Pharma traded clinical claims for cultural currency at this year’s Super Bowl—but the FDA’s warning to Novo Nordisk shows emotional resonance has limits. Behavioral science is the new frontier in health marketing. #PharmaMarketing #SuperBowl #HealthTech #BehavioralScience #FDA
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From data to desire: How Pharma learned to win the Super Bowl
Pharma marketing exec on how health brands are trading clinical claims for cultural currency—and what the FDA's latest warning means for the future.