iiinova — where your digital self keeps evolving

Another year, another amazing Workshop on Digital Markets (WDM)! Thank you to all the presenters, discussants, and committee members for making this workshop thrive once again. Looking forward to the Tilburg edition next year!

010

Last (but not least), Sameer Mehta is up on data cooperatives. Access to credit is challenging for marginalized communities in agriculture in the developing world. He proposes a data layer that pools farmers' data to facilitate lending. What amazing work to wrap up the workshop!

Max Pachali is up next on sustainability in e-commerce. Sustainable products are on the rise, as are greenwashing and misleading claims. They investigate the impact of disclosing credible sustainability claims on sales. Super interesting paper!

Gillian Ponte kick-starts the last session on privacy risks from targeting decisions. They propose targeting strategies that satisfy differential privacy and protect privacy risk. The later the differential privacy is applied in targeting, the higher the profits. Amazing work!

Danial Hayati closes the morning session on augmented reality. They show that AR reduces perceived fit uncertainty, thus could reduce product returns, but can also cause misleading information due to technological constraints. Nicely conducted experiments and moderation analyses!

Maximilian Kaiser is next on product embeddings for new product sales prediction. He shows that their method performs better, relies on fewer assumptions about important product attributes and requires less data collection effort, hence it's highly scalable. Super cool method!

Day 2 starts with Simon Schulten on print flyers. They examine the impact of switching from print store flyers to digital ads on revenue and visits through a randomized controlled trial with a large retailer. Turns out the print flyers work better. Very convincing evidence!

131

We wrap up today with Joey van Angeren @JoeyVanAngeren on gig economy. Leveraging a natural experiment, they find that a personal phone call with a platform representative increases the number of jobs and revenue for workers. Great paper to wrap up the day and see you tomorrow!

Next is Anna Baturevich on digital platforms. Through a choice-based conjoint experiment on Prolific (meta alert: studying platforms within a platform), the authors examine the decision-making process for joining digital health platforms. Super cool project!

Today's last session starts with Joram de Vreede. He presents a transformer-based machine learning architecture optimized for multi-touch conversion attribution in online digital campaigns, with a feed-forward attention mechanism. Very rigorous work.

Xi Wu is up next on data breaches. Following a breach, firms cut back on data collection to reduce risk, but face pressure to improve services. Examining mobile app markets, they find that firms increase security investment but maintain data collection. Super interesting project!

After lunch, we are back with Marilù Miotto on a timely topic: Deepfakes. Her study dives deep into how deepfakes affect news credibility and sharing. Findings reveal that labeling content as deepfake can reduce the credibility of non-labeled content. Very cool work!

Before lunch, Arda Guler (from Goethe Frankfurt, not from Real Madrid) closes the session with personalized mobile push notifications. In a collaboration with industry partner Payback, they find that causal targeting can improve the effectiveness of mobile push notifications.

Next, David Kusterer @davidkstrr.bsky.social presents his work on fake reviews. Leveraging a lab experiment, they design a feedback system with reduced incentives for sellers to buy fake reviews. Spoiler alert: Displaying all ratings and inspection seem to reduce fake reviews. Cool project!

Sijia (Catherine) Ma is up next, presenting her recent work on the impact of image-generating AI on artistic productivity and market diversity. They find that although individual productivity increases, the overall market becomes more similar. Interesting paper!

Lachlan Deer @lachlandeer.bsky.social closes the morning session with a structural model that quantifies online word-of-mouth to see how large an effect social media has on new movies. Turns out the impact of social media on demand is smaller than currently perceived. Super promising project!

Next up is Isin Acun, on Digital Services Taxes recently introduced in Europe. Some "Big Tech" companies absorbed this tax internally, while others passed it through to advertisers. The authors investigate how advertisers strategically respond. Really interesting work.

We start with Martina Pocchiari @martinapocchiari.com , on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!

131

Murat M. Tunc @muratmtunc.bsky.social · 17/02/2025

Workshop on Digital Markets (WDM) 2025 is happening today and tomorrow, proudly presented to you by Tilburg & Erasmus University's Marketing and IS groups. I will be live-tweeting the amazing line-up of speakers and really cool discussants and participants. #WDM25

131

Our research on resale royalties in NFT marketplaces, recently published in ISR, was featured as a top story in Emerce @emerce.bsky.social! Great to see our paper receiving media attention and reaching broader audiences. Feel free to check out our paper here: pubsonline.informs.org/doi/10.1287/...

pubsonline.informs.org

Resale Royalty in Non-Fungible Token Marketplaces: Blessing or Burden for Creators and Platforms? | Information Systems Research

010

I sincerely thank the editors, Kenneth Cheng and Tianshu Sun, for their valuable comments, and my co-authors Hasan Cavusoglu and Zhiqiang (Eric) Zheng. Feel free to share with anyone who might be interested in NFTs, digital art, and creator economy! 7/n

000

Our underlying mechanism analyses point to overconfidence effects among creators (i.e., those who had successful past sales and more followers) as the primary reason why prices are lower, and a partial ownership effect that drives buyers away from purchasing high-royalty NFTs. 6/n

100

(3) Even more interestingly, higher royalty rates decrease market liquidity and increase time-to-sale despite low prices. All in all, our paper challenges the conventional wisdom that resale royalties benefit creators. Why does this happen? 5/n

100

Our findings reveal some surprising insights: (1) NFT creators tend to reduce primary sale prices with higher royalty rates, hoping for future royalty income. (2) However, these lower initial prices aren't offset by royalty payments within 4 years. 4/n

100

It's even more relevant now that NFTs can automatically program royalty payments for digital artwork creators. OpenSea recently announced it would stop royalty enforcement, which has further fueled the long-standing debate between creators and platforms. 3/n

In this study, we empirically investigate whether resale royalties actually benefit creators and platforms. First introduced in 1920s France, artist royalties have been a huge subject of debate for over a century. 2/n

Resale Royalty in Non-Fungible Token Marketplaces: Blessing or Burden for Creators and Platforms? | Information Systems Research

Excited to share our paper - "Resale Royalty in Non-Fungible Token Marketplaces: Blessing or Burden for Creators and Platforms?" - which was just published in Articles in Advance at Information Systems Research! Read the full paper here: doi.org/10.1287/isre... 1/n

doi.org