Plausible Analytics @plausible.io · 24/09/2026Plausible now lets you make your funnels flexible! What does it mean? Your funnel shows a 40% conversion rate. But you're only counting people who completed every single step. A flexible funnel only marks your first and last steps as required. Everything between them becomes optional. 140
Plausible Analytics @plausible.io · 11/09/2026Now you can see your revenue in funnels! See how many visitors completed a defined journey, how much revenue they generated, and the average revenue per visitor. Our goal: make sophisticated funnel analysis feel like normal web analytics. 010
Plausible Analytics @plausible.io · 09/09/2026Funnels have gotten another major upgrade: Earlier, you could only see funnels for a selected time range. Now, you can also compare them (each individual step) across different time ranges. Just enable comparison in the date range selector, and see how funnels perform through any custom range. 020
Plausible Analytics @plausible.io · 07/09/2026Plausible funnels before: a basic bar chart & info. Now: ✓ Cleaner visual layout ✓ Easier to scan ✓ gives more useful info at a glance You see what percentage of visitors reached each step, how many continued, and how many dropped off. The gray area visualizes the drop-offs. What do you think? 020
Plausible Analytics @plausible.io · 25/08/2026@home-assistant.io, one of the most popular open-source projects, is using Plausible web analytics across all its websites. 😍 031
Plausible Analytics @plausible.io · 24/08/2026You don't need a hidden business model if you can keep a simple, clear relationship with your customers. You pay for a product. We build the product for you. We don’t need to monetize the personal data of the people visiting your website, and make the economics work. A happy Plausible subscriber: 020
Plausible Analytics @plausible.io · 12/08/2026Two analytics companies. Two data policies. Google: “...measure the effectiveness of advertising... and personalize content and ads...” Plausible: “Your data is not used for advertising, profiling or monetization.” Privacy isn’t a setting. It starts with the business model. 010
Plausible Analytics @plausible.io · 03/08/2026While indie hacker Twitter debated whether SaaS is dying, our July: • $22.2k in new MRR, our best month ever • MRR up 28.5% year over year • 20,183 paying subscribers AI may have made products easy to clone. Ours has been open source and free to clone since 2019. The code was never the moat. 13262
Plausible Analytics @plausible.io · 30/07/2026It's always nice when someone describes your product exactly the way you hoped they'd experience it. 🤍 000
Plausible Analytics @plausible.io · 17/07/2026Most people treat low scroll depth like a failure signal. It's not. It depends on what the page is meant to do. Long blog post with low scroll depth and low time on page? Your intro probably doesn't match the headline. Blog index with low scroll depth + low time on page? 100
Plausible Analytics @plausible.io · 14/07/2026You can now add little notes to your traffic chart! 📝 Spike on a specific date? At a specific time? Or a drop somewhere? Just add a quick note so you remember why it happened. Mark product launches, campaigns, SEO changes, incidents, etc., directly on the chart. ✅ Available with all plans 161
Plausible Analytics @plausible.io · 07/07/2026Location reports just got better. Now you can see bounce rate and visit duration for each country, region, and city. Not just where your traffic comes from, but how engaged those visitors actually are. 020
Plausible Analytics @plausible.io · 01/07/2026A bunch of referral sources that used to show up as plain text now have proper icons. Small change, but it makes your traffic sources list much easier to scan. ✨ 070
Plausible Analytics @plausible.io · 30/06/2026Most SaaS companies hide their limitations. We just made a page listing ours. It's not anti-marketing, it's clarity. Plausible is built for a specific customer and there are some things that we'd never do: - Individual user tracking - Session recordings - Retargeting etc. 010
Plausible Analytics @plausible.io · 24/06/2026Subdomains are now visible in the Pages report. If you're tracking blog.yoursite, app.yoursite, etc., you can now break them down by URL and see exactly where visitors are landing. One script. One dashboard. Unified sessions across main domain and subdomains. ✓ Working on your existing data. 040
Plausible Analytics @plausible.io · 19/06/2026Plausible has supported keyboard shortcuts for years. The custom date range calendar was one of the few places where the experience wasn't fully keyboard-first. That's fixed now. 020
Plausible Analytics @plausible.io · 18/06/2026Plausible User Journeys lets you analyze entire sections of your website, not just individual URLs. Looking at blog? Choose "📁/blog" to see visitor paths across all blog posts combined, not each post separately. Or choose a specific blog post directly. Your pick. Same for /docs, /products, etc. 010
Plausible Analytics @plausible.io · 10/06/2026AI assistants traffic just got its own channel in Plausible! Includes ChatGPT, Claude, Google Gemini, Perplexity, Microsoft Copilot, DeepSeek, Phind, and Grok (previously under organic search). Cherry on top: Works retroactively with your historical data. Enjoy! 030
Plausible Analytics @plausible.io · 09/06/2026We added a free ad cost calculator to help you measure what matters. It also serves as a useful extension to those tracking ad campaigns in Plausible. Input your numbers: → Ad spend → Clicks → Impressions → Conversions Get instant metrics: 110
Plausible Analytics @plausible.io · 05/06/2026🆕 Transferring sites in Plausible just got easier. All transfer options are now in one place. Move your site to: → another team → your personal sites → another Plausible account No more hunting around. Quick, straightforward, done. 040
Plausible Analytics @plausible.io · 04/06/20261,000 visitors hit your pricing page. 200 signed up. Funnels tell you 800 dropped off. But User Journeys shows you where those 800 went instead. Pick a starting point that you're most curious about, and start exploring the journeys your visitors take from there. Live now in the Explore tab 💜→ 030
Plausible Analytics @plausible.io · 02/06/2026Just when we thought of posting about 25K GitHub stars, we saw we are closer to 27K! 🌟 25K had happened just 2 weeks ago. Even though it took us several months to go from 23K to 24K to 25K. This puts us in the top ~0.005%, among millions of public repos on GitHub. 130
Plausible Analytics @plausible.io · 01/06/2026ChatGPT traffic jumped 4.5× starting May 7. Signups from ChatGPT: up 2.6×. What changed: they brought back inline branded links in answers. Now when ChatGPT mentions a brand, people can actually click through. Did your site see a similar impact? 140
Plausible Analytics @plausible.io · 27/05/2026User Journeys is here, which was our most requested major feature ever! Now, you'll be able to see exactly how visitors use your site. How they navigate from page-to-page, reach goals, where they drop off, and conversion rates for each path. ✅ Zero setup ✅ Works on all your historical data 140
Plausible Analytics @plausible.io · 26/05/2026The same funnel can have two different conversion rates. One counts only direct paths (step 1 → 2 → 3). The other includes visitors who browsed other pages or did other activity in between. That changes your conversion rate significantly. The good news: You can measure both in Plausible. 050
Plausible Analytics @plausible.io · 21/05/2026"Plausible costs less than dinner monthly and quietly carries half my decisions." - A Redditor 040
Plausible Analytics @plausible.io · 20/05/2026Cool to see leading companies like Prezly using Plausible to publish industry reports, in a completely privacy-preserving way. That's one use of Plausible that wasn't on our 2026 bingo card. 😄 000
Plausible Analytics @plausible.io · 19/05/2026Most sites with Google Analytics are transferring 12+ GB/month they don't need to. That's slowing down the very thing you're trying to measure. The GA script is 135kB (gzipped). But with 100K monthly visitors, you transfer: • 12.9 GB/month • With GTM: 17.2 GB/month 110
Plausible Analytics @plausible.io · 14/05/2026"Get started" is probably the most overused button label on the web. It tells you nothing about what happens when you click. "Start free trial" answers the important part: this is a trial, not a commitment. So we changed it. Result: Trial signups increased by 84% in 3 months, while 140
Plausible Analytics @plausible.io · 05/05/2026ChatGPT has overtaken Reddit and X as a traffic source for PR newsrooms, and is now the #6 referrer! While Google still dominates by a huge margin. The web’s distribution layer is changing fast. 👉 Data from Prezly, after analyzing thousands of sites using Plausible. 010
Plausible Analytics @plausible.io · 04/05/2026You trust the numbers you see on your GA dashboard. But a huge chunk of your traffic never made it there because people declined the consent banner. Exactly how much? The real numbers will blow your mind. For a site with: - 100K monthly reported visitors by GA, and 110
Plausible Analytics @plausible.io · 29/04/2026If your “conversion rate calculator” is: → a Google Sheet → with 7 tabs → and 3 broken formulas we made something for you. 3 dead-simple calculators. No setup. No clutter. Just answers: plausible.io/conversion-... 000
Plausible Analytics @plausible.io · 27/04/2026Why does Facebook show up 12 times in your campaign report when you only ran 3 ads? Inconsistent UTM parameters. One person writes "Facebook" with a capital F. Another uses "facebook" lowercase. A third accidentally adds a space. contd. 120
Plausible Analytics @plausible.io · 23/04/2026Now you can create UTM links directly in Plausible 😄 plausible.io/utm-builder 000
Plausible Analytics @plausible.io · 20/04/2026Want the old behaviour? Use “vs custom period” to select and compare against a full day. Ideal for seeing if today's graph is trending in a similar way, spotting early patterns and performance changes throughout the day. 000
Plausible Analytics @plausible.io · 20/04/2026Our stats comparisons are much more accurate now! Until now, “today vs previous day” meant comparing a partial day to a full one…which is why today's traffic always looked like it was declining. Now, we compare today to the same time yesterday so your comparisons are much more consistent! 120
Plausible Analytics @plausible.io · 16/04/2026Comparing stats for only equal time ranges? Think again. In Plausible, you can also compare unequal time ranges, like: • 3-day weekend sale performance vs that full week • A launch week traffic spike vs that full month • Summer break dip vs last quarter Better comparisons → better insights. 010
Plausible Analytics @plausible.io · 14/04/2026We just added strict order funnels to Plausible. You can now require visitors to go from one step to the next with no other actions in between. Perfect for measuring tightly defined conversion paths without noise. 020
Plausible Analytics @plausible.io · 08/04/2026This 6-year signup graph felt worth sharing. From near zero to 109k unique signups. Without viral moments, growth hacks or ads. Trust the process. 010
Plausible Analytics @plausible.io · 07/04/2026Most form analytics tell you *that* someone converted. Not *where* they converted. Now you can see exactly which page your form got submitted on. Just click on your "Form: Submission" goal to see details. - It's codeless. - It's simple. - It's insightful. - Works with almost any form integration. 111
Plausible Analytics @plausible.io · 25/03/2026Claude has been climbing up in our list of referrals contributing to signups, and has the highest conversion rate! Not the biggest in volume yet, but definitely the most qualified audience we're getting. 042
Plausible Analytics @plausible.io · 18/03/2026✨ Introducing: Website sorting in Plausible Organize your various sites by: - Most visited (see what's performing best) - Least visited (find what needs attention) - Alphabetical order (A–Z or Z–A) for quick lookup A useful workflow improvement if you track many projects. 020
Plausible Analytics @plausible.io · 13/03/2026How can marketing teams separate regular traffic from existing-user-traffic? Your analytics probably mixes two very different audiences: • potential customers, aka new visitors • existing users Separating them is simpler than you think👇 000
Plausible Analytics @plausible.io · 12/03/2026If the same link appears multiple times on a page, how do you know which one actually gets clicked? Example: • Signup in the hero • Signup in the navbar • Signup in the footer All point to the same URL. In Plausible you can track this with one custom event + custom properties. 100
Plausible Analytics @plausible.io · 09/03/2026Hitting 100 signups in a day used to feel impossible. But last week? Every single day brought 100+ signups. 🎉 Next goal: 200 030
Plausible Analytics @plausible.io · 06/03/2026However you install scripts, Plausible keeps things simple. If you prefer using Google Tag Manager, our official template lets you add Plausible in seconds. Plug-and-play. Same privacy-friendly analytics. Same clean data. Just the workflow you prefer. 030
Plausible Analytics @plausible.io · 23/02/2026Common Monday analytics ritual: Check stats for the Last 7 days. Tip: Rather Press X to compare week-over-week performance. Green ↑ improvement Red ↓ decline No arrow = unchanged 010
Plausible Analytics @plausible.io · 20/02/20263 things that the most overlooked report on your dashboard can tell you: The Browsers report can help with the following. 1) How “trackable” your audience is? If a big chunk uses Safari, Firefox, or privacy browsers, your attribution will always look worse than reality. Not because... 110