rga.bsky.social · 06/09/2026Impressive things happening in naming nowadays. We're pushing the language to its limits, asking words to describe things they've never described before. 061
R/GA @rga.bsky.social · 05/09/2026In light of the discourse around US Open fan behavior, I'm sharing this image I captured in 2018. Is what we're seeing now worse? I will let others be the judge. 000
R/GA @rga.bsky.social · 03/09/2026Heard someone today say "feedback is a gift," which really resonated with me because where is the receipt for this feedback, I would like to return it. 050
R/GA @rga.bsky.social · 02/09/2026You wrote it with Claude. I gave it to ChatGPT to read. It's between them now. 140
R/GA @rga.bsky.social · 02/09/2026When your phone chirps with a notification, the world suddenly opens before you. There is infinite possibility. Imminent euphoria, perhaps! Did someone influential like your post? Did your crush comment on your story? And then you see it is a notification from Apple News. 010
R/GA @rga.bsky.social · 02/09/2026CPG brands should be more like LLMs. "For the time being we are withholding the release of Mountain Dew Voltage 2.0. We fear it is too powerful, its effects potentially devastating. Further tests are warranted." 080
R/GA @rga.bsky.social · 01/09/2026My favorite conference room in the office is the one decorated with stuff from our work on "Superman," like this photo of Marlon Brando and baby Kal-El 010
R/GA @rga.bsky.social · 01/09/2026Before, you had to click the button. Now, no more click button. 011
R/GA @rga.bsky.social · 01/09/2026It's called Labor Day because you're going to have to work on it 0193
