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Nick LeRoy

@nickleroy.com
606 followers 139 following 162 posts

Enterprise SEO Consultant, NickLeRoy.com Helping digital marketing find work and hire talent, SEOjobs.com + PPCjobs.com

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Reposted by Nick LeRoy
Barry Schwartz @rustybrick.com · 30/09/2026
Google Analytics not loading for some, Google is working on a fix
seroundtable.com
Google Working To Restore Google Analytics
Google has confirmed there are issues with Google Analytics loading the platform. Google updated its status report to say that it has "restored for some users" and Google expects "a resolution for all users in the near future."
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Nick LeRoy @nickleroy.com · 20/09/2026
Me… nev…. Yeah, never! 🤣
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Nick LeRoy @nickleroy.com · 18/09/2026
This is a great example of doing too many things at once. I’m very been = I’ve been
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Nick LeRoy @nickleroy.com · 18/09/2026
I’m very been a good boy, @johnmu.com, I haven’t manipulated the SERPS in some time now… Reward me with some feedback/tips on this APi? Lol 🤣🫣
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Nick LeRoy @nickleroy.com · 11/09/2026
Hey @johnmu.com I know the job indexing API isn’t a priority given spammers but with nobody getting new APIs approved, do you still recommend adding jobs in XML sitemaps? can’t help but think xml might be detrimental given the quick in/out function of listings Which is why the api exists. Right?
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Nick LeRoy @nickleroy.com · 04/07/2026
Looking amazing my friend!
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Reposted by Nick LeRoy
Reflecting Pool Cleaner Near You @localseoguide.com · 04/07/2026
Proud to share a country with Joey Chestnut
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Nick LeRoy @nickleroy.com · 03/07/2026
Anyway we can get approval on atleast the base 200 daily quota so google metadata gets recorded. Cloud shows 200 submission but it’s ONLY in its test/sandbox environment. Please. The competitive advantage for sites with legacy API approval is insane. 🥲🙃
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Nick LeRoy @nickleroy.com · 03/07/2026
BUT today I discovered both of my job boards aren’t even hitting the real crawl queue but test/sandbox. Meta data due to sandbox/test permissions display 404 showing it’s never hitting the real crawl queue. 😭😭😭
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Nick LeRoy @nickleroy.com · 03/07/2026
HAAAALP @johnmu.com I really appreciate your last update on my Q about job indexing API and completely get the spam affecting increase requests. (Several data points showing requests not approved for 12+months now)
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Nick LeRoy @nickleroy.com · 20/05/2026
Early bird pricing… Maybe they will abide by their own rules this year.
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Nick LeRoy @nickleroy.com · 14/05/2026
On that note… talk about how appropriate it would be to have layer upon layer of “ATS filter” to that form. I can only imagine how many submissions it gets daily. 👀
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Nick LeRoy @nickleroy.com · 14/05/2026
Thanks! I figured this was the exact situation. Good thing I spent $$ on the EMDs… might just buy me the benefit of the doubt ha! Until then… 200/day is better than nothing! 🙃
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Nick LeRoy @nickleroy.com · 14/05/2026
@johnmu.com are there any known issues with web API indexing (job) quota request form? For years on various (job boards) I’ve never had an issue with increases Switched up account/api for SEOJobs and PPCjobs and can’t get out of the 200 max default. Been well over a month since latest request.
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Nick LeRoy @nickleroy.com · 13/05/2026
You’re suppose to keep it to your job title only. I don’t see it causing “harm” but also don’t see it adding more value given the salary info would be highlighted in the jobs widget (assuming your marking up with schema and using the job API)
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Nick LeRoy @nickleroy.com · 12/02/2026
Local SEOs understood this from the get go. All SEOs will feel the wrath of of this the further we get into the AI first search world. 🫣
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Nick LeRoy @nickleroy.com · 12/02/2026
My last newsletter post is getting circulated internally. Love when you see the internal chatting apps as referral sources in GA4 www.seoforlunch.com/p/its-time-t...
seoforlunch.com
It's Time To Invite Your SEO To The Adults Table
"Play dumb games, win dumb prizes" -- Taylor Swift aka "SEO Ninja Expert Wizard."
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Nick LeRoy @nickleroy.com · 23/01/2026
Truth. Was happy to wrap up my fundraiser bringing nearly 6k to Minnesota communities impacted by ICE.
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Nick LeRoy @nickleroy.com · 21/01/2026
Help me help Minnesota communities from ongoing ICE events. In the LinkedIn post below, I'm donating $1.00 for every "like" (reaction) added. www.linkedin.com/posts/activi... RT/shares are greatly appreciated. ❤️
linkedin.com
#seoforlunch | Nick LeRoy | 15 comments
Yesterday, I announced my pledge to trade SEO consulting hours in exchange for donations to GiveMN. I lost 40+ subscribers within hours... 👇 Full details on this initiative are available via my #SEO...
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Reposted by Nick LeRoy
Preeti Gupta @ilovechoclates.bsky.social · 03/01/2026
I wrote an article for The SEO Community about pricing for SEO professionals. I go through different models of pricing, how to calculate your hourly rate, things to watch out for, and more. I also got @raquelseo.bsky.social and @nickleroy.com to share their expert points of view.
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Reposted by Nick LeRoy
John Mueller @johnmu.com · 01/01/2026
Nick Leroy's newsletter (recommended) suggests SEO used to be different. nickleroy.com/newsletter #SEO
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Nick LeRoy @nickleroy.com · 02/01/2026
Thanks @johnmu.com, really appreciate the shout out. One of my favorite posts of 2025 :)
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Nick LeRoy @nickleroy.com · 12/11/2025
Safe travels, friend!
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Reposted by Nick LeRoy
Sitebulb @sitebulb.com · 01/11/2025
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. - via @nickleroy.com #seo
bit.ly
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation.
SEO isn’t a checklist game. What once moved mountains now barely moves the needle. Critical thinking, storytelling, and cross-discipline skills win. Templates don’t.
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Nick LeRoy @nickleroy.com · 12/10/2025
This is why we can’t measure “success” by standard attribution.
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Reposted by Nick LeRoy
Ross Hudgens @rosshudgens.bsky.social · 08/10/2025
Should you create "best X" articles to influence LLMs? The short answer: it's complicated. There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do. www.youtube.com/watch?v=frbO...
youtube.com
Should You Create “Best X” Articles? A Debate w/ Nick LeRoy
YouTube video by Content and Conversation
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Nick LeRoy @nickleroy.com · 07/10/2025
Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google. The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc. This is the topic of this week's #SEOForLunch 👇 www.seoforlunch.com/p/death-of-l...
seoforlunch.com
The Long Tail Search Has Died. It's All Happening Outside of Google.
SEOs for years relied on "top of funnel" queries to drive brand awareness. Users are evolving and so has how they search for information.
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Nick LeRoy @nickleroy.com · 26/09/2025
It was really good to see you (and your monster water jug). Hope your competition goes well!
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Nick LeRoy @nickleroy.com · 25/09/2025
@semrushofficial.bsky.social is trusting @mordyoberstein.bsky.social, @jessjoyce.bsky.social and me to discuss LLMs + maximizing visibility. I'll bring the 🔥You bring the 🍿 Tuesday, Sept 30th 6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT lp.semrush.com/Are-All-LLMs...
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Nick LeRoy @nickleroy.com · 06/09/2025
The brown sugar cinnamon ones are 😍🤣
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Nick LeRoy @nickleroy.com · 02/09/2025
This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent. www.seoforlunch.com/p/junior-tal...
seoforlunch.com
What AI Can’t Replace: Your SEO Talent Pipeline
AI might be a better junior level task resource but it can't grow and become the future of your company. Here's why you need to hire junior talent.
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Reposted by Nick LeRoy
Nick LeRoy @nickleroy.com · 27/08/2025
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said. "Dear C-Suite: Stop Betting Your Future on the AI Shortcut" Featuring quotes from respected industry veterans @lilyray.nyc and Nick Eubanks. 🔗👇 www.seoforlunch.com/p/ai-shortcut
seoforlunch.com
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
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Nick LeRoy @nickleroy.com · 27/08/2025
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said. "Dear C-Suite: Stop Betting Your Future on the AI Shortcut" Featuring quotes from respected industry veterans @lilyray.nyc and Nick Eubanks. 🔗👇 www.seoforlunch.com/p/ai-shortcut
seoforlunch.com
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
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Nick LeRoy @nickleroy.com · 26/08/2025
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut" I wrote the post most won’t touch...but it needs to be said. 👉https://www.seoforlunch.com/p/ai-shortcut
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Nick LeRoy @nickleroy.com · 24/08/2025
Taking on a FT role? And/or pivoting out of the industry?
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Nick LeRoy @nickleroy.com · 12/08/2025
The post SEOs don't want to read "If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget" This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
seoforlunch.com
It's Time to Quantify the "Halo Effect"
Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.
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Nick LeRoy @nickleroy.com · 06/08/2025
With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular. What laptop do you recommend? I'm a PC guy currently using XPS 15 7590 Running a SAMSUNG 49" Odyssey G9 monitor
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Nick LeRoy @nickleroy.com · 05/08/2025
Today, I added a TL;DR option for my own damn newsletter. Good? Bad? Wasn't going to read the post anyway? www.seoforlunch.com/p/dont-repla...
seoforlunch.com
How I’m Using AI Without Replacing Myself
"Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale not training your replacement.
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Reposted by Nick LeRoy
Dan Petrovic @dejanseo.bsky.social · 03/08/2025
Which queries will be grounded with search? You can now paste your queries in bulk, one per line: grounding.dejan.ai and get classification results for each.
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Reposted by Nick LeRoy
Nick LeRoy @nickleroy.com · 31/07/2025
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com. Job description/application details 👉 www.ppcjobs.com/job/senior-p... Tag someone if you know they are looking for a grand senior paid media position!
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Nick LeRoy @nickleroy.com · 31/07/2025
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com. Job description/application details 👉 www.ppcjobs.com/job/senior-p... Tag someone if you know they are looking for a grand senior paid media position!
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Nick LeRoy @nickleroy.com · 29/07/2025
You bring up good (and valid) points. If nothing else, hopefully folks get from this post that TESTING is the best way to learn what’s best for your site/situation. P.s. I love salacious headlines. Block me now before you see my post on “the Loser SEO Mindset” 🫣
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Nick LeRoy @nickleroy.com · 29/07/2025
Fair enough. I had thought the satire was clear, but to your point, it could have possibly just caused confusion. I wanted to write about ~600 pixel in length, but didn't trust that the majority of SEOs know this.
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Nick LeRoy @nickleroy.com · 29/07/2025
I don't think I wrote that titles have to be short. I didn't even get into Navboost, which we know G uses as a strong signal to determine ranking visibility. Keyword + CTA is 9/10 times going to outperform keyword | keyword | keyword. Are my posts Snarky? Absolutely. Is there value? IMO, Yes.
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Nick LeRoy @nickleroy.com · 29/07/2025
Yes. Exactly. oh, and making money. 🤑
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Nick LeRoy @nickleroy.com · 29/07/2025
well yes... that and getting results/making money.
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Nick LeRoy @nickleroy.com · 29/07/2025
I'm not going to lie. I had a ton of fun working this hero image over and over to get ChatGPT to create a Googlebot doing the griddy! I wrote a post that goes with it, but that's secondary.🤣 Check out today's #SEOForLunch 👉 www.seoforlunch.com/p/title-tag-...
seoforlunch.com
Your | Title | Tags | Are | Embarrassing
If you're still jamming keyword variations targeting plural/singular and synonyms, you likely are struggling to find the first page of Google.
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Nick LeRoy @nickleroy.com · 28/07/2025
@harrycb23.bsky.social wrote a great post that you should read before kicking off your work week. leadershipinseo.substack.com/p/becoming-a...
leadershipinseo.substack.com
Becoming a commercially minded SEO (make more money)
Businesses care about revenue. Profit and loss. Not clicks and impressions. Parsing SEO into commercialised chatter can boost your career prospects.
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Nick LeRoy @nickleroy.com · 24/07/2025
@jamram33.bsky.social tell me the Hulk Hogan passing news is fake. 😢
media.tenor.com
a man is holding a guitar in front of an american flag .
ALT: a man is holding a guitar in front of an american flag .
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Nick LeRoy @nickleroy.com · 22/07/2025
SEOJobs.com is too limiting for paid search marketers. So I acquired the domain and launched PPCJobs.com today. Paid media folks, you now have your own safe place for hiring (and getting hired). Some think search is dead. I'm doubling down!
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