Reposted by Paul Stollery
Genuinely surprised how little AI LLMs are using social media as a source for info - just 1% of content about brands comes from it according to new research from @darrylsparey.bsky.social and @paulstollery.bsky.social's team at Hard Numbers www.hardnumbers.co.uk/research-rep...
hardnumbers.co.uk
Research - Reputation in the Age of AI
How Large Language Models (LLMs) influence perceptions of Quality, Trust, Innovation, and Value in brand communications
