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Jason Resnick

@rezzz.com
871 followers 240 following 402 posts

I'm a Dad, Husband, email marketing automation expert, founder of NurtureKit, and a recovering web developer. 👇 There Are 4 Types of Email Marketers. Which One Are You? youremailgameplan.com

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Jason Resnick @rezzz.com · 06/10/2026
I've called those individuals "Attention Masters"
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Jason Resnick @rezzz.com · 01/09/2026
Sorry I missed it. We went away for the weekend as a final summer trip before school starts. Caught the replay though
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Jason Resnick @rezzz.com · 01/09/2026
3rd night on a Sleep Number mattress Even though my scores are low (in the lower 50s) and my wife has much higher, I’m waking up without shoulder and back pain. 😳🤯🙏🏻 This has been the single, most important goal for me. It’s time to start optimizing my sleep now.
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Jason Resnick @rezzz.com · 29/08/2026
Nah, only because it’s custom and no public demo would make sense But I’ve shared on screenshare with many folks
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Jason Resnick @rezzz.com · 21/08/2026
Great ep gents! What you spoke about around the "HER" scenario Justin is what I've built with Neos (my assistant). - It checks my inbox (trust has been built). - Does research on things(business and personal). - Surfaces important things I need to do Not fully there yet, but designed for it
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Jason Resnick @rezzz.com · 19/07/2026
I’ve been away the past few Fridays. Summer fun Will be around this coming week though.
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Jason Resnick @rezzz.com · 17/05/2026
Great Topic! I’ve felt this and thought I was crazy. AI has allowed me to be productive in ways I never thought. And instead of having 2 firehouses to deal with, I’ve felt like I’ve got 10 now. What’s helped is talking with my AI bot and asking for it to take things off my plate. Huge difference
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Jason Resnick @rezzz.com · 20/02/2026
Today I told my AI assistant that I felt like crap and it told me to rest up. It then took on some things I needed to do today. Amazing!
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Jason Resnick @rezzz.com · 15/02/2026
I’ve been using Neos, my AI assistant, all day and one of the biggest game changers for me is … I built some “capture” actions where I can add ideas, bugs, feats AND the system adds its own. No lost flow because something broke. The backlog and bug list are one and easy to spec and implement.
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Reposted by Jason Resnick
Gillian Brockell @gillianbrockell.com · 14/02/2026
My Trump-supporting cousin-in-law just texted my husband to say he encountered this Mother Jones on social media, read it, realized I wrote it, and told him to tell me I’m doing good work and to keep going. Things are changing, y’all. www.motherjones.com/politics/202...
motherjones.com
ICE deportation flights are getting longer and crueler
A private equity–owned airline profits off Trump’s migrant crackdown.
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Jason Resnick @rezzz.com · 14/02/2026
During my ☕️: - Added and CMD palette so I can access anything from anywhere - Weekend awareness to not surface work related “things” during weekends (unless noted) - Added a content awareness for routine tasks being created My personal AI assistant, NEOS, is truly becoming an extension of me.
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Jason Resnick @rezzz.com · 13/02/2026
Great show!!
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Jason Resnick @rezzz.com · 31/01/2026
I’ve been working on a few projects … Trying to find a rhythm of good plan to tasks so Claude Code can take the ball and run most efficiently
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Jason Resnick @rezzz.com · 30/01/2026
Curious - what are you using to document and spec out new features in your apps and projects? Beads, AgentOS, native Claude Code tasks, Linear, something else, nothing? I know you were using AgentOS for a time and native CC, but I'm curious how across all your projects what you're consistent with
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Jason Resnick @rezzz.com · 14/01/2026
Congrats!
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Jason Resnick @rezzz.com · 12/12/2025
Helped SPI overperform the All Access Pass launch by 40%. Same list. Same product. We just stopped treating everyone the same. Past customers got different emails than first-timers. Engaged subscribers got different messaging than cold ones. Give it a listen 👇 smartpassiveincome.com/session663
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Jason Resnick @rezzz.com · 11/12/2025
What if your launches were a bonus, not a requirement? Evergreen revenue between launches = sustainable business.
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Jason Resnick @rezzz.com · 10/12/2025
Great at sales but every sale requires your attention? You've built a job, not a business. The sales process in your head can be automated.
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Jason Resnick @rezzz.com · 09/12/2025
Been heads down, looking into the next phase of the business. Realized... - I want to work with a certain kind of client - Those leads but without the resources, should get a smaller piece - Be ruthless filtering for that client - Spend time in the funnel, not top of funnel
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Jason Resnick @rezzz.com · 09/12/2025
Big list + no conversion systems = expensive hobby. You're not growing an asset. You're growing an email bill.
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Jason Resnick @rezzz.com · 09/12/2025
👋
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Jason Resnick @rezzz.com · 08/12/2025
Conflicting advice is keeping you stuck. Not because it's wrong. Because it's not all meant for you right now. Find out what YOU should focus on first. Brand new link in profile.
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Jason Resnick @rezzz.com · 14/09/2025
It'll be available for Kit initially. And yes, they do, but here's what's in the fine print... Klaviyo setup is a bit complex, but it's the best out there for right now. Many Beehiiv users complain that it's too strict and they are actually losing out on legit clicks And others have it for $$$$
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Jason Resnick @rezzz.com · 14/09/2025
Your email metrics are lying. Security bots click every link before humans see them. Been building a solution that actually works. Want in?
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Jason Resnick @rezzz.com · 12/08/2025
Alex Hormozi chose email over millions of social followers when given $1,000 to build a business. Stop waiting for the perfect strategy. Stop chasing algorithms. Your next customer is one email away.
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Reposted by Jason Resnick
Martin Du-booooo-que @martindubu.bsky.social · 09/08/2025
I feel like if we dropped one of these bad boys at a tech company or political office, they'd be worshiping it like a deity by end of month.
Image of a 20 Questions toy
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Jason Resnick @rezzz.com · 11/08/2025
Love those games. Honestly makes watching MLB a bit…excruciating. (And I love baseball too so that’s hard to say). I just don’t get why MLB if they want to improve pace of play, implement some of Bananaball rules.
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Jason Resnick @rezzz.com · 04/08/2025
"Will daily emails overwhelm my audience?" When I went from weekly to daily: 94% stayed daily, 6% chose weekly. Your subscribers want more value, not fewer emails. Transparency beats frequency fears.
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Jason Resnick @rezzz.com · 03/08/2025
You could. The question was pointed towards automating the piece the make money. It’s my experience that when you automate the “making money” parts, you can scale faster than automating the parts that “coat money”
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Jason Resnick @rezzz.com · 03/08/2025
Dleen (from my emails) asked, "How do I automate the stuff that's making me money?" Most people automate everything *except* what matters. Foundation first. Engagement second. Complex automation last. Simple automation beats complex guessing. Get more real email talk that works here.
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Jason Resnick @rezzz.com · 02/08/2025
Easy with what I’ve built. Plan on releasing it when I get back from my road trip in a week.
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Jason Resnick @rezzz.com · 01/08/2025
I’ve built a system where I can repurpose my emails in an authentic way using Cursor and Claude (or any other LLM)
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Jason Resnick @rezzz.com · 30/07/2025
Email marketing overwhelm? My 6yo wanted shells. His strategy = grab whatever came on each wave. No overthinking. No perfect system. Result? A pile of shells by day's end. Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.
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Jason Resnick @rezzz.com · 25/07/2025
Two of my childhood heroes passed this week: Ozzy and Hogan. Completely different worlds, but both understood something we've forgotten. The magic isn't in the perfection. It's in the belief. We've optimized the soul out of everything. Sometimes it's remembering why you started.
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Jason Resnick @rezzz.com · 24/07/2025
There's a growth strategy that requires zero new content creation, no ads, and no algorithm knowledge. Yet it consistently delivers my highest-converting subscribers. Email partnerships with other business owners. Simple but relevant audience exchange that actually works.
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Jason Resnick @rezzz.com · 23/07/2025
What if one change could wake up your entire email list? I started being unpredictable with my emails and subscribers actually began looking forward to them. The secret? Breaking my own patterns while everyone else follows "best practices." Sometimes you gotta zig when others zag.
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Jason Resnick @rezzz.com · 23/07/2025
What tool is this that you are using to track the revenue?
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Jason Resnick @rezzz.com · 22/07/2025
RIP Ozzy THE Prince of Darkness Your voice has been synonomous with metal and been a HUGE part of my en†ire life. You'll be missed 🤘
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Jason Resnick @rezzz.com · 22/07/2025
Coding teacher: "Stick to 2D games. 3D is too complex." 8yo: builds 3D Rainbow Road anyway 😆 "I wanted to try it." Most are stuck in 2D email mode - perfect, polished, professional. Yet someone sends "How was your weekend?" and gets 3 sales. Subscribers don't need perfect. They need real.
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Jason Resnick @rezzz.com · 22/07/2025
If my brain starts thinking about work or the day ahead, that’s my queue to get up. No matter what time it is. If I fight that and roll over and go back to sleep, I wake up tired and groggy.
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Jason Resnick @rezzz.com · 21/07/2025
Draw your email marketing strategy on a sticky note. If you need a second sticky note, you've found your problem. My 6-year-old taught me this watching him build an "invention." Overcomplicated it until frustration. Fixed by simplifying. Simple systems scale. Complex ones break.
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Jason Resnick @rezzz.com · 19/07/2025
I’m with you
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Jason Resnick @rezzz.com · 18/07/2025
Are you using MCPs to gather data from your marketing? Pretty cool to ask: 1. What was different about email #3 that triggered these purchases? 2. What products did these 33 people actually buy? And get data from ActiveCampaign and some insights in a matter of seconds. Decisions based on data
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Jason Resnick @rezzz.com · 23/06/2025
I don't know who's more excited for school to end me or my kids
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Jason Resnick @rezzz.com · 22/06/2025
There are some people in this world I’ll never get. They short circuit my brain and I encounter them and see their actions. Thankfully I surround myself with my kind of people.
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Jason Resnick @rezzz.com · 22/06/2025
Finally
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Jason Resnick @rezzz.com · 12/05/2025
What tracker?
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Jason Resnick @rezzz.com · 08/05/2025
Many creators fear "bothering" their subscribers or sending "too many" emails. But your subscribers WANT to hear from you (that's why they subscribed!). When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.
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Jason Resnick @rezzz.com · 08/05/2025
@alexhillman.com thanks for the repost 🙏🏻
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Jason Resnick @rezzz.com · 07/05/2025
Stop seeing subscribers as leads and start seeing them as actual humans Most creators view their list to be extracted from. You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help. Simple shift makes your emails more engaging and trustworthy.
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