iiinova — where your digital self keeps evolving

Paola Santiago @psproductperson.bsky.social · 29/03/2026

#Founders, #builders, #tech #enthusiasts. Wonder how AI is currently changing the startup landscape in real life and virtually? I went to 30+ tech events the past 3 months trying to understand what's changing: substack.com/home/post/p-...

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Paola Santiago @psproductperson.bsky.social · 26/03/2026

We hear plenty of success stories from #founders who made it. Not enough from those in the thick of it right now. That's what #BuiltHere is. Episode 01 drops March 31 with Trndzy. 👀 Follow along for an honest look at building from the ground up.

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Paola Santiago @psproductperson.bsky.social · 21/02/2026

The IRL use cases are wild. People are using #OpenClaw to: 1. Negotiate $4k off a car over email while sleeping 2. Execute continuous crypto trades 3. Cleaning your house You can even voice-note it on WhatsApp, and it executes the command on your local Mac.

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Paola Santiago @psproductperson.bsky.social · 20/02/2026

What is #OpenClaw's superpower? It lives in your background and accesses your local files. Because it builds a permanent profile on your hardware, it bypasses the context window amnesia of browser AI. It actually remembers the messy nuances of your projects.

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Paola Santiago @psproductperson.bsky.social · 20/02/2026

Imagine waking up and seeing your #OpenClaw AI already checked your inbox, saw an upset client, and drafted a reply for your review. It replaces deterministic workflows (like #Zapier or #N8N) by figuring out the step-by-step logic all on its own.

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Paola Santiago @psproductperson.bsky.social · 19/02/2026

Tool of the Week: OpenClaw What is it? It’s an open-source autonomous AI assistant that runs locally on your computer. But unlike standard chatbots, it’s PROACTIVE, not reactive. You don't have to manually set the workflows but it anticipates your needs and executes automatic workflows.

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Paola Santiago @psproductperson.bsky.social · 19/02/2026

Feeling behind on AI? You're not alone. The secret is understanding more than the systems. Case in point: #OpenClaw. It’s the wildest AI agent right now, acting as your new employee and your biggest security risk.

shorturl.at

A Non-Technical Guide to Explain OpenClaw to your Mother

Your Black Mirror-esque digital twin is coming to life... as your new employee and biggest security risk

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Paola Santiago @psproductperson.bsky.social · 18/02/2026

You have the idea. You might even have the prototype. But do you have a starting line? The early stages of a business are often the most overwhelming. I’m sharing the framework I use to cut through the noise and focus on what actually moves the needle. #BusinessGrowth #Strategy #StartupLife

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Paola Santiago @psproductperson.bsky.social · 11/02/2026

Building for YC & Fintech prototypes, I’m almost at capacity. 1 SPOT LEFT for a founder to get a Strategic Product Kickstart ($500 value) FREE. Choose: Customer Deep-Dive (50 reviews) Visual UI Prototype DM or comment PRODUCT to grab the last seat

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Paola Santiago @psproductperson.bsky.social · 10/02/2026

Building in secret and hoping for a big bang when it's launch is over. It's a saturated market, & #startups are pretty much indistinguishable with each other. The most successful brands now have to sell both the products and build relationships. How? Start by sharing your BTS.

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Paola Santiago @psproductperson.bsky.social · 09/02/2026

BioRender co-founder Ryan Marien answered some good questions: How do you build something people really want? Ryan’s 3 constants: Talk to users (Constant feedback) Build product (Non-stop iteration) Stay healthy (Founder + Co health) BioRender even uses NPS to measure company health.

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Paola Santiago @psproductperson.bsky.social · 09/02/2026

At the #TechTO #TogetherYC event, BioRender co-founder Ryan Marien got real about the Canadian Problem. The friction in Canada is cultural. Institutions are scared of the unknown. Founders hide ideas fearing theft. In #SF, you talk constantly. Because the faster you talk, the faster you exit.

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Paola Santiago @psproductperson.bsky.social · 07/02/2026

Stop waiting for perfection. The point of beta testing is to fail fast and iterate. By showing a glimpse of your prototype now, you’re testing feature and building a waiting list before you launch. “It’s not perfect yet.” That’s the point. #MVP #ProductManagement

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Paola Santiago @psproductperson.bsky.social · 06/02/2026

#YC is investing in #CanadianStartups again: "After hearing feedback from Canadian founders in our network, we’ve decided to add Canada back to our list of accepted countries of incorporation. Going forward, #YC will once again invest in #US, #Canada, #Cayman, and #Singapore corporations."

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Paola Santiago @psproductperson.bsky.social · 05/02/2026

For deep tech, #YC isn't one-size-fits-all. Myra notes that 3 months isn't enough for R&D. Demo Day becomes a warm-up, not a close. Plus, the opportunity cost is real: Incorporating in #Delaware might mean losing valuable #Canadian grants and university support. You have to weigh your options.

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Paola Santiago @psproductperson.bsky.social · 05/02/2026

What about #hardtech going the traditional VC route? Myra Arshad (ALT TEX) shares her #YC story. Hard tech milestones aren't as flashy as software, you can't ship a feature overnight. The challenge? Learning to communicate scientific progress as business traction.

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Paola Santiago @psproductperson.bsky.social · 05/02/2026

"I don’t want anyone stealing my idea." Ideas are easy to replicate. People? No. Secrecy loses you a network and signals low confidence to investors. Your only sustainable moat is the trust you build with your users, a community. #BuildInPublic #Startups #GTM

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Paola Santiago @psproductperson.bsky.social · 04/02/2026

Key insights from #ferootai founder Ivan Tsarynny at #TechTO: How they got into #YC: Solving one critical problem, hackers stealing credit cards directly from websites. The secret to global leadership? Speed and the US market. Win America first, then expand. #CyberSecurity

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Paola Santiago @psproductperson.bsky.social · 04/02/2026

During the #TechTO talk, one of the key topics was cultural differences: People in Toronto are very risk-averse. People are scared to talk about their startup idea, thinking people are gonna be scared, people are gonna take their idea. But that's only stopping them from being successful.

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Paola Santiago @psproductperson.bsky.social · 03/02/2026

Last week, #YCombinator officially stated it would no longer invest in Canadian startups. This week #TechTO hosted an event with the Canadian #YC alumni, and let's see what they say: 1. Don't let this discourage you. 2. Founders flip to US entity anyway 3. You can still operate in Canada

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Paola Santiago @psproductperson.bsky.social · 02/02/2026

AI is disrupting the ecommerce industry. But let's dive on what exactly are they changing in customer journey and the billions of dollars of psychological tactics invested in it. And what better way to exemplify it than with the Amazon and Perplexity battle. open.substack.com/pub/psproduc...

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Paola Santiago @psproductperson.bsky.social · 01/02/2026

Amazon vs. Perplexity is the first major legal test of autonomous AI agents in commerce. If AI agents bypass the curated(read: ad-heavy) shopping experience, Amazon loses its grip on consumer data and impulse buys. #AI #Tech #Amazon #Perplexity #OpenWeb

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Paola Santiago @psproductperson.bsky.social · 31/01/2026

The top 9 reasons startups are failing in 2025, according to #FoundersForum: No Market Need (42%) Ran Out of Cash (29%) The Wrong Team (23%) Outcompeted (19%) #startups #founders #business #tech

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Paola Santiago @psproductperson.bsky.social · 30/01/2026

How to find an audience before you have a product Identify a real frustration (No good matcha in Dublin). Rant about it publicly. 🗣️ Let people join your journey. 🤝 By the time she launched, she had 30k insiders. That’s the power of #BuildInPublic. #startups #matcha #founders #tech

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Paola Santiago @psproductperson.bsky.social · 29/01/2026

How to find an audience before you have a product: Be frustrated (She couldn't find good Matcha in Dublin). Rant about it publicly. Let people join your journey. By the time you launch, your insiders feel like they own a piece of the brand. That's the power of #BuildInPublic.

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Paola Santiago @psproductperson.bsky.social · 26/01/2026

Talking about how community and authenticity are more important than ever. Actually it's your new moat, especially if you're a startup youtu.be/krWuqR8p9Ts?... #productmanagement #founder

youtu.be

How to Find Your Customers Before You Launch (Building in Public Ep. 1)

YouTube video by Paola Santiago

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Paola Santiago @psproductperson.bsky.social · 24/01/2026

Another tidbit on AI & E-commerce: You need AI inside your e-commerce site. If users leave to ask about shipping, materials, or policies in another tab in ChatGPT, you’ve already lost them. AI needs to sit in the middle of the journey. #productmanagement #ecommerce #AI

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Paola Santiago @psproductperson.bsky.social · 24/01/2026

AI is taking control of the buying UX journey, and it’s reshaping the e-commerce world whether you like it or not. 1. If the customer buys your sunglasses but never touches your website, then your site traffic & basket size decrease, and you can’t upsell your high-margin products

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Paola Santiago @psproductperson.bsky.social · 27/08/2025

Let me re-introduce myself. My name is Paola and I've worked to build apps and SaaS products for a long time. And now, I can build it for you. A SaaS product or customised software used to need 6 months. And now you can build the beta in 1 month. Check out my website: psproductperson.com

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Paola Santiago @psproductperson.bsky.social · 02/06/2025

I’ve been working on a tool that makes competitive positioning easy for you. What it does 1. Lists the five competitors that actually matter. 2. Emphasize your values 3. Find the gap you can own #ProductManagement #CompetitiveAnalysis #StartupTools

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Paola Santiago @psproductperson.bsky.social · 05/05/2025

I asked Gen Z one simple question: Why did you stop using Google? “F #Google.” “#Bing has #ChatGPT.” “I just use #Reddit or TikTok now.” It reveals a deeper shift: People expect more than search results. They also want platforms that align with their values, authenticity, & community.

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Paola Santiago @psproductperson.bsky.social · 05/05/2025

There is a quiet yet disturbing trend happening around how people are using AI. #HBR even place Therapy as #1 unexpected use of ChatGPT

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Paola Santiago @psproductperson.bsky.social · 28/04/2025

More people are jumping between platforms to get answers. They are seamlessly transitioning between Google, ChatGPT, Reddit and TikTok. It just depends on what gets them there the fastest & most convenient way. Google is becoming just one of the many options. open.substack.com/pub/sixpeas/...

open.substack.com

[Guest post] The Great Google Search Migration

How large language model tools are 'crossing the chasm' and taking search market share from Google: guest post by Paola Santiago

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Paola Santiago @psproductperson.bsky.social · 28/04/2025

We are now in the middle of Q2, it's time to take a step back and reflect. What's the biggest challenge you're facing so far in 2025? I'd love to see your votes! And read your thoughts and discussion! bsky.app/profile/pspr... #pm #productmanager #AI #startup

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Paola Santiago @psproductperson.bsky.social · 28/04/2025

AI PMs, Founders, Tech Team: Biggest 2025 challenge? 1️⃣ Keeping up with AI tech trends & news 2️⃣ Wearing multiple hats 3️⃣ Aligning stakeholders 4️⃣ Increasing User Engagement 📊 Show results

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Paola Santiago @psproductperson.bsky.social · 28/04/2025

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Paola Santiago @psproductperson.bsky.social · 17/04/2025

1 in 4 Americans would switch doctors if they don’t use AI. Wild, right? But here’s the thing: AI also hallucinates...and it learns from biased data. In my new video: How LLMs could harm real patients Racial bias in pulse oximeters What public trust in AI is really built on #AI #AItrust

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Paola Santiago @psproductperson.bsky.social · 16/04/2025

Did you know AI learns how to sound human from Reddit posts? Here’s how ChatGPT picked up empathy, support, and emotional language from upvoted Reddit threads and why that matters. This isn’t just tech, it’s how we’re shaping AI behavior without even knowing it. #AIExplained #ChatGPT #AI

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Paola Santiago @psproductperson.bsky.social · 15/04/2025

We’ve been forming emotional bonds with machines since the 60s. ELIZA didn’t understand language...yet people still trusted it. Today? We’re doing the same with ChatGPT. But AI doesn’t understand you. It just predicts. So why does it feel so real? #AIexplained #AI #AItherapy #TechAndSociety

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Paola Santiago @psproductperson.bsky.social · 14/04/2025

Would you rather talk to AI than a therapist? 1 in 4 Americans say yes. AI isn’t just being used as a tool, it’s being seen as a listener. And in some cases, a more empathetic one than humans. I explore why so many people are pouring their hearts out to language models like ChatGPT. #AI

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Paola Santiago @psproductperson.bsky.social · 10/04/2025

Why does ChatGPT give you a different answer than me... even with the same question? Let’s break down AI memory, context windows, and how language models like GPT-4 make you feel heard. Is it real or just next-word prediction? #chatgpt #aiexplained #gpt4 #llm #artificialintelligence

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Paola Santiago @psproductperson.bsky.social · 09/04/2025

Ever feel like ChatGPT knows you? This video breaks down how memory, context windows, and prediction create the illusion of connection. If you're a creator, researcher, or builder trying to understand how people fall for AI, this is for you. #learnai #creatorinsight #chatgptexplained #ai

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Paola Santiago @psproductperson.bsky.social · 08/04/2025

Why do people feel emotionally connected to ChatGPT? This video explains how AI seems to understand you... even though it doesn’t. Perfect for anyone curious about AI relationships, emotional AI, and the psychology behind human-AI interaction. #chatgpt #airelationship #emotionalai #ai

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Paola Santiago @psproductperson.bsky.social · 07/04/2025

AI doesn’t just pass the Turing Test It holds conversations, remembers what you like, and mirrors your emotions. In just a few years, we’ve gone from clunky Facebook bots to AI that feels almost human. How do we feel about this development? #AI #ArtificialIntelligence #TuringTest

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Paola Santiago @psproductperson.bsky.social · 03/04/2025

In this week’s article, I explored: Why people are moving away from Google How AI is changing search behavior Why it matters: It’s about replacing how we interact with information. What Gen Z is teaching us: shorturl.at/35Wo6

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Paola Santiago @psproductperson.bsky.social · 02/04/2025

With my ongoing obsession to understand social behaviour and technology. I wanted to explore the AI mechanics: memory through context window. This alone makes it feel like ChatGPT remembers our preferences and who we are. What do you think about that?

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Paola Santiago @psproductperson.bsky.social · 01/04/2025

Science fiction. It’s a genre that arguably propelled us forward to have the technologies we have today. Now, what happens when those technologies... just lie sometimes? This article is right about just that: shorturl.at/sDfaR

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Paola Santiago @psproductperson.bsky.social · 31/03/2025

Just reflecting on the past few weeks, I've been learning more about AI. And through this process, I've also been trying to share what I've learned so far. Sometimes it helps to pause and appreciate how far AI has come. I created this visual timeline captures just how far AI has come. #AI

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Paola Santiago @psproductperson.bsky.social · 30/03/2025

AI has passed the Turing Test. It can hold conversations, remembers what you like, and mirrors your emotions. So what are ways that we're building to safeguard ourselves from the future of AI? #AI #ArtificialIntelligence #TuringTest #ChatGPT #EmotionalAI

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Paola Santiago @psproductperson.bsky.social · 29/03/2025

Gen Z isn’t Googling anymore. They’re using ChatGPT, TikTok, and Instagram to search. As a millennial, this blew my mind. So I asked: why? #AI #GenZ #SearchBehavior #TechTrends #UX

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