iiinova — where your digital self keeps evolving

Reposted by Josie Baughan

Loish @loish.bsky.social · 25/09/2026

The unique comfort of wearing a huge sweater, curling up into a ball, and scrolling endlessly.

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Josie Baughan @pizzachux.bsky.social · 26/09/2026

Another musical video game treat this year... I'm filled with determination! #undertale #tobyfox

A concert stage filled with seated musicians, viewed from the audience. Blue spotlights frame the stage and a large projection shows the artwork for the Undertale Determination Symphony

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Josie Baughan @pizzachux.bsky.social · 16/09/2026

This week I started a new job as Principal UX/UI Designer at CodeDev Group, so it felt like a good opportunity to share some of my more recent work! ✨️🎨

Ability select screen from Fall Fuys Crown Jam game

Spectator HUD mode for an unannounced mutliplayer shooter game

Battle Pass screen for a fictional Spiderverse video game

Skill tree screen for a fictional game based on TV show What We Do In The Shadows

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Reposted by Josie Baughan

Typhon, Amorphous Terror Potato @amorphoustyphon.bsky.social · 05/06/2026

This. Exactly this. I see "description generated by AI" or some AI graphic someone posts and my brain just interprets it as lorem ipsum It means nothing. It adds nothing. It shows you don't give a shit enough to make something or commission someone for their skill to make something.

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Josie Baughan @pizzachux.bsky.social · 27/05/2026

Huge congratulations to the team at @ioi.dk on the release of 007 First Light - I can't wait to get stuck in!

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Josie Baughan @pizzachux.bsky.social · 05/05/2026

The enshitifcation of chocolate has finally come for my beloved Snickers 😭💔

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Josie Baughan @pizzachux.bsky.social · 31/01/2026

Enjoyed an epic night at the @baftagames.bsky.social BAFTA Games In Concert - EGTTR and Jessica Curry will always have a special place in my heart ❤️

The auditorium stage at the Soutbank Centre. Musicians are preparing to perform the BAFTA Games In Concert show.

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Josie Baughan @pizzachux.bsky.social · 13/10/2025

@unfrozenofficial.bsky.social my entire childhood just came flooding back 😭❤️❤️❤️

A PC screen showing the main menu for the Heroes of Might & Magic Olden Era demo

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Reposted by Josie Baughan

Riley MacLeod @rcmacleod.bsky.social · 26/08/2025

Whether or not AI can suffer matters less than the suffering its human creators can cause aftermath.site/ai-suffering...

To get back to the question of AI morality, ChatGPT bears no responsibility here. This is because, in the words of Microsoft’s Mustafa Suleyman as quoted in The Guardian, “AIs cannot be people – or moral beings.” ChatGPT did not encourage Raine in his suicidal thoughts because it is ignorant or sociopathic, or out of some political or moral belief about human agency over end-of-life decisions. It cannot explain what it was thinking in its conversations with Raine because it doesn’t think, however powerful a marketing tool that idea is. It cannot feel sorrow or guilt over any part it might have played in Raine’s death; it cannot send its condolences to his family; it cannot suffer over its actions.

But the humans who make up OpenAI can. They have hoovered up the world’s natural resources and money and attention to force their product into our lives, all while clearly seeing this problem and failing to solve it, whether out of inability or–and I certainly hope not–indifference. Reading Raine’s ChatGPT logs is a horrifying look at what AI really is, under all the hype and marketing and big fears about future sentience. It is something worthless and disgusting; something that cannot, for all its promises, relate or understand or help; something so utterly not up to the requirements of human interaction that I can only hope all of this drives OpenAI to bankruptcy and to every one of its staff quitting and to Sam Altman not knowing a moment’s peace for the rest of his life.

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Josie Baughan @pizzachux.bsky.social · 19/08/2025

📷 Happy World Photography Day! 📷 Some work from my past life as a pet photographer...

A schnauzer dog sitting in the woods surrounded by tall trees and mossy green ground. He is gazing up at the tree canopy peacefully

An elderly white and brown Staffordshire Bull Terrier is sitting in a thick patch of brown bracken. She is facing sideways to the camera and gazing upwards, with warm autumnal light behind her

A ginger and white fluffy tabby cat is sitting on a wooden garden fence, surrounded by green foliage. His amber eyes are alert and he is looking at something in the distance

Two white West Highland Terriers are standing together in a woodland clearing. One wears an orange harness and the other wears a blue harness. They are framed by trees on either side, with orange fallen leaves covering the ground and warm yellow light filtering through the bushes behind them

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Josie Baughan @pizzachux.bsky.social · 18/08/2025

So unbelievably hyped for this game 🤩

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Josie Baughan @pizzachux.bsky.social · 29/07/2025

It's been a while since I shared some of my Fall Guys UI work, so here's some recent nameplates and emote icons! ☀️🍜🐟

Two Fall Guys nameplates and four emote icons. The first nameplate shows a cute goldfish Fall Guy costume posing against an abstract purple koi pond. The second nameplate shows a bowl of noodles against a pink and orange wavy background. The emotes show a Fall Guy using a VR headset, doing a ninja roll, doing a Sumo Wrestler move, and spinning like a top

A Fall Guys nameplate and four emote icons. The nameplate shows a Fall Guy Life Guard costume with a red lifejacket and blonder hair, posing against a tropical beach background with surfboards in the distance. The emotes show a Fall Guy doing a crab dance, running in slow motion, sunbathing, and playing a ukelele.

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Josie Baughan @pizzachux.bsky.social · 02/07/2025

Also my boyfriend has just learned to play TLOU theme on guitar so I am now fully immersed in the impending apocalypse

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Josie Baughan @pizzachux.bsky.social · 02/07/2025

The world is going to hell in a handbasket but I can still make cute dino themed terrariums in the meantime 🦕🌱

A close up shot of a terrarium containing green moss, pink and red plants, and tiny dinosaur figurines

A close up shot of a terrarium containing green moss, ferns, and red and green plants

Two terrariums with cork lids containing green moss, ferns, red and green plants, and tiny dinosaur figurines

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Josie Baughan @pizzachux.bsky.social · 28/05/2025

Babe, wake up - new Pop Culture Detective just dropped

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Josie Baughan @pizzachux.bsky.social · 14/05/2025

There's still time to apply for IG50! 👀 This year will be my first time as a judge and I'm so excited to be part of such a brilliant initiative!

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Josie Baughan @pizzachux.bsky.social · 11/04/2025

Happy National Pet Day from these two goobers 🐈☀️🧡

A ginger and white fluffy cat sitting in the shade on a patio next to grey rattan garden furniture, with potted flowers behind

A brown and white tabby cat rolling on a garden patio with his paws in the air and tongue sticking out

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Josie Baughan @pizzachux.bsky.social · 10/04/2025

If I see one more of those stupid ugly AI boxed toy I'm going to lose it 🤮 I pray that Bluesky will remain a safe haven from that garbage

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Josie Baughan @pizzachux.bsky.social · 03/04/2025

This week I can finally share my first ever published UI work!! 🥳 I've had an absolute blast working with the lovely folks at Mediatonic on the one and only Fall Guys! I never imagined I'd be working on a game that's loved by so many - myself included - and I can't wait to share more!

A decorative nameplate and four emote icons for the video game Fall Guys, each with a woodland outdoor camping theme.

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Josie Baughan @pizzachux.bsky.social · 07/03/2025

Will they do well at Eurovision? Of course not. Am I in love with them regardless? Absolutely.

The three members of female pop-country trio, Remember Monday, sitting at a table against a glittering backdrop, wearing cowgirl hats and holding cocktail glasses

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Josie Baughan @pizzachux.bsky.social · 02/03/2025

Hotseat multiplayer is coming I'm so excited! 🤩🙌🤩🙌

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Josie Baughan @pizzachux.bsky.social · 25/02/2025

Can't wait to get stuck into this book - thank you @bunnyballball.bsky.social for such an awesome resource! 🙌

A book titled "The Pocket Mentor for Video Game UX UI" by Simon Brewer sits on top of a purple notebook on a wooden countertop alongside a pen and a green leafy plant

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Reposted by Josie Baughan

Simon Brewer (bunnybb) @bunnyballball.bsky.social · 13/02/2025

I am happy to announce my first book is officially out 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟭𝟵𝘁𝗵! This book will be of great interest to all aspiring game developers looking to work in UI/UX and beginners looking to grow their careers. Available at Routledge(use 𝘋𝘐𝘚20) and Amazon! #uiux #gamedev

Image of the words The Pocket Mentor For Video Game UX UI by Simon Brewer and images of Available at Amazon and one for Routledge website

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Reposted by Josie Baughan

Edd Coates | Game UI Database @eddcoates.bsky.social · 09/02/2025

I’m seeing a lot of soft takes from industry mutuals at the moment that we shouldn’t be so hard on those who use generative AI because it’s becoming harder and harder to resist. Wrong. Betraying your ethics (and your peers) because ‘everyone else is doing it’ does not suddenly make it acceptable.

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Reposted by Josie Baughan

Women in Games @womeningames.bsky.social · 10/02/2025

Breaking the Cycle: Empowering Girls in Games. Our CEO reveals the launch of our Girls in Games campaign: “The need for this initiative has never been more urgent” Read on to learn about our plans for tackling these issues - shorturl.at/vq4kX

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Josie Baughan @pizzachux.bsky.social · 06/02/2025

Excited to share my attempt at the latest @uipeeps.bsky.social Battle Pass challenge - it felt like the perfect chance to dive into some of my favourite art books and try my hand at the art style of the Spider-Verse Saga! Check out more in my portfolio: josiebaughan.co.uk/portfolio/ba...

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Reposted by Josie Baughan

Jen Gentleman @jenmsft.bsky.social · 24/01/2025

Accessibility doesn't only help a small group of people. Accessibility helps everyone

Displaying a graphic of how it's not just people with permanent needs that can benefit from inclusive design, there are also temporary and situational needs. For example, someone who's deaf, vs has an ear infection, vs in a loud bar

The full list, with little characters representing each is:

Touch: one arm, arm injury, new parent holding a baby
See: Blind, Cataract, distracted driver
Hear: Deaf, ear infection, bartender
Speak: non-verbal, laryngitis, heavy accent (a picture of a Viking)

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Josie Baughan @pizzachux.bsky.social · 17/01/2025

Excited to share that I've been accepted onto the Women In Games Ambassador programme 🥳 Looking forward to getting stuck in! @womeningames.bsky.social

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Josie Baughan @pizzachux.bsky.social · 29/12/2024

You leave the room for 2 mins and the dog steals your cosy reading corner 🙄

A white terrier dog sleeps on a sofa surrounded by cushions, a water bottle, and a book

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Reposted by Josie Baughan

Samantha Mackenzie Greer @sammgreer.bsky.social · 28/12/2024

Coming out of games journalist retirement for exactly five seconds and having enough time to do a better job than that New York Times article

A scooby doo two panel meme of a villain being unmasked, asking "let's see what's making videogames unsustainable". The first panel has the mask captioned as "state of the art graphics" and the second panel had the unmasked villain captioned "ceo salaries"

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Josie Baughan @pizzachux.bsky.social · 14/12/2024

I have succumbed to Rivals 🙈

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Josie Baughan @pizzachux.bsky.social · 06/12/2024

✨ Spotify Wrapped 2024: UI Artist Edition ✨

A Spotify Wrapped 2024 playlist featuring 5 songs loosely themed around UI and UX

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Josie Baughan @pizzachux.bsky.social · 03/12/2024

We haven't even put the tree up yet and Charlie's already in it

A ginger and white cat peeking out from the leaves of a disassembled Christmas tree

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Josie Baughan @pizzachux.bsky.social · 30/11/2024

Yeahhh... Today's been pretty magical ✨️

The Sleeping Beauty castle at Disneyland Paris lit up in blue and pink at night

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Josie Baughan @pizzachux.bsky.social · 29/11/2024

Not a recent photo but will always be one of my favourites, and it sums him up pretty well - introducing my dumb baby, Mac!

Brown and white tabby cat rolling on a green bedspread with his canine teeth sticking out

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Josie Baughan @pizzachux.bsky.social · 28/11/2024

I wanted to do an intro for both of my cats together but couldn't resist sharing this photo. So here's Charlie, looking super majestic/eepy in this morning's sunshine! 🐱☀️

A ginger and white fluffy cat sitting on a windowsill in front of a frosty winter sunrise

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Josie Baughan @pizzachux.bsky.social · 25/11/2024

Any other artists new to Bluesky and enjoying a healthy mix of awe, inspiration, and major imposter syndrome? Or is it just me? 😅

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Reposted by Josie Baughan

Gene Steratore @uxgenes.bsky.social · 23/11/2024

The Starter Pack feature is so awesome. Here are some must follows for UX/UI Game Dev goodies 🎮.

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Josie Baughan @pizzachux.bsky.social · 20/11/2024

Hi folks! 👋 I'm Josie, Senior UI/UX Artist at The Multiplayer Group. I'm working on unannounced games at the moment, so here's some of my personal projects! ✨

Video game character select screen inspired by Greek Mythology

Video game skill tree inspired by Beauty & The Beast

Video game dialogue screen featuring a Greek Mythology inspired cat character

Video game database log screen inspired by the film Moon

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