iiinova — where your digital self keeps evolving

Oliver Reichenstein @reichenstein.bsky.social · 27/04/2026

Had a great time giving the talk on Madness and Imagination this morning at Beyond Tellerrand #btconf. Here are the slides (raw unedited). I'm on the way to Berlin right now. Will be back tomorrow. sharing.ia.net/presenter/b5...

sharing.ia.net

Madness and Imagination

Madness and Imagination Dare to Know, Dare to Imagine, Dare to Make

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Oliver Reichenstein @reichenstein.bsky.social · 20/03/2026

It's depressing but it would be useful to see who owns what and just how little of the independent internet is left. I don't mind talking about it but I have no time this year to make one. We have a very, very ambitious release plan right now.

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iA @ia.net · 16/12/2025

20 years of iA in Wallpapers. This set celebrates the launch of iA Writer for Windows in 2018. ia.net/topics/ia-wi...

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iA @ia.net · 09/12/2025

Today’s wallpaper set illustrates the infinite fascination of looking at letters up close. ia.net/topics/ia-wi...

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iA Notebook @notebook.ia.net · 13/11/2025

Last day today. The iA Notebook pop-up at Tsutaya Books Daikanyama runs until November 13. You can try writing and feel the texture of the paper. If you can’t visit, the notebook is also available online: store.ia.net store.tsite.jp/daikanyama/e...

store.tsite.jp

【フェア】日本店頭初販売、「iA Notebook」で書くことをはじめよう。 | 代官山T-SITE

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iA Presenter @presenter.ia.net · 07/11/2025

Who wrote this? Did I or ChatGPT? What if you could see it at a glance? With iA Writer you can. It clearly separates generated text from human authors. ia.net/topics/see-w...

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iA @ia.net · 01/11/2025

iA Notebook at T-SITE, Tsutaya Books Daikanyama, Tokyo. store.tsite.jp/daikanyama/e...

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Oliver Reichenstein @reichenstein.bsky.social · 17/09/2025

Lots of feedback from Mastodon, LinkedIn and Bluesky. Here's an update:

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Oliver Reichenstein @reichenstein.bsky.social · 17/09/2025

Good point. We have a version with the buttons falling but that causes layout issues because the buttons/ribbons are at the top of the app and you want to have the headline below...

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Oliver Reichenstein @reichenstein.bsky.social · 17/09/2025

Takes out all the tension. The question really is how far can you go before people start being confused about what it is. The headline outside the app does precisely that: It makes you imagine it inside the editor.

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Oliver Reichenstein @reichenstein.bsky.social · 17/09/2025

Probably depends. But that people are not being able to write because of the horror vacui is not something we ever heard in the last 15 years. :-)

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Oliver Reichenstein @reichenstein.bsky.social · 17/09/2025

Ha. Stemming is Germlish for "lifting". Wasn't aware that this doesn't exist in English. (I made the translation only to explain the German poster.)

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Oliver Reichenstein @reichenstein.bsky.social · 17/09/2025

I've always wanted to see iA Writer on posters in the streets of Zurich. This week we took a few days to make a draft. What do you think? They are inspired by the VW bug ads from Ogilvy. I think they work as posters as well as magazine ads (magazine ads are not gonna happen though).

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Oliver Reichenstein @reichenstein.bsky.social · 12/09/2025

Thanks for pointing them out. Worked on it until one hour before going on stage. Need to go through it and clean it up, still.

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Matthias Ott @matthiasott.com · 10/09/2025

Really enjoyed @reichenstein.bsky.social‘s thoughtful and entertaining talk at #smashingconf today! Amazing to see how philosophical ideas influenced the design of iA’s apps and what designers can and could learn from philosophy – and vice versa. A lot of food for thought!

Oliver on stage, wearing a suit and raising his arms, with the title slide of the talk next to him that reads Philosophy for Designers

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Marc Thiele @marcthiele.com · 10/09/2025

This is happening when you are REALLY into your talk. Thanks so much, @reichenstein.bsky.social ! Great joy watching you at @smashingconf.com

Oliver Reichenstein in stage rubbing his stomach

Oliver Reichenstein on stage wildly gesturing

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Oliver Reichenstein @reichenstein.bsky.social · 09/09/2025

Here is my final draft of the presentation for tomorrows Smashing talk in Freiburg: sharing.ia.net/presenter/be... There will be still a lot of editing. I the spirit of the talk: Face the truth, feedback for this prototype is very very welcome.

sharing.ia.net

Philosophy for Designers

Oliver Reichenstein Philosophy for Designers Freiburg, September 10th 2025

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iA Presenter @presenter.ia.net · 28/08/2025

Imagine a presentation app that allows you to write professional presentations in under 20 minutes. Its beautiful typographic templates automatically scale to any screen. Create, fine-tune, rehearse, and present your deck anywhere. And, you can do all of that on a phone.  ia.net/topics/a-pre...

ia.net

A Presentation App That Works on Your Phone

iA Presenter is now available on iPhone, iPad and Mac

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iA @ia.net · 14/07/2025

Imagine a form field that looks and feels like your phone’s screen has a real indent. If the glass effect is tied directly to the surface interaction, the animation would feel consistent… ia.net/topics/liqui...

Oliver Reichenstein @reichenstein.bsky.social · 01/07/2025

Great work from the team designing the iA Booth for Life Style Week at Tokyo Big Site. Come by to say hi if you're there. www.lifestyle-expo.jp/hub/en-gb.html

iA Booth at Tokyo Big Site Lifestyle Week

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Oliver Reichenstein @reichenstein.bsky.social · 10/06/2025

Second time at Infinite Loop. First ADA nomination. First time at Apple Park.

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iA @ia.net · 06/06/2025

Design awards usually go to what’s new. But here’s the paradox: The only way to tell if a design is really good is if it stands the test of time. So getting picked after 15 years is good news for good design. For ideas that hold up. For products built to last. ia.net/topics/apple...

ia.net

Apple Design Award Finalist After 15 Years

Good design takes time

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iA @ia.net · 03/06/2025

iA Writer is a finalist for the Apple Design Awards 2025! developer.apple.com/design/awards/

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Oliver Reichenstein @reichenstein.bsky.social · 30/05/2025

Cleaning up the website for iA's 20th anniversary this year. Almost through all the illustrations. About 20 are missing and some are still lame. We will go through all of them and fix tagging, categorization and formatting, too. Try to find hi res images, where available. Taking care. ia.net/news

Blog illustration for blog post (Writing and Staying Motivated) with asterisk in the background

Illustration for blog post "Ethics for Designers" showing pixels gun with mouse pointer holding it

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Oliver Reichenstein @reichenstein.bsky.social · 16/05/2025

Johny Ive: "... the problem is that much of my contribution you can’t easily measure with a number."  ia.net/topics/what-we-make-sta...

ia.net

“What we make stands testament to who we are.”

Jony Ive and the philosophy of design

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iA @ia.net · 06/05/2025

"To understand bread you need to make bread." Without using our hands to create what we want to understand, we do not properly comprehend what we read or hear. ia.net/topics/maker...

ia.net

Maker’s Knowledge

We only know what we made ourselves or: Why we want to know how things are made.

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iA @ia.net · 01/05/2025

The third Tokyo Focus Track just went live. We wrote a little blog post about our new little series: ia.net/topics/tokyo...

ia.net

Tokyo Focus Tracks

Sitting on a train, you don’t need to do anything—you just move forward. It’s the perfect mindset for writing.

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Oliver Reichenstein @reichenstein.bsky.social · 01/05/2025

They call it Meta, because that company is a parody of a parody.

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Oliver Reichenstein @reichenstein.bsky.social · 28/04/2025

From the limited insights of I got into how tech people are communicating among themselves, this describes it very well: www.semafor.com/article/04/2... By @semaforben.bsky.social

semafor.com

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iA @ia.net · 23/04/2025

Our second Tokyo Focus Track: Take the full 360 on the Yamanote Line with us. Big type. Train sounds to chill and write. youtu.be/w913VyhFTbE

youtu.be

Tokyo Focus Track 02 - Yamanote Line

YouTube video by iA Inc.

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iA @ia.net · 22/04/2025

We're humbled and honored and... No! We're completely hysterical, pompous and showing off. We've earned it. ia.net/topics/ia-no...

ia.net

IA Notebook Wins Red Dot: Best Of The Best 2025

The iA Notebook has just won the Red Dot “Best of the Best” in Product Design 2025.

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Nereide @drnereide.bsky.social · 17/04/2025

🧵 Here is Earth's rotation realized in an unusual way: using a camera scanning the landscape of Tivoli, Namibia, Bartosz Wojczyński focused on the sky. He created a timelapse spanning 24 h that has a focal point in the sky rather than on the ground. ➡️ apod.nasa.gov/apod/ap20070... 🔭 🧪 #galactic

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Oliver Reichenstein @reichenstein.bsky.social · 07/04/2025

I think the reason why the Stock market gets so much attention is because it's easily measurable. Whether it matters or not—we now only believe that we can measure weigh and count. The other reason is that the stock market is the only metric the Republicans seemed to care about (until recently).

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Oliver Reichenstein @reichenstein.bsky.social · 07/04/2025

So while I don't understand anything about the financial industry, I understand that it is managed by a bunch of assholes unable to think beyond the next quarter. At the time, some financial industry wankers thought that moving Swiss Banks to the U.S. was in fact a great idea. Stunning stupidity.

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Oliver Reichenstein @reichenstein.bsky.social · 07/04/2025

In CH I think it's up to 100,000. Unless we deal with systemic failure. Basel II forced banks to cover more than 30% liquidity, which—a couple of weeks ago—triggered UBS CEO to say he might move the biggest Swiss bank to the U.S. unless capital demands are lowered: www.reuters.com/business/fin...

reuters.com

UBS could relocate Swiss HQ if capital demand is not reduced, Bloomberg News reports

UBS Group AG is exploring options to relocate its headquarters if Switzerland enforces a requirement for the bank to hold an extra $25 billion in capital, Bloomberg News reported on Thursday, citing people familiar with the matter.

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Oliver Reichenstein @reichenstein.bsky.social · 07/04/2025

I understand pretty much nothing about the financial system, but the more I learn the weirder and scarier it gets. From what I learned, we've been skating on incredibly thin ice. And now we're skating on, while being circled by a couple of crack junkies in monster trucks.

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Oliver Reichenstein @reichenstein.bsky.social · 07/04/2025

I wish I had this much confidence in the financial market. To me it looks like a steam punk engine fixed with duck tape, rattling and humming that no one understands. And now we have a guy with a loose screw, pulling out hoses, pushing levers following an intuition that bankrupted him several times.

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Oliver Reichenstein @reichenstein.bsky.social · 07/04/2025

Hard to imagine that they drop more than 25%? It's not hard at all. It happened in the past. What is hard to imagine is what the U.S. administration is doing and saying right now. And that it has the same seemingly unimaginable consequences doesn't need any imagination, it just needs basic logic.

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Oliver Reichenstein @reichenstein.bsky.social · 07/04/2025

"Just the value of shares"? 🤣 There's a lot of collateral for loans in stocks. There are pension funds, questions of liquidity, and bank themselves are indexed as well. What happens according to Kirk if the market loses 25%, 50%, 75%, 90% in one week? Everything cool, it's just stock?

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Oliver Reichenstein @reichenstein.bsky.social · 06/04/2025

"...se faire une image cool sans message." You can go one step further: Since we "cannot *not* communicate" (Watzlawick), there still is a message. What is the message when you a stolen produced aesthetic without any substance? "I'm an empty shell following meaningless trends. I'm a sticky doll."

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Oliver Reichenstein @reichenstein.bsky.social · 04/04/2025

They use ChatGPT to create and justify policy. This may be why they put islands on the list that have no inhabitants. This is where they get all their wrong numbers and asinine ideas from. They ask ChatGPT, Gemini, or Claude to justify their insane wishes and dreams, and AI spits it out for them.

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Oliver Reichenstein @reichenstein.bsky.social · 02/04/2025

Maybe Cloudflare vs local caching playing some tricks on some screen sizes. Thanks for pointing it out. Looking into it, now.

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Oliver Reichenstein @reichenstein.bsky.social · 01/04/2025

It was great fun to write, even though I thought: "No one will care." Happy to be proven wrong in that regard. :-) I'll publish the remaining 5/6th later.

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Oliver Reichenstein @reichenstein.bsky.social · 01/04/2025

I wanted to quickly explain why, school kids should learn markdown instead of MS Office, and ended up writing another major Epos: ia.net/topics/markd... This is, I kid you not, about 1/6th of what I wrote. I'll publish the rest later.

ia.net

Markdown and the slow fade of the formatting fetish

Notes on a revolution in slow motion.

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Oliver Reichenstein @reichenstein.bsky.social · 31/03/2025

What is more calming than looking at type from close? Riding the Tokyo Metro line? How about doing both at the same time?  youtu.be/u59aOb-SDfc?feature=s...  With iA turning 20 years in 2025, we’re launching an audio series that captures the relaxing atmosphere of these journeys with big type.

youtu.be

Tokyo focus tracks - Keihin Tohoku line

YouTube video by iA Inc.

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