Reading Time: 6 minutesExecutive summary Great Britain’s electricity demand remains substantially lower overnight than during the rest of the day. Analysis of every half-hour of National Energy System Operator demand data for 2025 shows that: The difference was most pronounced during winter. In January, average peak-period demand was more than 40% higher than overnight demand. Even during the […]

Reading Time: 4 minutesExecutive Summary Solar panels and home battery systems are excellent technologies that should play a significant role in the UK’s transition to clean electricity. However, they are not a realistic or affordable solution for every household. Many families simply cannot afford the upfront investment, while the financial return can take many years to recover. In […]

Reading Time: 4 minutesOur proposed domestic electricity tariff replaces the daily standing charge with a transparent £25 monthly energy subscription. At first glance, £25 a month may appear more expensive than the current electricity standing charge. But looking only at the fixed charge ignores the much larger saving created by reducing the electricity unit price. For most households, […]

Reading Time: < 1 minuteRank Region Standing Charge vs Cheapest Extra per Year 1 London 44.78p/day — — 2 North West 47.61p/day +2.83p £10.33 3 Southern 49.70p/day +4.92p £17.96 4 East Midlands 53.60p/day +8.82p £32.19 5 Eastern 53.94p/day +9.16p £33.43 6 South East 54.45p/day +9.67p £35.30 7 Northern Scotland 57.55p/day +12.77p £46.61 8 South Wales 57.84p/day +13.06p £47.67 9 […]

Reading Time: 18 minutesExecutive Summary Britain’s electricity market has become increasingly difficult for households to understand. Customers face standing charges, dozens of tariffs, regional pricing differences, time-of-use tariffs, export tariffs, fixed deals, variable deals and frequent price changes. This policy replaces complexity with a simple national electricity tariff that rewards efficient energy use while encouraging demand to move […]

Reading Time: 8 minutesExecutive summary The proposed national domestic electricity tariff sets a target standard rate of 15p per kilowatt-hour. This is achievable because the policy fundamentally changes what the electricity unit price is required to pay for. Under the current system, household unit rates include much more than the electricity generated. Consumers also pay for network infrastructure, […]

Reading Time: 2 minutesMany people assume that the price they pay for each unit of electricity is simply the cost of generating electricity. In reality, this is only part of the story. The current electricity unit price combines the cost of buying electricity with a wide range of other charges, including network costs, government policies, supplier operating costs […]

Reading Time: < 1 minuteExecutive Summary Affordable, reliable energy is fundamental to economic growth, national security and improving living standards. This policy reforms the UK’s energy system to deliver lower prices for households and businesses while maintaining a secure, resilient and lower-carbon electricity network.

Reading Time: 17 minutesExecutive Summary Britain’s electricity market has become increasingly difficult for households to understand. Customers face standing charges, dozens of tariffs, regional pri...

Reading Time: 4 minutesExecutive Summary The UK’s VAT system for food has evolved into one of the most complex parts of the tax code. Decades of exemptions, legal rulings and product-specific classif...

Reading Time: < 1 minuteRank Region Standing Charge vs Cheapest Extra per Year 1 London 44.78p/day — — 2 North West 47.61p/day +2.83p £10.33 3 Southern 49.70p/day +4.92p £17.96 4 East Midlands 53.60p/day +8.82p £32.19 5 Eastern 53.94p/day +9.16p £33.43 6 South East 54.45p/day +9.67p £35.30 7 Northern Scotland 57.55p/day +12.77p £46.61 8 South Wales 57.84p/day +13.06p £47.67 9 […]

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Standing charges are unfair and out of date. We need to reform them into something that everyone can understand and those that put the most strain on the net...

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Energy is fundamental to almost everything we do in a modern economy.

Reading Time: 3 minutesThe Challenge One criticism of a fixed off-peak electricity tariff is that wholesale electricity prices are changing. Historically, the cheapest electricity was almost always a...

Any idea how the energy markets really work, probably not and its way more complicated than it need to be.

Solar panels and home battery systems are excellent technologies that should play a significant role in the UK’s transition to clean electricity. However, they are not a realistic or affordable solution for every household.