iiinova — where your digital self keeps evolving

nick susi @nicksusi.bsky.social · 27/06/2025

Forget Cannes. The only award I’m interested in seeing which agency wins is most money spent on least real-world impact. The competition is fierce!

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nick susi @nicksusi.bsky.social · 25/06/2025

so pumped to finally have this thank you @joshuacitarella.bsky.social & Do Not Research for including me in this edition

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nick susi @nicksusi.bsky.social · 18/06/2025

Newer mediums like social media & AI have stripped content of experiential depth, flattening it into pure information. A meme, a TikTok or pod at 2x speed, a book made into a summary by LLM. In film or gaming, the content is the experience. Now, the experience is the feed itself.

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nick susi @nicksusi.bsky.social · 29/05/2025

LESS ESSAYS ABOUT WORLDBUILDING MORE ACTUAL WORLDS BEING BUILT PLEASE AND THANK YOU

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nick susi @nicksusi.bsky.social · 26/05/2025

“Listen up buddy you’re just one clever portmanteau away from becoming a billionaire philosopher”

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nick susi @nicksusi.bsky.social · 01/05/2025

JOB SECURITY FROM AI FOR ME BUT NOT FOR THEE

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nick susi @nicksusi.bsky.social · 29/04/2025

on acorns, memory and identity

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nick susi @nicksusi.bsky.social · 09/04/2025

We are quick to wag our fingers at machines But we forget the ghosts of our own design Human behavior, cultural values, systems of power

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nick susi @nicksusi.bsky.social · 04/04/2025

Last year, someone on YouTube spent 600+ hours over 4 months on Unreal Engine to create a Legend Of Zelda short film in the style of Studio Ghibli. If that same person used AI tools to make the same short film in half the time, do you feel differently about it?

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nick susi @nicksusi.bsky.social · 02/04/2025

What technology makes easier to replicate and spread, will replicate and spread.

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nick susi @nicksusi.bsky.social · 07/03/2025

on AI, chance & aleatoric music

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nick susi @nicksusi.bsky.social · 05/03/2025

People are saying everything feels like hypergambling now. I will add - social media feels like it has become a casino not for financial but for social capital. A game where people place bets with hot takes, where bigger risks could have bigger rewards, but the house always wins.

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nick susi @nicksusi.bsky.social · 20/02/2025

On the Internet, you can just say stuff

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nick susi @nicksusi.bsky.social · 19/02/2025

The ability to participate is not the ability to control

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nick susi @nicksusi.bsky.social · 19/02/2025

The vibe rn Everything is a staged, mediated pseudoreal spectacle, performed for status Participation is consumption The best story wins

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nick susi @nicksusi.bsky.social · 17/02/2025

Throughout history, people always call new unfamiliar tech “magic.” So it’s interesting to see builders like Google, Shopify, Canva refer to their own AI products as magic. But there’s something about military tech builders referring to itself as magic that hits different.

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nick susi @nicksusi.bsky.social · 07/02/2025

Are you feeling the pull to do it because you want to, or because everyone else is?

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nick susi @nicksusi.bsky.social · 02/02/2025

Magic is the perfect metaphor for our relationship with technology and media, and why it feels like we’re living through collective psychosis. Both can mystify, manipulate & distort reality, but awareness of a trick makes all the difference between experiencing wonder vs terror.

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nick susi @nicksusi.bsky.social · 29/01/2025

on cultural trends or whatever

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austin robey @austinrobey.xyz · 27/01/2025

A streaming service can be a collective of artists that contribute to an FTP and charge outsiders to access

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nick susi @nicksusi.bsky.social · 27/01/2025

I feel it in my bones that people are tired of the discourse and just want to make cool things

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nick susi @nicksusi.bsky.social · 19/01/2025

Rewatching the Severance S1 finale and looking forward to the day employees have to fight to remove contract clauses letting employers use AI clones of their image and voice in company marketing

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nick susi @nicksusi.bsky.social · 17/01/2025

it is an immense honor to have contributed this piece of poetry to the book

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Dirt @dirt.bsky.social · 17/01/2025

Introducing...Notes 📱🗒️ Notes is the first book collaboration between Dirt and Night Gallery. A tribute to the humble iPhone note, the collection features 100 phone notes from 100 creative contributors.

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nick susi @nicksusi.bsky.social · 12/01/2025

algo rewards inflammatory narratives content creator bends narratives for engagement over actual beliefs & experiences trend forecaster amplifies trending narratives brand copies & broadcasts narratives mainstream adopts narratives algo learns from narratives repeat

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nick susi @nicksusi.bsky.social · 11/01/2025

Creative AI tools will supercharge identity play across mediums. The multi-hyphenate archetype is already here — AI will accelerate it. A music artist can play and grow confidence as a designer-director-coder, a visual artist can extend their world into sound, etc.

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Metalabel @metalabel.bsky.social · 08/01/2025

IN: Creative connection, legitimizing yourself, creative equity OUT: Creative isolation, waiting for gatekeepers, creative burnout

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nick susi @nicksusi.bsky.social · 08/01/2025

this whole enron thing is nathan for you but instead of television (comedy central), designed for the medium of social and the generation that doesn’t watch tv it is andy kaufman 2025

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nick susi @nicksusi.bsky.social · 07/01/2025

As the pendulum swings hard towards AI and synthetic media flooding the internet and social, the pendulum will swing equally as hard towards the physical, the tangible, the permanent

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nick susi @nicksusi.bsky.social · 12/12/2024

thanks @princessdaisy.bsky.social @dirt.bsky.social for shouting out “if you want to create a monocultural event, start a war”- this ep explores the topic around the election & luigi mangione also trevor talks about the return to magic in the context of AI & network spirituality all my fave things

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Kyle Chayka @chaykak.bsky.social · 10/12/2024

I had some newsletter fun: "The New Rules of Media", 20 lessons for How Digital Media Works Now, with help from @deliacai.bsky.social @davidcho.bsky.social @nwquah.bsky.social // onethingnewsletter.substack.com/p/the-new-ru...

onethingnewsletter.substack.com

🟧 The new rules of media

20 lessons for digital media’s present and future

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nick susi @nicksusi.bsky.social · 05/12/2024

The content game feels over bloated. Friends w/ pods & Substacks seem exhausted, stuck on a treadmill chasing scale + qty, struggling to break through the algo & if they do, to be remembered. What’s lower scale higher touch more experiential media look like? Who’s doing it well?

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nick susi @nicksusi.bsky.social · 05/12/2024

Do you think Virgil Abloh was ever like, man I can’t make anything without a brief and an insight

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nick susi @nicksusi.bsky.social · 03/12/2024

“The Distraction Economy” - damn this hits

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nick susi @nicksusi.bsky.social · 02/12/2024

Regarding the AI discourse - it’s not humans vs machines. It’s humans vs humans in positions of power that decide to devalue other humans in the name of innovation.

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Renee DiResta @noupside.bsky.social · 29/11/2024

5 years ago yesterday I wrote an essay arguing that institutions were thinking about online media, insurgencies, & manipulation campaigns all wrong. Fighting the last war. The Digital Maginot line, I called it. It went viral then. Here it is on its anniversary. www.ribbonfarm.com/2018/11/28/t...

This entry is part 3 of 4 in the series The Feed
There is a war happening. We are immersed in an evolving, ongoing conflict: an Information World War in which state actors, terrorists, and ideological extremists leverage the social infrastructure underpinning everyday life to sow discord and erode shared reality. The conflict is still being processed as a series of individual skirmishes - a collection of disparate, localized, truth-in-narrative problems - but these battles are connected. The campaigns are often perceived as organic online chaos driven by emergent, bottom-up amateur actions when a substantial amount is, in fact, helped along or instigated by systematic, top-down institutional and state actions. This is a kind of warm war; not the active, declared, open conflict of a hot war, but beyond the shadowboxing of a cold one.

The Information World War has already been going on for several years. We called the opening skirmishes "media manipulation" and "hoaxes", assuming that we were dealing with ideological pranksters doing it for the lulz (and that lulz were harmless).
In reality, the combatants are professional, state-employed cyberwarriors and seasoned amateur guerrillas pursuing very well-defined objectives with military precision and specialized tools. Each type of combatant brings a different mental model to the conflict, but uses the same set of tools.
There are state-sponsored trolls, destabilizing societies in some countries, and rendering all information channels except state media useless in others. They operate at the behest of rulers, often through military or intelligence divisions.
Sometimes, as in the case of Duterte in the Philippines, these digital armies focus on interference in their own elections, using paid botnets and teams of sockpuppet personas to troll and harass opponents, or to amplify their owner's candidacy. Other times, the trolls reach beyond their borders to manipulate politics elsewhere, as
1 A TTA

Algorithmic distribution systems will always be co-opted by the best resourced or most technologically capable combatants. Soon, better Al will rewrite the playbook yet again - perhaps the digital equivalent of Blitzkrieg in its potential for capturing new territory. Al-generated audio and video deepfakes will erode trust in what we see with our own eyes, leaving us vulnerable both to faked content and to the discrediting of the actual truth by insinuation. Authenticity debates will commandeer media cycles, pushing us into an infinite loop of perpetually investigating basic facts. Chronic skepticism and the cognitive DDoS will increase polarization, leading to a consolidation of trust in distinct sets of right and left-wing authority figures - thought oligarchs speaking to entirely separate groups.
We know this is coming, and yet we're doing very little to get ahead of it. No one is responsible for getting ahead of it.
Tha Lar nunhlam ic thic. nlatfaume anon'+

$If the warm war is allowed to continue as it has, there is a very real threat of descent into illegitimate leadership and fractured, paralyzed societies. If algorithmic amplification continues to privilege the propagandists most effective at gaming the system, if combatant persona accounts continue to harass civilian voices off of platforms, and if hostile state intelligence services remain able to recruit millions of Americans into fake "communities", the norms that have traditionally protected democratic societies will fail. We don't have time to waste on digital security theater. In the two years since Election 2016, we've all come to agree that something is wrong on the internet. There is momentum and energy to do something, but the complexity of the problem and the fact that it intersects with other thorny issues of internet governance (privacy, monopoly, expression, among others) means that we're stuck in a state of paralysis, unable to address disinformation in a meaningful way. Instead, both regulators and the platforms throw up low-level roadblocks. This is what a digital Maginot line looks like.$

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Katherine Dee @defaultfriend.bsky.social · 30/11/2024

04. TikTok folk magic

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Katherine Dee @defaultfriend.bsky.social · 30/11/2024

03. On digital re-enchantment:

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nick susi @nicksusi.bsky.social · 29/11/2024

I don’t know who needs to hear it but a talent-based business is only as good as the right talent it attracts, hires and retains.

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nick susi @nicksusi.bsky.social · 28/11/2024

ridiculously excited to be a part of this with some of my favorite people @philwinkle.bsky.social @metalabel.bsky.social futurecommerce.metalabel.com/release-dbhf

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nick susi @nicksusi.bsky.social · 25/11/2024

Dear strategists, if you’re not an active participant in the culture, your frameworks won’t save you

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nick susi @nicksusi.bsky.social · 06/07/2023

Threads has arrived and I simply can’t wait for all the new and exciting parasocial relationships I’ll make on there!

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