iiinova — where your digital self keeps evolving

Peter Gould @petergould.bsky.social · 09/10/2026

A nice teaser — can’t wait to read @sepinwall.bsky.social’s book

Peter Gould @petergould.bsky.social · 25/09/2026

Don’t take these things too seriously. These evaluations change a lot over time. Probably you’re right - not enough people saw it.

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Peter Gould @petergould.bsky.social · 25/09/2026

Miss 30 Rock and Babylon Berlin and many others

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Peter Gould @petergould.bsky.social · 25/09/2026

Here’s my ballot. So many other choices…

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Peter Gould @petergould.bsky.social · 16/09/2026

Two of my favorite people in the world — and they BOTH won last night!!!!!

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Peter Gould @petergould.bsky.social · 15/09/2026

What an incredible thrill to see both Rhea AND Vince winning last night!! Two of the best human beings!

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Peter Gould @petergould.bsky.social · 01/08/2026

That was it. Hope you enjoyed ‘em

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Peter Gould @petergould.bsky.social · 26/07/2026

He was cool and generous and centered. So much fun to work with.

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Peter Gould @petergould.bsky.social · 07/02/2026

On this day four years ago we shot the final scene of #BetterCallSaul

Behind the scenes photo of Bob Odenkirk and Rhea Seehorn in prison yard.

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Peter Gould @petergould.bsky.social · 11/12/2025

She’s alive and well and still believes her mijo is a good boy

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Peter Gould @petergould.bsky.social · 07/03/2025

That's correct! I took this the night we shot Walt and Jesse holding Saul at gunpoint. #BreakingBad

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Peter Gould @petergould.bsky.social · 26/02/2025

Just drove past the old #BreakingBad writer/editorial offices… memories!

Ugly three story office building in Burbank, CA

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Peter Gould @petergould.bsky.social · 06/02/2025

Thank you, brilliant Julie Ann!

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Peter Gould @petergould.bsky.social · 06/02/2025

Time to do one in Los Angeles!

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Peter Gould @petergould.bsky.social · 02/02/2025

Why not add the writers to your credits?

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Peter Gould @petergould.bsky.social · 30/01/2025

A Saul party at my favorite book store!

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Reposted by Peter Gould

Mad Scholar Frights @mattzollerseitz.bsky.social · 05/01/2025

MZS.press is offering signed editions of Saul Goodman v. Jimmy McGill: The Complete Critical Companion to Better Call Saul by my dear friend Alan Sepinwall (@sepinwall.bsky.social). Limited quantities! Pre-order today & we will ship after it releases Feb 4. mzs.press/SIGNED-Saul-...

mzs.press

SIGNED Saul Goodman v. Jimmy McGill: The Complete Critical Companion to Better Call Saul by Alan Sepinwall (Paperback, NEW)

Unfortunately we can ONLY OFFER 50 SIGNED PRE-ORDERS at this price! The complete critical companion to AMC’s Emmy- and Golden Globe–nominated series Better Call Saul from the author of Breaking Bad 10...

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Peter Gould @petergould.bsky.social · 21/12/2024

That was 100% the genius of Jennifer Bryan

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Peter Gould @petergould.bsky.social · 06/12/2024

Perhaps the key is to have the writers room open and running during production? That was my experience.

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Peter Gould @petergould.bsky.social · 03/12/2024

Not a fan of clicking a link and finding myself face to face with bug-ridden, labyrinthine substack . There's gotta be a better way for folks to get paid.

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Peter Gould @petergould.bsky.social · 02/12/2024

Three views of Saul's office in miniature, created by the very talented Joe Ulibarri. So many easter eggs! This glorious object lives on a shelf in my workspace. It cheers me up. #BetterCallSaul #BreakingBad

A view of a miniature version of Saul Goodman's office from #BreakingBad and #BetterCallSaul

Close-up view of a miniature version of Saul Goodman's office from #BreakingBad and #BetterCallSaul

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Reposted by Peter Gould

Saul Goodman Better Call Saul Breaking Bad @itssaulgoodman.bsky.social · 24/11/2024

Let's give a warm welcome to Peter Diseth @peterdiseth.bsky.social! Some know as Bill Oakley and others as Petty with a prior from #BetterCallSaul

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Peter Gould @petergould.bsky.social · 11/11/2024

A post-it note I jotted while we were working on the final season of #BreakingBad. I think @gennhutchison.bsky.social took this photo..?

Upon a pink post-it note, I've jotted
POWER CORRUPTS.
EVIL LIVES ON.
DEATH IS IT.

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Peter Gould @petergould.bsky.social · 23/10/2024

I don’t have that kind of pull!

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Peter Gould @petergould.bsky.social · 03/10/2024

Couldn't agree more! And the Cinnabon folks were super-generous to us.

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Peter Gould @petergould.bsky.social · 02/10/2024

In fact, we found out that Hot Topic was carrying #BreakingBad stuff and we didn't want to make it look like a cheap promo. So Cinnabon it was! (And they had no idea about it until the episode aired)

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