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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 06/10/2026

The Theory and Practice Case files - the Theory of Change and Mind number 2 (6th October 2026). The mental model is hiding in the room 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #theoryofchange #theoryofmind

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 04/10/2026

Systemic Service Co-design week-notes 179 (4th October 2026). Today is the anniversary of Kepes Gyorgy artist, designer and educator 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #systemsthinking #codesign

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 01/10/2026

Service Design Thursday 1st October 2026 - the Problem Framing Edition. You can take a look at the emerging canvas here: www.robertsbrain.co.uk/articles-1 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #cognitivebias #problemframing

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 29/09/2026

The Theory of Change and Mind Case-notes 1 29th September 2026 | When our theory meets people 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #theoryofchange #theoryofmind

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 27/09/2026

Systemic Service Co-design week-notes 178 - 27th September 2026 | Today is the 113th anniversary of the birth of the Psychologist Albert Ellis. Has a surprising amount of lessons for designers 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #designleadership #weeknotes

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Reposted by Rachel A.Wood MSc GMBPsS

Helen Simmons (She/Her) @littlehen.bsky.social · 21/09/2026

This time with the links! For information: research.northumbria.ac.uk/servdes2027/ For submissions: easychair.org/account/sign...

research.northumbria.ac.uk

Home - servdes2027

What shapes services in a polarised world? ServDes 2027 comes to Newcastle, 28 June–2 July 2027. Eight tracks. Call for papers now open.

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 24/09/2026

Service Design Thursday 24th September 2026 - the ‘hard to reach’ services edition. This week’s exploration on reachability has been surprisingly productive. Until week-notes, have a good rest of your week 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #reachability

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 22/09/2026

The Fifth Diamond - Episode 8 (Demonstrate). You can see all the episodes (so far) here : robertsbrain.co.uk/the-fifth-di.... The next episode in this series which will be back in 2027. Something new is coming next Tuesday😊Until Service Design Thursday @ougradsch.bsky.social #PhD #Design #Research

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 20/09/2026

Systemic Service Co-design practice and research week-notes 177 - 20th September 2026. Today is Psychosynthesis day - a reminder to give your service beneficiaries hope 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #weeknotes #psychosynthesis

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 18/09/2026

Can you help? I’m looking for co-design superheroes who have lived and / or practice expertise. My PhD research is in the design of parenting education with, and for women who are justice experienced. Thank you 🙏 @ougradsch.bsky.social #phd #design #research #codesign #servicedesign #systemsthinking

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 17/09/2026

Service Design Thursday 17th September 2026 - the Primacy Effect edition. Our tendency to remember our first experiences within a service really matter 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #primacyeffect #momentsthatmatter

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 15/09/2026

The Fifth Diamond Episode 7 - Deliver and Confidence in Design Leadership (3 minute watch). You can view all the episodes here: www.robertsbrain.co.uk/the-fifth-di... 😊🌟🎢 @ougradsch.bsky.social #PhD #Design #Research #Psychology #FifthDiamond #DesignProcess #DoubleDiamond #DesignLeadership

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 13/09/2026

Systemic Service Co-design practice and research week-notes 176. The week that the Design Economy Report 2026 came out. Reasons to be optimistic I think 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #systemsthinking #codesign #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 10/09/2026

Service Design Thursday 10th September 2026 - the DSRP Edition. This week I’ve been exploring how this systems thinking framework can support service design. Until week-notes 😊 ✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #DSRP #servicedesign #systemsthinking

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 08/09/2026

Episode 6 of the Fifth Diamond (Develop - Creativity) is now available (3 minutes watch). You can view all the episodes here: www.robertsbrain.co.uk/the-fifth-di... 😊🌟🎢 @ougradsch.bsky.social #PhD #Research #Design #DesignLeadership #DesignProcess #DoubleDiamond #FifthDiamond

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 06/09/2026

Systemic Service Co-design week-notes 175. Imposter syndrome was high this week, but it eased as time went on, thankfully. Here’s to a good week ahead 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #systemsthinking #servicedesign #codesign #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 03/09/2026

Service Design Thursday 3rd September 2026 - the Orchid and Dandelion edition. This week I’ve been exploring how services can and should adapt for sensitivity. Until week-notes, have a good rest of your week 😊✨ @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #systemsthinking

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 01/09/2026

The Fifth Diamond, Episode 5 (1st September 2026) - Define and Clarity. Until Service Design Thursday, have a good week 😊✨ @ougradsch.bsky.social #PhD #Design #Research #Psychology #FifthDiamond #DoubleDiamond #DesignProcess

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 30/08/2026

Systemic Service Co-design practice and research week-notes 174 - 30th August 2026. Today is the anniversary of the birth of Theo Van Doesburg. An artist and designer it is surprising how many lessons he has for systems thinking😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 27/08/2026

Service Design Thursday 27th August 2026 - the Single Front Door edition 64. This week I’ve been exploring this fascinating subject, and linking it to the issues that the doorman fallacy (edition 62) can bring 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 25/08/2026

The Fifth Diamond - edition 4 25th August 2026. What if the question is more important than the answer? You can view all the editions so far here: www.robertsbrain.co.uk/the-fifth-di... @ougradsch.bsky.social #PhD #Research #Design #Psychology #DoubleDiamond #TheFifthDiamond

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 23/08/2026

Systemic Service Co-design week-notes 173 - 23rd August 2026. Today is the anniversary of the birth of anthropologist Prof. Clifford Geertz (in 1926). Lots of lessons for designers in his work. Until the Fifth Diamond episode 4 on Tuesday 😊✨🎢 @ougradsch.bsky.social #phd #design #research #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 20/08/2026

Service Design Thursday 20th August 2026. The difference systemic service design and DesignOps could make to Industry 5.0 (human-centricy, resilience and sustainability). Until week-notes, have a good rest of the week 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 16/08/2026

Systemic Service Design practice and research week-notes 172. A week of exploration of the fifth diamond and pre-discovery, revisiting the doorman fallacy and the usual ‘rabbit holes’ 😊✨🎢 @ougradsch.bsky.social #phd #research #psychology #doormanfallacy #servicedesign #systemsthinking #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 13/08/2026

Service Design Thursday 13th August 2026 - the Doorman Fallacy Edition. This exploration looks at how what looks on the surface as inefficiency can also be the inherent value in a service ecosystem 😊 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #doormanfallacy

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 09/08/2026

Systemic Service Design practice and research week-notes 171 - 9th August 2026. Some interesting highlights, and tomorrow is the 9th Anniversary of my stem cell transplant. Thank you to everyone who helps me 😊✨ 🎢@ougradsch.bsky.social #phd #design #research #psychology #servicedesign #codesign

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 06/08/2026

Service Design Thursday 6th August 2026 - the Effectuation edition. It’s a great lens for decision making when the future is uncertain. I’ll definitely be returning to this one 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #effectuation

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 04/08/2026

The Fifth Diamond - Episode 1: Why I’m exploring the fifth diamond 💎 💎💎💎💎 www.robertsbrain.co.uk/the-fifth-di... @ougradsch.bsky.social #phd #design #research #psychology #thefifthdiamond #designprocess

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 02/08/2026

Systemic Service Design practice and research week-notes 170. A week of adventures connecting what seemed at first to be unconnected 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #systemsthinking #servicedesign #codesign #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 30/07/2026

Service Design Thursday 30th July 2026 - the Choice Architecture edition. So interesting to explore and develop a canvas for this important topic. Until week-notes, have a good rest of the week 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #choicearchitecture

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 28/07/2026

Co-design Toolkit Tuesday 28th July 2026 - the Zones edition. Zones help designers choose the right support and methods to enable meaningful collaboration and positive change 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #codesign

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 26/07/2026

Systemic Service Design week-notes 169 - 26th July 2026. Quite a few highlights including my first talk on my prototype balanced scorecard: www.robertsbrain.co.uk/cji-balanced... 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #systemsthinking #balancedscorecard

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 23/07/2026

Service Design Thursday 23rd July 2026 - the failure demand edition. This week I’ve been exploring how services can create avoidable interactions. This can be stressful for both customers and the workforce 😊✨🎢 @ougradsch.bsky.social #design #research #psychology #servicedesign #failuredemand

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 21/07/2026

Co-design Toolkit Tuesday 21st August 2026 - the ‘Yes, and…’ edition. Although I’ve been using this technique it’s been fascinating to explore its roots. Until Thursday, have a good couple of days 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #codesign #facilitation

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 19/07/2026

Systemic Service Design practice and research week-notes 168 - 19th July 2026. The OU Annual Design show was definitely a highlight, along with passing my #phd fourth year progress review. Now onto the next year 😊✨🎢 @ougradsch.bsky.social #design #research #psychology #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 16/07/2026

Service Design Thursday 16th July 2026 - the Roadmaps edition. This week I’ve been exploring one of my favourite topics. One thing is for certain, the one thing they will need to be is more adaptive 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #roadmaps

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 14/07/2026

Co-design Toolkit Tuesday 14th July 2026 - the eXperience edition. This week I’ve been looking at how co-design supports experience including through EBCD and AEBCD 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #codesign #experience #experiencebasedesign

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 12/07/2026

Systemic Service Design practice and research week-notes 167 - 12th July 2026. Today is Simplicity day, and it’s been quite the week 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 09/07/2026

Service Design Thursday 2.0 - 9th July 2026. Accessibility as innovation intelligence in phygital service systems 😊✨🎢 @openuniversity.bsky.social @openuniversitystem.bsky.social #phd #design #research #accessibility #phygital #servicedesign

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 07/07/2026

Co-design Toolkit Tuesday - the Wellbeing Edition. This week I’ve been exploring Salutogenisis which basically helps everyone involved to build on their own strengths to help them grow and flourish 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #codesign #wellbeing

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 05/07/2026

Practice and Research week-notes 166. It’s been a busy week, mostly wrangling with NVivo and my research codebook. Apart from that it’s also the 76th anniversary of the NHS (as a stem cell transplant recipient I wouldn’t be here without it) 🙏😊 @ougradsch.bsky.social #phd #NHS76 #design #research

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 02/07/2026

Service Design Thursday 2nd July 2026 - the Operating Model Edition. Through my reading I came up with a mock up of a Systemic Operating Model Canvas 😊🎢✨ @ougradsch.bsky.social #phd #design #research #psychology #operatingmodels #targetoperatingmodel

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 30/06/2026

Co-design Toolkit 30th June 2026 - the Voice Edition. This week I’ve been looking at developing a Behavioural VoX Canvas, and an accompanying Missing Voices Register 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #codesign

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 28/06/2026

Service Co-design week-notes 165. To is the anniversary of the birth of Paul Broca (who taught us so much about the brain), and Gordon Pask (who contributed to systems thinking and cybernetics). Its also Global Smurf Day 💙 @ougradsch.bsky.social #phd #design #research #psychology #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 25/06/2026

Service Design Thursday 25th June 2026 - the measures edition. I found 15 potential goals, performance and outcomes frameworks that could be integrated 😊✨🎢 @ougradsch.bsky.social #design #research #psychology #servicedesign #measures

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 23/06/2026

Co-design Toolkit Tuesday 22nd June 2026 - the Understanding edition. This week I’ve been exploring how understanding supports co-design and co-design support understanding 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #codesign #toolkittuesday

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 21/06/2026

Service Co-design practice and research week-notes 164. On Father’s Day I celebrate my Dad who graduated at 70. Apart from that a few highlights meaning, so a good week overall 😊✨🎢 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #weeknotes

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Rachel A.Wood MSc GMBPsS @rachelawood.bsky.social · 19/06/2026

Friday Feature’s new blog 19th on how design works with change, transition and transformation work together in complex reform 😊✨🎢 @ougradsch.bsky.social #design #changemanagement #transformation #testandlearn

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