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Projects by IF

@projectsbyif.bsky.social
91 followers 19 following 8 posts

Supporting organisations to move faster, with less risk.

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Projects by IF @projectsbyif.bsky.social · 8h
We’re excited to announce the first in a new event series to mark 10 years of IF. Join us on 4 Nov at Newspeak House in Shoreditch for our first discussion about ‘AI triage’ – when AI can be used to responsibly improve public services and when humans need to step in. luma.com/blbl30mx?tk=...
luma.com
Conversations by IF: AI triage · Luma
IF turns 10 this year and to celebrate, you’re invited to our new series of conversations. There will be insights from experts and a chance to discuss…
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Projects by IF @projectsbyif.bsky.social · 18/06/2026
When 23andMe filed for bankruptcy in 2025, nearly two million people deleted their accounts within days. The company had their DNA. This is what ten years of this work has taught us: trust isn't something you build once and then have. Post 1 of 10 in The Age of Trust medium.com/writing-by-i...
medium.com
Trust is loaned, not owned
Many organisations talk about trust as if it’s a stable asset: something they build, own and occasionally repair if damage occurs. They…
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Sarah Gold 🇵🇸 ✊🏼 🕊️ @sarahtgold.bsky.social · 10/06/2026
In the decade since I founded IF, I've seen the same questions surface: Who is this system actually working for? How does anyone know whether to trust it? So to mark ten years of IF, I'm publishing ten things we've learned about building things people actually rely on. medium.com/writing-by-i...
medium.com
Ten years. Ten discoveries about trust.
In 2015, I gave a TEDx talk that nobody seemed very interested in. The dominant conversation in technology at the time was about open data…
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Projects by IF @projectsbyif.bsky.social · 04/11/2025
Every organisation now faces a choice: experiment carefully or fall behind the AI curve. Learning safely is key: teams that understand the risks build systems that earn trust and drive adoption. More on this in our latest newsletter from @sarahtgold.bsky.social www.linkedin.com/pulse/12-bui...
linkedin.com
#12 Building confidence in the AI age
Everywhere we go, we hear a version of the same sentence: “Everyone wants to use AI, but no one feels ready.” It’s a fair observation.
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Projects by IF @projectsbyif.bsky.social · 22/10/2025
Excited to have Christine Foster, General Manager GenAI and Automation at Experian joining sarahtgold.bsky.social on the panel at our event 'Crossing the AI divide' We'll be discussing how ​Experian are introducing AI into their products & consumer experiences - without breaking trust
Event graphic in blue: ‘Crossing the AI divide’ with Christine Forster, GM GenAI at Experian, 13 Nov, London
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Projects by IF @projectsbyif.bsky.social · 24/09/2025
“Fail fast” is a common mantra in tech. But when it comes to AI, success isn’t about how fast we experiment. It’s about whether people actually use what we build. We're hosting a panel event on 13 November in London on building trustworthy AI. 🔗 Register for your ticket luma.com/xh4nnffz
luma.com
The adoption gap: How to compete in the AI age without breaking trust · Luma
AI is no longer a future trend; it’s a systems shift already transforming how organisations operate. To capture ROI and avoid costly risks, leaders must…
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Sarah Gold 🇵🇸 ✊🏼 🕊️ @sarahtgold.bsky.social · 28/08/2025
**Jobs** Dear Bluesky folks, we are looking for more folks to join us at IF. Product manager with AI expertise ML engineer Design engineer If you’re interested in working at the intersection of genAI and trust, please get in touch with me & help me share! A mix of perm and freelance
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Projects by IF @projectsbyif.bsky.social · 02/09/2025
AI chatbots will continue to get more capable and improve efficiency – but not without their dangers. Our new design patterns will help ensure your AI-enabled services are designed to be trustworthy and, ultimately, serve people. medium.com/writing-by-i...
medium.com
3 new patterns for trustworthy AI customer support
This blog post is an update to our design patterns for AI which we shared last year. The new patterns we’ve added are:
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