Reposted by The Media Leader UK
NEW: I spoke to The Sun's digital director and assistant editor to understand why the time is ripe for the outlet to launch a partial paywall.
“I think people need to take and place as many bets as possible in this market and try to create as many co-existing revenue streams as possible.”
uk.themedialeader.com
‘Place as many bets as possible’: Behind The Sun’s hybrid paywall strategy - The Media Leader
The outlet's digital director and assistant editor discussed the strategic move of installing a partial paywall.
