Whatever happened to Weight Watchers? AMSR Stories - Looking at British dieting from 1980s to now, you notice that dieting has become a permanent background condition of British life.

Data in the Archive of Market and Social Research demonstrate that the demographic of football watchers has become a better reflection of society as a whole.

Were Easter Eggs ever a boy thing? AMSR Stories - The AMSR contains qualitative insights from the 1970s into how the easter egg market was segmented by age and sex

The AMSR is a free-to-search archive of premium historical UK market and social research data and commentary.

Is Topshop back to stay? AMSR Stories - Topshop is returning to the High Street, several years after closing all its UK stores. AMSR helps us to understand why.

How have British tastes in wine changed? AMSR draft posts - “Le Beaujolais Nouveau est arrive!” is not the rallying cry it once was. But are we regaining our taste for it?

Seven in ten (72%) Britons say they purchase advent calendars.

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Did market research save Jilly Cooper's career? AMSR Stories - When the Sunday Times was considering letting Jilly Cooper go, market research proved her value and she kept her job, as the AMSR shows.

How has Guinness kept its brand fresh for over 25 years? AMSR Stories - The AMSR contains TGI data that demonstrates how Guinness has managed its brand assets over a long period.

Is support for capital punishment growing? AMSR Stories - What do research reports held in the AMSR tell us about support for capital punishment in the UK?