iiinova — where your digital self keeps evolving

We love seeing @edinburghlibraries.bsky.social sharing content from www.edinburghcollected.org We had a great time simplifying this website platform in a rebuild a few years ago, and it's always a lovely surprise to see people's content being shared.

edinburghcollected.org

Home - Edinburgh Collected

000

Pooka & Co @pookaco.bsky.social · 19h

Ahmed's a great thinker - Just the first few lines of this blog post might be enough to make you pause!

000

Reposted by Pooka & Co

Ahmed Khalifa @iamahmedkhalifa.com · 19h

During the earlier days of my career, my jobs revolved mainly around SEO. And now I'm in a different kind of optimisation: BPO, aka business process optimisation. This only came about because I wrote a post what is business process optimisation:

untangli.com

What is business process optimisation? | A beginner's guide

Regardless of how it looks, every business has a process and requires regular business process optimisation (BPO). But what is that?

101

Pooka & Co @pookaco.bsky.social · 05/10/2026

What do #accessible online forms and unicorns have in common? 🦄 More than Sian expected when she started writing this blog. 😆 We’ve pulled together 7 practical ways charities can make their forms easier for everyone to use. 👉 www.pooka.co/accessible-o...

000

Pooka & Co @pookaco.bsky.social · 01/10/2026

Our take on the Fairphone 6 + /e/OS - Open Source is not just about websites! 📱 #fairphone #ethicaltech m.youtube.com/watch?v=nvzp...

m.youtube.com

Fairphone 6 + /e/OS: Rethinking the ‘Smart’ Phone

YouTube video by Pooka & Co

021

Pooka & Co @pookaco.bsky.social · 28/09/2026

We’ve rounded up 7 common problems we see on #charity #websites. From confusing navigation and accessibility issues to plugin overload and disconnected systems, plus practical ways to tackle them. And the answer isn’t always a rebuild 👇 www.pooka.co/charity-webs...

001

Pooka & Co @pookaco.bsky.social · 22/09/2026

A tweak to your phone, or a tweak to you? Pooka Paul in the video, Pooka Marcus in the blog: www.pooka.co/a-more-mindf... #DigitalForGood #WordPress #CiviCRM #Charity

000

Pooka & Co @pookaco.bsky.social · 21/09/2026

Marcus has been trying a #Fairphone 6 + /e/OS and thinking about what we trade for the convenience of #BigTech. It’s not really about the phone. It’s about #opensource, #privacy, #digitalsovereignty and switching off some of the noise. 👉 www.pooka.co/a-more-mindf...

020

Pooka & Co @pookaco.bsky.social · 16/09/2026

Pesky duplicate contacts in your @civicrm.org? 👀 Our latest CiviCRM Scotland Meetup is live! Aidan Saunders of Squiffle Consulting demonstrates how #dedupe rules can help you find, prevent and safely merge #DuplicateContacts. 🎥 Watch here: www.pooka.co/duplicate-re... #CiviCRM #OpenSource

020

Pooka & Co @pookaco.bsky.social · 15/09/2026

Paul here - Crikey! I always assumed it was bigger than Earth. Probably just because the Romans used it as the name of a god. It's a funny old solar system.

210

Pooka & Co @pookaco.bsky.social · 07/09/2026

Duplicate contacts might sound like CRM housekeeping, but clean, reliable data is fundamental to making CiviCRM really work for your organisation. Join our FREE CiviCRM Scotland Meetup this Thursday, in Edinburgh or online. 🗓️ 10 Sept, 3–4pm 🔗 civicrm.org/blog/marcusj...

000

Pooka & Co @pookaco.bsky.social · 01/09/2026

Human In The Loop www.pooka.co/pookas-appro... #wordpress #charity #ai

000

Pooka & Co @pookaco.bsky.social · 31/08/2026

We’ve tested #AI, talked about it (a lot) and thought carefully about where it belongs in our work. We’re finally ready to share where we stand: AI can be in the process, but people stay firmly in it. Here’s our approach 👇https://www.pooka.co/pookas-approach-to-ai/

000

Pooka & Co @pookaco.bsky.social · 25/08/2026

BlueSky can sometimes feel a bit… (quiet) …So tell the world (a little something) about yourself once a week. You’ll stay in people’s minds. And so will your organisation. #DigitalForGood

000

Pooka & Co @pookaco.bsky.social · 24/08/2026

AI found the flaws. Humans still matter. WP2Shell offers a glimpse at how #AI is changing WordPress security and why active updates, maintenance and human oversight matter more than ever. We’ve unpacked what happened (without too much techy waffle) 👇 www.pooka.co/ai-wordpress...

000

Pooka & Co @pookaco.bsky.social · 21/08/2026

Modern WordPress gives us some great tools for accessibility. But the tools are only part of the story. Good design, thoughtful development and sensible content choices still matter. Our latest Digital Dispatch explores why 👇 www.pooka.co/wordpress-ac... #WordPressAccessibility #WebAccessibility

010

Pooka & Co @pookaco.bsky.social · 18/08/2026

Great to talk faodailfilm.scot with Andy Mackinnon yesterday. Can’t beat the Edinburgh Festivals for bringing people together!

Marcus, Paul and Andy smiling for the camera in Constitution St, Leith

000

Pooka & Co @pookaco.bsky.social · 13/08/2026

SCVO's latest fundraising newsletter landed in our inbox and got us thinking about why we recommend @civicrm.org. Relationships, communications, events, memberships, finances AND donors, Gift Aid, campaigns and reporting. 👉 www.pooka.co/civicrm-for-... #CiviCRM #Fundraising

000

Pooka & Co @pookaco.bsky.social · 11/08/2026

CiviCRM Meetup Scotland - September 10th 2026 - Focus on de-duplicating contact records, amongst other things... Sign up for free attendance in Edinburgh or online. A great chance to meet other CiviCRM users and developers to grow your skills. civicrm.org/civicrm/even... #crm #charity #civicrm

010

Pooka & Co @pookaco.bsky.social · 04/08/2026

That sounds very familiar. Except for the post-run part. Never got there.

000

Reposted by Pooka & Co

Scottish Poetry Library @byleaveswelive.bsky.social · 04/08/2026

🖋️ WILD WRITING The in-person course at the SPL is now sold out but there are still places on the 8 week online course for those who'd prefer to participate from the comfort of their own home. Starts 6pm, Tues 11th Aug. All the info is below: www.eventbrite.co.uk/e/wild-writi...

eventbrite.co.uk

Wild Writing (online).

8 week online course with Lorna French: poetry-led, timed writing in a supportive small group. No judgement, just honest pages.

021

Reposted by Pooka & Co

Melapress @melapress.bsky.social · 30/07/2026

Marcus Wilson, Director at @pookaco.bsky.social, shares how WP Activity Log helps the agency see who logged in, what they changed, and when. Thank you for sharing your experience with us at WordCamp Europe 2026, Marcus! 🎥 #WordPress

021

Pooka & Co @pookaco.bsky.social · 03/08/2026

Two months after WordCamp Europe, Tammie Lister's Human in the Loop is still influencing our thinking. It's helping shape how we're approaching AI for charities, third sector and mission-led organisations. We've written about why it matters. 🔗 www.pooka.co/ai-for-chari...

000

Pooka & Co @pookaco.bsky.social · 27/07/2026

Translation is only the beginning. Great #multilingual #websitedesign considers culture, #accessibility and the people using it, not just the words on the page. Our latest blog explores why human-centred design makes all the difference. 🌍 www.pooka.co/multilingual...

000

Pooka & Co @pookaco.bsky.social · 20/07/2026

We're proud to share the newly redeveloped website for the Screen Machine. 🎬 Working alongside the team, we refreshed the site in WordPress and integrated CiviCRM to support fundraising, communications and the next chapter of this much-loved mobile cinema. www.pooka.co/introducing-...

000

Pooka & Co @pookaco.bsky.social · 13/07/2026

Digital tourism is about so much more than promoting destinations, it's about creating brilliant visitor experiences from the very first click. 📸 We've also shared three photos from some of Sian's recent adventures. Can you guess where they were taken? 👉 www.pooka.co/digital-tour...

000

Pooka & Co @pookaco.bsky.social · 06/07/2026

The biggest takeaway from @cern.bsky.social's move to @wordpress.org wasn't the technology. It was the thinking behind it. Build systems that people can actually use. Reduce complexity. Create confidence. 🔗 www.pooka.co/cerns-chose-... @wceurope.bsky.social

010

Pooka & Co @pookaco.bsky.social · 29/06/2026

Everyone has access to #AI now. That's not the advantage anymore. Knowing your audience. Having an opinion. Sounding like yourself. That's where the magic still is. A few thoughts after one of my favourite talks from #WCEU 👇 www.pooka.co/ai-wont-save...

pooka.co

AI Won’t Save Your Marketing (But Being Human Might) - Pooka & Co

AI has changed content creation, but the best AI marketing strategy still starts with real people, clear values and a strong brand voice.

010

Pooka & Co @pookaco.bsky.social · 24/06/2026

“A website is almost a living thing.” 🌱 Couldn’t agree more. At #WCEurope we sat down with Robert Abela from @melapress.bsky.social to talk about creating websites that evolve, grow & keep working long after launch day. Watch our chat 🎥👇 www.pooka.co/wordpress-we...

011

Pooka & Co @pookaco.bsky.social · 16/06/2026

We've lived through two revolutions, both of them good... 😘 Great article from @arstechnica.com

000

Pooka & Co @pookaco.bsky.social · 15/06/2026

🎞️ Some projects remind us why we love what we do. Faodail Found preserves the stories, places and everyday moments captured in Outer Hebrides cinefilm. Proud to help create a digital home for these memories with Andy Mackinnon & Taigh Chearsabhagh. www.pooka.co/digital-arch...

000

Pooka & Co @pookaco.bsky.social · 11/06/2026

It’s been a busy 7 days! Our team was in Poland for WordCamp Europe at the weekend, then at CiviCRM Birmingham on Tuesday. Here’s Mads speaking about GDPR & CiviCRM. 🚝🛫🚗 #CiviCRM #CiviBRM #WCEU #PlanesTrainsAutomobiles

Mass Mitchell from Pooka & Co presents at CiviBRM

000

Pooka & Co @pookaco.bsky.social · 09/06/2026

WordCamp Europe 2026 was a truly inspiring event. Can’t wait for 2027! #wceu #wordpress #digitalforgood

Five of the Pooka team holding WCEU banners

A group photo of thousands of WordCamp Europe attendees outside the conference building

Four of the Pooka team, in the central square of the Krakow old town

020

Pooka & Co @pookaco.bsky.social · 04/06/2026

Half the Pooka team have arrived in Kraków for the annual WordPress European conference. Let the sightseeing commence! 📸🚶‍♀️🇵🇱 #WCEU #WCEU26

Paul, Lidia, Sian and Marcus in Krakow for WordCamp Europe 2026

000

Pooka & Co @pookaco.bsky.social · 02/06/2026

We’re excited to head out to @wceurope.bsky.social this week to see the latest in digital. But not gonna lie, it’s nice to go the opposite direction and break out the Pantone books for a client first of all! #oldschool #newschool #offline #online #wceu

A smiling Paul, comparing colours in an uncoated Pantone book, against a client’s printed document

000

Pooka & Co @pookaco.bsky.social · 01/06/2026

💛 This #VolunteersWeek we're celebrating the people behind so many good causes, and reflecting on how thoughtful digital tools can help organisations support, engage and stay connected with their volunteers. Because good digital is really about people. 🔗https://www.pooka.co/volunteer-management/

000

Pooka & Co @pookaco.bsky.social · 29/05/2026

We get asked to take over existing WordPress websites from time to time. The surprising thing? The answer is often no. Not because we don't want to help, but because inherited websites can hide years of technical debt beneath the surface. A new blog from Marcus 👇 www.pooka.co/wordpress-we...

000

Pooka & Co @pookaco.bsky.social · 28/05/2026

Conference season is here! 🎉 The Pooka & Co team will be out & about in June, representing our little agency at WordCamp Europe & CiviBRM. If you’re heading to Krakow or Birmingham, come & say hello 👋 #WordCampEU #CiviCRM

The Pooka & Co team at the airport waiting to travel to Krakow and Birmingham for WordPress and CiviCRM conferences

000

Pooka & Co @pookaco.bsky.social · 21/05/2026

Big news from the web nerdery department: WordPress 7.0 has landed — and, continuing tradition, it’s named after jazz legend Louis Armstrong 🎺 For charities and non-profits, that means less time wrestling with web admin and more time doing good. 🎷 wordpress.org/news/2026/05...

Louis Armstrong celebrates the release of WordPress version 7.0, named after him.

000

Reposted by Pooka & Co

Scottish Refugee Council @scotrefugeecouncil.bsky.social · 19/05/2026

Our Hairy Haggis relay team are running 26.2 miles this Sunday to support people seeking safety in Scotland. We're running for hope, solidarity & to give refugees the warm welcome they deserve. Every contribution helps us to make a difference: ow.ly/XRKC50Z19S0 Thank you for your support! 🧡🫶

38838

Pooka & Co @pookaco.bsky.social · 18/05/2026

AI search is changing #SEO faster than most organisations realise. Which is why #DigitalPR matters more than ever. 🐇 Your visibility now depends on more than just your website: → media mentions → backlinks → podcasts → social conversations → trusted digital reputation 👉 www.pooka.co/digital-pr/

000

Pooka & Co @pookaco.bsky.social · 11/05/2026

Good accessibility is often just good communication design. 🐇 Our latest blog explores making content easier to navigate, from headings and breadcrumbs to keyboard focus and descriptive links. www.pooka.co/making-conte... #WebAccessibility #WCAG #CharityComms

000

Pooka & Co @pookaco.bsky.social · 08/05/2026

Lovely to see so many people at our latest CiviCRM Scotland Meetup 🐇 This time we explored: 📧 CiviMail ✅ double opt-ins 📬 transactional emails 🔐 UK GDPR in CiviCRM We’ve now shared the full blog + video if you’d like to catch up 👉 www.pooka.co/civimail_uk_... #CiviCRM #CiviMail #UKGDPR

000

Pooka & Co @pookaco.bsky.social · 07/05/2026

Pooka & Co is 16 years young. Still curious. Still independent. Still making good things for good people. ✨

The Pooka standing outside an office with “Purveyors of Fine Websites, Est. 2010” painted on the window.

000

Pooka & Co @pookaco.bsky.social · 05/05/2026

This quote reflects @scvo.scot's findings. Charity clients please read the article. "Habitual giving has dropped to 55 per cent from 69 per cent a decade ago, with 11 per cent of donations now triggered by news and social feeds, outweighing email (3 per cent) and postal appeals (2 per cent)."

000