iiinova — where your digital self keeps evolving

Nate Ritter @nateritter.com · 10/10/2026

These stats alone lead to questions, but there are more checks and graphs than this behind the scenes that I can't share.

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Nate Ritter @nateritter.com · 10/10/2026

I've been quietly running a human vs bot test behind the scenes at an org with self-learning/self-updating techniques. Humans have been ahead so far. Still getting better too. But bots are now as good as humans were and still climbing. (Humans also using AI in background). The future is here.

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Nate Ritter @nateritter.com · 08/10/2026

The real tell that Bluesky feels like OG Twitter... I just had an extremely interesting real call with @bencurtis.com Interesting people. Interesting topics. Positive environment. Need I say more?

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Nate Ritter @nateritter.com · 08/10/2026

People don't buy features, they buy outcomes, even if they try to build inferior products themselves.

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Nate Ritter @nateritter.com · 07/10/2026

Yea it’s hard to get a pattern tracked on this stuff right now. It seems all over the place.

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Nate Ritter @nateritter.com · 07/10/2026

CTOs and founders: Think back to the last time you changed how your team ships code, whether that was review, process, tooling, or hiring. What happened right before you decided to change it?

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Nate Ritter @nateritter.com · 07/10/2026

Nope. More experience wasn’t the factor. It seems constraints are so far. The smaller the budget the more they’re relying on AI reviews for speed.

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Nate Ritter @nateritter.com · 06/10/2026

Follow-up on PR reviews: Every founder who answered had already built their own fix. AI pre-review, bot-vs-human triage, review dashboards. One said the hard part wasn't the tech. Devs fought giving up human review even though they all hate reviewing. So who's still stuck with PRs waiting weeks?

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Nate Ritter @nateritter.com · 05/10/2026

Really helpful, thanks. I'm also curious about teams that haven't automated any of this yet. Do you know anyone whose PRs still sit for days or weeks waiting on one or two reviewers?

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Nate Ritter @nateritter.com · 05/10/2026

Sounds like you've got a good solution figured out. Do you know any CTOs who don't? I mean teams where PRs pile up waiting on the same one or two senior people.

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Nate Ritter @nateritter.com · 05/10/2026

Great answers so far. Now flip it: Whose team is still stuck? Where do PRs wait a week or more for review?

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Nate Ritter @nateritter.com · 05/10/2026

Anything special setup for AI reviews or coding in the first place to write better code or fix reviews that show changes needed? Is that process improving or relatively static?

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Nate Ritter @nateritter.com · 04/10/2026

How are all you CTOs handling the increase in PR reviews?

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Nate Ritter @nateritter.com · 30/09/2026

Just saw this post. Insta-purchase. You have amazing insights and I’m glad you’ve written them down and shared them. Thank you Jason.

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Nate Ritter @nateritter.com · 30/09/2026

I don’t want to build a software factory. I want a customer factory.

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Nate Ritter @nateritter.com · 18/09/2026

Literally showing up and being nice and helpful where people are mean (YouTube comments, Reddit, cliquey private groups) will win you customers. The bar is very low in some places.

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Nate Ritter @nateritter.com · 07/09/2026

Your SaaS finally has real cash in the bank. Now you're hunting. Would you still want it if the money weren't there? If not, be careful because it was the cash that created the itch.

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Nate Ritter @nateritter.com · 31/08/2026

Wrote the follow-up to my partnerships piece. This one's about the conversation – why walking into the first meeting with a proposal kills the deal, and why you need to figure out what the partner is focused on before you pitch anything at all. Same product, wrong currency = a waste of time. Link ↓

writings.founderlabs.io

Use Partners to Increase your Distribution

What to say once you've built the list

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Nate Ritter @nateritter.com · 20/08/2026

"Those who can make you believe in absurdities can make you commit atrocities" - Voltaire

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Nate Ritter @nateritter.com · 12/08/2026

Now it zooms in/out with aggregated icons as numbers like the real estate apps for places where there is a collection of stops. So freaking cool.

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Nate Ritter @nateritter.com · 12/08/2026

It syncs with a sidebar on the left (not shown) that has specifics, including vlog videos, notes, photos, links, and other resources from the time in the area or along the journey.

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Nate Ritter @nateritter.com · 12/08/2026

I mean, really. AI is amazing. (actual travel data from 4 sources being turned into a map-based travel journal). Time in our RV around the US in orange, and flights in blue.

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Reposted by Nate Ritter

Jason Cohen @asmartbear.com · 10/08/2026

Average and not human. We'd rather see a human make a video/blog/podcast imperfectly than an AI do it "perfectly", regardless of one's definition of "perfect." Just as we don't want computers play chess, even though they're all better than us.

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Nate Ritter @nateritter.com · 10/08/2026

It's the only way you'll stand out. (Hint: This post is not about AI)

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Nate Ritter @nateritter.com · 10/08/2026

Outliers spend time on deliberate practice. This is why domain experts get better results from AI than generalists. We know quality when we see it. But doing it ourselves is not the same thing as seeing it in others. So commit yourselves to mastery. Go all in. Be obsessed. Practice deliberately.

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Nate Ritter @nateritter.com · 10/08/2026

The highest quality will continue to require mastery, even if AI assists. The expert still shoots an arrow at a target, just like a novice does. But the expert lets unconscious dynamic quality take over, after years of discerning, filtering, strengthening, repeating.

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Nate Ritter @nateritter.com · 10/08/2026

With attention diminishing, building getting easier, and the rise of the comparison algos, the things we will say have quality will be those we spend an inordinate amount of time to produce. This is why you hate AI writing. Not because it's wrong. But because it's easy and average.

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Nate Ritter @nateritter.com · 10/08/2026

I'm dying inside right now. Sad.

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Nate Ritter @nateritter.com · 09/08/2026

Now it’s a feature, not a bug? 🤣

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Nate Ritter @nateritter.com · 08/08/2026

Content creators have what every startup founder wants.

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Nate Ritter @nateritter.com · 08/08/2026

I agree but that’s also table stakes. Audience (attention + trust) is everything. Knowing where they are, how they behave, what they believe, and how to engage with them over time is key. Content creators (esp YouTubers >250k subs) are a great example of this.

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Nate Ritter @nateritter.com · 08/08/2026

Yes. That was already the case. And it will get worse. Attention is short but total time in front of marketing stays the same (only 24h/d). Less time given to each thing means opportunity gets harder to find every day even if you’re in front of more eyeballs (which typically isn’t the case anyway).

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Nate Ritter @nateritter.com · 31/07/2026

Build something 100 people love, not something 1M people kind of like. ~ Brian Chesky

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Nate Ritter @nateritter.com · 24/07/2026

About to be 3 days offline. It's weird to be nervous/excited about not seeing the next AI feature get released over the weekend. Digital detox, here we come.

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Nate Ritter @nateritter.com · 24/07/2026

The testable unit is (offer x channel) as a pair. Every test is a distribution test.

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Nate Ritter @nateritter.com · 13/07/2026

I took 3 years to switch out of startups, do consulting, and travel with my family. Sometimes a break is needed We did some stuff in Scotland. Watch the long form video if you need some rest. youtu.be/fr7off8Sov0 S3E8 - Living in Scotland for A Month

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Nate Ritter @nateritter.com · 08/07/2026

BTW, this is just table stakes to being good. Not causal.

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Nate Ritter @nateritter.com · 08/07/2026

If you want to be great at something, you have to get comfortable with being uncomfortable. Over-performance necessitates getting uncomfortable.

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Nate Ritter @nateritter.com · 27/06/2026

I’m convinced this morning that my love language is not creating shit for me to maintain or clean up.

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Nate Ritter @nateritter.com · 20/06/2026

As expected, very physical game. I was surprised not to see Irankunda not in earlier. If he wasn't falling down so much I think he could have damaged us. But good game all around.

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Nate Ritter @nateritter.com · 19/06/2026

@andrewbeeston.com 🤝 Good luck sir. 🇦🇺 v 🇺🇸

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Nate Ritter @nateritter.com · 11/06/2026

So, I guess I'm just repeating 3 papers that are rejecting "very well known phenomenon". :D Hence the "TIL" bit at the beginning.... because I thought exactly as you said too. The papers and this research aren't showing that though. We could look into the methodology of the studies I suppose.

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