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Barry Adams 📰

@polemicdigital.com
2.2K followers 559 following 1.5K posts

Specialised SEO & audience growth consultant for publishers. Co-founder of the News & Editorial SEO Summit. Consulting: www.PolemicDigital.com Newsletter: www.SEOforGooglenews.com Podcast: plinkhq.com/i/1860544621

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Barry Adams 📰 @polemicdigital.com · 13h
How Three Brothers Built an AI Slop Empire by Buying Legitimate News Sites and Turning Them Into Zombie Content Farms That They Say Get 50 Million Page Views per Month futurism.com/artificial-i...
futurism.com
How Three Brothers Built an AI Slop Empire by Buying Legitimate News Sites and Turning Them Into Zombie Content Farms That They Say Get 50 Million Page Views per Month
Brown Brothers Media is a media empire raking in millions of clicks with AI, fake writers, and plagiarism.
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Barry Adams 📰 @polemicdigital.com · 29/09/2026
I remember when irony used to be subtle.
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Barry Adams 📰 @polemicdigital.com · 28/09/2026
Google Has Deployed A New AI Spam Detector Called SAFE www.searchenginejournal.com/google-has-d...
searchenginejournal.com
Google Has Deployed A New AI Spam Detector Called SAFE
Google published details of it's new anti-spam system designed to detect AI content. This is why it may be a part of Google's Spam Update.
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Barry Adams 📰 @polemicdigital.com · 27/09/2026
Everybody complained about that refereeing display.
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Reposted by Barry Adams 📰
John Mueller @johnmu.com · 24/09/2026
If you have an image-heavy website, Search Console now reports on "multimodal" queries like when you take a photo w/Lens. No, you don't see the photo :-), but you can see which of your pages showed up & how often. I think it's pretty cool, but I am biased :-). developers.google.com/search/blog/...
developers.google.com
Announcing web multimodal Search performance reporting in Search Console  |  Google Search Central Blog  |  Google for Developers
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Barry Adams 📰 @polemicdigital.com · 24/09/2026
I’m not gonna say there’s no cost to leaving X. The alternatives have less reach, fewer followers. But that’s the point of having principles. It can cost you to adhere to them. If your principles don’t cost you anything, they’re not principles. Just opinions. And opinions are worthless.
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Barry Adams 📰 @polemicdigital.com · 24/09/2026
I genuinely judge people for still being active on that Nazi platform.
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Barry Adams 📰 @polemicdigital.com · 24/09/2026
I think it shows the rankings themselves are a bit suspect. Without the ranking numbers, looking at those groups they seem pretty balanced.
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Barry Adams 📰 @polemicdigital.com · 24/09/2026
Today I’m in Tallinn speaking at the Baltic News Publisher Day organised by Google. Great venue - the botanic gardens outside Tallinn. Don’t think I’ve ever felt so zen at a conference.
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Barry Adams 📰 @polemicdigital.com · 22/09/2026
The Google office in Warsaw is pretty slick. Great views too.
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Barry Adams 📰 @polemicdigital.com · 22/09/2026
Half of it is in Polish or is about advertising. 😂
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Barry Adams 📰 @polemicdigital.com · 22/09/2026
International SEO For Publishers: How To Succeed Across Borders
seoforgooglenews.com
International SEO for Publishers: How To Succeed Across Borders
Many publishers underestimate the effort it requires to become truly successful in different countries and languages.
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Barry Adams 📰 @polemicdigital.com · 22/09/2026
“…senior execs at OpenAI and Microsoft describe AI products as “largely substitutive” and an “existential threat” to publishers, alongside references to paywall workarounds and “horse trading” over content…” digiday.com/media/paywal...
digiday.com
Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers
The unsealed material could set a precedent that fuels more lawsuits against AI firms and strengthens publishers hand in licensing talks.
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Barry Adams 📰 @polemicdigital.com · 22/09/2026
Spending the day in Warsaw at the Google News Publisher Day. I’ll be delivering a talk about how AI has impacted Google traffic to news sites, showing how publishers can leverage Google to grow audience loyalty.
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Barry Adams 📰 @polemicdigital.com · 21/09/2026
Most of those are fiction. 😂
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Barry Adams 📰 @polemicdigital.com · 21/09/2026
Glad to see that odious twat Chris Williamson getting some long overdue public scrutiny. “The podcast bro whose toxic slurry of sexism targets impressionable young men” inews.co.uk/opinion/podc...
inews.co.uk
The podcast bro whose toxic slurry of sexism targets impressionable young men
Emily Watkins: Chris Williamson may be little known to some but he is one of Britain's most successful and influential broadcasters
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Barry Adams 📰 @polemicdigital.com · 20/09/2026
I don’t trust people who don’t read fiction.
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Barry Adams 📰 @polemicdigital.com · 18/09/2026
The tactical guide to optimising for Google Discover Slides from my talk at the Belgrade SEO Conference today: speakerdeck.com/badams/the-t...
speakerdeck.com
The Tactical Guide to Optimising for Google Discover
Slides from my talk at the Belgrade SEO Conference where I spoke about optimising for Google Discover. I cover the technical optimisations necessary for…
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Barry Adams 📰 @polemicdigital.com · 16/09/2026
Brand Protection In AI Search: How To Audit And Defend Your Brand's Identity www.searchenginejournal.com/brand-protec...
searchenginejournal.com
Brand Protection In AI Search: How To Audit And Defend Your Brand's Identity
Spot false claims and impersonators in AI search, then prioritize brand protection fixes, abuse reports, and monitoring that help users find official channels.
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Barry Adams 📰 @polemicdigital.com · 16/09/2026
International SEO for Publishers: How To Succeed Across Borders Many publishers underestimate the effort it requires to become truly successful in different countries and languages. www.seoforgooglenews.com/p/internatio...
seoforgooglenews.com
International SEO for Publishers: How To Succeed Across Borders
Many publishers underestimate the effort it requires to become truly successful in different countries and languages.
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Barry Adams 📰 @polemicdigital.com · 15/09/2026
Google rolls out pay-per-value AI licensing program to publishers digiday.com/media/google...
digiday.com
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. Though some critics are skeptical of its
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Barry Adams 📰 @polemicdigital.com · 11/09/2026
This thread. 😳
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Barry Adams 📰 @polemicdigital.com · 10/09/2026
Someone loves you.
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Barry Adams 📰 @polemicdigital.com · 10/09/2026
Subreddits in general rarely provide any semblance of quality discourse. The Rugby Union subreddit always devolves into endless arguments about the refereeing, rarely actually talking about the rugby.
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Barry Adams 📰 @polemicdigital.com · 10/09/2026
2026 Google Ranking Factors Expert Survey signal.zyppy.com/p/google-ran...
signal.zyppy.com
2026 Google Ranking Factors Expert Survey
We asked 131 SEOs, including some of the most respected in the industry, what factors are most important for ranking on Google in 2026.
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Barry Adams 📰 @polemicdigital.com · 10/09/2026
Publishers are rebuilding their newsrooms for the post-Google era - with a quote or two from yours truly: digiday.com/media/media-...
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Barry Adams 📰 @polemicdigital.com · 07/09/2026
It was bloody awful
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Barry Adams 📰 @polemicdigital.com · 07/09/2026
And it isn’t recent either. It’s been this bad for years. Enormous queues, passport scanning machines constantly breaking down, people missing flights because of this absolute joke. Fire the whole management from the top down and start over.
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Barry Adams 📰 @polemicdigital.com · 07/09/2026
The passport control situation at Schiphol airport is a farce of truly staggering proportions. For one of Europe’s leading airports to be this grossly inefficient and poorly organised is just astonishing.
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Reposted by Barry Adams 📰
Glenn Gabe @glenngabe.bsky.social · 02/09/2026
Disavow news (again)... If you have a manual action for unnatural links, or if you knowingly set up unnatural links, then go for it. But if you never set up unnatural links, never bought links, never participated in some link scheme, etc., THEN STEP AWAY FROM THE DISAVOW TOOL.
seroundtable.com
Google Says The Disavow Tool Does Have Effects
Google's John Mueller said the Google disavow tool "does have effects," adding, "but it has its place & time." This was in response a complaint about a site dropping in the search results after addin...
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Barry Adams 📰 @polemicdigital.com · 01/09/2026
Got my copy of @crystalontheweb.bsky.social’s book, going to enjoy digging into this one.
The new rules of AI search
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Barry Adams 📰 @polemicdigital.com · 31/08/2026
Just when you thought AI couldn’t get any weirder.
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Barry Adams 📰 @polemicdigital.com · 28/08/2026
It looks like Google is forced to no longer manually penalise SRA in Europe, but it will find algorithmic levers to pull instead. Phyrric victory for publishers, really.
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Barry Adams 📰 @polemicdigital.com · 28/08/2026
“For users inside the EEA, the impact of the manual action won't apply. The affected section of the site may be separated in our systems so that, over time, it ranks independently from the rest of the site.” developers.google.com/search/blog/...
developers.google.com
Update to the Site Reputation Policy  |  Google Search Central Blog  |  Google for Developers
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Barry Adams 📰 @polemicdigital.com · 27/08/2026
This guy was the voice of my childhood. I grew up on Transformers cartoons. Optimus Prime was like a second dad to me.
static.klipy.com
Optimus Prime Gives a Thumbs Up!
ALT: Optimus Prime Gives a Thumbs Up!
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Barry Adams 📰 @polemicdigital.com · 27/08/2026
OH FOR FUCK’S SAKE GRIM REAPER GIVE IT A GODDAMN REST!!! www.bbc.co.uk/news/article...
bbc.co.uk
Peter Cullen: Optimus Prime and Eeyore voice actor dies
Cullen voiced the heroic Optimus Prime in the Transformers TV series and then the Hollywood films.
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Barry Adams 📰 @polemicdigital.com · 27/08/2026
Did a thing, because who said Volvos can’t be a little bit fun too?
Polestar Engineered badge on my Volvo after having it tuned for more power and responsiveness.
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Barry Adams 📰 @polemicdigital.com · 27/08/2026
Already exists. 😁 plinkhq.com/i/1860544621
plinkhq.com
Beers and SEO with Barry and Steve - Podcast App Links - Plink
Podcast App links to listen, download, and subscribe to Beers and SEO with Barry and Steve. Click to listen! Beers and SEO with Barry and Steve by Steven Wilson-Beales, Barry Adams described as: Barry...
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Barry Adams 📰 @polemicdigital.com · 27/08/2026
Then you'll actually have to talk to the real me. 😁
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Barry Adams 📰 @polemicdigital.com · 27/08/2026
If you want to pick my brain on anything SEO-related but don't want to actually talk to me, you can now use my Delphi AI bot to ask your questions: www.delphi.ai/barry-adams/... Caveat: It's probably a lot less sweary than I am in real life.
delphi.ai
Chat with Barry Adams
Message Barry Adams on Delphi.
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Barry Adams 📰 @polemicdigital.com · 26/08/2026
Sweet sweet music to my ears.
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Barry Adams 📰 @polemicdigital.com · 26/08/2026
Yeah that'll wake your neighbours up every morning. Not sure you'd be a popular man in your street though!
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Barry Adams 📰 @polemicdigital.com · 26/08/2026
3L V6 which I got tuned to over 400bhp. That was fun. Total gas guzzler but a lot of fun.
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Barry Adams 📰 @polemicdigital.com · 26/08/2026
XE, pretended to be a four-door saloon but the back seats were so cramped it was really a coupe in disguise. Absolute monstrous engine though, especially after I had it tuned.
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Barry Adams 📰 @polemicdigital.com · 26/08/2026
That is a very nice and utterly impractical car. I owned a bit of a race monster for three years (Jaguar). Loved its looks and how it drove. Hated everything else about it (maintenance, impracticality, unreliability). I own a Volvo now. I've accepted middle age.
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Barry Adams 📰 @polemicdigital.com · 25/08/2026
I’m a heavy metal guy but for the next while my playlist will feature an awful lot of Dolly’s country songs. 💔
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Barry Adams 📰 @polemicdigital.com · 25/08/2026
Lies are easy and cheap. Truth is hard and expensive.
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Barry Adams 📰 @polemicdigital.com · 25/08/2026
Someone fired up Xrumer?
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Barry Adams 📰 @polemicdigital.com · 25/08/2026
Finally SERP Lens is available for Windows. Been dying to play with this super powerful SEO browser. It basically replaces about a dozen Chrome plugins and 3rd party tools.
Screenshot of the SERP Lens SEO browser
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Barry Adams 📰 @polemicdigital.com · 23/08/2026
Yes indeed, the royal armories.
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