iiinova — where your digital self keeps evolving

Francesca Morbidelli @pintamedicea.com · 27/09/2026

A visit to the Podere Pereto farm and its organic farm brewery, #LaStecciaia, near Rapolano Terme in #Tuscany.

Francesca Morbidelli @pintamedicea.com · 27/09/2026

#EurHop returns in #Rome from October 9 to 11, featuring 88 breweries, over 800 beers (italian + EU), and around 400 taps- offering a snapshot of the current #craftbeer scene and a preview of upcoming trends: www.pintamedicea.com/birra/2026/e...

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Francesca Morbidelli @pintamedicea.com · 25/09/2026

The (temporary) lawn is real, btw 😀

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Francesca Morbidelli @pintamedicea.com · 25/09/2026

From today until September 27, "Green Florence" is taking place in Santa Croce in #Firenze, and the #Birrabus is there too, featuring a wide selection of Italian craft beers on tap 🍺

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Francesca Morbidelli @pintamedicea.com · 18/09/2026

From a hot August in Britain to the rise of Mediterranean lagers: I look at Madrí, Spain, Greece, the UK market and what this trend could mean for craft beer: www.pintamedicea.com/birra/2026/a...

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Francesca Morbidelli @pintamedicea.com · 03/09/2026

❤️new things on the calendar. the calendar: www.pintamedicea.com/birra/calend...

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Francesca Morbidelli @pintamedicea.com · 24/08/2026

This is very, very interesting. Kaijū, mecha, cyborg, live music and 4 beers brewed especially for the occasion by 4 tuscan breweries: from August 28 to 30, #Scrofiano - #Siena, Tuscany - turns its gaze to #Japan culture with #BirranthologyExtravaganza 2026 🍺 🏯 www.pintamedicea.com/birra/2026/b...

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Francesca Morbidelli @pintamedicea.com · 22/08/2026

Villaggio della Birra 2016 in Buonconvento (Siena): the "spontaneous" camping.

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Francesca Morbidelli @pintamedicea.com · 22/08/2026

#LuppoletiAperti 2026 returns to #Umbria with 3 events: August 23 in Gualdo Cattaneo; August 29 in Città di Castello and September 4 in Perugia. Hop fields, sensory workshops and beers made with locally grown hops. Info: www.pintamedicea.com/birra/2026/l...

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Francesca Morbidelli @pintamedicea.com · 20/08/2026

Moments and locations from the World Beer Awards final, held in #Norwich, England, August 2026. 🍺🇬🇧 #WorldBeerAwards #WorldBeerAwards2026

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Francesca Morbidelli @pintamedicea.com · 09/08/2026

It's August, I miss certain things... ❤️

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Francesca Morbidelli @pintamedicea.com · 02/08/2026

I'm very happy because in a few days, I'll once again be on the judging panel at the World Beer Awards final in Norwich, UK. It is my 3rd time, it' a lovely competition. #WorldBeerAwards #WorldBeerAwards2026 #WBA

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Francesca Morbidelli @pintamedicea.com · 16/07/2026

I/we ❤️ #craftbeer, but when the heat hits (like #Florence in july🔥), a few rules can bend: a beer #cocktail is now perfectly welcome, as long as it’s really ice-cold and refreshing. 🍺🧊☀️ My article: www.pintamedicea.com/birra/2026/c...

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Francesca Morbidelli @pintamedicea.com · 08/07/2026

🍺in #Puglia Birre d’Autore is back! 2nd event: Frumenti e Fermenti, on July 15 in Novoli (LE), an event dedicated to beer culture + history featuring a guided tour and tasting of craft beers: www.pintamedicea.com/birra/calend...

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Francesca Morbidelli @pintamedicea.com · 19/06/2026

Mountain breweries, local flavors and #craftbeer culture meet again in the heart of the #Dolomites. Really beautiful place. La Bira te Fascia returns to Campitello di Fassa from July 17-19 with beer, food and beer+food tastings, masterclasses, live music etc. 🍻🏔️ www.pintamedicea.com/birra/evento...

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Francesca Morbidelli @pintamedicea.com · 17/06/2026

It is official: under Italian law, the name #birraartigianale -aka #craftbeer - remains valid/legal even without registration in the Craftsmen's Register. Info: www.pintamedicea.com/birra/2026/b...

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Francesca Morbidelli @pintamedicea.com · 17/06/2026

20 years of Villaggio della Birra & 30 years of Italian #craftbeer. From 4 to 6 September 2026 #RapolanoTerme - #Siena welcomes 25 producers from Europe and the USA. The list: www.pintamedicea.com/birra/2026/v... 🎪 #villaggiodellabirra #notjustafestival

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Francesca Morbidelli @pintamedicea.com · 15/06/2026

For the first time, #beer surpasses #wine in French consumption. Climate crisis, prices, and new consumption trends are contributing factors. Guest post on #Pintamedicea: www.pintamedicea.com/birra/2026/b...

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Francesca Morbidelli @pintamedicea.com · 13/06/2026

My 2025 World Beer Cup judge notebook has a built-in feature: every time I use it, a Little Beast Brewing business card and sticker jump out... to say hello! 🦁🍺 At this point, they're basically permanent residents. #WorldBeerCup #CraftBeer #BeerJudge #Littlebeastbrewing #brewersassociation

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Francesca Morbidelli @pintamedicea.com · 12/06/2026

Beer, comics and great food come together at #FOODMETTI 2026. 🍻🎨 On June 20-21, #Baladin Open Garden hosts comic artists, live drawing sessions, #beer tastings and special #food pairings curated by chef Cristiano Tomei. Info www.pintamedicea.com/birra/evento...

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Francesca Morbidelli @pintamedicea.com · 09/06/2026

For those currently in or traveling in #Puglia. #BirreDAutore returns in Novoli -#Lecce: 4 evenings, between June and July, featuring #craftbeer, culture, #territory, and #sustainabletourism. Guided tastings, guest breweries, and the brewing industry. 🍺📖 Link: www.pintamedicea.com/birra/2026/b...

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Francesca Morbidelli @pintamedicea.com · 07/06/2026

Ten years of #BeerBubbles 🫧 From 11 to 14 June the #Politeama 🎭 neighborhood in #Palermo hosts 24 craft breweries, over 200 beers, food, talks and music 🍻 An unmissable event for those who love craft culture 🌱 More info: www.pintamedicea.com/birra/evento...

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Francesca Morbidelli @pintamedicea.com · 04/06/2026

I almost forgot. During the @cerb.unipg #PremioCerevisia tastings, I visited this delightful place, just outside #Perugia. It's called #UmamiBeer, the food is delicious, and there's a really nice fridge with an excellent selection of craft beers. #Irecommendit 👍⭐

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Francesca Morbidelli @pintamedicea.com · 02/06/2026

#June2. The Italian #CraftBeer toasts the 80th anniversary of the Italian Republic🎊 #Unionbirrai brings @ Italian Embassy in #Brussels a selection of the 2026 #BirradellAnno winners, strictly to the heart of Europe 🇮🇹🍺 all details and all the craftbeers on www.pintamedicea.com/birra/2026/b...

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Francesca Morbidelli @pintamedicea.com · 30/05/2026

In Italiy, Unionbirrai and ICQRF are still together against #craftbeer abuses, and let me unlock a few memories for you. Because craft beer in Italy is defined by law. My article www.pintamedicea.com/birra/2026/p...

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Francesca Morbidelli @pintamedicea.com · 28/05/2026

This week I was once again part of the tasting panel of the Premio Cerevisia 2026. In #Perugia, the beer competition dedicated to all Italian beers, organizeb by #CERB - University of Perugia and the Chamber of Commerce of #Umbria 🍺

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Francesca Morbidelli @pintamedicea.com · 22/05/2026

#France now drinks more #beer than #wine for the first time in modern history. A symbolic shift that says a lot about changing drinking habits, #craftbeer culture and the crisis facing global wine consumption. 🍺🍷 Read the guest post on my blog: www.pintamedicea.com/birra/2026/b...

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Francesca Morbidelli @pintamedicea.com · 18/05/2026

The @greekbeerawards.eu 2026 confirmed #Athens as one of the rising hubs for Mediterranean #craftbeer culture 🍺 🇬🇷🏛🏺 This year’s edition featured breweries from across #Greece, #Italy, #Poland and #Cyprus...

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Francesca Morbidelli @pintamedicea.com · 28/04/2026

#BeerQuake 2026 is back for the 13th time (May 22–24). This is a long-standing Italian craft beer festival where only volunteers run the whole thing and the micro-breweries donate their kegs, turning every pour into real support for the community. Info: www.pintamedicea.com/birra/2026/b...

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Francesca Morbidelli @pintamedicea.com · 13/04/2026

Some photo from yesterday’s official opening of the new pub in #Oltrarno: The Joshua Tree pub San Niccolò in #Florence.

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Francesca Morbidelli @pintamedicea.com · 12/04/2026

The start is almost here, it's time to release the holy card ❤️ #WorldBeerCup2026 #BrewersAssociation #Philadelphia #BeerJudge

Francesca Morbidelli judge @ World Beer Cup 2026

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Francesca Morbidelli @pintamedicea.com · 11/04/2026

📞🍺 #Guinness, chatbots and #pint prices: what happens when #AI starts calling pubs to ask how much a #beer costs? A real-time index is now tracking prices. Spoiler: they’re already going up. Transparency matters, even at the bar. 🍺 My article : www.pintamedicea.com/birra/2026/a...

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Francesca Morbidelli @pintamedicea.com · 10/04/2026

Dear #CAMRA, for some reason this picture fills me with sadness...

The London Wine Fair 2026 @ the (beloved) Olympia, in London

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Francesca Morbidelli @pintamedicea.com · 10/04/2026

#KnowYourBeer, the EU website promoted by #Unionbirrai + the European Beer Consumers’ Union, was officially presented in Rome. Clear and accessible information about beer: ingredients, origin, freshness, certifications. I had already covered here: www.pintamedicea.com/birra/2026/k...

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Francesca Morbidelli @pintamedicea.com · 27/03/2026

🇬🇷🍺⛵️During the last @greekbeerawards.eu week, the usual "judges' experiences" also took place: a visit to the evocative brewery and plant of EZA - Hellenic Brewery of Atalanti, a region north of Athens in central Greece.

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Francesca Morbidelli @pintamedicea.com · 17/03/2026

It's always great to be in my beloved #Athens for the @greekbeerawards.eu, a fascinating and international #craftbeer competition. It Is the opportunity to taste and discover beers unknown in Italy. But first, head to Volvi for the first souvlaki of the week 💙🍺🇬🇷

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Francesca Morbidelli @pintamedicea.com · 13/03/2026

That time Charlie Papazian came to Florence and visited our homebrewing/craft beer tasting club, the old and glorious Franco Fratoni’s "Livingstone Club" ("Livingstone because of the explorer, not because of the fu**ing seagull," as Franco used to say). ❤️

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Francesca Morbidelli @pintamedicea.com · 09/03/2026

We used to have crappy cameras, but the beer lineups we hung out with were absolutely brilliant…

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Francesca Morbidelli @pintamedicea.com · 06/03/2026

March 12 is #TipopilsDay. Selected venues in Italy and abroad will serve two special #Tipopils versions, the well-known #ItalianPils from Birrificio Italiano: • Tipopils Dirty Dancing, with Tango and Chinook; • Tipopils Ritorno al Futuro, Hersbrucker ddh. Info: www.pintamedicea.com/birra/evento...

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Francesca Morbidelli @pintamedicea.com · 10/02/2026

#LaStecciaia Brewery, a certified organic, farm-based craft brewery, is looking for a Head Brewer / Production Manager in Rapolano Terme, Siena, in #Tuscany. Full details on pintamedicea website: www.pintamedicea.com/birra/2026/l...

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Francesca Morbidelli @pintamedicea.com · 06/02/2026

We are in "that period" of the year in which "the question" arises again: What's the difference between Birra dell'Anno and Birraio dell'Anno? www.pintamedicea.com/birra/2018/q...

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Francesca Morbidelli @pintamedicea.com · 02/02/2026

There are a lot of 🍺🍺🍻 things on the calendar in #February: www.pintamedicea.com/birra/2026/e...

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Francesca Morbidelli @pintamedicea.com · 24/01/2026

My usual overview of local beer prices (in Swiss francs) on a randomly selected shelf in a Baden supermarket. #crafrbeer #swissbeer #swissbeeraward 🇨🇭🍺

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Francesca Morbidelli @pintamedicea.com · 23/01/2026

It was a great experience, whit a great table! Thanks so much to the organization – the Schweizer Brauerei-Verband – for the invitation. #SwissBeerAward 2026 🇨🇭🍺

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Francesca Morbidelli @pintamedicea.com · 23/01/2026

A few moments from the tasting sessions of the #SwissBeerAward, in Baden🇨🇭 this week. Tasting sessions, judging panels and the working environment.

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Francesca Morbidelli @pintamedicea.com · 18/01/2026

Agostino Arioli and Maurizio Folli of #BirrificioItaliano win the 2025 Birraio dell'Anno – Brewer of the Year award. All the nominees and the list of winners in the last the 17 years: www.pintamedicea.com/birra/2026/b...

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Francesca Morbidelli @pintamedicea.com · 15/01/2026

Nontrebbio Cuvée 21/24 Three white grape varieties, two harvests, and three spontaneous fermentations. Cantina Errante’s new release makes its debut this weekend, at Birraio dell’Anno: www.pintamedicea.com/birra/2026/n...

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