iiinova — where your digital self keeps evolving

nick susi @nicksusi.bsky.social · 27/06/2025

Forget Cannes. The only award I’m interested in seeing which agency wins is most money spent on least real-world impact. The competition is fierce!

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nick susi @nicksusi.bsky.social · 25/06/2025

so pumped to finally have this thank you @joshuacitarella.bsky.social & Do Not Research for including me in this edition

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nick susi @nicksusi.bsky.social · 18/06/2025

Newer mediums like social media & AI have stripped content of experiential depth, flattening it into pure information. A meme, a TikTok or pod at 2x speed, a book made into a summary by LLM. In film or gaming, the content is the experience. Now, the experience is the feed itself.

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nick susi @nicksusi.bsky.social · 29/05/2025

LESS ESSAYS ABOUT WORLDBUILDING MORE ACTUAL WORLDS BEING BUILT PLEASE AND THANK YOU

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nick susi @nicksusi.bsky.social · 26/05/2025

“Listen up buddy you’re just one clever portmanteau away from becoming a billionaire philosopher”

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nick susi @nicksusi.bsky.social · 01/05/2025

JOB SECURITY FROM AI FOR ME BUT NOT FOR THEE

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nick susi @nicksusi.bsky.social · 29/04/2025

on acorns, memory and identity

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nick susi @nicksusi.bsky.social · 09/04/2025

We are quick to wag our fingers at machines But we forget the ghosts of our own design Human behavior, cultural values, systems of power

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nick susi @nicksusi.bsky.social · 04/04/2025

Which sounds more like a question of how AI tools are used vs if they’re used at all.

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nick susi @nicksusi.bsky.social · 04/04/2025

Part of what I’m hearing in your point about vision vs labor feels related to Vilem Flusser’s work around technical images, and drawing a distinction between actively programming tools vs passively functioning on behalf of them.

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nick susi @nicksusi.bsky.social · 04/04/2025

Re craft, I feel like part of this technological shift is challenging the norms around perception of art and asking, are all artisans artists and are all artists artisans?

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nick susi @nicksusi.bsky.social · 04/04/2025

It seems like we’re heading down a path that is not dissimilar from the current state of consumer preference of some opting for conscious consumption (non GMO, fine dining, etc) and those that don’t care and will eat anything. And your example here about fashion.

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nick susi @nicksusi.bsky.social · 04/04/2025

If getting to an excellent output from an LLM takes skill, technical knowledge and expertise, and if further editing and manipulating that output with other non AI tools requires skill, technical knowledge and expertise, where does the artist value start or stop?

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nick susi @nicksusi.bsky.social · 04/04/2025

It seems like there’s a lot of fear about AI tools replacing human creativity but idk that there’s enough curiosity or exploration of how it augments a human creative process. Is this art? youtu.be/YGyvLlPad8Q?...

youtu.be

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nick susi @nicksusi.bsky.social · 04/04/2025

How do you know how all content you see online is made to make that evaluation? Does time and effort always automatically equal artistic value or meaning?

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nick susi @nicksusi.bsky.social · 04/04/2025

How much AI tool usage is too much / how much human intervention is not enough? Is quality of final output the factor of whether or not the use of AI tools is ultimately accepted? vimeo.com/1062934927

vimeo.com

CUCO - Love Letter To LA - Worfklow Breakdown

This is a psychedelic love letter to Los Angeles that transforms familiar streets into kaleidoscopic dreamscapes. Working with director Paul Trillo and artist Paul…

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nick susi @nicksusi.bsky.social · 04/04/2025

Last year, someone on YouTube spent 600+ hours over 4 months on Unreal Engine to create a Legend Of Zelda short film in the style of Studio Ghibli. If that same person used AI tools to make the same short film in half the time, do you feel differently about it?

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nick susi @nicksusi.bsky.social · 02/04/2025

What technology makes easier to replicate and spread, will replicate and spread.

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nick susi @nicksusi.bsky.social · 07/03/2025

on AI, chance & aleatoric music

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nick susi @nicksusi.bsky.social · 05/03/2025

People are saying everything feels like hypergambling now. I will add - social media feels like it has become a casino not for financial but for social capital. A game where people place bets with hot takes, where bigger risks could have bigger rewards, but the house always wins.

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nick susi @nicksusi.bsky.social · 20/02/2025

On the Internet, you can just say stuff

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nick susi @nicksusi.bsky.social · 19/02/2025

The ability to participate is not the ability to control

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nick susi @nicksusi.bsky.social · 19/02/2025

The vibe rn Everything is a staged, mediated pseudoreal spectacle, performed for status Participation is consumption The best story wins

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nick susi @nicksusi.bsky.social · 17/02/2025

Throughout history, people always call new unfamiliar tech “magic.” So it’s interesting to see builders like Google, Shopify, Canva refer to their own AI products as magic. But there’s something about military tech builders referring to itself as magic that hits different.

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nick susi @nicksusi.bsky.social · 07/02/2025

Are you feeling the pull to do it because you want to, or because everyone else is?

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nick susi @nicksusi.bsky.social · 02/02/2025

Magic is the perfect metaphor for our relationship with technology and media, and why it feels like we’re living through collective psychosis. Both can mystify, manipulate & distort reality, but awareness of a trick makes all the difference between experiencing wonder vs terror.

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nick susi @nicksusi.bsky.social · 29/01/2025

on cultural trends or whatever

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Reposted by nick susi

austin robey @austinrobey.xyz · 27/01/2025

A streaming service can be a collective of artists that contribute to an FTP and charge outsiders to access

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nick susi @nicksusi.bsky.social · 27/01/2025

I feel it in my bones that people are tired of the discourse and just want to make cool things

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nick susi @nicksusi.bsky.social · 19/01/2025

Rewatching the Severance S1 finale and looking forward to the day employees have to fight to remove contract clauses letting employers use AI clones of their image and voice in company marketing

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nick susi @nicksusi.bsky.social · 17/01/2025

it is an immense honor to have contributed this piece of poetry to the book

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Reposted by nick susi

Dirt @dirt.bsky.social · 17/01/2025

Introducing...Notes 📱🗒️ Notes is the first book collaboration between Dirt and Night Gallery. A tribute to the humble iPhone note, the collection features 100 phone notes from 100 creative contributors.

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nick susi @nicksusi.bsky.social · 12/01/2025

algo rewards inflammatory narratives content creator bends narratives for engagement over actual beliefs & experiences trend forecaster amplifies trending narratives brand copies & broadcasts narratives mainstream adopts narratives algo learns from narratives repeat

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nick susi @nicksusi.bsky.social · 11/01/2025

Creative AI tools will supercharge identity play across mediums. The multi-hyphenate archetype is already here — AI will accelerate it. A music artist can play and grow confidence as a designer-director-coder, a visual artist can extend their world into sound, etc.

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Reposted by nick susi

Metalabel @metalabel.bsky.social · 08/01/2025

IN: Creative connection, legitimizing yourself, creative equity OUT: Creative isolation, waiting for gatekeepers, creative burnout

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nick susi @nicksusi.bsky.social · 09/01/2025

I think similar questions could be asked about why did Andy Kaufman spend so much time and money wrestling women?

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nick susi @nicksusi.bsky.social · 08/01/2025

this whole enron thing is nathan for you but instead of television (comedy central), designed for the medium of social and the generation that doesn’t watch tv it is andy kaufman 2025

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nick susi @nicksusi.bsky.social · 07/01/2025

As the pendulum swings hard towards AI and synthetic media flooding the internet and social, the pendulum will swing equally as hard towards the physical, the tangible, the permanent

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nick susi @nicksusi.bsky.social · 12/12/2024

thanks @princessdaisy.bsky.social @dirt.bsky.social for shouting out “if you want to create a monocultural event, start a war”- this ep explores the topic around the election & luigi mangione also trevor talks about the return to magic in the context of AI & network spirituality all my fave things

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Reposted by nick susi

Kyle Chayka @chaykak.bsky.social · 10/12/2024

I had some newsletter fun: "The New Rules of Media", 20 lessons for How Digital Media Works Now, with help from @deliacai.bsky.social @davidcho.bsky.social @nwquah.bsky.social // onethingnewsletter.substack.com/p/the-new-ru...

onethingnewsletter.substack.com

🟧 The new rules of media

20 lessons for digital media’s present and future

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nick susi @nicksusi.bsky.social · 05/12/2024

The content game feels over bloated. Friends w/ pods & Substacks seem exhausted, stuck on a treadmill chasing scale + qty, struggling to break through the algo & if they do, to be remembered. What’s lower scale higher touch more experiential media look like? Who’s doing it well?

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nick susi @nicksusi.bsky.social · 05/12/2024

Do you think Virgil Abloh was ever like, man I can’t make anything without a brief and an insight

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