iiinova — where your digital self keeps evolving

Pete Codes @petecodes.bsky.social · 22/09/2026

I send a twice weekly digest of bootstrapper news It's called High Signal I'd love you to check it out! It's free. www.highsignal.io/newsletter/

highsignal.io

High Signal - a newsletter for indie startup founders

If you're a startup entrepreneur this is the best newsletter for staying informed in what is happening

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Pete Codes @petecodes.bsky.social · 18/09/2026

Hey guys, some nice people pointed out my newsletter went to their spam. If High Signal lands in your spam folder please drag it into the inbox 😀

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Pete Codes @petecodes.bsky.social · 17/09/2026

I bumped into two indie hackers within 30 seconds on Princes Street today! Would love to meet more founders in Edinburgh 😀

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Pete Codes @petecodes.bsky.social · 16/09/2026

My High Signal newsletter is going to be a bit late tonight, just a heads up

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Pete Codes @petecodes.bsky.social · 14/09/2026

You should definitely quid bad projects I'm only making good money now because I stopped doing things that weren't working. Don't fall for the "just keep going" shit. Keep going on entrepreneurship ✅ Don't but keep going on a particular idea ❌

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Pete Codes @petecodes.bsky.social · 11/09/2026

I'm really good at SEO! I just got a client's brand new website into an AI overview and another post is the 2nd result after Reddit Hire me to do SEO for you please 😀

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Pete Codes @petecodes.bsky.social · 04/09/2026

Don't follow up on Fridays It's the worst day to try to sell people Most people already checked out and dreaming about the weekend

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Pete Codes @petecodes.bsky.social · 03/09/2026

Making a billion dollars but not having any friends or family seems pointless

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Pete Codes @petecodes.bsky.social · 03/09/2026

August 2026 was actually my best month for revenue so far 💰 I had my 5th month in a row of revenue growth. Lots of newsletter ad sales and some SEO work in addition to my usual ghostwriting

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Pete Codes @petecodes.bsky.social · 01/09/2026

Anyone want to roast my newsletter sign up page? You can of course sign up here 😀 www.highsignal.io/newsletter/

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Pete Codes @petecodes.bsky.social · 31/08/2026

If you want my august to end with a flourish, you can sponsor my High Signal newsletter 😀 2,000 bootstrappers get my emails twice a week More details below www.highsignal.io/sponsor/

highsignal.io

Reach founders by sponsoring the High Signal newsletter

Sick of wasting your money on poor quality newsletter ads? High Signal is different. It's read by founders making 6-8 figures in revenue

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Pete Codes @petecodes.bsky.social · 27/08/2026

"I think one pivotal moment was the first 10K bid by trycomp dot ai where people thought “why would someone pay this much money to be on a site that does nothing” Read my interview with @jonathanwilke.bsky.social for free ... www.highsignal.io/220k-in-5-da...

highsignal.io

$220k in 5 days - the outbid.lol interview

Most of you will have seen the outbid.lol leaderboard website go viral last week. The maker, Jonathan Wilke, has made $220k in the past 5 days.

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Pete Codes @petecodes.bsky.social · 26/08/2026

He's made $220k in 5 days! I interviewed the Outbid lol maker @jonathanwilke.bsky.social 😀 Read his tips for • making a viral app • how he built it • things he'd do differently • and what he thinks of the copycats Read it in today's High Signal... www.highsignal.io/newsletter/

$220k in 5 days - the outbid.lol interview

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Pete Codes @petecodes.bsky.social · 26/08/2026

I guess they just bought me a lot of curries in a nice part of Edinburgh 😀

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Pete Codes @petecodes.bsky.social · 26/08/2026

Cheers! Yeah I didn’t quite realise at first how big a company it is. Made 5 billion last year 😳

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Pete Codes @petecodes.bsky.social · 26/08/2026

I'm very pleased to say that Twilio is sponsoring my High Signal newsletter today 😀 Also, there's another special reason to read my newsletter today that I'll announce soon.... www.highsignal.io/newsletter/

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Pete Codes @petecodes.bsky.social · 25/08/2026

I just delivered an SEO audit for a client • What keywords are competitors ranking for? • What keyword is my client bidding on but not ranking for? • Oh, here's an awesome content gap no-one is writing about! It's basically like being a detective for the day 🕵️‍♂️ www.petecodes.io/seo-freelanc...

petecodes.io

SEO and blogging expert for startups and small businesses

Need an SEO expert to help you grow your business? I'm an Edinburgh-based SEO expert ready to help you grow your website traffic.

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Pete Codes @petecodes.bsky.social · 20/08/2026

My laptop died 😢 So just bought the 15" MacBook Air First impressions are good! This screen is massive. It's been an expensive day so please consider sponsoring my newsletter to pay for this 😂 highsignal.io/sponsor/

highsignal.io

Sponsor the High Signal newsletter

Sick of wasting your money on poor quality newsletter ads? High Signal is different.

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Pete Codes @petecodes.bsky.social · 20/08/2026

Apple Care or insurance? Spilt water on my laptop yesterday and I think it’s dead

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Pete Codes @petecodes.bsky.social · 20/08/2026

Great SEO Gathering last night in Glasgow! Thanks to the Skyscanner folks for organising and the great talks from the speakers 🎤 It was cool to meet some new marketing people as well 😀

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Pete Codes @petecodes.bsky.social · 18/08/2026

Another $500 in newsletter sponsorship! Seem to be getting found in LLMs now which is cool So glad I added a stripe button to my page

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Pete Codes @petecodes.bsky.social · 17/08/2026

Oh right, I see. IMO it's worth adding a sponsor button/page

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Pete Codes @petecodes.bsky.social · 17/08/2026

Cheers man! Do you have a sponsorship page now?

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Pete Codes @petecodes.bsky.social · 17/08/2026

Couldn't sleep but woke up to $300 from newsletter ad sales 💰 August is going to be GOOD!

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Pete Codes @petecodes.bsky.social · 15/08/2026

Edinburgh folk: The buses are taking ages today due to the Fringe Took me about an hour to get home instead of 30 mins on bus. i’d have been quicker walking

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Pete Codes @petecodes.bsky.social · 11/08/2026

$3 CPC seems pretty good for a newsletter advert! That is the first week of results for @tsanlis.bsky.social after he sponsored my High Signal newsletter. He got 29 clicks now and 655 opens It's also a highly qualified audience, mind 😀

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Pete Codes @petecodes.bsky.social · 07/08/2026

I'm sending a jam-packed High Signal newsletter this afternoon It's really the easiest way to stay on top of bootstrapper news without losing your day to scrolling www.highsignal.io/newsletter/

highsignal.io

High Signal - a newsletter for indie startup founders

If you're a startup entrepreneur this is the best newsletter for staying informed in what is happening

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Pete Codes @petecodes.bsky.social · 05/08/2026

@tsanlis.bsky.social just bought 4 ads! Closing this sale tonight so think fast 😀

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Pete Codes @petecodes.bsky.social · 04/08/2026

7 lessons from my 7 years as an entrepreneur😀 1. Don’t quit your job right away 2. Sell to businesses 3. Make what the market wants 4. Do what you’re good at 5. Don’t do lots of tiny bets 6. Charge more 7. Focus on being profitable

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Pete Codes @petecodes.bsky.social · 04/08/2026

4 ads for $350 - buy.stripe.com/8x28wQe1FaUk... 1 advert for $99 - buy.stripe.com/28EaEYg9Nd2s...

buy.stripe.com

Stripe Checkout

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Pete Codes @petecodes.bsky.social · 04/08/2026

Grab a bargain in the great High Signal newsletter ad sale! 4 ads for $350 (usually $500) 1 ad for $99 (usually $150) Info: my newsletter goes out to 2,000 founders every Friday. Lots of people making 6-8 figures read it 😀 Open rates: 33% CTR: 3% Interested? Links below

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Pete Codes @petecodes.bsky.social · 03/08/2026

I had my best month of revenue so far! I made $10,800 in July 2026 💰 Mostly from social media ghostwriting I got an SEO client and new ghostwriting client on the 31st but I'm waiting for them to pay. So August is looking good. July was my 3rd month in a row of higher money

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Pete Codes @petecodes.bsky.social · 31/07/2026

It's kinda funny when you make a client go viral because as a ghostwriter, I get zero credit 😀 Good thing I really don't have a big ego! I'm happy for someone else to get all the attention. As a ghostwriter, that's what the money is for! (My client did say thank you btw )

MadMen meme about money being the way employer say thank you

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Pete Codes @petecodes.bsky.social · 29/07/2026

I took 8 days off and came back to work on Monday to 5 calls in my calendar and a client's post going viral July is shaping up to be my best month so far for revenue 😀

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Pete Codes @petecodes.bsky.social · 27/07/2026

I cannot fathom founders who don’t take breaks Feel super refreshed after a week off and a change of surroundings

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Pete Codes @petecodes.bsky.social · 15/07/2026

Something new from me! I vibe coded a directory of newsletters (and promoted mine to the top 😀 ) If you have a newsletter, you can submit it here worldofnewsletters.com/submit/

worldofnewsletters.com

Add a Listing - World of Newsletters

Submit your newsletter to our directory and get in front of thousands of readers looking for their next favourite newsletter.

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Pete Codes @petecodes.bsky.social · 13/07/2026

8 new submissions to my newsletter directory 😀 worldofnewsletters.com

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Pete Codes @petecodes.bsky.social · 10/07/2026

I've scheduled my High Signal newsletter for this week's bootstrapper digest 😀 Expect things like MRR updates, marketing updates and AI news for indies www.highsignal.io/newsletter/

highsignal.io

High Signal - a newsletter for indie startup founders

If you're a startup entrepreneur this is the best newsletter for staying informed in what is happening

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Pete Codes @petecodes.bsky.social · 10/07/2026

I've made a directory of newsletters 📨 And yeah, I promoted all mine at the top 😂 Thank you Claude Code, Astro (and Cloudflare for the free hosting!) Lmk what you think 😀 worldofnewsletters.com

worldofnewsletters.com

World of Newsletters - World of Newsletters

Find the best newsletters on the internet, organised by category.

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