If you work in a digital organisation, there’s a high chance you’re already experimenting with generative AI. If you’re lucky, there’s a…

This year we’ve been a partner in the Government Digital Service’s AI Studio, helping the team to explore where AI agents might fit into…

There’s a TikTok trend making fun of people falling for AI slop – they’ll show the most obvious examples imaginable, with the caption “When your mom asks if it’s real or AI.” All shade aside, it’s get...

IF turns 10 this year and to celebrate, you’re invited to our new series of conversations. There will be insights from experts and a chance to discuss…

Many organisations talk about trust as if it’s a stable asset: something they build, own and occasionally repair if damage occurs. They…

In 2015, I gave a TEDx talk that nobody seemed very interested in. The dominant conversation in technology at the time was about open data…

Everywhere we go, we hear a version of the same sentence: “Everyone wants to use AI, but no one feels ready.” It’s a fair observation.

AI is no longer a future trend, it’s a systems shift transforming how organisations work. But while pilots are everywhere, only a few turn adoption into real…

AI is no longer a future trend; it’s a systems shift already transforming how organisations operate. To capture ROI and avoid costly risks, leaders must…

This blog post is an update to our design patterns for AI which we shared last year. The new patterns we’ve added are: