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PPC Land

@ppc.land
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News publication focused on updates about adtech, online marketing, advertising and programmatic ads.

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PPC Land @ppc.land · 4h
FYI: Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller Central #Amazon #eBay #Shopify #TikTok #Walmart
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Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller Central
More than 95% of Amazon's independent sellers use other channels, Amazon says. US accounts get the free tools gradually - which features work now, which wait?
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PPC Land @ppc.land · 4h
FYI: Explaining Buy with Prime #BuyWithPrime #Amazon #Ecommerce #OnlineShopping #PrimeDay
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Explaining Buy with Prime
Buy with Prime is Amazon's service placing the Prime checkout, delivery and returns on merchants' own websites. How it works, what it costs and who objects.
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PPC Land @ppc.land · 4h
FYI: Explaining Multi-Channel Fulfillment #Amazon #MultiChannelFulfillment #FBA #Ecommerce #OnlineSales
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Explaining Multi-Channel Fulfillment
Multi-Channel Fulfillment is Amazon's service shipping orders from other sales channels out of FBA stock. How it works, what it costs and where it falls short.
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PPC Land @ppc.land · 4h
FYI: Spotify gains VMA performance videos dating back to 1984 #Spotify #VMA #MTV #ParamountPlus #livestream
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Spotify gains VMA performance videos dating back to 1984
Paramount keeps the live September 27 broadcast on CBS, MTV and Paramount+, while Spotify hosts the archive and later clips. Who gets to watch them, and where?
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PPC Land @ppc.land · 4h
FYI: Explaining Seller Central #Amazon #SellerCentral #Ecommerce #OnlineSelling #DigitalMarketing
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Explaining Seller Central
Seller Central is Amazon's web console where third-party merchants list, price, ship and advertise goods. How it works, what it costs and why it is disputed.
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PPC Land @ppc.land · 4h
ICYMI: IAB Tech Lab finalises v2.3 podcast counting rules covering video #Podcasting #IABTechLab #DigitalMarketing #PodcastRules #ContentCreation
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IAB Tech Lab finalises v2.3 podcast counting rules covering video
No public comments required edits, leaving hosts, buyers and vendors on server logs until v3.0 opens for comment in mid-2027 - what will count beyond downloads?
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PPC Land @ppc.land · 4h
ICYMI: Amazon Ads puts 4-step DVA+ campaign builder in US closed beta #AmazonAds #DVACampaign #DigitalMarketing #Advertising #MarketingStrategy
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Amazon Ads puts 4-step DVA+ campaign builder in US closed beta
Invoice-only billing applies to sellers, vendors and off-Amazon brands, with cards planned for Q1 2027. Open beta is expected in late October, then 35 markets.
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PPC Land @ppc.land · 4h
ICYMI: Meta tests faster publishing for top members of Facebook groups #Meta #FacebookGroups #SocialMedia #ContentCreation #DigitalMarketing
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Meta tests faster publishing for top members of Facebook groups
One test role would replace contributor badges and the group expert role, while Forum's Ask tries comparison prompts. Admin tool detail is due in coming weeks.
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PPC Land @ppc.land · 5h
ICYMI: Microsoft Clarity lets brands edit what counts as a branded AI query #MicrosoftClarity #AIQuery #DigitalMarketing #BrandManagement #DataAnalytics
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Microsoft Clarity lets brands edit what counts as a branded AI query
Site owners can add abbreviations, translations and typos to Clarity's brand lists 57 days after the AI query split. Do past reports get reclassified? Unstated.
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PPC Land @ppc.land · 5h
Google pays about 100 publishers for AI answers, some under $1,000 #GoogleAds #AIPayments #DigitalMarketing #AdRevenue #ContentCreators
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Google pays about 100 publishers for AI answers, some under $1,000
Small and midsize sites in the pilot get under 0.1% of ad revenue, while one early entrant tops $1 million a year. What sets the payout, and who can check it?
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PPC Land @ppc.land · 5h
FYI: YouTube will let live reactors keep ad revenue from others' videos #YouTube #LiveStreaming #ContentCreation #AdRevenue #VideoMarketing
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YouTube will let live reactors keep ad revenue from others' videos
Original uploaders get attribution, added view credit and a veto, per YouTube's September 23 blog. Showdowns follow in 2027 - but what is the default setting?
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PPC Land @ppc.land · 5h
FYI: YouTube's AI search to gain product cards that send shoppers to retailers #YouTube #AISearch #Ecommerce #ProductCards #OnlineShopping
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YouTube's AI search to gain product cards that send shoppers to retailers
Comment summaries, spec comparison tables and frame-level video search are headed to Ask YouTube for US viewers. How it ranks rival models is still undisclosed.
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PPC Land @ppc.land · 5h
FYI: YouTube keeps its upgraded Ask Music AI chat ad-free and subscriber-only #YouTube #MusicAI #PremiumSubscribers #Podcasts #AIChat
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YouTube keeps its upgraded Ask Music AI chat ad-free and subscriber-only
Premium listeners will get conversational search over 300 million songs plus weekly AI-voiced podcast previews. Which shows, and whose sponsor reads, get heard?
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PPC Land @ppc.land · 5h
FYI: YouTube's AI answer tool rises over 500% since December, reaching 140M users #YouTube #AI #ArtificialIntelligence #Gemini #VideoContent
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YouTube's AI answer tool rises over 500% since December, reaching 140M users
Viewer questions are matched to the exact second of a creator's video by a custom Gemini model. Nobody has said how usage was counted, or on which screens.
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PPC Land @ppc.land · 5h
FYI: YouTube will let creators edit Shorts by chatting with Gemini in early 2027 #YouTube #Shorts #ContentCreation #VideoEditing #Gemini
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YouTube will let creators edit Shorts by chatting with Gemini in early 2027
Video makers watched takes sorted by outfit colour, cut to a hip-hop beat and given camera shake in a demo posted September 25. What has the company not said?
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PPC Land @ppc.land · 6h
Amazon's Seller Assistant gains 24/7 pricing and restocking workflows #AmazonSeller #Ecommerce #OnlineSelling #SellerAssistant #RetailTech
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Amazon's Seller Assistant gains 24/7 pricing and restocking workflows
Sellers signing up by December 31 get a Quick Plus year worth up to $720, as a Claude plugin opens in US beta. Who approves actions taken while sellers sleep?
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PPC Land @ppc.land · 6h
Meta loses Nigerian privacy suit over behavioural ads, must pay $100,000 #Meta #Privacy #Nigeria #SocialMedia #BehaviouralAds
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Meta loses Nigerian privacy suit over behavioural ads, must pay $100,000
Contract is no legal basis for profiling Facebook and Instagram users in Nigeria, a Lagos judge held, setting an 8-week compliance clock that ends in November.
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PPC Land @ppc.land · 6h
Warner Bros. Discovery becomes Prisma Direct's second media partner #WarnerBros #PrismaDirect #MediaPartnership #NeoPlatform #SelfServeTV
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Warner Bros. Discovery becomes Prisma Direct's second media partner
Agencies on Prisma get a first link to Neo, the self-serve TV platform WBD opened in 2025. What happens to that connection if Paramount closes its takeover?
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PPC Land @ppc.land · 6h
Resellers gain 44,600 ads.txt lines to direct's 10,300, DataBeat finds #DigitalMarketing #AdTech #ProgrammaticAdvertising #OnlineAdvertising #DataAnalysis
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Resellers gain 44,600 ads.txt lines to direct's 10,300, DataBeat finds
Low-traffic sites added a net 34,700 entries across the top 50,000 US publishers, while 46% of Tier 1 SSP domains stay duplicated. What does Q4 buying inherit?
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PPC Land @ppc.land · 6h
40% of Americans would let AI agents act for them, Channel V Media finds #ArtificialIntelligence #AIAgents #TechnologyTrends #DigitalShopping #SurveyResults
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40% of Americans would let AI agents act for them, Channel V Media finds
Only 8% of US adults use agentic AI and 18% call agents a good idea, a 7,675-person survey shows. Which brands get picked once software handles the shopping?
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PPC Land @ppc.land · 6h
ICYMI: Streaming programmatic ad views gain 44% in Europe, FreeWheel finds #ProgrammaticAdvertising #StreamingMedia #DigitalMarketing #AdTech #OnlineAdvertising
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Streaming programmatic ad views gain 44% in Europe, FreeWheel finds
Unique advertisers buying programmatically rose 25% across 15 markets, and guaranteed deals hold 71% of Europe's volume against 27% in the US. What explains it?
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PPC Land @ppc.land · 6h
ICYMI: AudienceProject adds Canada to Netflix ad measurement, now in 6 markets #AudienceProject #Netflix #AdMeasurement #DigitalMarketing #TVAdvertising
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AudienceProject adds Canada to Netflix ad measurement, now in 6 markets
Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question.
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PPC Land @ppc.land · 6h
ICYMI: Advertisers gain access to 500+ Spain and Portugal screens via VIOOH #Advertising #DigitalMarketing #MediaBuying #VIOOH #DOOH
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Advertisers gain access to 500+ Spain and Portugal screens via VIOOH
Media buyers reach 320 million monthly impressions in 75+ cities, from fuel stations to Madrid-Barajas. Pricing, buying routes and measurement remain unstated.
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PPC Land @ppc.land · 6h
ICYMI: VAB deck lists 8 ways fans engage with TV, film and sports for marketers #Marketing #Streaming #TVFans #FilmIndustry #SportsMarketing
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VAB deck lists 8 ways fans engage with TV, film and sports for marketers
Deloitte data put monthly streaming bills at $71 for fans against $56 for non-fans, while some inputs date to 2018. What does the framework prove for buyers?
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PPC Land @ppc.land · 6h
FYI: Explaining white label #WhiteLabel #AdTech #DSP #RetailMedia #MarketingStrategy
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Explaining white label
White label is ad technology built by one company and sold under another's brand, from DSPs to retail media stacks. How the model works, pays and gets policed.
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PPC Land @ppc.land · 6h
FYI: YouTube creators gain income as fans spend Jewels after 3 free weekly hypes #YouTube #ContentCreators #DigitalMarketing #SocialMedia #InfluencerMarketing
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YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
Channels under half a million subscribers drew 1 billion boosts across 75 million videos. Paid ones now name backers, but at what price and in which markets?
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PPC Land @ppc.land · 6h
FYI: Explaining AI Office #ArtificialIntelligence #AIEthics #EUAIAct #MachineLearning #AIRegulation
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Explaining AI Office
AI Office: the European Commission body supervising general-purpose AI models under the EU AI Act, with power to demand data, test models and fine providers.
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PPC Land @ppc.land · 6h
FYI: Explaining C2PA #C2PA #AI #MediaFiles #DigitalProvenance #TechStandards
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Explaining C2PA
C2PA is an open technical standard that binds signed, tamper-evident provenance records to media files, stating who made them, how, and whether AI was used.
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PPC Land @ppc.land · 7h
ICYMI: Guideline adds WRAP Cloud for TV and CTV ratings with no installs #TVRatings #CTV #AdTech #DigitalMarketing #MediaAnalytics
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Guideline adds WRAP Cloud for TV and CTV ratings with no installs
Local daily ratings and multi-market reports move to hosted software for publishers, agencies and brands. The release gives no date for its AI and MCP features.
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PPC Land @ppc.land · 7h
ICYMI: Walmart DSP advertisers gain 3D mobile ad formats via Big Happy #WalmartDSP #DigitalMarketing #3DAds #MobileAdvertising #AdTech
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Walmart DSP advertisers gain 3D mobile ad formats via Big Happy
Big Happy puts turnaround at under 72 hours for mobile creative and 14 days for 3D out-of-home assets. Pricing, minimums and audience matching remain unstated.
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PPC Land @ppc.land · 7h
ICYMI: Amazon puts Yelp plumber and roofer ads on order confirmation pages #AmazonAds #Yelp #PPCMarketing #DigitalAdvertising #HomeServices
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Amazon puts Yelp plumber and roofer ads on order confirmation pages
Sponsored Services ads carry Call and Quote buttons on three page types for US home and auto advertisers. No pricing or performance figures were published.
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PPC Land @ppc.land · 7h
ICYMI: Explaining OpenRTB #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB
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Explaining OpenRTB
OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested.
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PPC Land @ppc.land · 7h
ICYMI: Explaining working media #Marketing #Advertising #PPC #DigitalMarketing #MediaBuying
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Explaining working media
Working media is the share of an ad budget that buys placements rather than agency fees, data, technology or production, and a much disputed programmatic ratio.
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PPC Land @ppc.land · 7h
FYI: Agencies, not clients, usually carry AI label duty, IAB Austria guide says #AI #AIMarketing #DigitalMarketing #Advertising #MarketingStrategy
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Agencies, not clients, usually carry AI label duty, IAB Austria guide says
Brands that pick the AI tool or write prompts can become deployers too, as can publishers that personalise ads. Austrian competition law adds a second exposure.
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PPC Land @ppc.land · 7h
FYI: Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads #Moulinex #Publicité #MarketingDigital #Ecommerce #TauxDeConversion
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Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads
In-store tills took 75% of revenue in Groupe SEB's May-to-June Cookeo pilot built on data from French retailers. Where does the claimed near-3x ROAS come from?
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PPC Land @ppc.land · 7h
FYI: Grocery order values gain 17% in the Americas, Criteo finds #GroceryTrends #AIinRetail #Ecommerce #CPG #DataAnalytics
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Grocery order values gain 17% in the Americas, Criteo finds
86% of CPG advertisers on Criteo logged a ChatGPT-referred sale in July, while 40% of shoppers would let AI restock personal care. What do the figures prove?
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PPC Land @ppc.land · 7h
FYI: IAB Europe draft cuts in-store ad impression formula to six inputs #IABEurope #RetailMedia #AdImpressions #DigitalMarketing #Advertising
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IAB Europe draft cuts in-store ad impression formula to six inputs
Footfall, not screen plays, becomes the starting point for retail media networks counting store audiences. What else changes before comments close October 23?
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PPC Land @ppc.land · 8h
ICYMI: Explaining Nick Fox #NickFox #Google #Search #DigitalMarketing #Ecommerce
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Explaining Nick Fox
Nick Fox is Google's senior vice president for knowledge and information, running Search, ads, Maps and commerce. His remit, career and most disputed claims.
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PPC Land @ppc.land · 8h
ICYMI: Explaining Jounce Media #JounceMedia #ProgrammaticAdvertising #SupplyChainManagement #DataAnalysis #DigitalMarketing
ppc.land
Explaining Jounce Media
Jounce Media is a New York research firm that maps and grades programmatic supply chains. How its labels work, who relies on them and why they are disputed.
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PPC Land @ppc.land · 8h
FYI: ACCC fines digiDirect $99,000 over misleading strikethrough discounts #ACCC #ConsumerRights #RetailNews #Ecommerce #MarketingEthics
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ACCC fines digiDirect $99,000 over misleading strikethrough discounts
Five notices cover a $149 keyboard shown to Australian shoppers against a crossed-out $229. Other retailers from two sales sweeps remain under investigation.
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PPC Land @ppc.land · 9h
ICYMI: OpenAI's monetization VP talks ChatGPT ads at StackAdapt's AI forum #OpenAI #ChatGPT #DigitalMarketing #AIForum #StackAdapt
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OpenAI's monetization VP talks ChatGPT ads at StackAdapt's AI forum
Marketers get broadcasts September 29 in North America and September 30 in EMEA and APAC, with replays October 1. Why does a DSP share its stage with OpenAI?
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PPC Land @ppc.land · 9h
ICYMI: Cloudflare targets Q1 2027 for its first quantum-safe web certificates #Cloudflare #QuantumSafety #WebSecurity #Cybersecurity #SSL
ppc.land
Cloudflare targets Q1 2027 for its first quantum-safe web certificates
Sites on free ACME certificates may get a new issuer, with a 2012 GlobalSign root and bids at Chrome, Apple, Microsoft and Mozilla. What would a switch take?
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PPC Land @ppc.land · 9h
ICYMI: Every Cloudflare account gains a free AI tool to read one security feed #Cloudflare #AItools #Cybersecurity #DataProtection #InformationSecurity
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Every Cloudflare account gains a free AI tool to read one security feed
Indicators pulled from each report stay 30 days in an account's private dataset; three paid tiers get more. What makes analysts trust tags a machine applied?
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PPC Land @ppc.land · 9h
ICYMI: Fubo's $64.99 sports plan gains local channels for 36 teams as add-ons #FuboTV #SportsStreaming #MLB #NHL #NBA
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Fubo's $64.99 sports plan gains local channels for 36 teams as add-ons
Twenty-two MLB, nine NHL and five NBA clubs sit on 27 regional networks priced by market. Fubo withheld the extra charge, so what will a home-team fan pay?
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PPC Land @ppc.land · 9h
ICYMI: Digital Brands Group cuts AVO marketing spend 78% as 6-week sales rise 221% #DigitalMarketing #MarketingSpend #ReturnOnAdSpend #Ecommerce #Apparel
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Digital Brands Group cuts AVO marketing spend 78% as 6-week sales rise 221%
Return on ad spend reached 3.65x at the collegiate apparel label, but investors got no dollar figures. Can an October site rebuild lift it to the 5x target?
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PPC Land @ppc.land · 10h
ICYMI: Viant opens fee-free CTV deal buying across 94% of programmatic demand #CTV #ProgrammaticAdvertising #StreamingDeals #FreeWheel #SpringServe
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Viant opens fee-free CTV deal buying across 94% of programmatic demand
Private marketplace and guaranteed streaming deals now route via FreeWheel, SpringServe and Publica with no charge to either side. Where does that leave SSPs?
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PPC Land @ppc.land · 10h
ICYMI: Adobe puts US online holiday spend at $275.1 billion, up 6.7% #OnlineShopping #CyberMonday #HolidaySpending #Ecommerce #RetailTrends
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Adobe puts US online holiday spend at $275.1 billion, up 6.7%
Cyber Monday is set for $15.1 billion as AI-referred visits to US retailers climb 130%, while social media's revenue share grows four times faster than search.
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PPC Land @ppc.land · 10h
ICYMI: Google drops live prices and trip dates in EU Search, then blames Brussels #Google #EUsearch #TripDates #SearchEngine #Brussels
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Google drops live prices and trip dates in EU Search, then blames Brussels
Trip-date search and some spam penalties are also gone for EEA users, Google's search chief said. Rival search engines get its query data from January 2027.
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PPC Land @ppc.land · 11h
ICYMI: Amazon's test-once pilot cuts seller compliance costs by up to 60% #Amazon #Ecommerce #OnlineSelling #Merchants #Compliance
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Amazon's test-once pilot cuts seller compliance costs by up to 60%
Only 30% of Amazon merchants sell in more than one country. Toys go first; electronics and baby goods follow by year-end, with rules before manufacture in 2027.
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PPC Land @ppc.land · 11h
ICYMI: MongoDB loses its CEO of 10 months to Meta's new enterprise AI unit #MongoDB #Meta #AI #EnterpriseAI #TechNews
ppc.land
MongoDB loses its CEO of 10 months to Meta's new enterprise AI unit
Muse, Business Agent, Muse API and Muse Code are the first tools Meta will package for firms and developers, with no price or date. Where do advertisers fit?
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