iiinova — where your digital self keeps evolving

Paul Virides @paulvirides.bsky.social · 22/04/2026

Pleasantly surprised by all the private messages of support for this so just resharing it!

Paul Virides @paulvirides.bsky.social · 20/04/2026

We've seen a huge uptick in Greek-origin work populating stages, screens & literature over recent years, but v. few have any Greeks at all involved in their creation. For arguably the first time in modern history, Greeks are able to tell our own stories: here's why we should be empowered to do so.

substack.com

"You have cared for them as well as you could, but now please give them back": if we're to make Greek plays, we must invite Greek artists to the table.

Καλό Πάσχα!

010

Paul Virides @paulvirides.bsky.social · 06/11/2025

Earlier this year my company turned 10. I’ve been thinking all year about how to mark it, and the result is a new look for the company, a new roadmap for the next 10 years, a new website, and I’ve only gone and started a bloody Substack. Please do check it all out on paulvirides.com!

Black text on a yellow background, reading: "The Roadmap. We are... scrupulously principled, proudly nimble, and commercially & artistically ambitious. / Today PVP is outlining a new roadmap for the next decade - a statement of who we are and a set of goals for who we want to be by 2035."

Black text against a yellow background, reading: "The website. Read more about the roadmap, check out the Substack, see what we're up to, find out how we can support your project... all over on the new website. paulvirides.com."

000

Paul Virides @paulvirides.bsky.social · 26/07/2025

For the first 9 years of my career I earned between 25p and £5 an hour. That only changed when I became an ED (just before Covid), and finally earned slightly above NMW. And yet I was on the hook if the shows collapsed. Important stuff @freelancersmake.bsky.social (1/2) variety.com/2025/theater...

variety.com

Crisis Deepens for U.K. Entertainment Freelancers as 44% Earn Below Living Wage

U.K. entertainment freelancers face unprecedented crisis with 44% earning below living wage, 70% feeling insecure about careers, survey reveals.

120

Paul Virides @paulvirides.bsky.social · 30/05/2025

Sorry but this photo is high camp

010

Paul Virides @paulvirides.bsky.social · 12/05/2025

My grandparents didn’t come to an island of strangers, nor did they leave one behind when they died, nor will we create one by welcoming people of all backgrounds to our shores. Our diversity is what makes us British in the first place.

100

Paul Virides @paulvirides.bsky.social · 01/05/2025

Once again I implore gatekeepers to include Greek creatives and actors and staff when you pick up Ancient Greek plays and decide to put them on. If you knew an ounce of Greek history between classical times and now, you'd know why it matters that Greeks get to finally tell their own stories.

000

Paul Virides @paulvirides.bsky.social · 22/04/2025

Have been quiet on here but we started rehearsals for this this week and it’s already a joy. Come see us! underbellyboulevard.com/tickets/pop-...

010

Paul Virides @paulvirides.bsky.social · 02/04/2025

Watching this speech live it’s pretty obvious that Trump doesn’t actually understand how tarries work. Which is… something.

000

Paul Virides @paulvirides.bsky.social · 22/03/2025

I’m locked in war with housekeeping at my hotel. Every day I return to find they’ve switched the air con to “heating” mode (because in Greece they hear their buildings to an ungodly 23 degrees so a cool 21 on the cool setting is like ice for them). And every day I switch it back to “cooling” mode.

000

Paul Virides @paulvirides.bsky.social · 19/03/2025

Learning lots of things on my travels around Athens but one that we Brits could really learn from: how to have national pride without automatically pivoting rightward. (Mini thread 🧵)

100

Paul Virides @paulvirides.bsky.social · 18/03/2025

Very much run the risk of becoming an @sturdyalex.bsky.social stan account at this point but I listened to this today on the Actual Acropolis while sightseeing/reconnecting with my roots and DAMN IT’S GOOD. And that’s from a guy who burst into tears when he saw the Parthenon so it must be true.

3263

Paul Virides @paulvirides.bsky.social · 15/03/2025

In two days I'll be in Athens for a week reconnecting with those roots I spent most of my youth resisting. Isn't that what every single 2nd gen immigrant does in their 30s? Anyway: tips for places to go/unmissable stops v much appreciated. And any theatre people in Greece/Αθήνα: hmu, let's say hi 👋

media.tenor.com

a blue and white flag is waving in the wind against a blue sky

ALT: a blue and white flag is waving in the wind against a blue sky

110

Paul Virides @paulvirides.bsky.social · 07/03/2025

But why would you announce the long-leaked Eurovision entry on the same day as the biggest gay-world album drop of the year?? Wild.

000

Paul Virides @paulvirides.bsky.social · 03/03/2025

Oh good so it turns out the closest Oscars in a generation is also going to be the fucking weirdest Oscars in a generation.

110

Paul Virides @paulvirides.bsky.social · 26/02/2025

I've said it before and I'll say it again: it wasn't until I was nearly a decade into my career and a literal chief executive of an organisation that I earned above the minimum wage on a paid role in theatre. We have to fix this. www.theguardian.com/culture/2025...

theguardian.com

Arts sector’s use of unpaid interns for some roles could be illegal, experts say

Concerns also raised that practice prevents young working-class people from finding paid work in creative industries

130

Reposted by Paul Virides

Alex Andreou @sturdyalex.bsky.social · 25/02/2025

I think what I loathe most about KB is her dressing every inane statement she makes as a “truth bomb” or a “mic drop”. She’s like a teenage YouTuber with 350 followers who *somehow* has ended up in charge of the Conservative Party.

1217420

Paul Virides @paulvirides.bsky.social · 20/02/2025

For many, many years now the Telegraph has simply been a pseudo-intellectual tabloid, using longer words and nicer formatting than their red-top rivals, but ultimately nothing more than a sensationalist, clickbait-driven bucket of slop. It's surprising that anyone even takes any notice anymore.

000

Paul Virides @paulvirides.bsky.social · 15/02/2025

Jannik Sinner really determined to be the bad boy of tennis huh. Djokovic and Rune breathing a sigh of relief. Maddening.

110

Paul Virides @paulvirides.bsky.social · 13/02/2025

Tariffs 👏 aren’t 👏 a 👏 charge 👏 on 👏 exporters 👏 they’re 👏 a 👏 charge 👏 on 👏 your 👏 own 👏 citizens 👏 you 👏 absolute 👏 buffoon 👏

010

Paul Virides @paulvirides.bsky.social · 09/02/2025

Quite surprised at the muted response to this. Controlling (or attempting to control) arts and media is fascism 101.

000

Paul Virides @paulvirides.bsky.social · 21/01/2025

Yeah the little space man doing a Nazi salute is the end of it for me, deleting X for good. Enough.

000

Paul Virides @paulvirides.bsky.social · 20/01/2025

Good to see the US establishment entirely disregarding any idea of principles for the sake of showing up on TV one more time.

000

Paul Virides @paulvirides.bsky.social · 20/01/2025

Today is Paul Virides Productions' 10th birthday - a slightly wild milestone. The last decade has like a warmup act since I've almost continuously had a primary job paying the bills while PVP exists in the background. But looking ahead at the next 10, PVP feels like the main character. That's fun 🥳

030

Paul Virides @paulvirides.bsky.social · 10/01/2025

I don't know who needs to hear this (well actually I do) but if you follow your favourite OF creators on Instagram on your main WE CAN ALL SEE IT.

000

Paul Virides @paulvirides.bsky.social · 10/01/2025

Have been more than a bit quiet on here after some bad family news in December stunted my capacity for engaging with a whole new platform. But slowly migrating back. While I adjust, I thought this was very good from @nytimes.com www.nytimes.com/2025/01/10/t...

nytimes.com

‘Tammy Faye’ and ‘Cinderella’ Were Hits in London but Failed on Broadway (Gift Article)

What happened to “Sunset Boulevard,” “Back to the Future,” “Cinderella” and “Tammy Faye” when they crossed the Atlantic?

010

Paul Virides @paulvirides.bsky.social · 24/12/2024

Nothing fills me with dread more than a British soap cutting to a montage laid over a countertenor singing a Christmas carol. Only truly awful things can happen when they activate Operation Away In A Manger.

000

Paul Virides @paulvirides.bsky.social · 04/12/2024

If I had £1 for every time TodayTix told me the sale was ending soon...

010

Paul Virides @paulvirides.bsky.social · 03/12/2024

This is your periodic reminder that the Parthenon marbles were sold by an occupying colonial force to the British.

000

Paul Virides @paulvirides.bsky.social · 29/11/2024

If you saw Wicked for the first time on film, please do your best to go see it on stage too. I truly think the film is a marvel, but it’s no match for the zing of a live orchestra and actual Elphaba belting her actual face off in front of you.

010

Paul Virides @paulvirides.bsky.social · 28/11/2024

I’ve been putting off seeing Wicked for a week. The show means an absurd amount to me - I first saw it on Boxing Day 2006 in Idina Menzel’s final days as Elphaba and I’ve been completely enamoured ever since. (1/2)

media.tenor.com

a man in a blue jacket is smiling and looking at the camera in a room .

ALT: a man in a blue jacket is smiling and looking at the camera in a room .

120

Paul Virides @paulvirides.bsky.social · 26/11/2024

Spending a lot of time lately thinking about how I would change the theatre industry given ✨Resources✨. And slowly realising that waiting for permission is a fool’s game. What would you change if you just “could”? I don’t mean petty grievances - I mean big structural things. #theatresky #uktheatre

media.tenor.com

a group of stuffed animals are sitting on a stage in front of red curtains

ALT: a group of stuffed animals are sitting on a stage in front of red curtains

120

Paul Virides @paulvirides.bsky.social · 25/11/2024

I’m so pleased that What Is This Feeling? (the greatest song in Wicked) is finally getting the credit it deserves.

020

Paul Virides @paulvirides.bsky.social · 24/11/2024

TERFs having their posts hidden and marked as containing Intolerance is…. Chef’s kiss. I’m holding space for *that*

010

Paul Virides @paulvirides.bsky.social · 24/11/2024

Very much enjoying the right going through our last 14 years of hell: protests that don't change the government's mind, shouting in the media while the government shrugs its shoulders, creating entirely unreasonable petitions and watching them die on arrival. This is the world you lot created, soz.

000

Paul Virides @paulvirides.bsky.social · 22/11/2024

Further to this... finally watching The Bear and... fucking hell.

120

Paul Virides @paulvirides.bsky.social · 20/11/2024

The thing that made Twitter work in its very earliest days was the community: they invented the RT, the MT/CT/PRT, the h/t, weekly #ff and even the hashtag. Bluesky is following in that tradition and it's glorious to see after the last couple of years of oligarchical interruption.

000

Paul Virides @paulvirides.bsky.social · 19/11/2024

I am so, so tired of job adverts with a salary of “competitive”. All it says is that you’re going to pay as little as possible, that someone else at the same level is going to have a wildly different salary, and that you are treating workers as goods to be bought and leveraged.

130

Paul Virides @paulvirides.bsky.social · 19/11/2024

Some of these starter packs are getting awfully specific…

010

Reposted by Paul Virides

John Springford @johnspringford.bsky.social · 19/11/2024

You know who hasn't had this degree of media support for their financial interests? Disabled people, poor people with more than two kids, public sector workers (after all that clapping for the NHS). I'm not usually a 'blame the media' person but seriously - this is mad

611700554

Paul Virides @paulvirides.bsky.social · 18/11/2024

Finally reading Wolf Hall and oh it’s rather good isn’t it?? Someone should make it into a play or a tv series or something.

010

Reposted by Paul Virides

Bobby Harding @bobbyharding.bsky.social · 18/11/2024

Have made a starter pack for UK Theatre Producers Let me know if you want to be added 😁 go.bsky.app/GYWWH7Z

267427

Reposted by Paul Virides

Robbie Butler @robbiebutlermilroy.bsky.social · 18/11/2024

Right, I’ve started the ball rolling! HMU if you want added! go.bsky.app/Up7zrWy

893