iiinova — where your digital self keeps evolving

Lianna Patch @punchlinecopy.com · 23/09/2026

would you perhaps enjoy this cutie little printable booklet of copy punchups?? it prints and folds on ONE SHEET OF PAPER! a miracle of engineering that could only be possible through claude, and me yelling at claude.

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Lianna Patch @punchlinecopy.com · 16/09/2026

bootstrapped saas: sweating, bleeding, staying up all night, interviewing customers, changing positioning, agonizing over every word of copy 😩 enterprise saas: we changed some colors and lowercased a consonant ☺️

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Lianna Patch @punchlinecopy.com · 11/08/2026

pop quiz: what industry is this company in?? (you're gonna get it wrong)

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Lianna Patch @punchlinecopy.com · 07/08/2026

this might be the best thing i have made

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Lianna Patch @punchlinecopy.com · 25/06/2026

finally my ads reflect my lifestyle

4 surprised cats shoved into some sort of fabric binding, available from chewy

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Lianna Patch @punchlinecopy.com · 23/06/2026

follow me for more time-blocking productivity tips

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Lianna Patch @punchlinecopy.com · 26/05/2026

which is fine if you're into that sort of thing

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Lianna Patch @punchlinecopy.com · 26/04/2026

it’s like athleisure, but 🔮spookier🕷️

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Lianna Patch @punchlinecopy.com · 24/04/2026

"what do you hear?" "nothin but the rain"

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Lianna Patch @punchlinecopy.com · 20/04/2026

shitposting vs earnestposting

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Lianna Patch @punchlinecopy.com · 18/04/2026

“I often hesitate to buy courses because I don’t always learn something new. This was a whole different experience and I learned a lot.” — 2022 Conversion Comedy® Student wanna see what she's talking about? 👉 punchlinecopy.com/cc

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Lianna Patch @punchlinecopy.com · 15/04/2026

wholesome or goofy? highbrow or crass? subscribe to comedypedia for all the flavors of funny copy, on demand: punchlinecopy.com/comedypedia

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Lianna Patch @punchlinecopy.com · 06/04/2026

insane clown posse looking rough these days

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Lianna Patch @punchlinecopy.com · 25/03/2026

if you're looking for funny copy inspo, i've got 550+ examples right here: punchlinecopy.com/comedypedia

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Lianna Patch @punchlinecopy.com · 18/03/2026

tired: copywriting swipe files. wired: the only comedy copywriting swipe file. www.punchlinecopy.com/comedypedia

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Lianna Patch @punchlinecopy.com · 14/03/2026

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Lianna Patch @punchlinecopy.com · 14/03/2026

recently discovered newspaper club dot com and, as happens to me with all bright and colorful things, am dying to make a physical punchline zine. except i cannot even commit to emailing my list once a year

a pile of beautiful sample newspapers and mini zines

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Lianna Patch @punchlinecopy.com · 14/02/2026

i should also mention i’ve been to this villa in the DR and the food was amazing. fresh cooked fish, rice, salads, desserts every night.

fisheye lens view of palm trees, blue sky and manicured lawns

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Lianna Patch @punchlinecopy.com · 28/01/2026

one great way to learn to write funny copy? read funny copy. here, i collected over 500 of my favorite examples: punchlinecopy.com/comedypedia

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Lianna Patch @punchlinecopy.com · 23/01/2026

the fact that i have opted out of gemini but still have to KEEP CLOSING this stupid button in my slides actually makes me want to leave google products

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Lianna Patch @punchlinecopy.com · 21/01/2026

ever wished you could peek into my swipe file? now you can. sort and filter 550+ funny copy examples at punchlinecopy.com/comedypedia

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Lianna Patch @punchlinecopy.com · 06/01/2026

truly incredible stuff from texas, a state with 31 million people and more than 3 million registered businesses

these turds forgot to write user instructions

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Lianna Patch @punchlinecopy.com · 29/12/2025

all i want is a handyman who does not call me every 5 minutes... but who DOES call me before unilaterally deciding to make my deck look like the elevator scene in the shining

my lovely wooden deck looking like a murder scene

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Lianna Patch @punchlinecopy.com · 22/10/2025

lol @ southwest getting bought by PE and then immediately monetizing every aspect of flying, including post-purchase affiliate stuff 🫠

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Lianna Patch @punchlinecopy.com · 15/09/2025

new audit client feedback. this maaaaybe ties with my all-time fave ("i would follow you into war"). you too can cringe and cry and have a better website!! punchlinecopy.com/jab

Lianna,

This is fantastic. I cringed, I cried, and I see the light.

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Lianna Patch @punchlinecopy.com · 27/08/2025

This is the kind of cool stuff we'll teach you how to do in SaaS Marketing Gym: Auto-connect + DM new customers on LinkedIn with Pipedream, Apollo, and PhantomBuster. Cohort 4 is open -> saasmarketinggym.com

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Lianna Patch @punchlinecopy.com · 20/08/2025

Spray and pray doesn't work for outbound. You need your list to be dialed in. One quick tip - in Sales Nav you can add negative filters to your list. Want to learn more? Join the waitlist for SMG - starting Sept 2nd. 🪄

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Lianna Patch @punchlinecopy.com · 13/08/2025

One big question a lot of SMG founders come in with: "How much or how little should I depend on AI to write my copy?" We have *thoughts*. Get them in person, live on Zoom, during Cohort 4! Save your spot at www.saasmarketinggym.com.

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Lianna Patch @punchlinecopy.com · 12/08/2025

forgot to mention a uniquely infuriating part of these emails lol

no way to unsubscribe even though there are a bajillion email tools available for this purpose

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Lianna Patch @punchlinecopy.com · 08/08/2025

my investment in gumroad continues to pay off 😤

a dinky little $31 distribution on an investment i made years ago

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Lianna Patch @punchlinecopy.com · 06/08/2025

A content tip that will never, ever get old: Repurpose what you make! (‼️) Here's a quick and dirty graphic we made for SaaS Marketing Gym founders to help them wring all the juice out of their hard content work:

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Lianna Patch @punchlinecopy.com · 01/08/2025

i suppoooose i should business it up a lil bit + let you know that i'm speaking at @marketingprofs.bsky.social b2b forum this fall! #mpb2b and because i love you very deeply yet unproblematically, you can use code SEEMESPEAK to take $150 off the ticket price! do it, coward!! mprofs.com/seemespeak

lianna patch smiles maniacally and invites you to come to b2b forum

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Lianna Patch @punchlinecopy.com · 24/07/2025

jetblue: would u like to add this flight to your calendar? 😇😘 me: sure jetblue: WELL GOOD FUCKIN LUCK ON YOUR TIME TRAVEL SUCKAAAA

jetblue's add to calendar function is software gore

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Lianna Patch @punchlinecopy.com · 08/07/2025

july 8, 2025: it finally happened. i drank cold coffee from yesterday’s mug. behold my simple folly.

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Lianna Patch @punchlinecopy.com · 21/05/2025

"sorry dude haha" *sucks teeth* I WILL KILL YOU.

just another incredibly irritating cold email

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Lianna Patch @punchlinecopy.com · 15/05/2025

my turn to watch @amyhoy.bsky.social's #wordsesh talk: "this talk has a lot of shit. sorry for all the scatological stuff" - [proceeds to show dung beetle, shit pile, dead elephants]