iiinova — where your digital self keeps evolving

Patrick I Don’t Know Somerville @patrickerville.bsky.social · 22/05/2025

Make sure your scripts are organized into .json datasets. Maybe throw a showrunnerInstruction.md file in, too. We’re cooked. (Not cooked.) Idk. I look forward to watching the show with my executives to “pressure test” the pre-viz. Friends: Your voice is what’s valuable. Not your hustle.

showrunnerinstruction.md

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 08/05/2025

Am I going crazy? The other day I saw a hip-hop deep fake video with Zuck and Musk and Trump all working in a factory at night and I cannot find it anywhere.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 08/05/2025

Adverbs are like heroin for AI. We can’t just keep having interventions, man. You can do this.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 01/05/2025

Is this the part where consumer goods just go up by 10 or 15% across the board because of the tariffs, and when the tariffs are gone, they don’t go back down?

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 17/03/2025

You know you built some good shit when you have to ask copilot if he’s hallucinating and he is like, no.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 16/03/2025

Feige trolling MAGA and courting the 2029 Box Office is my return to normalcy.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 14/03/2025

Feels pretty “I just thought of this in the bathtub” to go with 25% exactly as your tariff.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 01/02/2025

I wrote this a few days before DeepSeek showed up, and it feels like reality shifted a little. But still. Daddy’s coming. Whichever one it is.

open.substack.com

Daddy's Coming

Who's Your Daddy?

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 23/01/2025

But any AI that’s bad at the truth will be bad at math and science, and AI bad at math and science is worth zilch. It would be nice if that tension ripped apart the computer systems that are currently being built to preserve the billionaire class. But I’m not assuming it’ll be that easy.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 23/01/2025

If you’ve been amused imagining a radically right troll struggling to circumnavigate Claude’s insistence on universal human rights, it may suddenly be not funny, at all, when we realize Elon Musk is in the game in order to create an LLM with an authoritarian right wing ideology cooked into it.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 23/01/2025

I’m doing my very best to hold that in one hand, and a sober acknowledgment on global inequality in the other. You don’t have to be evangelical about AI to know that it’s about to do something. The cost of goods and services going down precipitously could mean a fascist world or a free world.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 23/01/2025

Though the world is unrecognizable compared to what it was 100 years ago, or 200 years ago, or 1000 years ago, there’s never been a subjective perspective where a person could watch that happen. I really think it’s going to be unrecognizable in one year. These things have never happened.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 21/01/2025

I wrote about the return of binaries as the Age of Atari ends, and about how people need to bring what they remember from the culture, from the 80s- 2025– if we’re going to survive to 2050.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 21/01/2025

It was about how Daddy’s Coming, and you probably have to pick a side. The world’s gotten too strange and internetted to allow purple people to exist, for a period of time. But I think it’s important for artists to keep doing their work in this time. Sports, art, and games is where we remix safely.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 29/11/2024

Just a different part of the same path. 🙏💪🧑‍🚀

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 23/11/2024

Post this behind a secret panel in your home for the next ten years.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 20/11/2024

Doubtful now that PTV no longer exists as an entity. We almost got there.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/11/2024

It’s me! I do this bit every year because Station Eleven takes place now and comes out in December. And now is now. 🤷‍♂️❤️🧑‍🚀

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 18/11/2024

That’s almost as long as it took us to make it!

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 12/11/2024

Also without them, the world would be a barren wasteland of ash and rusty golf clubs.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 12/11/2024

Yes! You will find I go on quite a lot about the process of making the show, there. Under most circumstances, I would fold myself into knots of self-hatred for doing it so much, but I actually just loved making S11 so much that every little story is such a treasure to me.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 12/11/2024

I figure it will be fully produced within five years.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 12/11/2024

I dreamt published the first two scripts on my substack, as well as the wireframe for the graphic novel.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 12/11/2024

We shot this the third day of Maniac, and between takes Emma told me the “co” in my “co-showrunner” meant that I was Mom.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 12/11/2024

If only you knew the days I had to give up on episode 102. It still kills me. But that doesn’t mean I don’t deeply appreciate this. I really do. Navigating the 2 year triple black diamond of making a tv show but not letting go of the little things, even when people think you’ve lost your mind, is…

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Reposted by Patrick I Don’t Know Somerville

Soraya Nadia McDonald @soraya.press · 07/11/2024

It seems we are already losing sight of the fact that a handful of billionaires effectively turned our information ecosystem into a Superfund site, no one knows how to clean up the mess, and simply telling the truth and hoping people find it is woefully insufficient

6975051938

Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

There’s an emptiness at the center of the old idea that will destroy it.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

I think the internet is going to destroy capitalism. But I think it’ll take awhile. And it won’t seem like that’s a good prediction, as the linear story plays out.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

Loneliness is the catastrophe of the world, but there are a couple thousand people who will strip mine you of life’s most boring capital, for the margin.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

Or: your collage is chaos to anyone but you. But you still have to make it. It has tremendous meaning; it’s you.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

Collage is the form that actually makes most sense to me, and yet I somehow find it to be the most boring.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

I’m a hoarder of digital moments that mean nothing to anyone but me.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

I’m also afraid of my phone continuing to exist after I don’t.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

I’m concerned the afterlife will be impacted by the cloud. Or is it.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

This Maniac video we made for the WGA Awards that they didn’t play.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

Or this .gif of one of my favorite line readings from one of the most delightful, brilliant actors I’ve ever worked with.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 19/10/2024

I had so much media I loved dappled on twitter/x over the years. I don’t why it feels good to me for those things to exist not just on my phone, but as my kid plays soccer I’m gonna just make a museum of digital things I love. For example, this boomerang that captures the souls of my son and father.

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 23/09/2024

I spent some time looking back through this hauntingly beautiful light test photos of the Station Eleven apartment, where, in Toronto, you could look out and see the skyscrapers of Chicago, and time travel to before.

open.substack.com

From The Station Eleven Vaults

On The Haunting Beauty of Lighting Tests

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Patrick I Don’t Know Somerville @patrickerville.bsky.social · 13/09/2024

Sounds like we found our ideal watcher 🤣🙏🫡

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