Radiocentre CEO @matt-payton.bsky.social highlights the significant audio opportunity for advertisers in this opinion piece for @themedialeader.bsky.social uk.themedialeader.com/time-to-shed...
uk.themedialeader.com
Time to shed some light on the audio opportunity - The Media Leader
Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let's change that.