iiinova — where your digital self keeps evolving

Jason Resnick @rezzz.com · 12/12/2025

Helped SPI overperform the All Access Pass launch by 40%. Same list. Same product. We just stopped treating everyone the same. Past customers got different emails than first-timers. Engaged subscribers got different messaging than cold ones. Give it a listen 👇 smartpassiveincome.com/session663

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Jason Resnick @rezzz.com · 14/09/2025

Your email metrics are lying. Security bots click every link before humans see them. Been building a solution that actually works. Want in?

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Jason Resnick @rezzz.com · 06/03/2025

Built out a bit more of the list swap performance tracking details

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Jason Resnick @rezzz.com · 15/02/2025

Working on a little something on this snowy day in NY. Pull directly from the @kit.com API to see how successful newsletter swaps are for the business.

SwapTracker Dashboard that shows the Swap Overview with the total subscribers, total customers, and total revenue made from the individual swap.

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Jason Resnick @rezzz.com · 15/02/2025

Not too thick. Just the way the glasses are I guess.

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Jason Resnick @rezzz.com · 11/02/2025

Noticed a unique event on my calendar. Iykyk

A calendar event at 2pm called “Elephant & Piggie Party”

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Jason Resnick @rezzz.com · 01/02/2025

Getting replies to my onboarding emails from clients is one of the best parts of the day.

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Jason Resnick @rezzz.com · 25/01/2025

Trading Saturday morning cartoons for quiet strategy time. Not because I have to, but because helping businesses untangle their email marketing is actually more exciting than He-Man ever was. (Though I do miss those evil cackles and sugary cereals sometimes 😅)

An image of a laptop screen with the lesson on Product's POV inside Painkiller, which is a course around messaging for your products and business. There's a cup of coffee and in the background the sunrise.

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Jason Resnick @rezzz.com · 19/01/2025

End of one era…beginning of another

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Jason Resnick @rezzz.com · 06/01/2025

Watching my Chiefs getting destroyed yesterday when I noticed something scary in the new iOS update. Apple's using color psychology to tell users which emails matter. Promotions tab? Bright red. Basically putting up a warning sign for all emails in there. Make sure you're hitting that blue box.

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Jason Resnick @rezzz.com · 03/01/2025

Debunking the holiday email myth with real data: 90% of "Email Lab" experiment revenue ($891 of $991) came DURING peak holiday period (Dec 25-Jan 3). Plus automations & swaps brought in a total of $2,762. Turns out subscribers don't take breaks. They just take breaks from boring emails 📧.

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Jason Resnick @rezzz.com · 31/12/2024

I've made it! @perplexityai.bsky.social returned my own Gist for a piece of Javascript code used to pre-fill a hidden form field for @kit.com (not sure how I feel rn)

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Jason Resnick @rezzz.com · 26/12/2024

Merry Christmas to all and to all a good night

Our tree all lit with the presents laid out and ready for the morning unwrapping session by the kids

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Jason Resnick @rezzz.com · 20/12/2024

I particularly like this section. It explains working together very well.

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Jason Resnick @rezzz.com · 17/12/2024

I know I'm not using @raycast.com to it's fullest. I know need to use/learn more about Quicklinks and build some commands that help me with my email automations and writing. What am I missing out on? #raycastwrapped

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Jason Resnick @rezzz.com · 29/11/2024

I watched my open rates drop 32% in 2 months - everything hitting promotions. The fix? Strategic replies. In 6 weeks: escaped promotions tab, doubled opens, found hidden sales opportunities. Get the exact templates I used: nurturekit.co/black-friday

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Jason Resnick @rezzz.com · 27/11/2024

Everything checked and ready for the doorbuster today I just looked outside and see a crowd...

Crowded line standing on the sidewalk and one guy noticing the camera and raising his hands in excitement.

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Jason Resnick @rezzz.com · 15/11/2024

I don’t get it. It’s still here in the box. I’m not even sure this individual who I married even understands the gravity of this lack of action

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Jason Resnick @rezzz.com · 15/11/2024

It’s that kind of day Strategic hustling

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Jason Resnick @rezzz.com · 11/11/2024

Myth: "Complex automation is better" Reality: Combined just 2 simple automations • Perfect timing (4-hour window) • Strategic welcome email Result: 46% → 65% 5-⭐ engaged subscribers (in just 2 months) Sometimes the simplest systems work best. (I even put it on a t-shirt)

A selfie of Jason in a tshirt with the phrase "Simplicity is the ultimate sophistication" by Leonardo da Vinci

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Jason Resnick @rezzz.com · 29/04/2023

As we are finishing our basement, Oakley is wondering when she can go back down and have fun running around.

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