Ruby star Ilona Maher has built a big business that centers on helping girls and women become more confident.

In a groundbreaking move, LA28 will be able to sell venue naming rights during its Olympics and Paralympics, a change that marks a significant shift from the IOC’s longstanding policy and that stands ...

Ban supporters say transgender girls dominated in softball, basketball and track. A USA TODAY investigation exposed vague and untrue evidence.

SBJ Women’s Sports: What drives fan behavior?

USA Gymnastics CEO Li Li Leung will leave the organization at the end of the year, departing after rebuilding the national governing body of the past six years.

LA28 signed Honda to a tier-one sponsorship, marking its first new partner at the top level in nearly four years. A major financial and operational boon, Honda is the sixth new sponsor announced this ...

LA28 has added its fifth new sponsor this year, signing Snowflake as its official data collaboration provider.

SBJ has announced a new vertical offering dedicated to women’s sports. Coverage will center around investment in the women’s leagues (both existing and emerging), athletes and start-ups focused on wom...

U.S. Ski and Snowboard making effort to take over Olympic teams in surfing, skateboarding

USA Swimming hired Greg Meehan as national team managing director, putting the former Stanford women's coach in charge of the NGB's top athletes as it looks ahead to LA28.

For the first time in Olympic history, women will make up more than 50% of competitors after the International Olympic Committee approved the LA28 program.

Carol Stiff went from college basketball player and coach to spend more than 30 years at ESPN helping elevate the sport she loves.

Kirsty Coventry made history as the first woman elected IOC president, with Anita DeFrantz looking on.

LA28 added its first sponsor of 2025, announcing Pennymac as its official mortgage supporter.

The U.S. Olympic and Paralympic Foundation has received a $100 million donation from hedge fund CEO Ross Stevens, using it to fund athletes decades after they compete in the Games.

An analysis of the pay for leaders of various national governing bodies for Team USA shows disparity with other people in the industry, but things are improving

USA Swimming announced Chrissi Rawak as its new CEO last week, but now it says the Delaware AD won't take the role.

LA28 is making progress toward its sponsorship goal for the next Summer Olympics

AB InBev extended its sponsorship of the International Olympic Committee, with the new agreement to end in 2032.

USA Swimming has hired Chrissi Rawak as President & CEO, bringing in a new head of the organization as it embarks on a critical quad culminating at the L.A. Olympics in three years.

Trump administration is giving colleges permission to ignore Title IX rules requiring equitable treatment of female athletes.

NBCUniversal launches its year-out marketing efforts for the Milan Cortina Games on Wednesday, planning appearances from Milan, athlete interviews and other activations for the 2026 Olympics.

Sebastian Coe, Kirsty Coventry and Juan Antonio Samaranch are favorites to become the next president of the International Olympic Committee

With the Games a year away, Milan-Cortina is going to great lengths to replicate Paris’ success.

The U.S. Olympic and Paralympic Committee will eliminate a VP position and merge is international and government relations offices for better integration in those areas as it looks to host two Games i...

U.S. Figure Skating has launched a support fund for the families of the 28 members of the community who died in the crash of American Airlines flight 5342 last week.

Seven candidates on Thursday made their case to take over for IOC President Thomas Bach.

Figure skaters returning from a development camp were among the passengers on an American Airlines jet that collided with an Army helicopter outside Reagan Washington National Airport on Wednesday nig...

With NIL funding approaching a billion dollars, data shows donations directly to public colleges also have leaped by 40%.

ALT: oprah winfrey is holding a microphone and saying `` you get a spreadsheet and you get a spreadsheet . ''

ALT: a little girl is eating cotton candy while sitting in a crowd of people .

Ban supporters say transgender girls dominated in softball, basketball and track. A USA TODAY investigation exposed vague and untrue evidence.